How to grow Instagram for your business


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Like you already known I’m working with my wife to develop her network marketing business on social media. I’m currently putting most of my effort to develop her Instagram profile. I’ve been using the most common advice to have more engagement on her account like: posting frequently, using hashtags related to her niche, using the follow and unfollow technique, etc. At first it was working well her page went from 50 followers to 500 in a little more than one month but since a few weeks it stops growing and I was wondering what I was doing wrong so I start searching about it.

It’s all about interacting with others.


I read a lot and watched many videos about getting more engagement on Instagram and I realized something. I was more concern about the number of followers that the interactions I had with them. What’s worth having 50k followers if you never interact with them? It’s more important to have followers that are truly interested in your brand and will like or share your post, write comments and discuss about your brand.  Then I found about Gary Vaynerchuck and his 1,80$ Strategy.

 Gary Vaynerchuk 1,80$ Strategy


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Gary Vaynerchuk is a reference when it comes to digital marketing. After being asked frequently from his audience how to grow Instagram for their business he proposed this simple strategy. The 1,80$ strategy has nothing to do with money, it’s only about being social. It is a strategy to interact with people that have the same interest as you. The strategy is very simple and effective you need to leave your 2 cents nine times on the 9 most popular posts from 10 different hashtags related to your brand for a total of 1,80$ worth of thought.

Step 1: Find the best hashtags related to your brand


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The first thing you need to do is to find the 10 most important hashtags in your field. To help you, you can use a specialized website to find them like: Tagsfinder, Hashtagify or Hashtagsforlikes.

Step 2: Leave you comments


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Now you need to post comments on the 9 most with the most views and likes and each of the 10 hashtags you chose. This is the time to be helpful and creative, if you do like the others and post an emoji or something like: nice picture, you’re not adding value at all. If someone has written a question answering them will add a lot of value to the post and the audience will see you as a nice person. Say something nice, valuable or helpful and will you get results.

Step 3 Continue to like, comment and engage


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It’s a very simple process and the numbers will make the difference. But to get result you need to do it everyday because most people only comment a couple of time everyday. By consistently engaging the community it will also build a trust relationship and the community will go check your profiles by themselves. In the end what you want to do is give without expecting anything in return. This is something we should always be doing in our live to have success and not only on social media.

And you, do you have difficulty growing your Instagram profile for Business? If yes, what changes did you do ?

Click on this link to watch Gary Vaynerchuk 1,80$ Strategy video 

Facebook: Be social and boost your Instagram engagement

Twitter:  Boost your IG engagement #IG #followers

Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.


COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.


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The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.


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Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.


I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.



B2C-Emirates Airline


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Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter


In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.



  1. “Emirates Be There Campaign.” Shorty Awards,
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017,
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media,
  4. picture:

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from

 toughest job


Blog 2: How to stand out


(Image via Bronco Round Up)


This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.




Darwin-et awards


In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image


It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.


C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr



#celebrity tweets



Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.


Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.




Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

How does iPad affect the younger generation today?

With technology changing, more and more children are being expose to the new electronic device of iPad. Starting at the earliest age of being a toddler. Imagine coming home from a long day of work, and all you want to do is keep your child occupied, as you rest and take is easy. Whats the best way- letting your own child play with the iPad. The question you should be thinking, is this the best idea or not. Your  parenting skills has a major effect of  what your child will learn at an early age.


Between the ages of 2-5 years old, children are spending 2.2 hours exposed to the screen. Preschoolers spend 4.1-4.6 hours a day whereas the older generation of kids between the ages of 8-18 spends 7.5 hours a day. What has happened in this world? Using the iPad device has become a drug addiction for young minds. However, their mind is being washed away slowly as they spend more and more time hooked on the iPad.


