Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.

References:

COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.

images

retrieved from:http://yoursmallbusinessgrowth.com

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.

 References:

https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/

image :http://yoursmallbusinessgrowth.com/3-ways-personal-reflection-can-help-you-grow-your-business/

Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.

 

I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.

 

Reference:

http://www.mongolia-travel-and-tours.com/horseback-horse-riding-tours-mongolia.html

B2C-Emirates Airline

hellotomorrow1_tcm133-838964

retrieved from Emirates.com

Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

 

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

 

References:

  1. “Emirates Be There Campaign.” Shorty Awards, http://shortyawards.com/8th/emirates-be-there-campaign
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017, https://smbp.uwaterloo.ca/2017/06/emirates-case-study/
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media, http://www.creamglobal.com/case-studies/latest/17798/37670/be-there-with-emirates/
  4. picture: https://binged.it/2yjRUKD

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

 toughest job

References:

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

http://ccol.algonquincollege.com/com0014/lesson-3/lesson-content/\

http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

https://www.youtube.com/watch?annotation_id=annotation_3941651401&feature=iv&src_vid=MWcJZ210AaM&v=NDmHcTLdKGk

Blog 2: How to stand out

write

(Image via Bronco Round Up)

 

This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.

 

Referances:

https://inspiredm.com/persuasive-writing/

 

Darwin-et awards

 

In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image

 

It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.

 

C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr

 

 

#celebrity tweets

 

 

Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.

 

Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.

 

References

 

Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

Blog Post 4: Out of the Box

When I first started the Social Media course, I was only on the most obvious platforms. Facebook, Instagram ,Twitter (hardly) and LinkedIn. I learned that Twitter can actually be quite beneficial for getting people back to your main website, in my case, my blog. I have started to post to Twitter much more frequently, which in return has given me some more followers, and more traffic to Love Learning A Mom’s Journey.

Photo by Pixabay on Pexels.com

Two of my favorite unexpected applications I will take away from this course is Hootsuite and Brand24. Now, they may be very popular to others, but to me they were brand new. I loved using Brand24 for an assignment in a previous course and Hootsuite is definitely my favourite content application. It’s great for scheduling and staying on track of things. Sprout Social was also one that I enjoyed learning about and hope to get the chance to use in a future career.

What I love most about social media is that it is such an evolving field. I was on ICQ, AOL, MSN… and now I am doing live video sessions with the potential of having hundreds of people watching. How cool is that?

There will always be new applications coming out, there will always be new platforms to learn about. It’s so exciting, and I can’t wait to see what the future has in store!

This is been so much fun, and I am so glad to have taken the Social Media course. If you are reading this somehow and are debating taking the course…do it! There are tons of jobs out there in the field, and it is only going to keep growing.

Photo by Gary Barnes on Pexels.com

Assignment 5: SEO for Social Media

“SEO for Social Media” is a course I took on Linkedin Learning. I chose this event because throughout the entire Social Media course, SEO is the one thing I have had a difficult time wrapping my head around. I know search engine optimization is very important in social media and therefore I wanted to take the opportunity to expand my learning on it.

Gabe Villamizar was the instructor, and unfortunately because this was not a live event, I wasn’t able to interact live with him. However, I did add him to my linked in account, and will not hesitate to contact him, if ever I need to know more about SEO. I found him to be a great speaker and very intelligent. He knows his stuff.

            He mentioned some things I already knew how to do thanks to the social media course (such as hyper linking in a blog post) however, he went on to explain how important adding these links are for SEO. He also mentions that articles that are 2000+ words get more top 10 places in searches. That was definitely something I learned that I will keep in mind. I also learned that when doing B2C the best platforms to post on are Facebook, Instagram (which is almost a 50-50 balance of men and women users) and YouTube.

Gabe explained how important profile optimization is when working in social media. Something he said is the quote I will take away:

“Begin seeing your accounts and profiles as your digital worldwide billboard on the busiest freeway where hundreds, thousands and millions of cars drive by 24/7, 365.”

He went on to explain how important is to make sure your accounts are completely filled out “Account Completion”  He also explained that consistency across all platforms in the name of the game, which I remember learning throughout the social media courses. All of these things help with SEO, which in return gets you the results you want, traffic to your website.

I will definitely being attending more courses and events when they are offered on LinkedIn Learning. I believe they are credible and I take a lot away from them. It is great that there always seem to be new videos/sessions coming out and so I can always improve my skills.

Blog 6 – Who Is My Super-fan?

My super-fan is a client who values the creativity, strategy, and design execution that I bring to the table. They put their trust in me, and allow me to do what I do best, in order to achieve their marketing goals. They are the first to pass my name onto other colleagues or businesses, and boast about the services that I provide. These are the clients I build  long-lasting, and mutually-beneficial relationships with. 

My super-fan

What do they want? They want great creative that is on-time, on-brand, and on-budget. They want a marketing partner who gets excited when sharing ideas about their project or company. They also want someone who is willing to go the extra mile for them, in order for their busines to achieve the best possible outcome. It’s not enough to just get the job done – you need to be passionate about what you’re doing, and do it really well.

I’ve been fortunate to have worked with several super-fans over the years. They’ve been my bread-and-butter, and I attribute much of my success to them, along with the groundwork I laid when I started my small business.

Blog 7 – The Art of Storytelling

Storytelling is important in that it reaches people on a more emotional level. It’s not just about the story itself, but how you’re telling it. Your personality can shine through, even on a corporate blog, and make you feel like you’re talking to a friend or colleague. It can make you/your brand seem more relatable, trustworthy, and real. It’s a great strategy to help you reach new followers and ultimately grow your business.

With that said, I have to admit I struggle with the idea of sharing my personal story from a business point of view. I do understand the value of a story (your story), and writing about your particular experiences so that people can connect on a deeper level, but I find it difficult to merge my personal experiences with business – I’ve always been a private person when it comes to my career, and don’t necessarily want people to know my story… and frankly, I don’t think they need to know. Glimpses, perhaps, but not my story. 

However, what I will continue to work on is developing my unique voice – my own personal writing style – by weaving my personality into the tone of my professional writing, and being as organic and authentic as I can!

COM0014 – Blog #7 – Personal Reflection – Storytelling

Why is storytelling important to creating great digital content?

Storytelling is the way that people connect with one another, and connection is needed more than ever. As Erin Hynes mentions in her article Why it’s time to introduce digital storytelling to your brand strategy: “We naturally absorb stories, finding ways to connect and relate to them. Because of this, telling stories in marketing is a great way to keep your brand memorable.”

I agree, and this concept was also reflected in the course material, but I also want to add that the stories should be true and actually reflect the brand, and not just a “tug-at-your-heartstrings” tale. The example given in the article is where someone working for Samsung India went out of their way for a customer. Great story. But, is this a Samsung corporate-wide value, or just a story that they are using in marketing?

How will your content be guided by story?

For myself, I do try to include story in my content, whether it is a corporate web page or a personal Facebook post. I make sure that the stories are true and do reflect my values or the real essence of a corporate brand. Lately, I am finding that I want to be gentle with my message… living through a pandemic is hard enough!

What kind of stories do you want to tell?

I want to continue to tell stories that are interesting and tell/show my audience something that they didn’t know before or would make their lives easier. I try to think of how things will resonate with my audience. I look at what tone I am using and whether it meets my strategy with this audience.

From the course material, I have to say I like the concept of ‘legendary’ storytelling … just hopefully it is legendary for all the right reasons!

What does legendary storytelling mean to you?

Small town size, big city knowledge.

At Maximum Hearing, we are that small-town clinic with big city quality service. Through decades of experience in the hearing field, we have created an environment that allows for dedicated and intimate service to our clients. Our team strives to make the client’s experience memorable and welcoming from the minute they walk in the door. You will walk through our doors and be greeted with a friendly greeting from a local member of the community. Community members are welcomed in our clinics at any time to ask their questions. One perk of visiting our clinics before receiving excellent service is the coffee is always hot.

When we moved away from working at large city clinics, one of our goals was to integrate and contribute to our new community. We did that by getting involved in the community board, provide donations to the local golf course, which was recovering from the loss of their clubhouse and sponsored a member of the RCMP musical ride. Before we arrived in the county, the service that was provided by a large competitor was few and far between, and sometimes the county would go months without a practitioner in the area. When we arrived, we gave the county an immediate response to a much-needed service. The demographic of the areas we provided service are wide-ranging from young families to multi-generational farms to retirees. Being independently owned and operated, the most significant review that we get is our ability to provide personalized care for every single one of our client’s needs.

COM0014 – Blog # 5: Personal Brand

My YouTube channel Chance4 Healthy Hair is my personal brand. Some of my characteristics that have set me apart from my competitors are my motivation to educate my viewers.

I have also provided my target audience with the information and encouragement to practise healthy hair care.

Recently the things I have done to stand out from my competitors are ensuring that my videos are of great quality and that they are straight to the point.

These changes have made a huge difference since most Youtube viewers don’t have the time to watch poor-quality or run-on videos.

Of late, I have also been engaging with my target audience more frequently than I did before.

My increase in interactions has allowed me to become a more familiar face within my target audience.

I believe that my colleagues would say my best trait is my organizational skills. I have always been able to find a way to organizes every and anything.

I am most proud of my positive outlook in life. Regardless of the situation, I am always able to find the light in the darkness.

Having a positive outlook has allowed me to help people see that they are not stuck in situations.

Since the Covid-19 pandemic, I have used my positive outlook to comfort family and friends throughout these difficult times.

I am proud that I have been able to assist my family and friends who have tested positive with Covid-19. I have done so by purchasing and delivering groceries for them as needed.

I am pleased that my family and friends continue to turn to me to help them see the positive sides of things.

Com0014-Blog #5-Personal Branding

In this day and age personal branding is a vital aspect of our professional image.  Our personal brand is something that is ever changing and evolving.  As we build our knowledge and skills our brand grows like a living being.  Adaptability and embracing the evolution of ourselves are the keys to a successful personal branding strategy. 

I am a resourceful visual communications specialist and inquisitive learner. Growing and developing in the field of advocacy, adaptation and positive change.  I bring two decades of experience working in diverse cultural environments. My colleagues have described me as a strong ,empathetic and inspiring leader, approaching every interaction with genuine kindness and integrity.

Building on my passion for equality. I am exploring the field of advocacy by making connections and learning about the cultures and traditions of the First Nations of Canada. Through volunteering, attending events(all virtually right now), joining in the conversations and asking questions, I hope to build trust and partnerships that will give me the opportunity to be a supportive voice for reconciliation and positive change.

Social Media plays an integral roll in my personal brand.  The various platforms give limitless potential to converse and learn from people that share my passion across the country.  I know there will be people that do not share these views and values of empathy and understanding.  Approaching those that are opposed to my message with openness, will allow the opportunity to learn from them and helping me refine my strategy as it evolves.  

The goal of my personal brand is to cultivate a fulfilling life, one that creates space to learn from the past and build a foundation for the future filled with diversity, empathy, and equality. For myself and those that I have the opportunity to connect with. If I can play even a small role and reach a handful of people educating them to the issues and injustices that the First Nations people have endured and continue to face, I will consider myself successful.  

COMM0014- Blog Post #5- Personal Brand- This is me.

A Personal Brand is a unique trademark that captures the essence of an individual. Derived from personal experiences, genetics and the environment. This magical potion becomes your fingerprint that can leave an impression more recognizable then your name.

SUPPORTIVE LEADER WITH IMMPECCABLE PROJECT MANAGEMENT SKILLS WITH KEEN ATTENTION TO DETAIL Planned a coast to coast Canadian family vacation for 6, which included an all access pass to the National Track and Field Championships where her daughter competed.

CREATIVE MIND AND SOFT HEART FOR ALL LIVING THINGS– turned 10 acre property into full fledged hobby farm complete with alpacas, sheep, chickens, ducks, dog, cats and lizards.

TEAM PLAYER WITH BUSINESS INTELLECT AND CALM AND COLLECTED DEMEANOR Shareholder in a family owned consulting business that requires working with husband 24/7

DARING AND UP FOR A CHALLENGE– Singlehandedly flew on a 3 hour flight with 2 children under 3 yrs. on Bearskin Airlines.

My Personal Brand helps define the person that I am. By displaying my blog this way, I hope it is apparent that my true light shines through.

Sincerely,

Lisa Grunys- proud Mom of 4, with a quirky sense of humour.

Please feel free to share your accomplishments and tell me your favourite quality that makes you stand out in a crowd. I’d love to get to know you and celebrate the special person you are.

Blog Post #5 – Personal Brand

What is a brand? A brand goes beyond a simple logo. It’s the perception of your company, and how it makes people feel. My brand – Insignia Creative – is not only my visual identity, but my voice, personality, values, and of course the services I provide.

Insignia Creative Group is a small but mighty full-service design studio located in Kitchener, Ontario. We support other small businesses by offering exceptional design and marketing services at affordable rates. We have a streamlined process, and a lower overhead, allowing us to pass additional savings to our clients, who would typically spend 2x the amount on the same or lesser advertising efforts. We establish goals for everything we create, and align our design and marketing to ensure our clients get the results they seek.

Clients tend to comment on the creative flare and insight that Insignia provides them with. Colleagues would likely agree that creativity and reliability are two traits at the top of the list when thinking about Insignia as a brand. I will always go the extra mile to get things done, and done well.

One strategy I’ve recently tried (to make my small business stand out and reach audiences I wouldn’t normally reach) is advertising via good old-fashioned mailers. I downloaded a list of local companies from the Kitchener Waterloo Chamber of Commerce website, and was able to obtain contact information of other business owners. Typically advertising agencies do not go this route, but I wanted to experiment. In total, I sent out 30 professionally printed mailers, directed to local busines owners. While I did not receive a response as of yet, I did notice an uptick in visitors to my website as well as my google page. The next mail-out I send, I will be calling these companies to introduce myself as a local business owner. (Support local!)

http://www.insigniacreative.ca