Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.

References:

COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.

images

retrieved from:http://yoursmallbusinessgrowth.com

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.

 References:

https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/

image :http://yoursmallbusinessgrowth.com/3-ways-personal-reflection-can-help-you-grow-your-business/

Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.

 

I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.

 

Reference:

http://www.mongolia-travel-and-tours.com/horseback-horse-riding-tours-mongolia.html

B2C-Emirates Airline

hellotomorrow1_tcm133-838964

retrieved from Emirates.com

Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

 

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

 

References:

  1. “Emirates Be There Campaign.” Shorty Awards, http://shortyawards.com/8th/emirates-be-there-campaign
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017, https://smbp.uwaterloo.ca/2017/06/emirates-case-study/
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media, http://www.creamglobal.com/case-studies/latest/17798/37670/be-there-with-emirates/
  4. picture: https://binged.it/2yjRUKD

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

 toughest job

References:

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

http://ccol.algonquincollege.com/com0014/lesson-3/lesson-content/\

http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

https://www.youtube.com/watch?annotation_id=annotation_3941651401&feature=iv&src_vid=MWcJZ210AaM&v=NDmHcTLdKGk

Blog 2: How to stand out

write

(Image via Bronco Round Up)

 

This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.

 

Referances:

https://inspiredm.com/persuasive-writing/

 

Darwin-et awards

 

In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image

 

It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.

 

C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr

 

 

#celebrity tweets

 

 

Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.

 

Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.

 

References

 

Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

MI-JUL20 Applied Social Media, Blog Post #1 – My Preferred Tools and Sources

by Vivian Maßwohl

If you interact with social media, you’ll know everything is about trends: the latest hashtags, challenges, and even social media platforms themselves. It’s all about staying up to date and adding your own personal spin to each fad; however, how are you supposed to stay on top of what’s going on?

What’s the latest social media trend you participated in?

An accurate representation of me trying to figure out where the latest online trend came from.

This week, MI-JUL20 Applied Social Media focused on social media trend listening and monitoring tools. Personally, I have no experience using these tools, but based on research and personal experience I have found two preferences:

  • First, is Keyhole. Keyhole helps you monitor your Twitter and Instagram accounts–two platforms that I deem essential for staying up to date with what’s what. With Keyhole, one can see the latest online news by tracking keywords, hashtags, URLs, and usernames while viewing heat maps of activity levels across the world. Twitter is where I get my news in general, so I know when I begin to see talk about social media trends that the must be in full force. Additionally, Instagram activity is a good way to monitor more media-based trends (videos and images), because many “meme pages” will re-upload hot content from other platforms. For example, I noticed Tik Tok was getting huge from the amount of reposts I saw on Instagram.
  • If I were looking to monitor content on a broader scale, I would use the popular monitoring site, Hootsuite, which monitors activity across LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. From what I can find, it seems to be the only tool to monitor both the tools that would be deemed necessary for my professional work: LinkedIn and Twitter. In the bureaucratic world, it seems that these are the most-used tools with the greatest success (although, I personally deal with internal-to-government platforms for which there are no monitoring tools available).

What tools do you use?

When all else fails, I follow fellow social media manager personal accounts (and the hashtag #socialmediamanager) and observe what younger people around me are posting about for social-media-type news and updates of interest to me.

The course readings also recommended Mashable, which has an “apps” section with articles on social media trends. I found this intriguing, as I often learn about the existence trends, but am unaware of the full context or source behind them. I will definitely be adding that to my toolbox for when I need updates on ever-changing online activity!

Social Media Tools and Resources for the Field of Film

Image from giphy.com

As a recent graduate trying to get into the field of film, I am keeping up to date and following as many film sites as possible. However, I am still unfamiliar with social media monitoring (or listening) tools. As such, I would like to share with you today film resources which I have enjoyed for a long time, as they have helped me keep up to date with what is happening in the world of film, as well as some social media monitoring tools which I am familiarizing myself with, in the hopes that you might also find these sites useful. 

Film Resources

There is so much to keep up with in film! Everything from new camera and lighting technologies, upcoming films, new talent, and new film theories. As a result, there are many blogs and sites which I make sure to regularly visit so I can get the latest film news. Here are two of my favourites: 

Rotten Tomatoes. This site is widely known and used by over 7 million readers each month. It is known to be a dependable resource for the reporting of movies, which includes over 250,000 titles and 850,000 links to reviews. Rotten Tomatoes summarizes the critical reaction of films for its readers. This is a useful tool for me, especially when writing an article about a film. Knowing how it was received by both critics and fans is helpful to know, and useful to add context surrounding the film’s reception.  

