My business called Social Media Pursuit would benefit from content that was geared to my small business clients at a very basic social media start-up stage. My content would need to take the “fear” out of social media and at the same time educating and demonstrating how to use Facebook. My content needs to be laced with humour, as that reflects me and my customer relationship, simple relevant content and only posting on my SMP Facebook page which is the main social media forum my customers are most familiar with at their early stage of social media development.
Prior to this course I have not posted much on my SMP Facebook page as most of my customers are not there yet. But while taking this course I realized that as part of my “package” my customers must take the first step by “liking” my SMP Facebook page as part of the contract. Making it mandatory. Keeping them engaged in my business. Engaging them weekly. Through this medium I can focus my postings on educating my clients. I can post content relevant to my customers industry and despite their social media preparedness, I can inspire, motivate, educate and gently move them ahead in the only social media forum that they are already using personally and sometimes professionally.
If my content stays focused to educating my clients in social media, I will be fortunate to increase my page “likes” , inspire my current customers to hire me again as I educate their marketing needs and increase my social media street cred. Everyone wins.
P.S. Great example of ROI!