3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.

 

Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.

 

References

 

Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

Target Audience:  Who Collects Purses?

Target Audience: Who Collects Purses?

Last week, my wake up alarm was set to Chez 106.1, a classic rock radio station in Ottawa.  Doc asked if it was normal that his wife had 37 purses and then posted the question on their Facebook page.  One women replied that she had a Miche bag and 37 covers for her purse was not too many.  I need to meet this woman!

On July 31, Magnolia and Vine will release a new line of interchangeable purses and it’s a known fact that many women collect purses.  These are the only images that have been released so far.

Magnolia and Vine purses are not the same as a Miche Bag, but similar.  Technically, you only have one purse and the number of faces are unlimited.  I have sold Miche purses for five years and once you have a customer with the base bag you have a repeat customer several times per year.

The collections are targeted at women between the age of 30 to 55.  My customers are professional women who want to have a put together look, and in most cases have a college or university education and make over $40,000 per year.  These are women who like a designer bag, but also like the idea that they can get two purses from between $60 to $150 and coordinate the covers with their outfits.  It is also appealing because they can very inexpensively update their purse with a new face.  In many cases, my customer will also purchase a purse for their mother or daughter.

Family members love this because it’s so easy to shop for gifts, so it’s a good idea to boost posts every so often to “people who like my page and their friends” to reach their family members.

How many purses are in your closet?

My Top 2 Picks for Tools & Sources

My Top 2 Picks for Tools & Sources

Why Listen and Monitor?

Social media listening and monitoring is an excellent way to keep an eye on the competition, find new content ideas and keep up-to-date with current trends and news.

Top 2 Picks for Listening and Monitoring

  1. Facebook is my primary platform for social media content for my business since 90% of my customers have profiles.  It’s also where my competition is, so it is the perfect spot to find ideas for new content for my Facebook Page.  Our head office posts photos which we can use and news about new products and specials.  Searching Facebook gives me most of the information I need related to my products.  As for Monitoring, I also like to use the “Insights” tab on my Facebook Page and my blog stats.
  2. Tweetdeck is another source of information for me to keep track of my competition and to listen to what’s being said about my areas of interest.

Top 2 Picks for News and Updates

  1. Google Alerts is a great source of information.  I use keywords for my business and for social media news to set Google Alerts.  Each day, updates are delivered to my mailbox with all of the posts related to my business and quite often, I see some of my own.
  2. Feedly is one of my new favorites for finding blogs and influencers related to my interests or as they say “what matters to you”.  You can create categories and browse through content of unlimited sources of information in a very organized manner.

What are your tools and sources of choice?

COM0014 Blog # 7 – Personal Reflection

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For the last 24 years, I have been trying to entice readers to get past the first sentence, the first paragraph, through the entire article, news release or children’s book. Digital Communications has reinforced the importance of telling strong and interesting personal stories to achieve this goal.

No matter what the topic or issue is, or what message I am trying to convey, there are people impacted by it or involved in it somewhere along the way. If I can focus on those people and get readers to identify with them, my story will be more widely read and therefore, more effective. This will deliver the message to a wider audience, making the content more successful. Unless we tell exceptional stories that matters to people and get them to read beyond the first 10 words, they’ll never get to the heart of the content or message and the opportunity is lost.

This course has reinforced for me that it is important to create a story that makes people personally and emotionally care about what we are trying to say. If you’re lucky, after you’ve convinced people enough times that what you’re writing about is relevant, perhaps even important, you might be fortunate enough to develop a personal or corporate brand as a writer who has something to say. This is my goal: to show the people in my community that I write genuine content and real stories about the people and the issues around me.

 

COM0014 Blog # 6 – Do People Know Your Story?

What is your favorite customer story?

My favourite customer story is about Karen, a Grade 1 student who joined Mamaqtuq Nanook Cooking Club last September. I always start the year off with a pizza lesson because it’s a fantastic ice-breaker and almost all kids love to make and eat pizza.

We start the year off by setting ground rules. Karen’s shyness shone like a beacon even during the group discussion. It amplified after we’d washed our hands and gathered at our prep tables. Karen seemed to shrink in size as we went over the steps of pizza preparation, as if she was trying to disappear under the small tables. When I approached Karen, she looked down at her shoes and did not raise her head again, no matter how hard I tried.

I was worried Karen wouldn’t show up to the next class, but she lined up on Friday. I was overjoyed. We made tacos that day, and during the explanation, she managed to look at me a few times. Fleeting eye contact was a major step in the right direction.

