How to grow Instagram for your business


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Like you already known I’m working with my wife to develop her network marketing business on social media. I’m currently putting most of my effort to develop her Instagram profile. I’ve been using the most common advice to have more engagement on her account like: posting frequently, using hashtags related to her niche, using the follow and unfollow technique, etc. At first it was working well her page went from 50 followers to 500 in a little more than one month but since a few weeks it stops growing and I was wondering what I was doing wrong so I start searching about it.

It’s all about interacting with others.


I read a lot and watched many videos about getting more engagement on Instagram and I realized something. I was more concern about the number of followers that the interactions I had with them. What’s worth having 50k followers if you never interact with them? It’s more important to have followers that are truly interested in your brand and will like or share your post, write comments and discuss about your brand.  Then I found about Gary Vaynerchuck and his 1,80$ Strategy.

 Gary Vaynerchuk 1,80$ Strategy


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Gary Vaynerchuk is a reference when it comes to digital marketing. After being asked frequently from his audience how to grow Instagram for their business he proposed this simple strategy. The 1,80$ strategy has nothing to do with money, it’s only about being social. It is a strategy to interact with people that have the same interest as you. The strategy is very simple and effective you need to leave your 2 cents nine times on the 9 most popular posts from 10 different hashtags related to your brand for a total of 1,80$ worth of thought.

Step 1: Find the best hashtags related to your brand


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The first thing you need to do is to find the 10 most important hashtags in your field. To help you, you can use a specialized website to find them like: Tagsfinder, Hashtagify or Hashtagsforlikes.

Step 2: Leave you comments


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Now you need to post comments on the 9 most with the most views and likes and each of the 10 hashtags you chose. This is the time to be helpful and creative, if you do like the others and post an emoji or something like: nice picture, you’re not adding value at all. If someone has written a question answering them will add a lot of value to the post and the audience will see you as a nice person. Say something nice, valuable or helpful and will you get results.

Step 3 Continue to like, comment and engage


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It’s a very simple process and the numbers will make the difference. But to get result you need to do it everyday because most people only comment a couple of time everyday. By consistently engaging the community it will also build a trust relationship and the community will go check your profiles by themselves. In the end what you want to do is give without expecting anything in return. This is something we should always be doing in our live to have success and not only on social media.

And you, do you have difficulty growing your Instagram profile for Business? If yes, what changes did you do ?

Click on this link to watch Gary Vaynerchuk 1,80$ Strategy video 

Facebook: Be social and boost your Instagram engagement

Twitter:  Boost your IG engagement #IG #followers

Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.


COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.


retrieved from:

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.


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Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.


I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.



B2C-Emirates Airline


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Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter


In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.



  1. “Emirates Be There Campaign.” Shorty Awards,
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017,
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media,
  4. picture:

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from

 toughest job


Blog 2: How to stand out


(Image via Bronco Round Up)


This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.




Darwin-et awards


In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image


It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.


C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr



#celebrity tweets



Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.


Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.




Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

Com 0014 – Blog #2 Did you get all the information? If not, then keep reading!

People don’t read is not something new to me because I’m one of those people who scans articles for the juicy parts, something that catches my eye to keep me going. I’m like that with books that I read, if the author doesn’t get me to the point fast enough then I skim ahead to get there. I’ve already skimmed this to make sure it’s something I want to read!

The content for this week’s lesson was invaluable because it’s something that we should all know when we are wanting to express our thoughts and ideas. I struggle with expressing myself clearly at times in conversations because by the time I have something to say the conversation has moved on and the points I were about to express are irrelevant. With writing you are able to express your thoughts and opinions on subjects and then open it up for others to comment, giving you the time to be clear and concise on the subject.

When you go to the museum and look at the hieroglyphs, you can see the stories they tell but they also don’t give the complete picture. We have to fill in the rest of the story by imaging what the people were feeling and thinking. When you are writing for social media, you have many options on how you want to communicate. Adding an image or video gives your readers a great insight into how you are feeling on your subject matter. You can draw people in because it gives them a different view of you and presents yourself as more personable. It’s also a great approach for those of us who struggle with the written word.

Communication is constantly changing and shifting and you have to be actively listening to participate and stay involved. Communication online is no different and if you want people to stay involved then you need methods for them to respond. Having sharing buttons or asking questions is a great start to getting and keeping conversations going but if you don’t have a hook or well laid out content then people will get bored and move on.

Did you make it through this blog?
Do you have any other ideas on how to make your content more interesting or shareable?

Continue reading

COM0014 – Blog #1: Christmas Vacation is a time to relax isn’t it?

Every year I try to schedule a little extra time to coincide with my son’s vacation time during Christmas and I always tell my myself that I’m going to relax, read some books and just enjoy the time. The reality is though that even though I take the extra time off I never seem to do much relaxing.

