Here we are at the end of the course, and wow, have I learned a lot throughout this time. Prior to taking this course I was unfamiliar with social media other than Facebook, and only for personal use. I have come to realize how much social media can help brand a company/product and drive awareness to promotional activities organizations may be running. Now with my new found confidence in Social Media, I am able to apply some of these techniques in my own professional life.
One of the things that occurred to me over the last few months is how many Social Media platforms people are actually using – Blogs, Facebook, Twitter, Google +, Instagram, Pinterest, LinkedIn, Youtube, etc. The list just keeps growing. Of course I had heard of these in the past, but really didn’t pay attention to how powerful they had become. I had the approach that all you needed was a Facebook account for your professional life and away you go. Perhaps this was because I was completely unfamiliar with the other platforms not having time to learn about them, or maybe my head was just buried too far in the sand. Thankfully I have changed my thinking now realizing Facebook is just one tool in the arsenal of social media.
According to a PewResearch Internet Survey *
As of January 2014
- 76% Women use Social Media
- 72% Men use Social Media
As of September 2013
- 71% of online adults use Facebook
- 17% use Intagram
- 21% us Pinterest
- 22% use LinkdIn
So now we’re faced with the daunting challenge of monitoring multiple accounts. Remember, it’s all about engagement so it’s critical to spread yourself across multiple social media platforms. But how will I ever have the time to log-in to each of my accounts to engage and post fresh information?
Well, I remember reading a class mates blog earlier in the course mentioning Hootsuite; Thanks JENNKENN July 3, 2014 blog post
This was the first I had heard of Hootsuite and calendar scheduling. This is a fantastic tool designed to manage multiple accounts through one portal. Users only have to log-in to Hootsuite to view and access all their social media profiles making things simple and streamlined.
Here’s a great tutorial video on how to setup your own Hootsuite account
How are you managing your social media accounts?
Are you using Hootsuite?