Film School Rejects. I love Film School Rejects. It is a blog devoted to film reviews, interviews, film industry news, and feature commentary. I personally love the articles which are more academic in nature, where they show a different way of seeing a certain character or film scene. These have definitely helped me in my film studies. Moreover, their film industry news is a practical way to stay up to date. Film School Rejects has gained a good reputation, and has been named as one of the 50 best blogs for filmmakers by MovieMaker magazine, and best news blog by Total Film

Monitoring Tools.

As mentioned above, when it comes to social media listening tools, I am more apprehensive. These sites are something which I’ve only started using in the last few weeks as part of a social media course. As a result, this is something I’ve only recently learned how to do, so I am still in the process of learning how to navigate these tools. Here are the tools that I’ve started using, which I am finding beneficial to keep track of topics and trends in film:

Google Alerts. I quite like Google Alerts because I find it easy to use and navigate. Receiving an e-mail every time Google finds results which are relevant to my search criteria is great. I also like that I can customize my criteria to specific regions and languages. For example, if I want to know what is happening with British Film and how it is received in other countries I can do so. 

Hootsuite RSS Syndicator. I’ve just recently been starting to use Hootsuite RSS syndicator. Being able to monitor blogs and websites in one space which are relevant to my field is definitely advantageous. It also saves some time because all the information I want from different sources is in one place, and I don’t have to check various websites individually. I’m still not 100% comfortable with it, I keep feeling as though there is something I am missing. However I think with practice I’ll become more familiar with this platform and be able to use it with more ease and be able to take advantage of all of its features. 

I find these sources and tools helpful to keep up to date in the film industry because I find that they are reliable, and offer good information which complement the news I get from other sources. Furthermore, the sources that I use are also used by industry professionals, film enthusiasts and casual film fans alike. Getting the feel of how different film audiences react to certain films, getting insight on what they enjoy watching is valuable information, especially when writing about film whether it be a review or an analysis. 

3 Social Media Lessons From The Food Bank

With limited time, tight budgets and small teams, social media for nonprofits can be a tough gig in the seemingly pay-to-play realm of digital marketing. Here is what social media looks like for nonprofits and a local example that has taken it to the next level.

What does social media look like for nonprofits?

According to a survey by HubSpot, most nonprofits see the value in leveraging social media and try to use it beyond the solicitation of donations. It is an opportunity to share news, tell stories, and engage with supporters and like-minded people.

But nonprofits also struggle. The same survey highlights that social media is often a one-person show. This lack of time and resources can have a negative impact, coupled with the fact that the majority of nonprofits have no documented social media strategy or established goals.

What’s that classic saying, a goal without a plan is just a dream?

So what’s a nonprofit supposed to do?

You may be a nonprofit, but you’re still in the business of selling – selling your brand and selling your cause. So some key principles still apply:

  • Be clear in your vision, mission and goals (write them down!)
  • Understand who your audience is and what platforms they use
  • Provide good, relevant content, consistently

A nonprofit you should aim to emulate – The Ottawa Food Bank

Marc Pitman’s article 21 social media tips for nonprofits, touches on the fact that “nonprofits don’t always ‘get’ social media” and asked experts to weigh in on where nonprofits could do better.

The Ottawa Food Bank has 1000s of followers across Facebook, Twitter, Instagram and Youtube. You don’t have to use all of these platforms to glean three valuable lessons from a local nonprofit that gets it right.

One – Be more than a broadcaster. While it may be tempting to use social media as a way to repeatedly shout out your message to the world, don’t. Aim to be interactive, engaging and entertaining.

Here is a recent post on Twitter that is just that:

Two – Be a useful, trusted member of the community. While your goals might include using social media to get donations to support your cause, don’t let it be your only focus. Be a resource to your followers.

Here is a Facebook post aimed at educating on a related topic:

Three – Harness the power of others. Don’t underestimate the connections each volunteer, donor or followers can bring. You don’t need visits from the Prime Minister or celebrity endorsements (although they certainly don’t hurt!) to have an impact.

Here is a short Youtube video posted from Prime Minister Trudeau’s visit to the Ottawa Food Bank farm:

And an example of how one supporter’s tweet…

…can lead to a BIG impact:

Having a successful social media presence isn’t to be taken lightly. It takes commitment and your “efforts can’t just be a side venture or a task randomly assigned to an intern” (Missionbox). This is especially true for nonprofits that really can’t afford to waste time and money.

