Since joining Facebook in 2007, lots of things have happened in the world of social media. New platforms like Instagram (2010) and Snapchat (2011) have emerged while others like Twitter (2007) and LinkedIn (2003) continue to grow.
As stories popularized, I’ve been impressed by how organizations adapt to all the updates that Instagram and Facebook continue to incorporate. This includes polls, questions, countdowns, and filters.
On July 2nd, Instagram just revealed their “Group Chat” sticker that allows followers to request to enter a group chat. Instagram introduced this feature as a “solution for people who want to have a big group conversation about something or for making plans”. The account who created the chat as the power to select who is permitted in this chat. I look forward to seeing how larger organizations with thousands and millions of followers will use this feature. Is this something Instagram will remove in the future because it does not go as intended?
Driving users to your page and grabbing their attention is very important. Businesses have been very creative with their profiles and cover photos because that is the only thing you can do. You haven’t been permitted to change the colour or layout of your profile since MySpace.
Business.com outlines the ten most creative ways to use social media in 2018 which included augmented reality, live content, shocking visual content, use of brand influencers but I was curious about “unexpected” ways to use social media.
Of course, organizations use social media to do damage control if something negative is said about them, but Constant Tech listed the top 3 innovative ways to use social media as crime prevention and response, disaster management and tracking the spread of disease. It is interesting to think of social media in this context because sometimes it is not all about pretty pictures. It is important that large organization to use the tool and resources they have to do things like finding lost children, catching criminals, alerting the public about the impact of a natural disaster or the impact of measles. Social media allows them to get the message out to a larger audience during a crisis.