COM0014 – Blog #6: Do people know your story?

What about your childhood shaped you for this moment?

My childhood was one of exploration and imagination. A curious mind led me to constantly question the world around me, not out loud of course, I was too shy for that. I only felt safe to explore ideas in the magical space inside my head.

Throughout my school years I excelled academically, yet a feeling that something was missing often gnawed away at me. A yearning for greater purpose propelled me to seek opportunities that would lead a more fulfilling life.

I have always been guided by my intuition. For better or worse, the lessons i’ve learned through experience have led me to where I am today. I have learned to trust my gut instincts. I understood from a young age that asking the right questions was foundational in creating a meaningful life and becoming a better person.

There have been several significant people who have influenced the course my life has taken. With each turning point in life my “teachers” have given me the gift of further insight into who I really am. In the fall of 2016, my greatest teacher was born. My son’s role in my life has redefined my purpose and identity. Having the opportunity to watch him grow and thrive each day is a gift I am forever grateful for. I hope to help guide him on his quest for self-discovery and to honour who he is. With life’s twists and turns, I will be there to support and nurture his hopes and dreams.

My growth journey has not always been easy, life’s lessons have pushed me into some pretty uncomfortable places. I know it takes courage to move forward for the greater good.

Whenever I start to I feel like my life is out of alignment with my core values, I listen to my gut and prepare for change. My son inspires me to be true to myself by asking difficult questions and being the best role model possible.

Can you describe a time when you felt like your personal values were being compromised? What did you do about it?

COM0014 – Blog #6: Taco Wish VS. Secret Wish

What is your secret wish for your business?
I going to talk to you about my taco stand business and, let me start by telling you my not so secret wishes. That being credibility, financial gain, and success based off of true authenticity. I will set up my stand at events and popular gathering spots around my hometown of Barrie. Then, I will invest in a physical location that will expand into Toronto. My food will be kept fresh, and I will have a social media presence that my competitors will drool over. I want my taco stand to donate to feed the homeless, help out at a charity or run for a cause. My business wouldn’t only be making great food, it would be a member of the community set apart from its competitors. It will make a true difference in the world and take a place of passion in my heart.

Photo by Chitokan from Pexels

Photo by Chitokan from Pexels

My secret wish for the company? To sell it off when appropriate, deviate, and move onto my next secret idea. (Sorry but if I told you what that idea was, I would have to assassinate you.) It’s all about the next goal, think bigger and this obstacle will just seem like another, tiny baby step.
Answering the following question from the article: Do People Know Your Story? By John Jantsch.

COM0014 – Blog #5: The magic behind the curtain


What sets me apart?

I care deeply about the work that I do. I am personally invested in every project I touch. My passion for deeper understanding produces work that is relevant and meaningful to clients and their audiences. I engage clients’ in a thought-provoking journey searching for answers along the way. Every decision I make has purpose. I use focused conversations and deep listening to get to know clients and determine how to help them achieve their goals. I openly offer insight into who I am and how I process information so we can learn how to work together effectively.

What is it like working with me?

I often ask trusted colleagues about their experience working with me to gain perspective. Most people find my ability to connect seemingly unrelated ideas valuable. I can envision projects from start to finish, helping to manage time and resources effectively. I think in structured ways to help give the intangible a framework that makes sense. I can articulate and visualize my thinking in a persuasive way to sell my ideas. I like to communicate and will ensure I take the time to understand your communication preferences and adapt my style accordingly. My willingness to help others does not go unnoticed.

How can I help you?

My passion for “connecting the dots” will bring great depth and meaning to any problem we solve together. My insatiable need for knowledge will drive me to understand your project goals, analyze the details and create a plan that is both thoughtful and engaging. I will give your project the the time and dedication it needs to succeed. While playing a backstage role, I will help develop and support your content to take centre stage and receive the standing ovation it deserves.

I truly believe building relationships and connecting with clients is a crucial element in the success of a project. How do you feel?  

COM0014 – Blog #5: Personal Branding: Caileigh

What I know I bring to the table.

I am a true humanitarian which automatically has provided me with opportunities beyond my expectations and made me a master at customer care naturally. I believe and practice self-improvement in my life once I go home, I strive to discover better ways to evolve in my work environment too. I improve customers lives by wearing my heart on my sleeve, I share my feelings and maintain an open book- open response technique with my customers. They want to be heard, so this helps build a big connection especially since most people feel lost in society.

What others know I bring to the table.

