Social media and how we consume news today

Social media and how we consume news today

Today I want to talk about how social media changed how we consume news.

I know that just a few years ago I was reading the newspapers every day and watched my favorite news channel to get the latest news.

But fast forward a few years and now I wake up in the morning and I check my phone or tablet for the latest news. I don’t even watch my latest news channel every day anymore because I cancelled cable.

I get most of my news updates from Facebook and the news channels/magazine I liked there, I usually still fact check on Google again, but certainly not every time.

At the end of the day, I try to watch either the Canadian or German news online.

Source: http://bit.ly/2SKVGYd
How social media changed the news

The Global Relevance Review had asked 13.000 people how they consume news. Apparently, 59% see social media as the most important source for news. TV (57%) and “word of mouth from friends and family) came in second and third (45%).

Another research in 2011 by Pew Research found out that about 80% of American adults are online and about 60% are using social media platforms. The same research found out that 90% of Americans get their news from Facebook, Google+, LinkedIn or email and just 10% of teenagers are getting their news from newspapers daily.

Sensational and fast news like Buzzfeed (17.2 million subscribers) is what people want these days. People want to share, like and comment. But with all that “noise” in our news feed, it is sometimes hard to see the real news.

“Everybody is a reporter, not every reporter is a journalist “– Xavier Damman

The following TED Talk by Xavier Damman, that was posted on You Tube, talks about how we all became potential reporters with social media. These days we all have a phone with us, which means we also always have a camera with us.

Reporters with professional cameras are not always the best, sometimes it is better the person was there at the exact moment the story happened and it can be reported right away.

Reporting this way makes it also very hard to control it like some countries want to do. It is much easier to control 200 or 300 reporters but when every person is a potential reporter that can be very hard to control. News will still leak out.

“A few voices can change society and the free exchange of information can have a big impact” – Xavier Damman

Take a look at the TED talk down below. It is very informative.

How social media is changing the news – TED Talk by Xavier Damman

How do you consume the news? Do you fact check or do you trust your sources? Do you still read the newspaper? Let me know in the comments. Thanks for reading!


Social media and how we consume news today. Read my newest blog post and let me know what you think in the comments.
http://bit.ly/38KuPRk


Social media and how we consume media today. Read my newest blog post here: http://bit.ly/38KuPRk
#news #socialmediatoday #socialmedia

Sources:
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https://www.forbes.com/sites/nicolemartin1/2018/11/30/how-social-media-has-changed-how-we-consume-news/#4164ad523c3c

Trigeminal Neuralgia and how charities use social media

This time my blog post will be very personal again. I want to talk about Trigeminal Neuralgia a topic that is close to my heart. 

Trigeminal Neuralgia is best described as chronic facial pain. I have it since I’m 13 years old because of a sinus surgery (that went wrong).  
Over the years I had surgeries, different medications, injections in the face and countless other methods that I tried but nothing helped. It just dulls the pain a little. There has not been a day without pain for me for the past 17 years! And it affects every aspect of my life.

This is also the reason why I’m so passionate about bringing awareness to my illness and over the years I joined many Facebook groups where we talk about our experiences with medications, surgeries and doctors and how to handle our daily lives better.  
Trigeminal Neuralgia is known as one of the most painful conditions known to mankind and not many people know about it. Even some doctors don’t know what it is and it happened to me that they had to use google in front of me. Yes, that happened.

Photo by Ana Bregantin on Pexels.com

Light up teal

To bring awareness to the illness and in the hope that Trigeminal Neuralgia will be added to the “Health Topic List” the Facial Pain Association initiated the International Trigeminal Neuralgia Awareness Day on October 7th.
We are also hoping that with the “Light up Teal Day” we can get better access to resources and get more funding for Trigeminal Neuralgia and other Facial Pain Disorders. 
In 2019 almost 200 buildings all over the world where lighting up for us. In 2020 it will be the 8th time that we are having the International Trigeminal Neuralgia Awareness Day and the goal is to have even more buildings light up teal for us this year. 

Source: http://bit.ly/39vULA7

How charities use social media

The facial pain association uses specific hashtags to promote the “Light up Teal Day”. Some include #LightUpTeal #trigeminalneuralgia #FacialPainDisorders #TNTeal and #WHOHealthtopiclist 

“Light up Teal” and the unique hashtags that are used with it, are good examples how to spread awareness and make the public more aware in the hopes that the audience acts in real life. That can be a letter to the government or fundraising for research.

Charities often blog or post about individual stories that can be inspiring to other people who have the same illness. I know that reading other people’s experiences helps me a lot.

Of course, charities that want to raise funds have usually a donate button on their websites or an online shop where you can buy merchandise (T-shirts, coffee mugs etc.).
I think we have all seen the pink ribbons for breast cancer or the red ribbons for HIV. Trigeminal Neuralgia has a teal ribbon that you can buy as well.

