Believe it or not, social media platforms like Instagram and YouTube play a huge role in your final choice to buy a product or not.
Usually before people want to buy something, they will do a little research first. Such as, watching YouTube videos, looking up hashtags of the product on Instagram, and much more. But why do we do this? Most of the time we do this because we want to make sure that what we are wanting to purchase will be worth our money. Often times people will also watch an unboxing video of the product they want to purchase just to see what it will look like from the box, so they have a better understanding on what to expect.
An average of 54% of online users browse social media to research products before making a purchasing decision. And, 81% of consumer purchasing choices are influenced by their friends posts on social media.
If you follow people on social media who are constantly advertising either the same product or different products, you are constantly being exposed to whatever they are choosing to share.
It’s amazing to see how much social media affects our decisions on whether we are going to buy the product or not.
When you watch a video of a product you want to purchase and the person is saying really good things about the product, it gives you peace of mind and confidence that if you purchase it, you would also like it – a lot! I
In my personal experience, watching review videos on YouTube, and doing additional research, before I make a purchase – especially a big purchase – makes me a confident online shopper. It’s always better to get familiar with a product even before you buy it. This way, you will already know what to expect if you purchase it, and won’t risk being disappointed.
In conclusion, buying things is more than just clicking checkout. Its about researching the product to find out if the product is right for you and if you would like it.
How has social media influenced your online purchases? Share in the comments.