  • Children can use the educational app on the device to learn new things
  • Improves cognitive and motor skills
  • Keeps the child busy while parents are doing their own thing


  • Children are not being physically active such as playing sports or riding their bike
  • Becoming addicted to the device
  • Develop an academic problem, not being able to perform well in school
Photo by Pixabay on

In conclusion, children need to learn how to balance their time when using the iPad device. As stated earlier- iPad can be very useful for children however it’s best to avoid the negative impact that it can have on a child.

Facebook: Are you interested in learning how the iPad is affecting your child’s mind?

Twitter: iPad and the affect it has on your child. #iPadAddiction

Why we care about the Verified Badges on all social media apps?

The apps we use is to connect with other people and communicate with them all over the world but it seems their are some issues with the app. Its a disaster responding to millions of millions of people around the world to get a verified badges when their channel or page is not authentic enough to get noticed through their audience. This is a major problem as we see that many people have social platforms and want to get verified but they can’t because they haven’t grown their platforms in that level. Their is a lot of applicants who want to get verified but it takes time to get it done and patience is the key to success.

Now as I was talking about verification badge, recently Facebook and twitter and other platforms have put everything on hold because these days people are so confused of what their business is and what they need to do in their niche. You work hard, you will get it and if you don’t, you won’t get it at all and believe me this is very messed up situation. Life teaches you a lesson to provide a unique communication and build that type of audience but no one really cares, they just want to get, what they want the most. Its all about patience and creating a unique audience and engaging with other people.

Their are so many policies that the platforms gave us but why we don’t use them wisely and keep it appropriate for other users who want to follow the brand. Doing something inappropriate will take you out from getting verified and this is not a joke. People these days work hard to maintain their audience and engage and communicate to build their unique brand. All I am saying is getting a verification badge is unique for those who’s brand have been grown and if someone impersonated them then they can but no one is bothering then don’t. It all depends on the brand and how we create the engagement and bring are client together in to our page and for your own personal safety

Why we care took much about social media?

How can we use the platforms wisely and follow the policies?

Are we able to help others with social media?

Image result for verify social

Image result for verify social gifs

What’s the appropriate response when a kid says, “I want to be a YouTuber when I grow up”?

My job allows me the opportunity to work with youth, specifically through workshops and presentations to help them prepare for the future of work – i.e. resume building, soft skills they’re not taught in school, personal branding, etc. In a workshop recently I asked the group what they wanted to do as a career and a handful of the kids in the room said they wanted to be YouTubers.

Despite having facilitated this workshop dozens of times, this was the first time I got this response to my fairly scripted question. I was anticipating responses like doctor, lawyer, firefighter, veterinarian… So I wasn’t exactly prepared to react to this answer. 

I took this as an opportunity to learn a little more about this younger generation. Clearly their aspirations are quite different than mine would have been at their age. I asked, “Can you tell me more about what YouTubers do and why you want to be one?” The explanations surprised me. I was thinking it would be about making money or becoming famous. Turns out it’s bigger than fame and fortune. 

Here’s what they said (in so many words)

  • YouTube is a place they can express themselves and be heard 
  • This platform allows them to speak about causes or issues that are important to them 
  • It brings communities together 

After hearing this, I believe more than ever that our world is in good hands with this generation. 

It did get me thinking though… What are the downsides to being a YouTuber? Does this career path have any impact a person’s well-being? 

The answer: Yes. Big time yes. 

CBC featured an article about a YouTuber named Elle Mills, a 21-year-old from Ottawa who dedicated herself to YouTube success. According to the article, Mills graduated high school and then spent all of her time building her YouTube channel’s success.  

Elle Mills, YouTuber, smiles for a photoshoot.
Image Source

Mills was shooting, editing and posting new videos every week and it led to being “Burnt Out at 19” as she explained in one of her videos. If you’re planning on watching this video, I want to warn you that it covers some heavy stuff. Mills opens up about her mental health and how content creation has made her depression and anxiety take over. There’s some very real and intense footage but very impactful. 