Most charities focus on Twitter, Facebook and Instagram where they always reach a different audience as we know by now. On Instagram and Facebook charities like to post Info graphs and statistics.
LinkedIn is mostly used to show what the company does and not to promote the charity itself. Charities usually find their employees there.
But they all use hashtags as mentioned earlier. Most charities have a hashtag that is unique for their cause.

Some charities might also have their own Facebook group. The Canadian Trigeminal Neuralgia Association has their own private group on Facebook where everyone can share their experiences and stay up to date on events and the newest research developments.

This is just a short summary of how charities use social media today.
Are you part of any charity? Or do you follow any charity actively online?
I think we forget sometimes that one click can mean a lot to a person. It does to me. Thanks for reading.

Take a look at my newest blog post about Trigeminal Neuralgia and how charities use social media. http://bit.ly/31NFacw

Here’s my newest blog post about Trigeminal Neuralgia, social media and how charities make use of it. #TN #FacialPain #Socialmedia http://bit.ly/31NFacw


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https://www.civilsociety.co.uk/technology/social-media-how-charities-are-championing-digital-platforms.html

Cyber-flashing – A personal experience

Cyber-flashing – A personal experience

Image by Lum3n.com from Pexels

Okay, this time my blog post will be more personal, a lot more personal. When I came to Canada to visit my future husband, I had started to Model. First as a hobby than freelance as a part-time job. I am now modelling for close to 9 years on and off.

The Harassment Begins

The reasons why it is on an off have to do with Cyber-flashing or cyber harassment. I had started to write a blog where I posted about the different photoshoots that I had in Germany and Canada.
I posted some written content and then the edited photos that I got from the photographers.
Mind you, I just worked as a model in portrait and fashion photography so I was really surprised when the Cyber-flashing, meaning unsolicited photos, started coming in from strangers and also harassing comments under my photos, not just on my blog, but also on my social media pages. But it got so bad on my blog that I had to shut it down.

I got anxious every time I opened my blog page because I knew that those photos and comments were waiting for me.
On Instagram, it is bad as well, but usually, Instagram is filtering most of them already out in my messages and I don’t have to look at them, I delete them right away. And comments can just be blocked.
On my Facebook business page, I never got unsolicited photos. Just a few harassing comments, but I was able to block the people on my page and since then I never had any problems.

Photo by Priscilla Du Preez on Unsplash

Harassment a big social media problem

According to YouGov 41 percent of women aged 18 to 36 “have been sent an unsolicited photo of a man’s private parts.”
This is a really big problem and also has to do with that we are sitting in front of a computer and don’t see the other person. It is too easy just to send a photo. There are no consequences. Not yet anyway.

Sophie Gallagher, who is a Journalist at Huffington Post, says “Women are very much conditioned to laugh it off or make a joke to deal with it in that dark humour way, so the language we use to talk about it is massively belittling.”

Gallagher spoke to over 70 women who were harassed like I was. Gallagher also said,” It’s really easy to dismiss it as lesser than traditional flashing but actually when you speak to women, your phone is a private space and it’s a massive invasion of that.”
The term Cyber-flashing or unsolicited photo is still funny to most people or they just don’t take it seriously. When I told my story to male friends and even family members, they didn’t understand why it bothered me so much to get photos or comments like that. Some were even thinking I should be flattered. And this is a huge problem in our society.

Laws against Cyber-flashing

In Singapore, Cyber-flashing has been criminalized since May 2019.
Also, in New South Wales, Australia they have passed a bill in 2017 that makes sending unsolicited photos without consent a crime.

In the United States, they started seeing it as a crime. New York proposed a bill in 2018.
If the bill is being passed, Cyber-flashing could be punished with either a 1000$ or up to a year in prison, or both.
But Texas passed a bill in 2019 were “unlawful electronic transmission of sexually explicit visual material” becomes illegal and is punished with 500$.
I wasn’t able to find anything about a law in Canada. Which I’m deeply disappointed about. Let’s hope this will change in the next few years. Because I hear stories about Cyber-flashing more each day. Even in the newspapers.

Did Cyber-flashing happen to you? Did you have to shut down one of your social media pages as I did? What do you think can be improved on social media platforms, so this won’t be such a big problem in the future anymore? Let me know in the comments.

Cyber-flashing and my experience with it. Read my blog post about it and let me know what you think! Follow this link: http://bit.ly/38O13ek

Cyber-flashing and my experience with it. Read my newest blog post here: http://bit.ly/38O13ek #cyberflashing #cyberharassment

Sources: https://www.huffingtonpost.ca/entry/unsolicited-dick-pics-narcissists_ca_5d1e676de4b01b834733c7e8

https://mashable.com/article/cyberflashing-unsolicited-dick-pics-terminology/
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The search for the ideal client

I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?

Starting the search for the ideal client

One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.

I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.

Photo by: XPD – https://xsights.wordpress.com/2015/02/19/whats-the-point-social-media-demographics-infographic/

If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.

Getting Focused

Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.

At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client.  I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.

But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.

Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?

I would love to know. Please write to me in the comment section.



Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.

Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness


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