As the weeks progressed, Karen gained confidence and began to interact more. She started to laugh and smile and became more comfortable preparing food and eating it. Her mother even sent me a message telling me how much fun she said she was having.

This might seem like a silly story, but it illustrates how our club is reaching kids and teaching them to prepare healthy food. Regardless of previous skill, our kids learn to feed themselves healthy food in a fun environment. When Karen graduates from Grade 5 and leaves our school for new adventures, she will be armed with recipes and skills. That is success.

COMM0014 – BLOG 3: A Community of Left Turns and Beer Drinkers

I am a NASCAR fan.

Right away I know most of you associate NASCAR with left turns and American rednecks. I hate to break it to you, but sadly that is an overused stereotype. Sure, you have some NASCAR fans that drink beer and have a southern accent, but there are core values in the sport that many fans hold close to their heart.

Photo Credit: Author

NASCAR has always been a family sport. From drivers to teams and now fans, the organization continues to push the family dynamic. A race is no longer a ‘guys weekend’ but rather a family experience with a large focus on kid’s activities. In 2016 NASCAR announced that all children under the age of 12 would be free to Xfinity and Truck races, a huge cost saving for families.

Staying true to their roots over time is why the NASCAR fan base is so loyal. Despite, many obstacles in their path fans still follow the sport week in and out. Although many fans only attend a race or two a year, staying active on social media is the way to engage with the NASCAR community. By using the race weekend hashtag or simply #NASCAR, you can connect instantly to thousands of fans via Twitter.

Although the NASCAR community seems unique, it is just like any other consumer market. This group of individuals have specific interests, you just need to learn what those are. Personally, I recommend starting on social media. That place can work wonders.

References:

NASCAR. 2016. Retrieved from http://www.nascar.com/.

NASCAR. 2016. NASCAR to Offer Free Youth Tickets for Xfinity Series, Camping World Truck Series. Retrieved from http://www.nascar.com/en_us/news-media/articles/2016/8/22/free-youth-ticket-programs-xfinity-series-camping-world-truck-series.html.

COM0014 Blog # 5 – Personal Brand

I am a mother who talks the talk and walks the walk. Case-in-point: I wanted children in my community to have access to the same cooking lessons that I provided for my son. I planned to offer these in my home, but when my son started school, I saw the existing kitchen and lobby space and knew it was a perfect fit with a captive audience. Bingo! I approached the school principal, found funding, and launched the program. Instead of letting a great idea wilt on the sidelines, I made it happen. This is what separates me from my competitors: I don’t shy away from hard work or long hours and I do it on a volunteer basis.

Called the Mamaqtuq Nanook Cooking Club, the program has developed a solid reputation of success in just three years. We’ve had ample traditional and social media coverage, and were recently selected to present Prince Charles and Duchess Camilla with flowers. It means the world to me that my club was selected to be part of an official international event. I’ve also recently been offered a book deal to produce a cookbook.

If you were to ask my colleagues what my best trait is they would likely say I am resilient and don’t let obstacles stop me. I always find a way around the hurdles.

I’ve accomplished many things in my lifetime, but I am most proud of the things I have done since becoming a mother. My son fills me with ambition and drive: everything I do is for him. The programs I run, the books I write, the money I earn, the trips we take: everything is meant to provide him with the skills he needs to become a loving, successful person.

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COM0014 – Blog #2 – Seat down, here comes the story…

When I was a child, I used to watch a lot of TV shows for kids. But I clearly remember, that the ones I enjoyed the most, were the ones that would tell a story.

There was this show, called Rá Tim Bum, which had a line that said: “Seat down, Here comes the Story”, well, that would really grab my attention and make me feel anxious about what was about to come. I would scream with happiness and excitement every time I heard that announcement.

senta que la vem

So, when you tell a story, you grab people’s attention, you involve, engage and even influence them. Have you ever wondered why people love stories? Because on some level, they see themselves in the narrative, or maybe, it is a form of social glue that brings people together around common values.

The good thing about conveying messages today is that there are many ways you can do it. It is not only about writing. It’s about being creative enough, to make use of all the available tools that we have and know your audience well in order to transmit an engaging message.

COM0014 – Blog #2: ‘The signal within the noise’

book

Typical children’s books are image-laden and light on text. / Pixabay

Storytelling is not optional for communicating, it’s essential. It’s what grabs the reader, listener or viewer, what gives shape to the information they’re receiving. It’s what can move them to a new or different thinking pattern or action. This is true across time, across cultures, and across mediums.

As writer Frank Rose points out in Wired magazine, storytelling is fundamental to human existence.

