I have always longed to know how bloggers and reporters can keep their audience glued to their posting. When I read lesson 2 “Becoming a Digital Storytelling” I was intrigued with the information that provided answers to this question.
Inverted triangle approach is the most important piece of information that caught my attention. What it convey is that the most important information need to be mentioned at first, then less important to follow. This is what reporters do in not “Burying the Lead” by putting the most important information in the article at the top, and gradually inserting less important information.
Please view this video tutorial that explains the inverted Pyramid ( Mark Sampson, 2014)
Levels of Reading
The points that Brian Clark mentioned in his article on Copyblogger in regards to various levels of readers starts with Elementary where you gain your basic reading skills through school and college. The second level Inspectional is when you skim through the post for instance and you have the ability to select the most important information that capture your attention. Analytical reading level is when you start analyzing the material you have read with depth after you have absorbed the material, and you start engaging through commenting on the post for instance. The final level is Syntopical where new ideas are created or inspired by this original reading you have created. Understanding these four levels of reading, one will have a clear idea to which level he/she wants their reader to reach. Reaching syntopical level of reading is an ultimatum. Reflecting on my personal experience through Toastmasters speeches I have prepared, I need to really understand the material I am delivering or I cannot get the audience engagement. I recall once, I had to deliver a speech based on a book that has complicated information, and I failed to deliver because I could not understand the material at hand, and I was asked to repeat the speech. If you cannot understand the material you are reading, you cannot be inspired or get people inspired. (Brian Clark, 2008)
How to capture your audience?
There are several ways that you can utilize to capture you audience. The most important point is you need to consider the wants and the needs of your audience. What do you want your audience to learn or get inspired in order to take action. How to trigger your audience to respond is to ask a question that triggers engagement such as asking the audience to share their story, and that’s what famous bloggers do to initiate engagement( Algonquin College, Digital Communication, Lesson 2). This is what I have learned from the introductory course of Social Media is that you need to end your blog with a question in order to encourage the audience engagement.
There are other technical issues that was highlighted in the lesson as such having a beginning, middle and the end, which I have learned through Toastmasters when I was preparing for my Competent Communicator Manual Speeches.(Algonquin College). You need also to watch for your grammar structure and misspelling. Now there are applications and aids material that can assist, so there is no excuse not to tackle this issue. There is also the layout putting headings that can grab the attention of the reader while skimming.
Now…How can I implement the information that I have just learned? I cannot deny that Toastmaster has assisted me to have all the basic technical issues, in writing and delivering a speech including a technique on how to inspire your audience. I cannot deny the fact that the introductory course that I have taken in social media, has provided the basics on finding my voice through blogging. I was inspired by two things from this lesson is the inverted pyramid, and the levels of reading which made me think on how to be creative in implementing those in my blogs.
What have you done to encourage your audience engagement? Is there any tips that is missing, and they have worked for you? Love to hear your story.
Inverted Pyramid Tutorial, Mark Sampson, retrieved by September 9, 2014 , from https://www.youtube.com/watch?v=FZvgbUoDkYU
How to Read, Brian Clark, retrieved by August 27, 2008 , from https://www.copyblogger.com/how-to-read/
LESSON 2: Becoming a Digital Storyteller, Algonquin College, Digital Communication, from https://ccol.algonquincollege.com/com0014/lesson-2/lesson-content/