The Key to Mastering Digital Storytelling

We all have been in group conversations where there is that 1 person that is quiet, but you can tell they are taking in what you are saying. Those are smart people! Here is why!

Listen

These individuals are “taking it all in”. What does that mean? They are listening! Yes, just that. They are understanding the flow of the conversations going on, people’s behaviors and tones. This same tactic applies in the online world to master digital storytelling.

In my employer’s line of business, we often use the term “fact finding”. This is very important. Why? It is key to getting to know the client, and how we can take care of their financial needs and goals. There needs to be trust between the financial advisor and the client. This starts by listening to what the client is saying. Basically, the same thing applies in the online world.

Rise Above the Noise

When it comes to digital communication, you need to be able to rise above the noise. What does that mean? Being a good listener. Filter through what is going on around you and decipher people’s viewpoints, pain points, and the flow. By doing this, you become a master at digital storytelling and ultimately building your brand.

Educate

Amongst listening, we use education to master digital storytelling. Providing informative blogs and email blasts to our client listing, we inspire our clients. Educating them is key to building new business, referrals, financial planning, and securing a prosperous long-term client/advisor relationship.

Inspire

A lot of our new business is based on referrals. Our storytelling is done mostly by our actions which inspires and motivates our clients to invest in their future with us. We let our clients get to know us on a more personal level to help build trust. It sets us apart from other companies. If there is no trust, there is no business. Mastering our digital storytelling will be key for having people wanting to share our posts, visit our “home base”, and taking the next step by securing their financial future and retiring on their own terms.

When it comes to social media, our approach is the same. We listen to what is going on in group conversations. We communicate in a professional way, but at a level where it doesn’t seem too corporate as we want to be able to relate to each person on a more personal level. We use our Outposts to educate, inspire, and motive people to invest in themselves. By doing this, we are directing people to our Home Base (our blog on our website) to educate them on various financial related topics and resources available to them. It is just as important to build trust in the online world as it is in person.

Keep listening and you will master your digital storytelling!

What digital storytelling techniques does your company use?

References

Pictures from Pixabay.com

Hola!

Welcome to Cuba!

My mother and I are very close and enjoy going on trips together. Just before Covid started in 2020 we already had our trip booked to Varadero, Cuba. We were excited to get our vacation started but knowing what we were coming home to upon our return, was scary and unpredictable.

Yeah! We have landed in paradise! Upon our arrival to Cuba, we were directed to our shuttle bus that would take us to our resort. I normally like to do things as scheduled, however, I said to my mom, “let’s rent a cab!” So, we did! It was the best experience ever. We had our own tour guide all to ourselves! We got to ask questions along the way to things we saw and I am pretty sure we kept the cab driver entertained as we had a few glasses of wine on the plane, so we were both feeling “happy” and chatty. The cab ride was worth every penny!

We stayed at the Melia Varadero resort and I highly recommend it if you are looking to travel to Cuba.

I am a wine lover but when you are in a tropical setting there is nothing better than a fancy drink! Below is a picture of my delicious mojito, and the other our Cuban bartender calls “sex in the room”. I saw this woman across the bar drinking this beautiful looking drink and I asked the bar tender what she was drinking. He said we call it “sex in the room”. I replied and said, “I will take one of those”!

We enjoyed a relaxing week at this beautiful resort taking in the nature around us, talking with the gracious hard working staff, strolling the beach, and taking in the amazing views. The lush gardens and tropical waters were just stunning!

Two things I took away from taking this vacation with my mother was that time is precious and so is family. The last two years have been tough for all of us. Arriving home from our trip then going into lockdown really made me appreciate life more and the experiences we are able to have, along with the time we do get to spend with family.

Check out Culture of Cuba – Wikipedia. This will give you insight to Cuban Culture. I am sure you will find it insightful!

Have you travelled to Cuba? What was your favorite thing you experienced? Can you recommend a tropical island that I should visit in the future? I am always up for ideas! Gracias.