COM 0015 – Assignment 5 – Event Participation

Professional Development 2-for-1: that’s how it happened for me….

      Trying to figure out what would be the best professional development ‘EVENT’ was a tricky one.  Where do I go? What do I do?  What do I say about it?  So… I did two events in one  day… and lived to tell the tale: in blog format, no less. 🙂

For years now, I’ve been working towards pursuing a career as a freelance superhero, writer and possibility creator.  An active part of the Ottawa Writing Circle’s Meetup group, I have attended several of their workshops, social mixers and I finally decided to venture out of my comfort zone to see what their OWC WRITE IN event had to offer.  I have always been a very solitary figure as a writer.  True, I’ve had my share of group writing and editing opportunities over the years, but this opportunity was a little bit different.

When I met up with our coordinator, Averill (@averillelisa), there were two more participants pecking away at their respective writing projects.  Prior to our meeting, I had mentioned the event on Twitter– Thank you @Averillelisa for giving me my first Twitter conversation in real-time!!  Not only did we mention each other by Twitter id: it also gave me an opportunity to learn new conversation skills with someone who actually Twitter talked back.


The write-in group included such writing personalities as Averill Eisa Frankes (bottom left w/ me), Alexandra, Ariel, Belle Alvine, James W. Cook, Michelle Human, Nick HJ, Sanna, Tamara and me.  (all mentioned are profile names for our Meetup Ottawa Writer’s Circle Group)

      Writers periodically dropped in and introduced themselves and we did have a discreet ongoing conversation; politely asking how it was going when we caught someone blankly staring at their screen. Averill did forewarn me that there were no outlets or wifi at the world exchange plaza foodcourt, so I had made a game plan in advance. I went with my trusty fully charged MacBook Pro and I used my iPhone to call up any images that I needed to play with. Airdropping stuff from my phone to my computer has become a regular practice for me— way less grunt-work!

“Can’t edit a blank page,” is one token of writerly wisdom that Averill left me with: short, sweet and to the point.

       Same day, different location…

45 minutes after leaving the world exchange food-court?  Yeah… I managed to haul myself and my amazing computer all the way home with a quick, portable fre-fab food that I picked up at Sobey’s with roughly 5 minutes to spare.

       When I initially signed up for this online event, I thought that it might have video or some sort of interactive discussion.  They’d been reminding me via text and email and I’d even built it into my calendar as a backup.   I’ve done a whole lot of reading of a whole lot of books and listened to audiotapes with these fine fellows.  Luminaries and philosophers and authors all rolled into one: they have distinctively different appreciation for social media.


So, I rushed home and plugged my trusty MacBook pro into my television so I could see everything hi-def… and then, it turned out that their ‘BEAUTIFUL CHAOS: How to find meaning in a messy world’ (link for encore presentation) was audio only via internet that combined the sharing power of Deepak Chopra with Eckhart Tolle’s Power of Being perspective.  Bummer.I sucked it up and listened and took notes anyway.  The simplicity of the presentation worked well: zero technical glitches or distractions throughout.

Common narratives revolved around the power of transformation on the other side of catastrophe and their usual ‘this is how you can build power from powerless’ mantra.  The one super interesting part of their presentation talked about the tole of social media in our society at large and how it can be used to make a positive impact.

Eckart made an interesting analogy to Narcissus, touching on the superficial, facade based practices of social media.  Admittedly, he doesn’t really use it much at all.  On the other side of the coin, Deepak Chopra sees the power in social media for human creativity: becoming  “a catalyst for collective awakening.”  He brought an interesting perspective to the conversation.  Talking about the power of luminaries to share their knowledge and experience with the world, Deepak sees social media as the opportunity to have more luminaries present on the world-stage.

Left exhausted and inspired by the onslaught of creative input and my own interpretation of how challenging and rewarding this social media rich, professional developmental day could be for me: my plans for a luminescent empowering career path took shape.  I’m continually proving to myself that I am willing to try the impossible.  Let’s face it, in my world ‘Impossible’ is what a scaredy cat says when confronted with something that seems too big to conquer.  Giving up the ‘im’ part of that equation is what transformation is all about–

Transform the IMPOSSIBLE into a POSSIBILITY!!




COM0015 – Assignment 1 -Blog 4 – Out of the Box

Combining everything that we already knew about SOCIAL MEDIA with all the cases we’ve studied and all the best tools that are to be had: it feels like I’m only ever getting half-way to a solution.  Before starting this program, I thought I had a hunch about a few tools and programs out there in the real world of business meets social media… but.. wait a minute: ‘Things are changing… how will I ever keep up?’

LISTENING + LEARNING + STAYING IN ACTION  = keep to keeping up with trends and generating new ways of looking at the world through the lens of #SocialMediaMeetsBusiness.


So what do I hope to accomplish with social media?  Is it working? Well, I’m constantly learning new tricks.

From what I gather, I’m using platforms that are suited to my particular field and/or project(s.)  I’m learning from others about the varied style of communication using social media = the ins and outs of sharing your message.  What works for some people is worth a try but it might not quite work for me.  I guess it’s all a question of finding a style and sticking to it..

