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Like you already known I’m working with my wife to develop her network marketing business on social media. I’m currently putting most of my effort to develop her Instagram profile. I’ve been using the most common advice to have more engagement on her account like: posting frequently, using hashtags related to her niche, using the follow and unfollow technique, etc. At first it was working well her page went from 50 followers to 500 in a little more than one month but since a few weeks it stops growing and I was wondering what I was doing wrong so I start searching about it.
It’s all about interacting with others.
I read a lot and watched many videos about getting more engagement on Instagram and I realized something. I was more concern about the number of followers that the interactions I had with them. What’s worth having 50k followers if you never interact with them? It’s more important to have followers that are truly interested in your brand and will like or share your post, write comments and discuss about your brand. Then I found about Gary Vaynerchuck and his 1,80$ Strategy.
Gary Vaynerchuk 1,80$ Strategy
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Gary Vaynerchuk is a reference when it comes to digital marketing. After being asked frequently from his audience how to grow Instagram for their business he proposed this simple strategy. The 1,80$ strategy has nothing to do with money, it’s only about being social. It is a strategy to interact with people that have the same interest as you. The strategy is very simple and effective you need to leave your 2 cents nine times on the 9 most popular posts from 10 different hashtags related to your brand for a total of 1,80$ worth of thought.
Step 1: Find the best hashtags related to your brand
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Step 2: Leave you comments
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Now you need to post comments on the 9 most with the most views and likes and each of the 10 hashtags you chose. This is the time to be helpful and creative, if you do like the others and post an emoji or something like: nice picture, you’re not adding value at all. If someone has written a question answering them will add a lot of value to the post and the audience will see you as a nice person. Say something nice, valuable or helpful and will you get results.
Step 3 Continue to like, comment and engage
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It’s a very simple process and the numbers will make the difference. But to get result you need to do it everyday because most people only comment a couple of time everyday. By consistently engaging the community it will also build a trust relationship and the community will go check your profiles by themselves. In the end what you want to do is give without expecting anything in return. This is something we should always be doing in our live to have success and not only on social media.
And you, do you have difficulty growing your Instagram profile for Business? If yes, what changes did you do ?
Facebook: Be social and boost your Instagram engagement
Twitter: Boost your IG engagement #IG #followers https://bit.ly/2Y1icNy