by Vivian Maßwohl
If you interact with social media, you’ll know everything is about trends: the latest hashtags, challenges, and even social media platforms themselves. It’s all about staying up to date and adding your own personal spin to each fad; however, how are you supposed to stay on top of what’s going on?
What’s the latest social media trend you participated in?
This week, MI-JUL20 Applied Social Media focused on social media trend listening and monitoring tools. Personally, I have no experience using these tools, but based on research and personal experience I have found two preferences:
- First, is Keyhole. Keyhole helps you monitor your Twitter and Instagram accounts–two platforms that I deem essential for staying up to date with what’s what. With Keyhole, one can see the latest online news by tracking keywords, hashtags, URLs, and usernames while viewing heat maps of activity levels across the world. Twitter is where I get my news in general, so I know when I begin to see talk about social media trends that the must be in full force. Additionally, Instagram activity is a good way to monitor more media-based trends (videos and images), because many “meme pages” will re-upload hot content from other platforms. For example, I noticed Tik Tok was getting huge from the amount of reposts I saw on Instagram.
- If I were looking to monitor content on a broader scale, I would use the popular monitoring site, Hootsuite, which monitors activity across LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. From what I can find, it seems to be the only tool to monitor both the tools that would be deemed necessary for my professional work: LinkedIn and Twitter. In the bureaucratic world, it seems that these are the most-used tools with the greatest success (although, I personally deal with internal-to-government platforms for which there are no monitoring tools available).
What tools do you use?
When all else fails, I follow fellow social media manager personal accounts (and the hashtag #socialmediamanager) and observe what younger people around me are posting about for social-media-type news and updates of interest to me.
The course readings also recommended Mashable, which has an “apps” section with articles on social media trends. I found this intriguing, as I often learn about the existence trends, but am unaware of the full context or source behind them. I will definitely be adding that to my toolbox for when I need updates on ever-changing online activity!