GOING MOBILE?  Here are a few tools that might come in handy…

I’m always looking for social media inspiration: taking free webinars and online courses.  I have found a whole bunch of useful information about how mobile apps come into play

Instagram can house short videos… Hilary Rushford, of Dean Street Society, hosted a webinar called: ‘Doubling Your Instagram Following.’

Distributing a free workbook, her program talked about free tools for editing and posting images on Instagram.

VSCO CAM = where you add a photo to your library and she talked us through using the editing tools.

@HilaryRushford also talked about the PERISCOPE App = live mobile video streaming; which works really well when you’re sharing content on a road trip, from various locations.

Another useful tool that I’ve grown to love is HOOTSUITE Suggestions...

Right from my iPhone, I am able to call up HOT TOPICS that I can easily share on my Twitter and Facebook accounts.

FYI>> It gives you THREE topics to search for and you can assign unlimited accounts… so make sure that you tweak the settings before posting on multiple accounts.  Be #strategic in what you post and where.  Double check your postings on each platform to catch anything that goes wrong.  If in doubt, delete and give it another try.  Skill takes practice.

Puzzled by PINNING?

PINTEREST is a social media platform that would appear to have limited application to business… but Melanie Duncan’s webinar gave me a whole bunch of information about optimizing this platform to steer traffic from PINS back to your company site.

> The type of material you PIN is part of the formula.  Inforgraphics are the most popular format (they spread like wild fire.)

Melanie also suggest the following tools:

PICMonkey =  Protecting your content with a watermark

Easily creating infographics =

Getting a Pinterest tab for your Facebook Page =

Pinterest stuff = Courtesy of Melanie Duncan (

> The BLOGEME poster thingy I built (featured image)  still lives on which I’ve embedded on my personal blog (backdoor access = click expand button on bottom corner)

COM0015 – Assignment 1 – Blog 3 – Professional Networking –> Now & in the Future

Links I’ve mentioned is:

20 social networking sites for business professionals (by Alyssa Gregory)


Platforms she’s  listed include: Biznik, cmypitch, cofoundr, ecademy, E.Factor, Entrepreneur Connect, Fastpitch, Focus, JASEzone, LinkedIn, PartnerUp, PerfectBusiness, Plaxo, Ryze, StartupNation, Upspring, and Xing.

I’ll have to check them all out and see if the shoe fits.

Goals for me re: Professional Networking include getting serious about this ‘Social Media Meets Business’ thing.  I need to do my research and find out who I need to connect with in the region and online.

Relying primarily on Iinkedin, I have made the initial connections but I also need to put my money where my mouth is and work at reconnecting with everyone who has offered their own ‘olive branch.’

I’m trying to establish a comfortable, engaging professional rapport with the Ottawa arts community and I figure that playing on my home turf will give me the opportunity to develop my professional networking skills.  I probably will orchestrate a networking plan that will use online social media in tandem with live contact.  I need to be super-organized about my networking operation: keeping tabs on who I contact and when and what I’m sharing (similar to what we do when we’re measuring and monitoring with analytics.)

I need to plan for my project launch, securing a reputation in the local and online music/entertainment community for being a miver and shaker.

By September, I hope to coordinate a meeting of minds that will collectively work on developing a female led artist development initiative. Let’s see how it goes.





COM0015 – Assignment 1 – Blog 2 – Social Media Hootspa (A Case Study Comparison)

Looking at examples of the business approach to social media, I shouldn’t be surprised by my own example and I can learn from it.  In my attempts to keep a consistent style for my blogs and e-publishing endeavours, I forgot to look at the most important part of my equation: my audience.  Hopefully, this reboot will directly address this matter and give you folks something bigger and better and altogether more useful than just a pretty picture.

From all three examples, I think that I’ve learned how social media can turn online conversations into engaging, entertaining conversations with a broader community than we ever thought possible.

If you don’t want to type that link to my first BLOG re: Ellen Degeneres, you can click it right here: 

Images used in my composite include:

  1. A brain with legs and muscle from
  2. A rope being torn to represent ‘WEAK’ from

Social Media Case Studies are all about learning.  We study them. They give us ideas. We come up with our own space-ship sized bits of social media brilliance.  Keep ’em coming, boys and girls!


COM0015 – Blog # 1 – SOCIAL MEDIA Meets Business

Images included from the following sources:

COM 0014 – BLOG # 6 – Once Upon MY Time

What’s your favourite story?  Can you think of one… just one?  No.. me neither… except… it has a beginning, a middle and eventually ends, right?

Welcome to my never-ending story 🙂 Thanks for coming along for the ride.  Any story you have in mind yet?  Message me… I’m keen to hear and eager to learn what makes everybody tick.

COM0014 – Blog # 4 – SWISHY CHUGging SOCIAL MEDIA: The Ellen Degeneres Story

NOTE (appears on the Scribd publication) –> Original Swishy Chug photo from

Re: “What Social Media Lesson we can Learn from Ellen Degeneres” and “What Kind of Content Has the Potential to Go Viral?” (by Mirian Slozberg)

RE: The PRANK–> as only Rollingstone can put it (covered by a whole bunch of e-magazines)

Re: How JAMBA JUICE spun it


COM0014 — Blog # 3: TARGET = Practice