Online Citizenship in the Digital Age (2010s)

-Is perfectionism killing marketing initiatives and our personal lives?-

Online beauty standards have an impact on adolescents’ perceptions of what it entails to be attractive and influence heavily their stance on what a good life should look like. With increased social media presence in all areas of life, the mounting pressure to look flawless is damaging young people’s mental and physical health, according to an Australian research.

With an in-depth look at the health risks of social media usage, findings conclude that the generation on the rise, Generation Z, is more likely to embody the spirit of a ‘perfectionist’. This embodiment is fostered by an easy access to the influx of information across all social media tools. As a result, these youths have difficulties comprehending that mistakes and disappointments in life are unavoidable, if not vital to personal growth and character shaping.


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Humans tend to be critical of themselves and lack the ability to see the positive side of a situation if they are always living in the notion that life is supposed to be perfect, like the lives of other people on social media (Walsh). This false belief, if not remedied by a tactful parenting approach or counselling and mentoring professionals, leads to higher risks of diagnosed mental health conditions, like depression, in young people (Walsh).

In modern times, the influence of social media is almost equivalent to that of the print and broadcasting media at the beginning of the millennium. As global citizens, we found out about the 911 Terrorist attack by tuning into evening news in major nations around the world, including Canada. We also got our news by reading the paper (with a cup of café on the side, of course), and not on social media in the news’ column. We decided to go out and try a new restaurant because a dear friend thought highly of it. Unlike nowadays, getting our restaurant info online and making our choices based on other foodies’ reviews is the norm, regardless of platform.


With the release of Facebook’s annual report in recent years, the statistics on social media usage are staggering. If precautions are not taken, the myth that mental illnesses (including types of eating disorders) will be replacing cancer as the deadliest human disease in the decades to come maybe validated. What is really at stake here?

 We know the magnitude of cancer in our lives. Regardless of whether we experience it first-hand or not, when an acquaintance or neighbour is lost, the world is infiltrated with mourning and sorrow. In the same way, if your closed one or someone you know has diagnosed mental health conditions or challenges, imagine the ripple effects it would have in the relationship and beyond.

If adolescents lack a deep understanding about what type of users are on social media and the inherent self-branding and business marketing goals, the result will be disastrous. There is always more underneath the surface. The adolescents today and world carriers tomorrow need to know this. The life of practicing perfectionists is always a struggle. Happiness is translucent or rather it is never mine to keep in the first place.

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As the President and CEO at SocialKNX and the founder of DIY social, Gina Schreck argues that perfectionism kills creativity. Although marketing initiatives are inherently related to the idea of making a product or service appear desirable and perfect, it is costly and ineffective in the long run. The content itself has space for NOT being completely on point and flawless. Her reasons for this argument include that time is often a constraint in the production of marketing materials, in addition to the need for authentic business practices that foster a genuine interaction with customers online.

Read her proposed solutions HERE

Besides its intended purpose to enlarge the influence of marketers’ contents on social media spaces, perfectionism oozes unrealistic beauty standards.

Depicting a ‘beautiful and perfect’ life online self-reinforces, but what impact does it have on the public who is receiving the message? Are we helping customers the way we want to online? Did we, as social media users, lose touch of the initial spark and our responsibility as online citizens?

To bring originality, stamina, and character into the businesses we are helping to represent online is a social media specialist’s responsibility.

In spite of that, all individuals need to think about the consequences of their online activities and the message that is consciously or unconsciously replayed in the domain. You are not completely you online, so please cater your posts with things that genuinely matter to you, that you would want to see in your own feed. Authenticity is the key to unlocking a sense of equilibrium that is desperately needed across all social media platforms and tools.


Social media tools have NOT progressed out of proportion within the speed of light, but social behaviours did and will be for the rest of humanity (Bokij – Lesson 3).  


*The following articles were used as inspirations and research for this blog entry:  Perils of Perfection – To Look Perfect on Social Media & The Perils of Perfection in Marketing: 5 Facts That Will Motivate You and 4.5 Steps to Recovery

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Is perfectionism killing marketing initiatives and our personal lives? A perspective is offered, explore:

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There may be more underneath the surface than picture-perfect lives on Instagram. How does the ideals of perfectionism, which infiltrate our social media feeds, influence the younger generations of the changing millennium?