What really strikes me about the concept of a career like this causing so much damage to a person’s well being is how it can go unnoticed for so long. A content creator can hide the bad and share only the good things in their life. Viewers could go years without ever knowing how the YouTuber truly feels. Fortunately, online personalities like Elle Mills are speaking out about this. It’s becoming more and more acceptable to openly discuss your mental health. 

I guess it’s not uncommon for a person’s job to cause them to burn out. I’m sure it’s something that everyone feels at some point or another… But it is interesting that a career that looks so fun and interesting could have this impact. 

The world of work is changing. Kids see YouTube as a career option and that’s totally okay. I simply hope they stay connected to how they’re feeling and check in every once in a while to make sure they aren’t burning out. 

So, what would your advice be to a future YouTube star as they embark on their journey and navigate possible impacts to their well-being? 

Facebook: You want to be a YouTuber when you grow up? Have you thought about your mental health? Here’s something to consider:

Twitter: Kids want to be YouTubers but is burning out in your early career worth it? #burnout #youtubestars

Tik Tok is the Funniest (and Weirdest) Place on the Internet

When I first started using social media in middle school, Tik Tok was just a song by Ke$ha that was played at every dance. Now, it’s better known as a video sharing app that has 1.5 billion users around the world.

The Rise of Tik Tok

Part of me is still mourning the loss of Vine, which was an application where people could share 6-second videos showcasing humorous things that their friends were doing. Vine has shut down a few years ago kinds of out of nowhere and for a while, there was nothing even comparable. Who wouldn’t love to consume content quickly that lifts their mood with humour? 

Then musicall.y came around, which was primarily for people to lip-sync and do dances with their friends. This concept never appealed to me, it was weird to think that there was an entire application dedicated to fake singing. To each their own of course, but it wasn’t the way that I wanted to spend my time. 

In September 2017, Tik Tok launched worldwide and on 23 January 2018, it ranked #1 in free mobile app downloads. It found a middle ground between musicall.y and Vine by making an application where you can choose your sound to use or make one yourself, and your videos could be up to 30 seconds long. It had the best of both worlds and more, with live streams and the ability to easily grow your following with the use of the “For You” page and an algorithm that promotes content that is both diverse and in a specific person’s interests. 

What is next for Tik Tok?

Right before the most recent federal election, Jagmeet Singh, the leader of Canada’s New Democratic Party started his Tik Tok account to promote youth involvement in his campaign. He hopped on trends that weren’t necessarily seen as “professional”, but he took the risk of his reputation among other crowds to get youth engaged. 

As it stands, Tik Tok does not have advertisements on their application in the same way that Facebook or Instagram would. There is no “sponsored” post or boosting, the way that Tik Tok runs their advertisements is much more subtle. Tik Tok will allow you to create trends that become popular by showing up on many people’s “For You” pages. If one famous person does it, everybody wants to do it!

The thing that I love most about the application is that there are people of all age demographics and sub-communities using it. There are plenty of famous grandparents, gamers and everything in between. This makes it easy to reach target demographics and a large number of people effectively. 

The Future of Social Media Content Consumption 

Tik Tok is all videos and it requires no reading further than small captions to understand what a given post is about. In the future, I can see a lot more video use on social media. Tik Tok rose so quickly because of the simplicity of it. Anybody with a phone with a camera can film a tik tok and create content that could blow up. 

Are the next generations going to be illiterate because of applications like Tik Tok? Is it completely useless to consume content that doesn’t necessarily make you academically smarter? I guess we’ll see what the next big trend in social media is, and we can go from there.

Twitter: Gamers, Grandmas and giggles, oh my! Tik Tok is the newest and fastest-growing social media platform out there. Check out why I think that is. 

Facebook: Tik Tok is rapidly growing and becoming one of the most used social media applications in the world for its unique combination of users and simplicity. Read more about the rise of the application here. 

