Personal Branding Assignment:

Meet Your Blogger

Just wanted to start off by giving everyone reading a little insight into myself! I am a 23-year-old college business student that is looking to actually pursue a career in medicine after completing my diploma program. 

Medicine?

What the heck am I doing in business you are probably wondering.

Well, my journey to where I am today began with an undergraduate buffet at Queen’s University originally looking to pursue a career in applied economics. As you can imagine from the sounds of it, I, unfortunately, spent most of my lectures learning to sleep with my eyes open as my professor drew graph after graph for a daily 3-hour marathon. I then continued my undeclared major in almost every subject available, stumbling my way into pre-med. Let’s just say at this point my parents had enough of the buffet and encouraged me to take courses at the local college until I figured out what I really liked. I enrolled in business as it was something that came relatively naturally to me and did not know how to convince my parents that I truly liked pre-med and it was not just another entree. So I decided that I would just work through my business diploma and maybe try testing the career a bit through my employment. 

For some context, this all took place during the COVID-19 lockdown so I unfortunately was not encouraged to begin working as an assistant at the hospital. Instead, I applied for a veterinary emergency clinic assistant position and with little to no experience, got the job! I have now been working here for almost 2 years and have been able to clearly determine that I love the medical field and this is truly the place for me. As much as I love cats and dogs, the veterinary scene can be quite heartbreaking and although I know human medicine can be as well, humans don’t have long whiskers and adorable paws like some of my ill patients did. Currently, I am working towards completing my diploma and applying to an undergraduate program in biology next year!

A little bit more about me, 2 years ago I found the love of my life working at the clinic. He is the best thing to ever come into my life and makes every day feel special when he’s around. 

I guess I should mention… he is a cat. 

Since he is such a big part of my life now I want to introduce you to my favourite thing on earth, Doc. He is one of the 4 cats that belong to my clinic owner and let me tell you, he has been like my shadow ever since I started. He trails a few meters behind me for my whole 12hr shift and never fails to put me in line when I get too affectionate. Until meeting Doc I was exclusively a dog person and cats were mean little creatures I avoided. Although I still love dogs and all animals, I am now primarily a cat person thanks to that little grumpy cat you see above. 

Outside of school and work I spent my time working out, hiking, kayaking, playing basketball, reading and learning new random skills. I took this course primarily for the credit needed to graduate but also to learn more about social media applications in business. Currently, the clinic I am working at has asked me to maintain its online presence with the use of Instagram and Facebook. I felt that the timing would be perfect to take this course now as it relates to the skills I need for my employment. 

Anyways, that’s all I got really! Not the most interesting person being branded on this forum but I hope you enjoyed this post written by a confused crazy cat lady! 

Comment down below if you have any pets and a little bit about them!

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COM0011- Blog Post #3

COM0011- Blog Post #3

Facebook Dating: Like or Find Love

 Recently I have heard more and more about Facebook’s latest addition to their platform, which is called FaceBook Dating. The premise is rather simple, users will use their already existing accounts in order to like other people’s profiles and if they receive a like back then they’ll be matched. It’s fairly simple in nature and has proven to be effective among those users who tried it. 

Photo by Pixabay on Pexels.com

 During the last few years, online dating has become more popular and individuals among all age groups tend to lean toward meeting people on the internet rather than in person. Facebook Dating fills an already existing demand in the market, it doesn’t necessarily revolutionize online dating but adds its own spin to it. Where many people may feel awkward creating a profile on PlentyofFish and Tinder due to the bad stigma surrounding online dating. But Facebook is an already established and trusted platform among billions of people, hence it allows users to online date without feeling shame, guilt, or fear of being judged. 

Facebook dating is a great new alternative to already existing dating platforms. It provides a level of security and trust that other online dating sites do not. Personally, I believe that Facebook dating is a fun new feature supported by a platform that has been operating and succeeding for the last decade.

Let us know down below your favourite online dating platform and share your Facebook love story with the hashtag #FbFindLove.

#FbFindLove

https://www.statista.com/topics/2158/online-dating/#dossierKeyfigures 

https://news.asu.edu/20220208-discoveries-online-dating-booming-changing-pandemic-era 

COM0011- Blog Post #1

Targeted Advertising: Helping Hand or Unwanted Cyber Stalker

The use of targeted advertisements seems to be a widely debated topic online as many individuals feel it is an invasion of their privacy and just eery. I’m sure we have all experienced targeted ads at some point during our internet career as you one day are looking into possible flights for a hypothetical spring break trip and the next, seems to be followed online by websites like Expedia. It is understandable that some people may find this internet feature to be an invasion of privacy and cause a weary feeling when googling their next random thought, but it can also be extremely helpful if your ability to accept and work with your cyber stalker.

Targeted advertisements are used as a strategy for marketing whether it is to encourage users to visit a specific site or to purchase products relevant to their most recent interests. Its application in business is to direct personalized media to a potential consumer using a data and search analyzing algorithm to ensure the most relevant information for that user is displayed on their other web browsing activities. Although many individuals see this marketing personalization strategy as invasive or uncomfortable, it is not much different than many other widely accepted marketing techniques. For example, when shopping for clothing in an unfamiliar store, sales associates’ primary role is to help direct a potential customer toward a selection of products based on their needs.

The quality of communication between the consumer and sales associate can impact the relevancy of options as the recommendations are limited by the store and how effective the consumer is able to communicate what they are looking for. Targeted advertisements are very similar as they eliminate the conversation or hesitation to ask for help when looking for a specific item. They can also provide someone with relevant information on a much larger scale as it is designed to present multiple different options and platforms. Now, I know this might seem to be a little difficult for many to consider, but targeted ads are a more efficient method of potential and relevant exposure.

If I have not convinced you yet that targeted marketing can benefit you, let me give another example. Netflix is one of the most popular platforms for movie and TV viewing and is currently available in 190 countries worldwide (citation). I’m sure anyone that is reading this has used Netflix at some point or another during their life and if you are one of the more frequent users you will notice “Top picks for __ (your name) __” as a category. This feature as well as the percentage match value presented when looking into the summary of a potential movie/TV show can be considered targeted marketing strategies that are embedded into the website itself.

Now that I have given you another example of how targeted marketing can be used as a benefit for website users, has it changed how you feel about it?

Let me know in the comment section below!

Rating: 5 out of 5.

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https://help.netflix.com/en/node/14164#:~:text=Netflix%20is%20available%20for%20streaming,Korea%2C%20Russia%2C%20and%20Syria.