By developing a solid, sustainable plan of making people happy with your content, providing useful information, and tapping into the passion of those around you, your nonprofit can get noticed!

Do you have other tips for nonprofits on social media? Tell me about them!


Promotional Posts:

Twitter:

The @OttawaFoodBank gets it right! Here are 3 lessons from their social media presence: bit.ly/2ZYptPl #nonprofit #charity #rockingsocialmedia #COMM0011

Facebook:

Is your local food bank better than you at social media? Check out the 3 things you can learn from a nonprofit that “gets” it: bit.ly/2ZYptPl #nonprofit #charity #rockingsocialmedia #COMM0011

Image by Timur Saglambilek


Sources:

Dopson, Elise. (2018, Sept. 6). Social Media for Nonprofits: How to Make an Impact with Little Budget. Sendible. https://www.sendible.com/insights/social-media-for-nonprofits

MissionBox Staff. (2020, Apr. 1). Why Social Media Matters to Nonprofits. MissionBox Global Network. https://www.missionbox.com/article/118/why-social-media-matters-to-nonprofits

Pitman, Marc. (2014, Feb. 18). 21 social media tips for nonprofits. nten.org. https://www.nten.org/article/21-social-media-tips-for-nonprofits/

Saglambilek, Timur. (2016, Mar. 1). Man Wearing Black Apron Near Two Silver Metal Cooking Pot [photograph]. Pexels. https://www.pexels.com/photo/food-chef-kitchen-soup-66639/

Shattuck, Steven. (2017, Jul. 28). Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. HubSpot. https://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data

COM0014 – Blog #2: Writing and Communicating the Right Way.

Surprisingly I have always thought of myself as a good communicator and that I am able to get my points and thoughts across in the correct way. Who knew that I was making some crucial mistakes? Over this week I had the opportunity to delve deeper in storytelling, communication styles, and encouraging interaction. I am going to go over what things I was doing incorrectly in my writing style and what I will be doing moving forward.

Girl writing on a black keyboard
Image source: Kaboompics from Pexels

In my opinion, one of the most important things I learned and was definitely not following was: Do Not Bury the Lead. Yes, for some reason I have seen in my previous writing that I tend to do this. As the author states:

In journalism, there’s an expression: Don’t bury the lead (also known as the “lede”). Basically, it means you should write the most important thing first; each successive paragraph can flesh out the main idea for those who are interested in reading further. (Clarke, 2020, para. 1)

Previously I thought that if I left the reader guessing for awhile then they would continue to read. From now on I need to think of any of my blog writing as a formal paper and make sure that it has an introduction. I think that will allow me to remember the concept of the Inverted Pyramid Writing Technique.

Passive vs. Active Voice is another aspect I will need to work on. When looking back at my work I thought it was fine as long as their were no spelling or grammar mistakes. While passive writing will have no grammatical errors, writing in an active voice will be more clear for the reader and interest the reader on a larger scale. As the author wrote, “Nevertheless, the active voice is sometimes a far better choice, and you may use both in the same article depending on the context and content of your sentences and the section of your paper you are writing” (Wolfsen, 2020, para. 3). I decided that I will keep some desk aids printed out to assist me with using my active voice in writing.

Woman Working in Front of Her Laptop While Making a Note
Image Source: Startup Stock Photos from Pexels

I recently updated my Microsoft Word and with that included a new feature I had not seen before. It assists you with being more concise with your writing. And I was glad to have it there. I soon realized that the program was assisting me more often that I ever thought it would. I realized then that I had to improve and be more concise in my writing. Readers have a short attention span and there is no need for all of the extras. Every time that help comes up in the program I am noting what issues I am having in hopes it will help me be more concise.

From this weeks reading, I am glad that I was able to see these errors and have some action plans going forward to work on them. What mistakes did you see yourself making? Did you find any resolutions to the issues that I have had in the past?

References

Clark, D. (2020). Don’t Bury The Lead. Dorie Clark. Retrieved from https://dorieclark.com/dont-bury-the-lead/#:~:text=In%20journalism%2C%20there’s%20an%20expression,are%20interested%20in%20reading%20further.