3 Lessons Learned From Working With Influencers


The Merriam-Webster Dictionary defines the word influencer “as a person who is able to generate interest in something (such as a consumer product) by posting about it on social media.” Today, influencer marketing has become a crucial component of many brand’s marketing plans, becoming one of the fastest growing methods for customer acquisition.

Working at a full-service marketing agency, I have had numerous opportunities to work with influencers for clients across the spectrum. Over time, I have learned a countless number of lessons which has helped me to represent my clients better and find the right fit for the brand. Take a look at the top 3 lessons I learned from working with influencers:

1. Choose your influencers based on the target market you’re going after


This almost sounds like a no-brainer, but I’m always shocked to see local brands working with influencers who do not have a large impact in the local market. For instance, imagine a local restaurant partnering with an influencer who has over 20,000 followers, but only 5% of those followers live in the vicinity of the restaurant. Since influencers often charge by the number of followers they have, you would be paying a premium to speak to a small piece of the pie. Instead, Impact suggests that working with micro-influencers who tend to have higher engagement rates at a much lower cost. Additionally, make sure that you’re finding an influencer that aligns with the geographic market you’re going after! It’s all about finding the sweet spot between cost and engagement with the right target market.

2. Don’t be fooled by vanity metrics

Disruptive Advertising

I can’t tell you the number of times that influencers have sent me metrics about their platform(s) only to find out later that they were all vanity metrics. Some influencers buy followers and likes to make it seem like they have more engagement than they really do. Take some time to check individual followers and the comment section to see if anything seems suspicious. You can also use online tools such as this Instagram Audit Tool to analyze Instagram accounts for fake followers and likes or this Instagram Influencer Earnings Calculator to get an understanding of what an influencer’s post should be worth, based on their engagement rate.

3. Make sure the ROI is worth the cost to you

Social Marketing Fella

When working with influencers, you’ll notice that each contract is unique to the individual. Some influencers will ask for more complimentary services/products in exchange for reduced rates, while others will just charge a higher rate. The truth is, there are no rules in influencer marketing and it’s up to you to identify what they’re worth to your business. If it’s my first time working with an influencer, I always take the top tips into consideration to come to an agreement on a rate that doesn’t pose too much of a risk on me. Make sure to always ask for analytics after the campaign (work it into the contract!), so that you can see the ROI they have had on your business. Additionally, it’s okay to say no to influencers. If they’re simply asking for too much in exchange for their services, let them know. Most of the time, they will work with you to find a cost/exchange that is reasonable. As you continue working with influencers, use the analytics to determine if the ROI is worth the exchange of services/costs.

Have you worked with influencers before? I would love to hear more about your experiences! Feel free to share any tips in the comments below.

Social Media Posts:

Facebook: First time working with an influencer? Not sure what to look for? Here are the top 3 lessons I learned over time:

Twitter: Know the value of influencer marketing & how to maximize it for your business! Here are the top 3 lessons:

The power of Influencer Marketing


On my last blog we spoke about social media marketing. We went through 5 reasons on why you should use social media for marketing your brand. Some of you mentioned that you were concerned about the amount of time you’d have to spend marketing your business on the platforms. After some research, I’ve come up with what may be a solution to some of those time issues. 

What if someone else did the marketing for you without you having to put in any work? Is it possible? I’m telling you, it is!

There are people out there who have made social media their career. These people are what we call Social Media Influencers. They are a group of people that have gained a massive amount of followers and use this popularity to create awareness of their brand or the brand of others.

Let’s take a look at 4 reasons of why you should work with influencers.


#1 – They know who they are targeting.

Influencers know their audience. When you collaborate with an influencer, you will know to whom your brand is being advertised. Influencers know exactly what their followers want to see. They will have great insight as to what their followers need and what their demands are. They will understand and acknowledge the best way to engage with them. This will avoid you spending money on advertising that isn’t reaching the right audience. Take for example a TV commercial. How many people of the audience watching is actually interested in your product? If you pay a ridiculous amount of money for a specific time slot, maybe you can narrow it down to a few people but generally, you’re targeting everyone. But in marketing, you should be making a plan to best advertise to your targeted audience in order to create leads. The influencer will not agree to collaborate with you if your brand doesn’t relate to their personal brand. It has to be something their audience will enjoy otherwise they loose followers. To them, loosing followers is the equivalence of loosing money.