There’s always the rushing around for Christmas with organizing dinners with family and last minute shopping and then we start all over preparing for New Year’s events. But I can always count on my December 31’st tradition where we bundle up for a day of tobogganing at Manning Park.

I look forward to this activity every year, one, because sometimes this is the only time that I get to play in the snow as the Fraser Valley in BC is not known for the amount of snow it receives, and two, because my extended family and friends all have a great time behaving like little kids.

I have to admit that winter is actually my favourite time of the year and snow is the reason. Then when you add on all the fun that sledding entails you have a recipe for fun times.

Another tradition that we have incorporated into our sledding is our need to make the longest train of sleds and try to make it down the hill in one piece. We have managed to accomplish this feat a few times but mostly we end up with a fraction of us breaking away from the train and tumbling over each other on our way down the hill. Add in the dogs that follow us nipping at our toques and it is a sight to behold.

New Years Sledding 2019

So though I don’t always get to sit and read or relax, I do get to have some fun and spend lots of time with family and really isn’t that what is the most important things?

Out of the Box

Oh my….my last blog of the Social Media course at Algonquin College! I began my journey on Sept 4th, 2019 and will be finished TODAY!!!!! Can you tell I’m a little bit excited?

Social media has never been a high priority for me. Other than looking on Facebook to see what my friends are up to, I really did not use social media for any real purpose. Until that one dreaded day….when the boss said,

“Nikki….as of Monday, you are going to start looking after our website and our social media account!”…….The Boss

I had absolutely no idea what was being put on my plate! But, I have never shied away from a challenge before, so I decided it would be in my, and the business’s, best interest to have me take the Social Media course.

Over the duration of the course I have learned so much! I am very sure that upon completion of the course I will have the ability to create and maintain social media content for the business. I have learned that we definitely need to invest in a social media monitoring dashboard. We have chosen Hootsuite. Who else uses Hootsuite?

Over all, I would definitely recommend the Social Media course at Algonquin College to anyone who needs assistance in learning how to market their business on social media properly and effectively.

Thank you!!!

COM0014 – Blog #7: What I’ve learned

I came into this course a little worried about how everything would pan out. I was overly thrilled as I was told to take the course in hopes to help the company build up their social media platforms. I am completely floored with everything I’ve learned. It is crazy to think how much you can learn about the digital world in just two months. It just shows you that courses about blogs, social media, stats and everything digital will only expand as new things are happening every day.

In this course, I learned about content and the importance behind. In my job, I help editors, but I don’t write any content, so I didn’t truly understand the value of good content until we built our social media channels, and nothing was working. Then I take this course, and its light bells are ringing in my head! We learned about becoming a storyteller and how easy it is to pump out useless information instead of focusing on the flow. We learned about the audience and how important they are in creating brand awareness. We learned about an audience and how diverse they can be, which means adjusting styles of communication to fit. We learned about creating meaningful content in hopes to be relatable and connect with the audience.

We learned so much and I still believe I will need to review all the content once again to make sure I can remember it all! I’m very happy I had the opportunity to be apart of this course and learn such valuable lessons.

Out of the Box

Throughout the course lessons and reading everyone’s blog post I have discovered so many different tools and applications to help with online marketing and social media.

hello-i-m-nik-73_kRzs9sqo-unsplashSo much of social media marketing is reliant on networking, especially for new companies. The new applications/tools I have found that I am now going to utilize more are websites like meetup, that allow you to better network online.

While I have worked for a small start-up marketing company I am still very new to the industry. It’s a great feeling knowing that there are so many different tools at my disposal when trying to build my network. Social media is always a great place to connect with others and see what someone has to offer but I also like the idea of place specific to networking.

I have learned so much over the last few weeks and can’t wait to put everything in to action in the new year.


COM0014: Blog 7: Reflection

Photo by Canva Studio from Pexels

There are many aspects to social media, and how to market a company through the different platforms. Many people think they have the hang of it, just from what they know running their personal accounts. What they don’t know is all the steps it takes in order to make a company account successful. Finding the target audience, listening, and portraying what the values are of the company, and what that means as a follower.

Target Audience

Photo by Anton Belitskiy from Pexels

Not every company will appeal to every single age, gender, etc., nor should they. When a company is ready to market out to customers, one of the first steps is finding a target audience. The target audience is who you are trying to sell to. Who is interested in the product, is the #1 customer to be buying it, and will be most convinced with the marketing and advertising. Once you have figured out this audience (whether it is 18-35 year old females with a medium income, or 40-55 year old males with high income) creating content will become easier for a creator, and will bring in who the company seeks. Creating posts that use colour, slang that fit this audience, and are posting on platforms most used, and at reasonable time for the audience to be logged on.

