With today’s social media platforms we are absorbing and sending information out of and into the web at an astounding pace. How do you keep up? What are the best monitoring tools to stay current and up to date on trends, engage with friends, network on a professional level or market your business?
Lucky, there’s a wealth of information out there! Let’s start with this list of the 12 of the Best Social Media Monitoring Tools to Consider. This list may seem a little daunting, and it would be if we were using all of these applications, but instead it allows us to do a little research, play around a bit, and help us decide which will work best for our personal or business needs.
From this list, I have only used Hootsuite, and here’s why:
Hootsuite is a social media management system which allows me to manage multiple accounts across different social media networks. In other words, I can see the activity of my favorite social networks, Facebook, Twitter, Instagram and YouTube (to name a few) on one page. It has made the list because of its simplicity to set up and it gives me the ability to post to all of my social networks simultaneously as well as the option to schedule future dated posts. It is also a powerful analytics tool allowing you to see how those posts perform by helping me track who sees the content I post. Super handy if you are planning any kind of event, marketing campaign or sharing of information. With this tool, I would not only use it for personal reasons but also for business.
Outside of social posts, I have two favorite sources of information of news and current events.
A large number of tweets from Twitter contain links to current news, local events, trending stories, friends, and subjects that are of interest to me. For me, tweets are sound bites of information that I can ignore or follow as I see fit.
My other go-to news source is an automatic bookmark, which links to an RSS feed and contains the “Latest Headlines” from a trusted, global news source. The trusted source is the BBC News, and allows me to catch up and stay current on world news and events.
Following posts on social networks provide me with information that is of specific interest to me on a personal and professional level. The challenge with information from the people participating in social networks, however, is that many posts are opinions and personal views, which can have some bias in the subject matter. Complementing social with information from news sources I trust helps give me the bigger picture.
At this time, I only use social in my personal life and would love to know what monitoring tools you would recommend as your “go-to” for business and why?
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