#2 – They have transparency and authenticity.

One of the great things about influencers is that they’re quite transparent and genuine, so they will include a disclaimer if they were gifted a product, or paid to promote one. They’re authentic when it comes to working with brands and are known to decline an opportunity that is not the right fit like I mentioned above. This is good news because it means you’ll only be working with influencers that really support your vision. No time wasted here! Also, the beauty of working with influencers is that they have their own ideas, perspective and experience, so they can put a new flair on your marketing strategy and uncover a fresh angle.

Source: Transparency In Influencer Marketing: Are We There Yet? Retreived from:

#3 – They increase awareness and traffic.

Usually, your influencer will include a tag of your brand on their post. This will allow more visibility and engagement with your brand. It can be a tag to encourage people to visit your social media platfroms or to increase traffic to your website. It’s your choice really.  It might happen slowly, but it will certainly happen. Often times, followers will wait to see if the influencer will stay loyal to the brand before “swiping” to find out more. After a while, they will be intrigued and will most likely follow you closely and become a loyal customer.

Source: 80% of marketers find influencer marketing effective. Retrieved from:


#4 – They can be less expensive than traditional marketing.

You can save money by using an influencer. Some of them can be expensive for sure but if you find one that truly believes in your brand, you can do a service exchange instead of paying them money. For example, if you own a clothes company and they really like the clothes you sell, you can provide them with outfits and they will wear the outfits in their posts. That way you give them a product instead of paying them out of your marketing budget. Some do request to be paid and you can learn more about their rates here.

In conclusion

Now that you know why you should be working with influencers, get out there and start collaborating with them. Find some that are a good fit for your brand and save time and money marketing, Let the social media experts create the content for you and use your saved time and money towards perfecting your business.

Finally, you can take a look at this video explaining why other brands are using influencers. If you’re worried and want to make sure you’re not being scammed by a fake influencer, follow this link to check their credibility before collaborating with them.

Did this answer your time concern question?

Facebook : “Want to know more about #SMS? My influencer blog is out

Twitter: My #SMS blog is out! Click to learn about influencers.

Strong and Weak Organizations

Building a social media marketing strategy can be tough. Things change so fast that keeping up with trends and and platforms is a job in itself. Some companies are very successful at using marketing to their advantage and some it can be a total disaster.

function-of-beautyTwo companies I really like the marketing for it Function of Beauty and Sephora. Function of Beauty does all of the marketing through social media with an equal mix of self promotion and influencer ads. The videos are short and to the point and most importantly, hit a pain point that I feel a lot of people struggle with, shampoo that deal with all of your hair needs ( yes, I know how ridiculous that sounds). The influencers that I saw were chosen well, they varied between Zoella, Safiya Nygaard for a younger demographic and even some of the Real House Wives to hit a bit of an older demographic. They have videos that are self promoted that show case all the different ways you can customize your shampoo and everything they have to offer. I’m a sucker for a Facebook or Instagram ad, not all companies deliver what they promise but it was definitely a pleasant surprise to see how well their products actually worked for me.

Sephora_logo_2Sephora’s ads just always seem to know exactly what I want. They have seasonal promotion ads that always show me the exact products I am looking for. They mostly consist of still photos showing they’re products but that’s what I like about them. There is no fuss to their ads, no one telling you how great a product is or why you should buy it. It’s simply this is the product and they let it speak for itself.