Wolfsen, M. (2020). Active vs. Passive voice: What’s the difference? What should I use? And why does it matter? AJE. Retrieved from https://www.aje.com/arc/writing-with-active-or-passive-voice/

COM0014 – Blog #1: A Birthday Surprise in the Netherlands

By Vivian Masswohl 

My last vacation was a last-minute whirlwind adventure in October 2019. For most of 2019, I had been working two exhausting jobs in a constant state of anxiety about whether I would get a full-time position. When I received the news that I had gotten a full-time job, I immediately quit from my side hustles and thought about how I would celebrate during the two weeks leading up to my new start date.  

I messaged my best friend, Paddy, who lives in BC, to ask if she wanted to take a trip somewhere together. She replied that she was on a spontaneous trip in the Netherlands and that she wished I was there. We paused for a moment, before I replied “…what if I fly there?” And that was it. I was off to Europe in a matter of days. 

If you could go on a spontaneous trip anywhere in the world tomorrow, where would you go? 

I met up with Paddy in Alkmaar, a small town a half-hour train ride north of Amsterdam. For most of the next two weeks, we stayed in a teensy tiny house along a canal, exploring the town, enjoying the local festivals, travelling to nearby cities, eating lots of good food and taking tons of photos. It was such a stark difference to a couple days earlier, that I felt like I was in a dream. 

Our tiny Airbnb, from which we heard the nearby church bells toll different songs for each hour. 

I was so happy to be on such a delightful adventure with my best friend. Paddy and I are essentially the same person. No joke: we get asked if we are sisters all the time. We have the same interests, humour, fashion sense—we even have the same birthdays!  

Me and Paddy in Alkmaar  

Coincidentally, our shared birthday was on the third day of our trip, so we decided to have a two-person birthday party with a theme we both loved: Halloween! I’m sure we’d both admit, this theme was very ill-thought-out, as the Dutch do not celebrate Halloween (we had to go to 7 stores to find a bat balloon,two festive streamers, and party cups with candy-corn designs and the spooky statement, “I am bad”), but it was worth it for the memories! 

How do you celebrate Halloween? 

When we got back to our rental, we set up the décor, including a huge platter of cheese, olives, meat and crackers, alongside a cake from the local bakery and couple bottles of wine. It was perfect.  

A birthday platter! 

Suddenly, Paddy paused to ask if her friend travelling through Amsterdam could come by. “Of course,” I said! The more the merrier for our birthday!  

Then my phone buzzed…  

I kid you not, my old friend, Jake, had responded to my Instagram post by saying it was his birthday and he was travelling alone in Amsterdam. I invited him to take the train to Alkmaar–Suddenly, we had a very unexpected triple birthday party with double the invitees! 

Me, Paddy, and her friend, Nicola (ft. a birthday bat) 

Our bonus birthday invitee, Jake! 

When our surprise guests arrived, we enjoyed a festive Halloween-themed night in our cozy Airbnb sharing stories of our travels, drinking, eating and taking photos. Paddy and I’s trip was a wonderful break from my work-packed life in Canada, but that unexpected birthday surprise in Alkmaar will stay in my mind forever.  

I want to hear about your experiences! Tell me about an unexpected night you’ve had that you’ll never forget about! 

A high school trip to Europe.

Back in 2014, I had a chance in high school to go on a special class trip to Europe. Specifically to 5 days in England and 5 days in France.

First, we had to get to Europe which ment a very, very long plane ride. A plane ride I spent with a crying baby in front of me and a crying baby behind me. It was an over night flight and I did not get any sleep.
It was morning

The Palace of Versailles from the gardens.

Our first stop (after the hotel) was the Palace of Versailles. It was beautiful and impressive with so much art to see. I, however was completely distracted by the pigeons. The little brown and white one was my favourite. I gave him extra bread.

I did get a lot of photos of the interior and exterior of the Palace and gardens of Versailles. However my photography skills from that time sucked and our trusty friend, the Internet, exists.

Speaking of friends, at some point I thought the hedges outside looked like comfy seats. I was wrong. One friend proceeded to take pictures as another attempted to free me from my prison of shrubbery. Luckily, no one noticed and we didn’t get into trouble.

A wild Kai stuck in a french hedge.

We had many other stops in France after Versailles.

