In the beginning of 2020, I made the decision to go back to school and take a course that I was interested in while working full-time. I wanted this to be something that I had limited knowledge about but that I could apply to my future dreams, ambitions, and business goals. Social media is essentially the new way of communicating. Aside from small children, almost everyone has an electronic device and Wi-Fi is basically “free” everywhere. Technology is our new future, it will only become more developed, enhanced and advanced. I currently only have Facebook and Snapchat and I find myself more as a lurker, however I do aspire to become a creator and connector! The decision to take these courses prior to knowing we were going to be living through a pandemic, has given me the opportunity to try various social listening and monitoring tools. It has also helped me gain more understanding and knowledge regarding a social media strategy, storytelling, and social analytics.
While completing the previous assignments, I signed up for many free trials for various social media monitoring tools. The customer service was amazing. They offered extensions to my trials, free demos, and exceptional support. Based on me experimenting, I found the following free and paid tools the most beneficial.
Social Monitoring/Listening Tools
Google Alerts (free): I found Google Alerts very helpful and very simple to use. Once the alert is set up it basically works for you. I appreciated the fact that it links to your Gmail account. Whenever a keyword is used online, I would receive an email notification. This ultimately helps keep up to date and stay on top of the newest trends and interests.
Mentionlytics: (free Trial). It gives you insights just by entering your brand or company name. This also has a quick setup, is very straightforward and easy to use. For someone with no knowledge or previous experience with social tools, I felt very comfortable and confident. You can analyze mentions right away and it gives you a very clear perspective of your business efforts. The search, alert and reports options are major bonuses within this tool.
Hootsuite: Although Hootsuite is a paid monitoring/listening tool, I would strongly recommend this based on the feedback and reviews I have read. This social media management platform allows you to manage different social networks in one place (single dashboard). Some features include scheduling posts, reviewing responses, interacting with customers, and measuring ROI.
News & Sources
CP24 is the main channel that is on in my house. Regarding local news they are my go-to whether its their website or their social media platforms.
Facebook is also great for news and updates. Someone always shares posts and updates from other platforms. The content is always current.
RT YouTube is a global news channel broadcasting from Moscow, London, Paris, and Washington studios to over 100 countries. This is great for worldwide news.
I have a strong passion for health, fitness and well- being and another outlet I visit regularly is https://www.strongfitnessmag.com/. From training, nutrition, health, and motivation I am always learning or trying something new! There are also many videos and posts by inspirational women. Ladies I highly recommend this!