The class that I have been taking for the last month is called Digital Communication. It’s about exactly what it sounds like. Communicating online. While in this course, we learned about things such as having your own personal brand, knowing your target audience and overall knowing how to best communicate online.
For this blogpost, we were told to reflect on some of the contents that we had learned in the course. One of the things that I thought about is why storytelling can lead to such great online content. To me, one of the reasons this is, is because it gives your audience something to connect to. Think of it this way. If I were to post a photo of a tree and nothing else, people might like it or they might just scroll past it without a second thought. On the other hand though, if I were to post a photo of a tree along with the story of how I had cared for it since I was a child, people might become a lot more interested. Having a story for people to read will help people get to know you. It’ll help them start to realize who you are and your passions and the fact that your not just a bot who posts every now and then. It will help them see that there is and actually person with a story to tell.
I start to apply this thinking to my own personal brand and I realized that I’m not sure. I’m not sure what story I want to tell people. But that’s me talking about right now. When I think about the future however, I realize that I want people to read the blog posts I might make or the articles I might write. I want people to connect with the stories I write. This course helped me realize that I could actually use my writing and social media to tell a story and have other people tell theirs. In conclusion, I have a better understanding of how a story can really help you connect with your audience.