Storytelling is important to creating digital content in many ways. It captures your (future) followers’ attention and keeps them engaged. You want to make your content relatable and relevant to your audience. Ten years ago, although online materials wasn’t as prevalent, my main focus would have been content related to teaching English. These past 7 years or so, most of the media I consume is related to motherhood/kids/life-work balance. Now that my boys are 6 and 8.5, I can start focusing back on job related stuff—back to educating technology and integrating technology into teaching.
Most of my energy will be focused on video content– topics for English lessons. I feel the combination of a blog, Instagram, Facebook will help me tell a story. I think I’ve decided on a schedule that will help combine the platforms. The teaching point will be “released” on the blog first, with a link to the video. The blog will be a more professional/teaching style language- more formal, but hopefully not boring. When possible, I will try to incorporate stories relating to the video content (misunderstandings based on an error which will be the main focus lesson in the video). The blog will then link to the video. From the video, links to Twitter, Instagram and Facebook are available. Facebook will contain grammar comics and memes—a more humourous illustration of grammar concepts- which again will link back to the blog and/or video. Instagram will hopefully capture real world mistakes that I find, but I will also encourage my readers/watchers/subscribers to contribute their own photos or real world examples. This will help me keep my audience engaged but also let my audience provide me with ideas—so they become invested in my content.
Social Media has spawned a new type of English, one that may not be appropriate in all situations. I hope that my videos will help all English speakers—native or otherwise.