After asking my colleagues their thoughts on me, they came back with a recurring theme. I am nice. Described as a leader, I was told that my nurturing and compassionate demeanor made me the perfect ‘mom’ (?) and would make anybody feel comfortable and safe no matter what situation. The main summary was that I am a good person at heart, I am skilled at interpersonal communication and I actually try the hardest I can at my job.


You want me as your social media marker because I am in it for you, you hired me to live for your company and I will breathe your company. I am a determined individual who isn’t messing around, I have been taught to work HARD to climb up the ladder and so I am. I have been told to be confident in who I am and what I know, being a good person to other people makes me feel happy. Why wouldn’t you want an experienced marketer who gets along with everybody they meet and are perfectly happy working for your business?

What should I be knocking on your door for? Let me know in the comments!

COM0014 – Blog #4: Case Study: Gold Online Strategy, Pushy Shapermint Marketing.

Shapermint is an e-commerce company that specializes in selling women’s comfort wear with extremely successful B2C relations. They sell a wide variety of ultra-stretchy, non-slip and non-see through material to smoothen out a women’s body while increasing self-confidence. Their stock includes; panties, shorts, tank tops, camis, leggings, and bodysuits, you can check out their body shaping collection here. They manage to capture and maintain the attention of the consumer through the whole transaction from browse to buy. They convince the consumer to click the “Buy Now” button as quickly and as often as possible by having constant discounted pop-ups appear throughout the entire process. They found me in a targetted facebook campaign audience of females under 25 years old.

Their online marketing strategy is to drive brand awareness, attract new customers and increase online product sales. The quality of their actions are great and I mostly agree that their approach is working. After creating a firmly rooted website with offers, information, and inspirational content they moved onto saturating their website blogs all over the internet. They then decided to take on the online sales world of ambassadors and also used the online web to link some sales with Amazon which not all e-commerce sites realize can be a detrimental move to your conversion sales. The best way they took/ are taking advantage of the social media turnpike? By using online marketing via social media outlet campaigns. 

The problem with the Shapermint campaign is that it is too pushy before, after and during the B2C interaction. They push you to buy at first roam and then once you have made your purchase you are bombarded with 15-minute, 30-minute, one hour and one-day sales all at once. It is hard to keep track of what is happening on the screen and I feel claustrophobic. Now my email inbox is full of repeated discounts and promotional emails and I unsubscribed my cell phone text service. Great conversion sales with online marketing but I do not want to be a returning customer even though the product is fantastic!

I am curious, have any of you seen an ad for Shapermint on your news feed?

If not, check out the product and let me know if you would be interested in purchasing!



Google Trends: Shapermint:

Shapermint Website, Ambassador Page:

Shapermint Website, Blog Page:

Amazon, Shapermint Panty:

Google Alerts: Shapermint:

Yahoo, Ad Discrimination:

Youtube Review, Shapermint Shapewear Haul is it worth the Hype?!?!🤔🤔🤔:

Slashed Beauty, My Shapermint Shapewear Must-Haves:

Tumblr, Shapermint:

Facebook Business, Success story:

Social Mention, Shapermint:

Medium, Shapermint can be positive:




COM0014 – Blog #4: Naturally engaged


Since 2003, Cocoon Apothecary has been crafting and selling an ever-expanding, plant-based skin care line from their location in Kitchener, Ontario. Jessica and Lane, a husband a wife team, are passionate about what they do. It shows in the quality of their eco beauty products and efforts to engage their audience.

This couple is savvy on social media. This week’s lesson emphasized the importance of claiming your brand across various online tools. Cocoon Apothecary have an active online presence on Twitter, Facebook, YouTube, Pinterest, Instagram, their blog and website.

I find their approach honest and refreshing. Each interaction is informative and inspiring. You can see from their following and content that they care about customers and listen to various channels to share and engage in dialogue with others.

A large portion of Cocoon’s content is audio/visual. The photos and videos they use across their social media channels are well composed and consistent in style. Cocoon’s brand identity is strong and recognizable across all platforms. Specials discounts are posted periodically as an incentive for potential and existing customers. They appreciate local love here in Kitchener and actively engage in shows, markets and discussions to motivate others to embrace natural skin care.

Cocoon shares customer success stories to influence others to try their products. Jessica speaks on camera about the many benefits of natural skin care, demystifies ingredients, provides demonstrations and shares many insights for viewers to get to know her better. She speaks authentically in the spirit of teaching others before selling products – building relationships with her followers. Customers can also ask questions and view thoughtful video responses on Formulator Fridays.  

