Social Media Strategy— Remain Relevant
“In three words I can sum up everything I’ve learned about life: it goes on.”– Robert Frost (1874–1963) –American Poet
My brother and I recently had a conversation about a new venture I am starting.
“Why are you doing this, putting yourself at risk? You have everything you need, don’t blow it all, you are crazy,” he said. My response was to quote John F. Kennedy —“I choose to build… in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of my energies and skills, because that challenge is one that I am willing to accept, one I am not willing to postpone, and one I intend to do.”
My brother has retired to a life of painting and is gradually disengaging from the world.
Not me! Not now! Not ever!
So, Who Am I
I am an average, middle-aged male with a lovely wife and two highly successful children. I have a nice home, good friends and a love for travelling. I enjoy the outdoors, spend hours in the garden, and have a passion for building. I also sit on charitable foundation boards as a way of giving back to the community. Professionally, I have managed money for 30 years and do not take unusual risks with my client’s money. It would be easy for me to put everything on autopilot and sail into the sunset.
But…”life goes on” and if I don’t keep up, I will miss it.
Business, Pleasure or Both
What do any of the things I have said in this post have to do with learning to develop a social media strategy? It sounds so corporate. Why bother?
Well, the answer is simple—to stay relevant. Learning to develop a social media strategy for both my business and personal life is good. It is a way to stay current and engaged in society. The struggle to remain relevant is a life-long proposition, something we should all keep in mind.
What is my voice—what will I blog about? That remains to be seen. Curiosity, discovery and creativity are important principles to me. They will guide me as we progress through the course material and allow me to express my opinion.
Stay tuned, or I guess in this case, stay online.