Oh, this is a tough one: what unexpected applications have I found in online marketing and social media… Not that I know everything but when something is so much part of one’s life, new stuff become second nature and I don’t always realized that is was not expected!
One that amazes me over and over is how social media have “democratized” access to traditional media. Everyone can now share information that can be of value to the general public. This will inevitably force decision makers and even PR specialist to change their approach. This makes not telling the truth more difficult and risky. Or event choosing to hide some stuff to protect someone or something becomes more and more dangerous.
So maybe this will force a more honest and responsible approach to politics. Not that I see every politicians as dishonest. I just feel that those who choose to follow a more ethical path seems to get a harder time within their own parties and therefore, are not the one we end up having on voting bulletin!
For example: last Friday, everybody in the Greater Moncton area was getting ready for Christmas Parade and the municipalities involved were sending out press release saying that every year, the parade attracts over 100 000 people! As soon as the radio station I’m listening to in the morning relayed that information, a University of Moncton professor put a note on his FB saying that he has studied the event with his students 3 years in a row (Recreation professor) and it never got over 36 000. Well, within minutes, the anchorman was interviewing the professor live and we were all made aware that not only did the municipalities were not right in their estimate, the professor has contacted them to inform them of his findings and nobody reacted.
This is a tiny example, but social media is a powerful tool for anyone who has information they want to be out! And I love it!
If you understand French, you can here the interview here at 7h49:13