Cocoon’s communication style is gentle yet confident as they take the time to explain how their products can bring value to your life. They openly share their passion for their craft and high-quality standards.

There are so many reasons Cocoon Apothecary is successful, thoughtful use of social media is just one of them. Their approach is simple and elegant. Their products are truly incredible. I hope they continue to enjoy success for many years to come – I am a customer for life!

Tell me about one of your favourite local businesses that clearly understands the importance of a social media strategy? I’d love to hear from you.

Cocoon Apothecary. (n.d.). Retrieved March 25, 2019, from

COM0014 – Blog #3: Who’s into zero waste?


One day, after questioning the life cycle of our household waste, I came across the life-changing book Zero Waste Home by Bea Johnson. Bea’s ideas inspired me and my family to adopt the zero waste lifestyle. Her blog is a perfect example of a successful online campaign that has created a movement.

I have always been interested in preserving our planet, but living zero waste goes so much deeper. I have shifted my mindset and behaviour to focus more on the things that bring joy to life, and less on buying stuff.

“The simple concept of zero waste is to prevent rather than divert trash, but at its core it’s about valuing and taking responsibility for goods we bring into our lives — replacing a linear system whereby goods are designed for discard with a circular system whereby goods are built for longevity and recirculated for as long as possible.” – Colleen Patrick-Goudreau

I find many in-person opportunities to share what I have learned on my journey. In preparing to move conversations online, I have found there is a growing community embracing the lifestyle and supporting others to experience the benefits. Authors share their unique realities through telling stories and creating online support communities using a variety of tools.

Following a scan of Facebook, Pinterest, Instagram, YouTube and personal blogs about waste-free living, I believe my audience would be predominantly female. I would estimate an age range between 25 and 45 years. Although there are a variety of family types engaging in the topic, I would target busy moms as I fit into this category and can relate to them. Although anyone can adopt the lifestyle, educated, professional and business women juggling career and family life stand out as engaged in the topic.

Common lifestyle preferences are evident. Interest in environmental issues and sustainability is common, as well as a yearning for simplicity in a busy world. “Zero-wasters” are future-thinking and welcome change for the greater good of their families and society. My target audience would value family, knowledge, practicality, sustainability, a healthy lifestyle and believe that an idea can change the world.   

Google trends indicates people interested in the topic care about many aspects of reducing waste in their lives, but there many searches on disposable products and where to find sustainable alternatives. This is a common theme online and a great first step for those interested or new to the lifestyle.

Analyzing the online activity of a zero waste audience gave me powerful insight into who they are, what they care about and how best to reach them.

What one change could you make to reduce waste in your life? Check out the blog Trash is for Tossers for some great ideas.   


Zero Waste Home. (n.d.). Zero Waste Home [Blog post]. Retrieved March 24, 2019, from

Colleen Patrick-Goudreau. (n.d.). From Consumer to Owner: A Zero Waste Mindset [Blog post]. Retrieved March 24, 2019, from

Trash is for Tossers. (n.d.). Easy Changes [Blog post]. Retrieved March 24, 2019, from

COM0014 – Blog #3 – Walking Among Trees.

Ever since I could go outside, I found myself drawn to the world of trees. I didn’t live anywhere close to a huge forest but, I found myself drawn to any forest I could find no matter the size. The oxygen, peace, and adventure I found there would recharge my body and allow me to go back to reality with a new perspective. Sometimes when I would stray towards the common forest path trails where people commonly walk, I would notice the details of my fellow audience of forest lovers. Usually, it consisted of little boys between the ages of four to fourteen looking for a frog to catch or an athletic individual usually jogging to stay in shape. I would cross a lot of middle-aged singles or couples (middle-upper class) with younger kids playing scavenger hunt games or throwing a stick for the family pet. I wouldn’t run into too many single men walking around in the forest, that’s for sure. If I were to create content for an audience like my fellow forest wanderers, I would need to split up the children (4 yrs – 14 yrs) and middle-aged individuals (27 yrs – 40 yrs).  

Let’s remember that I have only been talking to you about forests in Ontario, Canada. The ethnic and religious importance on this changes completely when you are focussing on another location in the world. In Ethiopia, they have church forests where forest walks become very common and religious. In, Japan, they actually practice forest walks as a way of escaping the pollution. It is called Forest bathing, they combine nature poems with a smooth forest walkway to accomplish rejuvenating tasks within the body.