Without having a target audience would be like fishing with no lure, because you are interested in every fish. Which would result in 0 fish being caught. Having the specific group of people will narrow down the search for what platform to use, what slang to use, and creativity of each post. This will also help when reaching out to influencers to sponsor a product, because a company can choose someone who is most relative to this genre of people.


Photo by Burst from Pexels

Listening on social media is more important than many companies realize. This can be the factor of major success, or become a failed starter. Listening on social media is much like the quote “Think before you speak” (unknown). Or in better words, think before you post!

“You need to listen to your audience. What issues do they care about? How can you help solve their problems?”

Heather Malec

A company must listen to their audience in order to be able to connect with them. Listening goes along side the target audience; if a company listens to what the group enjoys, what is popularized between them, and are able to live through the mind of the group, they will have a more successful time on social media. Being able to listen on what is trending, or happening in the groups world, and how a company’s post can relate to that.

Listening can help companies answer the 5 W’s with their target audience. Rather than relying on hashtags, shares, and who is following. It is also important to see what is being commented, good and bad. How can us as a company receive the negative review, and turn it in to something positive? How can the company perfect their customer service, and marketing tactics to help please more followers? Listening can not only help the company see where they can improve, but may also give them inspiration for their next great idea!

Photo by Cristian Dina from Pexels

As I worked through this course, it has gained my knowledge on not only creating a successful social media platform, but how to listen to trends, and tell your story through the platform. How you want to show off to the world, and what we can do to show that vision.


Unexpected applications of social media

Spending the time focusing on social media through this and the other courses for the Social Media Certificate has certainly broadened my mind on how and where social media can be used.

The most surprising element to me is how broadly social media can be used for business. It can be used by the biggest enterprise or the smallest mom and pop shop. It can be used by non-profits, schools, businesses, basically any organization of any size at any time, anywhere in the world.

The other interesting aspect of it is that you don’t have to be a huge successful conglomeration to have a successful social media program. It is true that the smaller businesses may not have teams of people dedicated to their social media, but that doesn’t prevent those smaller businesses from developing an appropriate plan that targets their specific audience and builds content and metrics to support that audience.

I am curious to see how and where social media will continue to evolve. I do hope that it continues to maintain its nature of being a platform for all. Although, who knows, maybe there is a new platform for all right around the corner!

Networking Events

Hootsuite Webinar #1Since I started working in social media and marketing one of my favourite events to attend are the Hootsuite Webinars. They host them all year around (about one every month) on various social media topics, from currents trends to how to get the most out of each platform to even how to get the most out of Hootsuite itself. The events are open to anyone who is currently registered for their products, the day of the even you get an email with a personalized link for you to use to attend the event. I like the fact that you must have the personal link and it’s not just something anyone can attend because

  1. You know everyone there is doing what are doing and gives you an opportunity to not only learn from the presenters but from peers around the world
  2. It cuts down on the ability for “trolls” to clog up the chats.

Hootsuite Webinar #2I like these sorts of events because you are connecting with people all over the world and while everyone is doing some from of social media marketing it is all happening in different ways. There were marketing agencies in attendance but also people who are photographers, real estate agents, just about anyone you can think of that owns their own business. We are all at different points in our careers, but we all got to learn so much. This particular webinar focused on the up coming trends for social media in 2020. It gave us all a great chance to plan for our up coming year.

Leaving this event, I got to walk away with a great plan on how I am going to conquer this next year. Being able to talk a peak at what is to come with Hootsuite in 2020 I am excited to see everything this new year has to offer and move forward within my career.

I have currently signed up for some up coming Hootsuite webinars, I always learn so much. I am not just limiting myself to the webinars though, I have been looking into what other types of networking and social media events are happening around me.

Professional Networking

This last year I admit I put things like networking on the back burner and let myself get consumed by other things in my life. I made the choice this fall that it was time to start taking my future and the kind of career life I want more seriously, thus resulting in signing up for my final course to finish the program. Over the next 6-12 months, networking and career advancement at the for front of my priorities. I have registered for every upcoming webinar Hootsuite has posted so far and have tried to be more active on LinkedIn. Reaching out to potential mentors, even being more active in my current job, meeting employees in other departments and building relationships with them. All of this is helping me build my personal brand both online and offline.

Building those relationships with the people I work with is really important, being able to learn what each department does and their importance. It allows me learn more and show others what I can bring to the table. This way when I am ready to branch out and go for a promotion every one will be able to put a face to the name and hopefully give me a bit of an advantage having been able to talk with potential future managers.

shutterstock_738913864I have begun attending the Hootsuite webinars again. I attended a lot of them last year when I first started to use the program. They are not only jam packed with incredibly useful information but a great way to connect with people all over the world doing what you are doing.

With this year coming to an end (does anyone else feel like they just blinked and this year was over?), I made a promise to myself that my career development would start to come first and it’s a promise I don’t intend to break.