Netflix_logoOne company I don’t like the marketing for it Netflix. I find the ads inconsistent, like they have no strategy at all. I can go from seeing one every day for a weeks to not seeing one for months. The ads are normally for an upcoming show but only if it is a show that has enough of a following that it is being talked about else where. I find of the amazing things about Netflix is all of their original shows and movies, they are some of the best I have seen. Without ads for them though most people don’t know they even exist. This leaves Netflix at a disadvantage because now consumers don’t get to see the amazing shows that are released weekly on the platform lowering it’s value in an industry that is rapidly becoming more and more competitive.

The marketing strategy you use can always determine how successful your company is. While it so far hasn’t changed Netflix’s success, it does provide a whole in the market for other companies to take advantage of.

COM0014 – Blog #5: My personal brand

Your personal brand is what you project to the world. It could be your image, such as style, your job, your personality, even those that surround you. All these factors our cohesive in developing your personal brand. It’s quite difficult to break all these down to qualities, as it does feel “braggy”, however it should be something you are proud of. I like to tell people that I am a sponge, and as weird as that may sound it makes me stand out from my competition. I strive to learn as much as I can and progress every day. That means I ask a lot of questions, I listen to those around me and I learn from my mistakes. I am also very personable, which correlates to listening because I can have a conversation with anyone, which is why people open up to me very easily.

I work at a trades publication, where I am surrounded by men that have years on me in this industry. They are all very accomplished in their careers, therefore I strive to be better. It may sound aggressive, but I know I have something to prove, so I make it a point to be better at my job every day. I am extremely organized, direct, passionate and a hard-worker. As much as they seem dull, these traits have helped me prove myself to my colleagues.

As much as I am very focused on my career, I still try to make work as fun as you can. I love chatting with my coworkers and trying to connect beyond a business relationship. I believe my light and humorous attitude really brings a distinctive value to the team. It helps me connect with our readers when we are at tradeshows and also connect with clients.

The thing I am most proud about myself is all the countries I have been able to travel to that has helped broaden my point of view, while also learning about the world. Traveling has been a real gift and has allowed me to meet some of the greatest people in the world. These are the people I surround myself with and they also represent my brand, and this makes me proud.

Social media have helped save veterans from suicide


Image found on

I  often heard about the dark sides of social media like addiction, privacy, cyber-bullying and many more. Lately, I tried to find out what are the good things social media have brought into my life. then I remembered that Facebook helps saves the lives of veterans from suicide. Veteran committing suicide is something that affects me a lot because my best friend who lost one of his legs during a deployment killed himself when I was deployed in Afghanistan and I felt so powerless at that time. In Canada, we lost more soldiers from suicide than from the Afghan combat.

Suicidal post on Facebook

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Image found on

Last fall while I was in England, I saw a troubling post on my Facebook feed. One of my friends I served with in Afghanistan post a goodbye message on Facebook. I felt powerless at that moment because I was too far to go check on him. Then the power of social networks changed my friend’s life, other brothers in arms saw the post and one of them knew where he lives.  He went to his house right away and found him unconscious (he had tried to kill itself a medication overdose) After a few days in the hospital my friend had fully recovered from the overdose. So that night Facebook helped to save his life.

Veterans groups on Facebook


A picture of corporal Alain Lacasse during his deployment is Afghanistan in 2007. Image found on

In 2011 a well known Vandoos (Vandoos is how members of the Royal 22 Regiment are called by anglophones) Alain Lacasse committed suicide, everyone was surprised and one of his old friends decided that we have lost too many brothers from suicide and created a Facebook page to help veterans. Later, when I talked with him, he told me that they often received private messages from distress veterans who were about to commit suicide and found ways to send them help.

Report suicidal thoughts on Facebook


Have you ever thought about what you should do if you see a suicidal thought on Facebook or other social networks?  Check on this article from CNET to learn how to report a suicidal thought to Facebook.Even if you’re not sure if the person is going to act, don’t take any chances and report it.

Have you ever seen a suicidal post on social media? What have you done about it ? 


Facebook: Read this new post to know how social media have helped save veterans.

Twitter:  Social media have saved combat veterans. #combatvet