But we went to Paris. Went up the Eiffel tower, it had an elevator. Went up the Arc de Triomphe, did NOT have an elevator. We did a day trip out to Arras, made a bunch of butt jokes and accidentally went into a bar selling “adult magazines”. Fro some reason all the clothing stores in Arras had Yoda masks in the windows??? Tried to see Vimy ridge, got lost in the fog, found wash rooms, lost the bus, found Vimy Ridge, and then the morning fog cleared up. Turned out that our bus was parked ten feet from the monument and we wasted an hour wandering in fog. Explored the trenches at Vimy ridge. Went back to Paris. Had only an hour in the Louvre. Was underwhelmed by the Mona Lisa (It’s actually pretty mediocre). Explored the Notre Dame Cathedral.


We also had a decent amount of free time for our own exploring in areas that the majority agreed on. At some point my teachers on the trip said we had the choice to see and explore the catacombs of Paris (super cool and exciting) or go shopping in a popular shopping district (boring, can do the same in Canada). Only one of my friends and I voted for catacombs. we lost the voted and I was very disappointed in everyone else on the trip.
We also ate on a boat and a third of my class got sick with minor food poisoning. I was not one of them.


Speaking of food…

There was a TON of good food… in England. For some reason, Stereotypes failed on this trip. all the food we ate in France was dry, flavourless chicken and equally disappointing veggies. Our only respite from bad food in France was buying from street vendors and shops during our free time.
However, in England we got amazing food (pictures above). It was wonderful. Every time I ordered Ice Tea with dinner, It would be a freshly brewed tea with Ice cubes, not Canned brand name Ice tea.

It’s tea, not beer! I swear.

On the first night in England, I was the only one of my class mates who didn’t order a pop with dinner. I ordered Ice tea. It came in a glass. It was a little frothy on top and one of my teachers thought it was beer for a moment. She even came over and smelled my glass to make sure it wasn’t beer. 5 minutes before that she told me not to expect fresh made Ice tea. Boy was she surprised.

In England, we never really left London.
We went and saw Piccadilly Circus, The tower of London, Their Parliament, The London Eye, Buckingham Palace, Harrods Department store, Wicked the Musical (The Theater Royal Haymarket), and several other places.

Out of all those stops, the Tower was definitely my favourite.
A cool medieval castle. A raven that loves to steal shiny things from visitors.

Derpy statues. Suits of Armor. Beefeaters. Fun spinny chairs.
Definitely the best part of the England half of the trip.
Although, the late night Jack the Ripper tour we went on is a really close second.

So dear reader… Have you ever gone on an International trip?
What was the most Exciting School trip you have ever been on?

What was the lesson I learnt in the gardens of Versailles?


-K. R.

Welcome to JustFilmTalk

I decided to make a blog dedicated to film and the industry since it’s something I am very passionate about. I am currently in pre-production for my short horror film which will be my directorial debut. When it comes to the genre of horror I’m a big nerd. I love watching documentaries with behind the scenes footage and learning how the film is made. I’ve also always been interested in the special effects aspect from horror films. I’ve had the chance to meet makeup artists that worked on horror films at horror conventions and interviewed some on my YouTube channel. Some of the most well known special effects artist in the field are Tom Savini, Rick Baker and Ve Neill. Besides the horror genre I am always up for watching eighties classics. I am a big fan of John Hughes who has made iconic films such as The Breakfast Club, Ferris Bueller’s Day Off and National Lampoon’s Vacation just to name a few. What I love about John Hughes films so much is that he puts a lot of heart and soul in his movies. He makes universal characters that people love and could relate to. The eighties seemed like a much simpler time and it’s great to relive that time in movies. I love learning about directors, writers and actors. I think it’s important to learn about their work and what goes into making a film. Through this blog I hope to share my knowledge of film and educate you as the reader on things you may not know about.

COM0014 – Blog #1: Last-Minute Travel to Spain

In October of 2018, my sister and I were out with friends when she turned to me and said, “I want to go to Spain, do you want to go with me?”. Of course, I didn’t hesitate and told her I would absolutely love to go to Spain! Both of us had been to Europe previously, but had been eager to travel to a country we had yet to experience.

One month later, after the hurried booking of plane tickets and Airbnb stays, we landed in Madrid. We were early to our accommodations so, locked-out and exhausted, we settled with our bags at a nearby café for some egg sandwiches and coffee.

Madrid was wonderful. We initially saw it as a stop-over between our more touristy adventures, but our first night there was one of the most memorable ones from the entire trip.

After some afternoon sight-seeing, we sat on our small balcony in the warm evening air, watching the city below. We dined on wine, cheese, and a baguette from a local shop we had ventured into earlier that afternoon.

