So, a few of you may know that I’m helping my friend out with her cooking show. The idea behind it is that she takes a guest from the local music scene and cooks a dish with them using local ingredients. I know I’ve learned a lot of tasty dishes from her.
I suppose it’s fortunate that most of her content is ready made for the internet. ‘Foodie’ culture is huge on the internet and is usually an easy sell. There’s even the idea that we eat with our eyes just as much as with our stomachs. A video of a dish being made should make our eyes very hungry.
However, YouTube is huge and there are millions of competing chefs vying for your attention. Her issue is how does she grow her brand. What I’ve learned is to target the message so that it’s hitting the groups you want. Your audience might not be hanging out where you expect them to be.
In her case, it would mean creating different types of visual content. Namely she would be taking pictures of her plated dishes and posting them where they’re most popular: Pinterest. The idea is that a lot of foodies pay a lot more attention to that type of content there. Tumblr, with its heavy reliance on pictures is fantastic at drawing in foodies of all stripes as well. Using those same pictures on Tumblr should work just as well.
Attracting those foodies whom interacted with Tumblr or Pinterest content would simply involve linking them to the YouTube page. Visual content may be great for social media but you have to get your audience to know about it.