For a detailed synopsis on the impact of social media on youth around the world, and the perils of perfection in marketing, deepen your understanding on social media and online business ventures today!

Access your article ‘Online Citizenship in the Digital Age’ NOW.










Works Cited

Bokij, Alexandra. “Lesson 3: Social Media’s Impact on Communication Practices.” AL-COM0011, Blackboard. 2012. Web. 19 Nov. 2017.

Walsh, Liz. “Perils of perfection: Social media is ramping up the pressure on young people to be perfect.” International News 9 June 2017. Web. 19 Nov 2017.

Possible Discussion Questions

#1 (personal)

i. What are some of the ways to protect the younger generations as they head into adolescence when communication with parents becomes sparse and unauthentic?

ii. Does the phenomenon of becoming fully independent and growing up in the digital age with social media give educators a need to create programs that target online safety and offer tips for successful and effective social media usage?

#2 (business)

i. How might perfectionism help an organization attain their business goals? (in the areas of marketing and beyond…)

ii. Do businesses really make more money and have better consumer reviews when their feed is flawless, regardless of whichever social media tool they choose to adhere to? What are some challenges business face in their pristine presentation of contents?

Privacy on Social Media

With the start-up of Facebook in 2004, social life has taken a life of its own on cyberspace. In just one second, messages are sent and received through transmitters to reach users on both ends of the line. Facebook’s takeover today is reinforced by other new technologies and tools that emerged and replace traditional communication methods. Hence, the beginning of a very fast-paced lifestyle commenced. Are humans fast and furious? Let us start off by first pondering about the things you ‘quick-wittedly’ shared on your social media accounts and if that’s even safe?

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~ 3 Tips to Keep You Sane on Social Media ~ 

#1. Always learn a particular platform’s privacy tools. Use them intuitively and effectively, as they are the key in maintaining a healthy social media presence. Please judge by the nature of your posts who should see or NOT SEE the media posts you are about to share. Hint: Your employers and co-workers may not want to see a picture of you attending a Halloween costume party or clubbing event.


#2. Avoid the tendency to post an update as soon as it happens. With a major milestone in life, it always takes a period of adjustment to settle into a new role. Before the media, your ‘friends’, and ‘followers’ know about the big change, your heart should feel content by knowing the next steps on the journey. 40 likes and a couple of congratulatory comments are satisfying, but feeling at ease with yourself is another super important objective at work. Can I handle attention, both good and bad?

Reasons Why You Should Refrain from Sharing Milestones on Social Media

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#3. Don’t tell people where you are. There are predators out there, just like in real life, if not more in numbers. The Twitter glossary shows the availability of various tools within the application to foster online interactions. Geographical information updates with the publishing of a post, hacking, and impersonation accounts can put users at risk of being harmed, especially adolescent and young adult users. Stay safe by sharing event pictures online after they had HAPPENED is always a sound decision.

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The upkeep or potentially a lack of privacy on social media is a popular debate topic today. In contemporary society, all lifestyles are associated with staggering responsibilities and mounting anxiety. It is easy to lose one’s direction and focus. On one hand, social media allows individuals to share to a greater audience, thus building and replenishing their self-esteem and confidence. On another, an individual’s personal life can be exposed to an unnecessary extent through the use of various tools such as Instagram, Snap Chat, and etc. The quick pace of everyday life aggravates the situation, as account users are subject to sharing something on the move and not fully picturing the consequences that can result.

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No matter the stance, privacy is an idea in connection with one’s conscience. In what areas of social media have you struggled with in relation to privacy matters? What are you doing now to reinforce a strong privacy protection? Revealing personal details is provoked by a desire to share and concludes with either the feeling of glory or further reclusion to one’s own bubble. Give or take, it is important nevertheless to protect your privacy online. As application users, we not only want to be instant and original content creators on social media, but also take fastidious care of details. Cyberspace is to become another safe haven. With these tips, I’ll make it to the other side, sane and intact. Or will you?



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Ever wondered what it feels like to be creeped on 24/7 by your followers on Facebook? You do not feel it. Learn these awesome tips to maximize your online privacy and jet set towards a more fulfilling social media user experience. A millennial’s blog on the downsides of instant social media updating will tell!

Headaches and then, expert advice!

Please read article HERE: 3 Privacy Tips for Social Media Usage


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3 Tips to Keep You Sane On Social Media! Oh boy, wish I knew this earlier… Access: