Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.


COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.


retrieved from:

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.


image :

Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.


I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.



B2C-Emirates Airline


retrieved from

Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter


In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.



  1. “Emirates Be There Campaign.” Shorty Awards,
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017,
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media,
  4. picture:

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from

 toughest job


Blog 2: How to stand out


(Image via Bronco Round Up)


This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.




Darwin-et awards


In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image


It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.


C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr



#celebrity tweets



Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.


Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.




Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

COM0014 – Blog #3: Makeup and the Beauty of “Huda”

This is me Khadije Taha coming back to you on my 3rd blog, today I we are going to dive in the world of makeup industry and how its becoming a deal winning industry and a source of income worldwide. Taking the Iraqi Makeup Artist, blogger whom turned out to be a businesswoman “Huda Kattan” who owns the well-known makeup brand “HudaBeauty”.  Focusing on the smart strategies used by her to attract the targeted audience. She understood the game and was able to satisfy the needs of her audience.

A screenshot of HudaBeauty website

To begin with, it’s obvious that the demographic and psychographic characteristics for her target audiences are ladies who are trendy, able to afford getting her products and interested on makeup and “beauty”. She used a very smart way to grow her audience in the west and east by sharing the makeup video tutorials of different ladies of other social media influencers applying their makeup using her own brand. I think this undergoes of sharing the customer experience. Secondly, she used the strategy of having contest for the followers where the winners could get free makeup products. And guess how those contests are done! By mentioning some other friends to follow click and chick out the product X. Another thing is that se responds to most of her audience questions and inquires, which would defiantly build a strong respectful relationship. In the middle of those commercial posts you could see the some family/personal-life related posts just to avoid being salesy.

Lastly, you may visit her on tweetdeck, and lets see if we share the same thoughts. OR if you have some other examples I would love to hear about them.

COM0014- Blog #3- Finding Your Audience Just Like The Movie Theatre Franchise Did!

When it comes to blogging and your intended purpose, it is important to first think of the audience that you are attracting. Whether it be intended for men, women or children, it is important to first start off with a target audience in mind to ensure that your brand, blog or company is able to reach it’s audience and most importantly know who their audience is.

A personal hobby of mine that I thoroughly enjoy is a night out at the movie theatre, watching the latest flick with some buttery popcorn in hand. When I think of Cineplex Odeon, a huge movie theatre franchise, I think of the target audience in mind that they have in place, which is everyone. They cater to families, elderly people, adults, teenagers and young children. Every one is welcome because there is something for every single person. Of course, the movie genres cater to your own personal liking; however, their overall marketing strategy is to welcome all with open arms because they know tickets will sell fast because they are catering to all. I strongly believe that when your target audience is all age groups you can have great success because it attracts all people which is great for your brand because it gets you recognized and also shows that you are focusing on equality as well which is so important. Everyone wants to be treated equally so by having a target audience generalized to all, everyone feels included which is a win, win in my opinion!

Photo by Pixabay from Pexels

I believe there are many characteristics to consider in regards to the audience of the movie theatre franchise. For starters, location is very important. Movie theatres are all over nowadays and so convenient for people to get to so they are making it very appealing for people to just hop in their car and head on over for a date night at the movie theatre because of how many locations they have to offer. Another characteristic is age and gender, which they are also nailing because again, anyone can go to the movie theatres because of how inclusive their target audience is. Another characteristic that I believe is a work in process is the cost of going to the movies. Going to the movies with a family of four and including popcorn and drinks for every one is not cheap. However, on Tuesdays they offer half off your ticket and offer 10% off everything if you sign up for their free Scene Card, which gains points and can earn you free movies. I believe that is a characteristic they are consciously thinking about and working on so that they can provide affordability to all. 

The movie theatre franchise is constantly expanding, growing and gathering more and more tools for their toolbox. I believe they have a strong target audience with many ideas in mind to ensure they keep satisfying customers, like myself to keep on coming back! I’m curious to hear what your thoughts are on this matter. Are you an avid movie lover like myself? Do you find the movie theatre to be a place where everyone is included? Please feel free to comment in the comment section below as I would love to hear your thoughts!

Communication Styles

Deprogramming from Essay rules

When I was in high school way back in medieval times, we were taught that to write a good essay; it had to be factual, unbiased and using the words “I think was bad.” Your essay had to have an outline including an introduction, body 1, body 2, body 3 and a conclusion. With blogging, it is almost the exact opposite. I’m finding it difficult that even after so many years (I won’t say how many) of being out of high school to deprogram myself from those rules.

Blogging Tips

What I’ve learned from this weeks lesson is how you communicate will affect how people perceive you and your form of communication. There are specific blogging rules that you should follow to get your content noticed and shared.

  1. Know your grammar and punctuation. Lousy spelling and grammar make you look uncreditable and unprofessional
  2. Choose whether you want to write in passive or active voice and stick to it. The active role generally tends to be more clear and exciting to the reader.
  3. Practice makes Perfect, with everything, the more practice you get, the better you become.
  4. Begin with the End in Mind. think of what action you want to entice from your audience
  5. Don’t Bury the Lead. It is essential to put your information in the right order. Use the inverted triangle as a guide.

The Audience Experience

So this part is a little tricky; I’ve learned that everything has to be deliberate. Know what you want to achieve in the end before you start. If you want people to comment on your post, then you need to ask a direct question. If you want your post shared, then add a share button to make it convenient for the reader to do so. KNOW YOUR END GOAL.

My Community, My Health

Inspiring change and sharing ideas to make places healthier to live, work and play in KFL&A

Photo by Marcelo Cidrack on Unsplash

Kingston, Frontenac, and Lennox & Addington (KFL&A) Public Health is a key part of the health system.  Our goal is to promote and protect the health of the more than 190,000 residents of the KFL&A area. Public Health staff (i.e., doctors, nurses, health inspectors, dietitians, and many more) work in a variety of places from schools, workplaces to immunization clinics; with families and newborns to support their needs; they inspect restaurants, swimming pools, tattoo shops, hair and nail salons, and spas. In addition, staff work along side politicians and decision makers to create bylaws and policies that lead to healthier communities.

My Community, My Health will capture honest, unbiased, and science-based advice from staff at KFL&A Public Health. Their stories will appeal to KFL&A residents of various ages and stages of life, educators, employers, municipal leaders, and many more that want to learn about the latest news in public health to inspire change and sharing of ideas to make healthier communities that give everyone the opportunity to thrive and live life to the fullest. 

Stories will feature information on healthy communities that have been planned and built well to support the physical, mental and social health of its residents. Some health topics will include: access to healthy foods (e.g., community gardens, food policy); physical activity and safe places to commute by walking and cycling; preventing injuries and promoting public safety; sun safety and access to shade; and environmental health (e.g., clean water, fluoridated community water supply, etc.).

Please subscribe to learn more about public health and healthy communities in KFL&A. We hope you enjoy My Community, My Health blog. For more information on any of the blog topics, visit the agency’s website at

Death of a Salesman and other Dinosaurs, in other words why I’m here.

Death of a Salesman and other Dinosaurs, in other words why I’m here.

Dustin Hoffman as Willy Loman in the 1985 Film “Death of a Salesman”

Oh Social Media. How I love/hate thee! One moment you’re seducing me with advertisements for straighter teeth, sapping my time with pictures of friends on vacation, and allowing me to creep my ex through their social media accounts. The next you’re befuddling me, making me feel like a dinosaur, and causing the extinction of my 20 year career. You are such a drama queen social media!

But sales, as a discipline, is growing and is beginning to increase in stature. We are morphing it into something more palatable to the increasingly sophisticated buyers we have become.”

Bianchi, Claudine. 2015. “Death of the Salesman? And What Would That Mean for Marketers?”

For the past five years, I’ve had a tough road on the career path. Big companies, like the pharmaceutical giants I have worked for in the past, are slashing their salesforce. The reasons are many and varied but boil down to this mainly: Why equip a group of humans with expensive cards, computers and phones to deliver a marketing message to a healthcare professional, when so many platforms can engage said healthcare professional in much more efficient way?

Why indeed.

Last friday yet another work contract for me ended. The market is becoming flooded with third party companies that cater to the pharmaceutical biz by supplying sales professionals for short and long-term programs or initiatives at a fraction of the cost, and no guarantee of full-time work.

Do you see drug prices decreasing?

But enough about my past life. Let’s talk about “the now.” I am here to learn how to survive. I have seen the light! And within its warm, happy glow is me working for myself in my own business creating content and helping others manage their social media platforms.

Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority.

Ms. Bianchi in her article sees that engagement of consumers is still a key fundamental to closing a sale. Formerly, it was my job.

The buyer’s journey is entirely different since online purchasing was made possible. Here is her take on “The Buyers Journey.”

The New Buyer's Journey
Bianchi, Claudine. 2015. “Death of the Salesman? And What Would That Mean for Marketers?”

She says “sales has to understand the customer— their business, their pain points, their motivations for purchasing in the first place. Sales becomes an enabler of engagement, managing the conversation but not the journey.” (Bianchi, 2015).

I agree wholeheartedly, and I see styles changing in the face-to-face world of sales. Health Care Practitioners have either already bought into, or rejected my product based on what they’ve learned online. I essentially manage the literal conversation in a doctor’s office. Wish me luck on an entirely new mode!

How the hell did I get here?

COM0011- Social Media Campaigns That Struck Gold

COM0011- Social Media Campaigns That Struck Gold

Hey everyone!

My name is Desiree and I’m a Marketing Coordinator for a large property management company in Ottawa, Ontario. I’m also now apparently a blogger (but bear with me- I’m new to this).

I wanted to shed some light on a couple of genius social media campaigns that have caught my eye over the past few years and why I think they are important.

The Curious Case of IHOB. I’ll admit it. This campaign both irritated me and commanded some serious admiration. In case you missed it, the classic American breakfast franchise, IHOP, claimed to be rebranding and changing their name to IHOB. They asked the public to take a crack at guessing what the new and mysterious “B” stood for. From burgers to breakfast, the social media universe was alive. More than 30,000 users responded with their guesses and their burger sales quadrupled from the year previously.

One great prank – what does the “B” stand for?

Of course, in the end, it was all just a giant prank, but that certainly didn’t make the level of brand exposure they received any less real. Way to go, IHOP (or IHOB…whatever your name is). You got me. Well played.

Next up – your favourite childhood dunking cookie, Oreo. This is a prime example of staying on top of your toes and maximizing your social media exposure. Brands often use major events, such as the sporting events or holidays, and develop social media campaigns around them.

During Super Bowl XXLVII, there was a blackout that lasted close to 35 minutes. Within ten minutes of that blackout, Oreo’s social media team released a simplistic ad with the catchy and all-too-fitting for the moment tagline , “You Can Still Dunk in the Dark”. Simple, effective, modern, and time-sensitive. Proof that responding to social media trends in a quick manner is essential. Had they waited even another 20 minutes, the impressiveness of the ad would have been non-existent. Simply genius. Now where can I get my hands on some Oreos to dunk?

You can still dunk in the dark.

With all of the advancements in marketing and digital communication, it has never been more important to stay up-to-date on current communication trends. What social media campaigns/advertisements (good or bad) that have caught your eye? Leave your responses in the comments below!

5 Different “Body Types” for Women – Get to know yours.

5 Different “Body Types” for Women – Get to know yours.

Do you know your body type? Did you know that typically there are “5” body types that can be applied to women? Interested in your Style “Type” Personality? And did you know that there is proven research that based on your Body Type, there is a specific “Diet” that is recommended. All of this and more, will be discussed over the next few blogs to help you plan and understand what works best for that very special Y-O-U!!

You can walk into a department store and all of the clothes look the same and on big blob. Let’s face it, all of us have challenges when it comes to clothes shopping BUT, there are some things you can do to overcome those difficulties and actually make shopping more pleasant and have an end result you are thrilled about.

Have you ever noticed that some of your outfits have the ability to transform your mood and make you feel and look like a million bucks. The unfortunate part is….if you do not know “how” to dress for your body type, the end result could be frustrating. So that’s why I’ve written this blog to help you get started to know your body type and how to dress to accentuate your assets, and to help you know what clothes to try and what makes you look and feel amazing.

What Are the Most Common 5 (F-I-V-E) Body Shapes?

Image Source (Purchased from
  1. The “Apple” typically has broader shoulders and bust, and narrower hips.   There is normally “no” defined waist with this body type as weight tends to form on the stomach and they have great legs and slim hips.   Great styles are V-neck and open necklines with statement pieces of jewellery.    
  2. The “Pear” aka Spoon or Bell have shoulders that are narrower than hips.  One CAN achieve symmetry by wearing BOOTLEG pants and AVOID skinny pants. Wearing skinny pants will make you appear wider than you are.
  3. The “Inverted” Triangle. You’ll know you’re an inverted triangle if your shoulders are broader than your hips. In this case, you should always look for tops with a scoop of V-neck because they will make your shoulders appear narrow. Also, AVOID strapless and halter tops because they will accentuate your broader upper body even more.
  4. The “Banana” aka Rectangular/Straight. This is the body shape that is most often referred to as a “boyish” figure. You can tell if your body is straight up and down with very little waist, and your shoulders and hips are the same width. As a rectangle, you want to create a waistline with wrap dresses and funky belts.
  5. The “Hourglass”.  This is the body shape we all strive to achieve and this if your shoulders and hips are EXACTLY the same width and your waist is WELL defined, your upper and lower body are opposing triangles facing in, then you are an HOURGLASS.  Women in this category can wear just about anything EXCEPT boxy clothing, which tends to overpower their figure.

 Before you do any shopping, stand in front of a mirror and STUDY your body. Get to know what you like look and LOVE it and perhaps try this online quiz.  

Body type quiz

Blog #1 – Opinion peace on Social Media: 3 Reasons Why I Still Love Social Media

Image Source

When I googled the question ‘social media: a good or a bad thing?’, there were exactly 1,290,000,000 results found; obviously, this is a very hot topic, with lots of opinions in the online space. Although, I agree with most if not all of social media negative effects, I believe there are lots of positive ones as well and above all, I believe social media has the potential to do good and to be used for good! As I was saying in my previous blog post, social media has a transformative nature and it changed forever the way we communicate between each other, exchange information, share thoughts, ideas and daily experiences. It provides a platform that shrank the world, making it possible to communicate with people on the other side of the planet with whom we share a hobby, a cause or a passion.

But, social media is much more than a networking tool: it can and should be used more broadly for global causes to initiate change and transformation, especially in areas such as religious tolerance, political dogma, economic injustice, spiritual growth and transformation and the protection of the animals and the environment, among other things. If nothing else, social media gives each and every one of us a voice, a power to express our opinions, to raise issues of national and global importance, to be the agents of change towards a more peaceful and happy world. Maybe I am too naïve, maybe it’s the yogi in me that wants to believe we can change the world through yoga and meditation, or maybe I am just blind or ignorant to the evil that social media is being used for, such as cyberbullying, body image slamming, reinforcing anxiety and depression in young people, or becoming a severe addiction, to name a few (Source: 7 Negative Effect of Social Media on People and Users, yet, it is my believe and conviction that we can change all that for the better. Here are my top reasons why I still love social media: v

1. It broadens our vision, allowing us to experience grieve, destruction, and desperation on a very personal and intimate level: social media brings to us the stories of tsunamis and earthquakes, abused animals, the dire picture of extinct species or destroyed jungles, sick and homeless people and much more. As long as we don’t take a back seat and passively observe the suffering of others, social media has the power to begin and transform this suffering around the globe!

Our Planet: Edible paper can help safe the bees (video):

2. It connects us to total strangers, literally, allowing us to influence them, inspire them, motivate them, and even transform them; this is my personal goal with my own Facebook page and social media presence: to show people how they can live a little more mindful and joyful lives, which does not involve money, career, and belongings. How empowering is it to practice yoga on Parliament Hill together with thousands of other aspirants! Amazing feeling!

Source: Parliament Hill Yoga Community Facebook page:

3. It enables us to take action right the way: Social Media is a tool that not only empowers us to express our opinions, to be vocal and to speak up, but also enables us to take action, to get engaged, to initiate shifts in how other people think, behave and live; I have a thing for wild animals, especially raccoons, and use every opportunity to promote their wellbeing through my social media channels or to donate money when they need financial support. Hopefully, others will follow suite and support the cause too!

Source: Hope For Wildlife Charitable Organization’ Facebook Page:

If tomorrow, one more person or one more corporation embraces a more inclusive, tolerant, kind and mindful approach to the use of social media, we will be a step forward on the journey of universal transformation, for the good of all living creatures on this planet. Indeed, this is my dire hope and personal drive, that motivates me to continue my practice, to teach and inspire others to find that corner of their hearts that can open up to all possibilities and embrace it with loving kindness, tenderness and compassion. Do you think this is doable? Can we transform the way we use social media, to be good and to do good? I would love to hear from you, even if you have completely different or opposite views on social media usage. Thanks for reading!

Can we use social media to transform ourselves and others to be good and do more good in the world? Time to look deeper in our own online habits.

Can we transform the world through social media? Who knows! #socialmediagoodorbad

COM0015 – BLOG #1: Social Media Managers Eat W/Spoons & Read Feedly


Posted by R/Gifs

Social Listening is BIG.

You have to listen. Have you ever heard somebody say, “you hear me but, you don’t listen to me.”? Well, if not then think about it for a second. You don’t just have customers, you have customer insights. You don’t just have shares, you have popular sharing times. When you have your business and an online strategy you immediately have your basic starting steps of optimizing your platforms, managing marketing campaigns, product sales funnels, etc. Listening is a second step to most business’, it comes further down the line but it doesn’t have to. You don’t need an audience to know what to listen for even, you have your business to tell you that. If you make sure you are ready then you can take advantage when the time comes, if you are already there then it is time to pick your social media silverware.


Deciding on a spoon, fork or knife

What is your favorite utensil to eat with? Is it a fork, so you can delicately target your piece of food? How about a knife, to cut through those hard obstacles on your plate? Or how about a spoon, to grab the optimal amount as fast as possible in one smooth swipe? Just like on social media. These are all used in optimal situations and sometimes they just become a distraction. Trying to learn software that you don’t even need is a HUGE waste of time and time, is money.

  • Forks: Hootsuite offers three unique plans so you can find the perfect solutions and strategies to fit your business’s needs while social mention, rates all mentions on four scales: Strength, Sentiment, Passion and Reach. These are tools pick a specific action and execute it, like when I am stabbing those last KD noodles from the bottom of the pot.. yuummm.

  • Knives: Mention is an amazing tool that is capable of high volume competitive analysis and it can also search mentions in 42 different languages. Buzzsumo is a post monitoring and boosting platform basically, so it still doesn’t fully encompass all of the aspects of social media managing either. These tools target a problem and cut right through it, like when I had to use my plastic fork to cut my bbq chicken.
    Posted By r/srgif
  • Spoons: My favorite social media trend monitoring tools are Hubspot and Sprout Social because they both have cameras pointing at every aspect of my business. They both push my professional development as a social media manager forward by creating an easy to navigate layout, low prices and by providing almost every aspect of social media I need. They both keep track of campaigns, competitors, keyword tracking,  posts, impressions, mentions, CTA’s, and not to mention have an inbound marketing software for my team to communicate on. The terminology opened my mind and connected the dots to what my business could do on social media. These tools are most beneficial to me, I couldn’t imagine using a fork or knife to have soup, just like my specific niche needs these tools. Every business will have different goals, check out 9 social media success stories that used listening to their advantage – their way.


What Was That Part About Feedly?


Uploaded @CaileighMcNeill

I usually find most of my news like most people do, on their phone. More specifically, my google pixel likes to show me the blog feed I get when I swipe to the left, to the left. Which originally showed me personal news like local press, hobbies, trending news, recipes or weather updates. I have tailored this directory with some business topics now, so I receive up to date news on my specific field. It’s important to pick topics on any site if it allows you too because your feed will most likely be influenced anyway by one advertisement or another. Blogs are everywhere and most of what I read, RSS feeds seem to help me with this obsession. RSS feed providing software, like Feedly and my other high volume notification news app Read(see the example image – I follow Forbes’ – Social Media), are news weapons. These apps are very easy to use, have self reminders (notifications), special filter settings and have up to date news.



So, now you know why you should Eat W/Spoons & Read Feedly if you are thriving to be the next top social media manager like I am. I will leave you with this, do not believe everything you read on the internet. Not all news is actually informational, a lot of blogs lead to untrusted links and PPC ads that make you nauseous. Whether you are learning or just roaming online, make sure what you reading is reliable. Check out these 20 alarming fake news statistics and numbers, which one surprises you most? Let me know in the comments below and thank you for taking the time to read my blog!





COM0011 -Does Social Media Affect Our Relationships?

Photo by Pixabay from Pexels

Social media is right at the tip of our fingers. Any desire, thought, feeling, want or craving can be explored with just the click of a button. There is no work involved which is what makes it intriguing and highly addicting, but as social media advances does it start to affect the way that we communicate with our loved ones? Has it impacted our connection with others because we may no longer show affection through affirmations because it is easy to express our love through a couple emoji’s through text message? Most importantly, is it affecting our relationships? Are we not getting or giving enough to our loved ones because we are buried in our phones keeping up with the latest trends and instagram posts? I know it may seem like I am asking so many questions but I want you to think about the questions I’ve asked and really take a step back for a moment and think them through.

Social media is advancing quicker then we can keep up and offering more and more to its users to keep the appeal going. As it advances, is it taking time away from our loved ones? If the answer is no, then I will rephrase it and ask you, is social media capable of affecting our relationships? I’m curious if any of you have experienced this. I am the type of person that likes to communicate in person, verbally, and not through my cellphone because it makes me feel more connected to the person. I need to look the person in the eye and really pour my heart, feelings and thoughts out there as I find I don’t get the same if I was doing it through text or on the phone.

Do you find that you connect best with someone through: 

A. The phone

B. Through text

C. In person

Please feel free to comment a, b, or c in the comments section so I can get an idea as to how you best connect with someone.

Social media is a world that is inviting and exciting. It is a distraction to say the least and an escape from reality at times. I am guilty of spending time with my boyfriend and getting caught up on my phone scrolling through Instagram, trying to multi-task by scrolling through photos all awhile having a conversation with him about his day. It is something that I am trying to be more conscious and aware of because I don’t want him to feel as though I am not interested in his day or what he has to say. Do any of you feel like you can relate to this? Again, please feel free to comment in the comments section if you can relate to this and feel comfortable sharing! I look forward to hearing what your thoughts are on this post and reading your views on the social media world affecting our relationships.

Do you feel like social media is taking over your relationship? If the answer is yes, its time to re-assess this matter and see how you can make changes!

How do you connect with your loved ones? Is it through a tweet, a text or a phone call? Share with us at #howdoyouconnectwithlovedones