“Stories are recognizable patterns, and in those patterns we find meaning,” he writes. “We use stories to make sense of our world and to share that understanding with others. They are the signal within the noise.”

Whether our audience hears “the signal within the noise” will depend on how well we’ve understood our audience and crafted our stories to suit them.

Travelling in Different Circles

We can hardly expect a three-year-old, for example, to comprehend a Condé Nast Traveler article about the benefits of travelling to San Francisco in spring.

We could expect them to understand some facts about they city when they read “This is San Francisco,” a classic children’s book full of pictures and light on text.

Pictures – moving and still – are, in fact, great storytelling aids for the digital age. They convey much more quickly a notion or an idea than a mass of words do, and the best can tell a story on their own. No words necessary.

Pictorial Present: The Emoji

An understanding of our audience is still crucial though. Take the emoji, a great tool for digital storytelling, but only if the recipient can understand and interpret it.

In 2015, Chevrolet issued a news release written entirely using emojis in an apparent bid to reach a younger demographic than the one typically associated with the traditional U.S. carmaker. Car and Driver writer Bob Sorokanich reported that the release was written entirely in “the inscrutable digital hieroglyphs central to preteen electronic communications.” He clearly he wasn’t in their target demographic.

Emojis

Can you read this news release from Chevrolet?* / Chevrolet

Perhaps we’re not ready to go that far in our communications, but in a 2015 article, The Atlantic reported on a survey that showed more than 75 per cent of Americans had used an emoji in a work-related communication, a move that not long before would have been deemed inappropriate.

So it would seem that in the digital age there’s lots of room for growth in the way we communicate, as long as we remember that story will always need to be at the heart of our communications and that we need to tell our stories in a way that audience can hear – and it a way that allow them to respond.

What do you think? Are we ready to dispense with written words and return to the pictorials of the past?

*Here’s the translation. (See the full release here.)

DETROIT — In two days at the Fillmore Theatre at 7 p.m., a new Cruze will be born and you are going to love it.

The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: “We had the idea that the new Cruze could change the world.”

 

 

 

COM0014 – Blog #2: That comma goes where?!

Having a good story to tell is important, but telling it free of grammatical errors is essential. A blog post can be structured to entice the audience to read it – and hopefully read to the end – but if the copy is overrun with commas, or lacking them entirely, most readers will give up. Good grammar demonstrates that you value what you’re writing, and therefore your audience should as well.

Break it down

Before you worry about turning people away, though, you need to focus on drawing them in. Most will skim over content before deciding if it’s worth their time. Breaking up a long blog with short, catchy subheadings can make it look more palatable to someone with a short attention span. And if they’re on the internet, chances are they have a short attention span.

The lead should do just that: lead

Using the inverted triangle technique, with the most important information in the lead paragraph, tells the reader exactly what they can expect from the rest of the article. A well-written lead tells them why it’s important and what they will get out of it. It should make them want to know more. If your opening paragraph doesn’t catch the audience’s attention they’ll move on to something that does.

Let’s eat grandma

Proper punctuation is critical for your message to be clear and effective. You won’t be perceived as a reliable source on your subject matter if your copy is riddled with errors. A missing or misplaced comma can turn a sweet sentence into a scary one. Proofreading is good. Proofreading twice is better. Compelling copy is great, but poor punctuation and bad grammar will imply that your story is not worthwhile.

A well-written article should compel the reader to action. It should make them start to care about the subject matter, start to consider your ideas, and start to shape and present ideas of their own. But none of this can happen if they haven’t read it in the first place. The cleaner, clearer and more concise your writing is, the higher the chance that your ideas will be heard.

Would poor grammar make you stop reading an interesting article?

Do you have one grammar pet peeve that turns you right off?

What is Social Media and What Does it Mean To Me?

According to Merriam-webster.com, Social Media is described as, “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal mesages and other content (such as videos).”

To me, from a personal standpoint, Social Media are various platforms that allow friends and family to connect around the world. It can also be used to network with potential employers or clients.

From a business standpoint, Social Media has become a vital tool for businesses to market their product or service. Below are some general social media marketing statistics, pulled from dreamgrow.com, that provides proof of how beneficial the use of social media can be for business:

1. Online adults aged 18-34 are most likely follow a brand via social networking (95%).
2. 71% of consumers who have had a good social media service experience with a brand are likely to
recommend it to others.
3. There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users
added every day.
4. 96% of the people that discuss brands online do not follow those brands’ owned profiles.
5. Visual content is more than 40 times more likely to get shared on social media than other types of content.

So now that you have a rough idea of what social media means to me, what does it mean to you? Do you use it for personal use, business use or both?