Shinrin Yoku website, Japan Forest Walk

I started thinking about how the demographics of my audience related to my psychographics. These families do not travel much, they are dressed and purchase costly clothes (thank you, google trends) to face the elements out on walks. Especially if we are focussing on the athletic individuals who drink three eggs every morning before their run. I do not have a vehicle, but thanks to google analytics I have noticed that my audience needs them to get to most forest walking locations anyway. I also feel that a big psychographic trait would include sharing their information with others, forest walking is a direct link to your health and can spark an undying passion for nature. I studied my audience with a few more tools and found some groups on my twitter and facebook search I joined in and started to explore. I have already started to notice some trends to target, events to go to, and I wouldn’t mind doing a little survey before I run a campaign to make sure I do not hit any tender spots within the community. I have found some favorite campaigns to follow and will be conducting research with these and seeing how their audience can connect to mine,  The Trillion Trees Campaign and The Highway of Heroes Campaign.

When is the last time you have been for a walk to get some fresh air out in the woods?






Shinrin Yoku, par 1. Forest walk :
National Geographic, Par 1. Ethiopian Churches :
The Globe and Mail, :
4. Trillion Tree Campaign, Par 2. :
5. Highway of Heros Campaign, Par 2.:

COM0014 – Blog #2: How to tap into the power of storytelling


Storytelling is a universal language. Humans use stories to connect, regardless of the medium. The “language” we use is critical to our understanding of the world around us. We all have the power to mold and shape our ideas to drive action and deepen understanding.

As I develop my own storytelling voice, the following five approaches from this week’s lesson resonated with me.

Define your purpose. Answer questions such as: Why am I telling this story?, Who am I writing for?, What response do I want? What action do I want them to take? Why should they care?, What value can I offer? or How can I inspire or motivate them to take action? Thoughtful answers to these questions can help you tap into your audience’s emotions and make is easier to write.

Use the appropriate structure. There’s a lot of competition online. You only have only a few short seconds to get your audience’s attention. Put your main ideas front and centre, followed by more details. Your audience will decide whether they want to engage deeper into your content.

Elicit action. Use active language to engage your audience. Sentences written in active voice are easier to understand, clearer and more concise.

Check your work. Have you ever been immersed in a good book or article then visually tripped over a misspelled word or grammatical error? Your experience can quickly become soured and colour the author in a bad light. Take the time to double check your work for spelling, punctuation, grammar and style errors to avoid damaging your credibility. This GrammarGirl podcast offers some great tips for proofreading.

Practice. Learn and grow from your writing experience. Review your work over time to see what’s working and what’s not. Ask more questions. Is your audience finding value in your content? How can you approach things differently? Keep creating content.

I am comforted by the learnings in this week’s lesson. In my experience working as a graphic designer, I tell stories on behalf of my clients. I use many of the approaches we’ve discussed, only using different elements.

Writing online is relatively new to me. I am a private person and need to learn the best way to share my stories with others. This is my challenge.

“You know you have a world of knowledge to pass on – but you have no idea how to wrap it into an exciting package your readers will love.” says Alex Limberg of SmartBlogger. His post also beautifully illustrates the power of storytelling.

Do you have any stories about your first experience publishing content online? I’d love to hear from you.


Quick and Dirty Tips . (October 20, 2006). Proofreading Tips [Podcast]. Retrieved March 16, 2019, from

SmartBlogger. (March 1, 2019). The Blogger’s Guide to Telling Stories That Win Hearts and Minds [Blog post]. Retrieved March 16, 2019, from

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

“Think of reading this way, and you quickly realize how this allows you to deliver unique value to your readers as a publisher.” says, Brian Clark of, “How to Read”.

       This week my eyes were opened to the obvious fact that being a great reader can make me a better writer. I didn’t know four levels of reading existed, I could tell I had trouble reading more analytical and syntopical blogs because these are meant for deep conversations in topics filled with data and philosophical questions. Nope. Whereas reading elementary and inspectional blogs came easier to me with more terminology I could understand with a broad knowledge of understanding. WooHoo!

      I have been working on my reading since giving this blog a read and it is improving where I publish, how I write and what ideas would be most beneficial when planning my blog. I strongly suggest you check out the link I embedded in the article, as you can learn to be a better writer in 10 minutes.

     I’ve learned about writing before and have always been in love with it, over the years my knowledge has been persuaded to focus on other paths and have lost my time with it. I feel out of the loop, I wrote blogs with meaningful information, links and perfect grammar but I still felt like something was missing. Thanks to my course, I am pretty sure I found the diamond I was looking for.