As the night went on, we strolled through the streets looking for a place to have some drinks. We settled on Restaurante el Pescador, where we enjoyed a few too many Limoncellos!

After a lovely breakfast at the adorable La Panera Rosa España, we boarded a train to Barcelona.

Barcelona was alive with sight and sound; a totally different atmosphere than either of the other cities we visited in Spain. It was a whirlwind of adventuring, shopping, and nightclubs.

On our first day we visited La Sagrada Familia and the Arc de Triomf. We then enjoyed a lovely dinner in a small, hidden, vegan bar called Cat Bar Cat while catching up with an old friend who was living in Barcelona at the time.

Perhaps the most memorable was our second day in Barcelona where we travelled to Monserrat. A trip by train and cable car took us to the most incredible and unforgettable mountain-top views.

After being invigorated by day of hiking and fresh mountain air, we spent the night in bars and nightclubs, experiencing the bustling nightlife of Barcelona.

To call our time in Barcelona exhilarating would be an understatement.

Following all of that excitement, we travelled to Valencia, where we relaxed and took in the beauty of this peaceful city. Valencia was colourful and calm; palm trees and coffee shops lining the streets. It’s important to note that all of Spain had amazing coffee, but Valencia had such variety and delicacy within its coffee shops.

Valencia was a perfect way to end our trip before we made our way back to Madrid for one last night before flying home.

Though planned quickly and without much thought, travelling to Spain was easily one of the best decisions I have ever made. We felt ‘at home’ in Spain. I truly recommend travelling to this magical European destination, or at the very least, venturing on your own last-minute trip!

Mini-One-Day-Museum-Staycations, For When You Can’t Vacation

In the past few years I’ve been busy, concentrating on my post-secondary studies. As a result, not only have I not had the time for a vacation, but also had a lack of funds. Vacations are expensive! Then, of course, after I’ve received my degree last year there still wasn’t any time for travelling. I had to find a job, which is a full-time job in itself. So today I’d like to talk to you about my mini-staycations! A staycation (or holistay) is like a vacation but where you stay home and participate in leisure activities within walking/biking/driving distance of your home and which do not require overnight accommodation. I’ve added mini because my staycations where small one-day affairs which I’ve planned ahead of time. A day with no essays to write and no studying, or readings to do. A day where I can refresh my mind so that the next day I can hop back into my studies with renewed vigour. 

So, what do I enjoy doing on these days? Visiting a museum! I know, I know. As a student I’ve been spending so much time absorbing and analyzing information, so why would I want to continue to do that at a museum? What can I say? I enjoy learning! Also, being able to learn without the pressure of having to remember all the details for class is relaxing. I’ve been studying in Vancouver, BC and they have lovely museums. It has also been nice to be able to take advantage of student discount Tuesdays or free evening Thursdays. The Museum of Anthropology (MOA) at UBC has been the best one so far and is the one I’d like to tell you about today. 

Museum of Anthropology at UBC, image from smtresearch.ca

MOA is known for its support of the principles of the United Nations Declaration on the Rights of Indigenous Peoples, which includes First Nations’ rights to “maintain, control, protect and develop their cultural heritage, traditional knowledge and traditional cultural expression” (United Nations, March 2008). This means that MOA is committed to develop close working relationships with Indigenous peoples, groups and organizations. This close relationship MOA has developed with Indigenous peoples has also allowed them to learn about, categorize and name the objects within the museum correctly and with respect. This partnership means that the museum exhibits the objects. However, the object is still the property of the Indigenous people. If an Indigenous person, group or organization revokes their permission (or rescinds the partnership), that item is given back. Moreover, they have access to these items at all times, if they need the items for a traditional ceremony or teachings there are multiple way to access the collection. I’ve been to many museums, such as the Canadian Museum of History (it used to be called the Museum of Civilization) in Ottawa, the British Museum, and the Royal Ontario Museum in Toronto, where it was clear that the items showcased were stolen, and they have also been mislabeled. For example, traditional ceremonial regalia was tagged as “Indian costume” or “costume for Pow wow.” 😳 Every time I’ve seen this, it has been disappointing on so many levels. Especially when traditional regalia from other cultures are labelled correctly.

Bill Reid’s The Raven and the First Men (1980; MOA Collection: Nb1.481), image from dailyhive.com

I have great admiration for UBC’s Museum of Anthropology. Every time I’ve been for a visit, part of my one-day staycations, has been educational, interesting, and fun. They have so much to see and offer, from their permanent collection or new exhibitions. I hope that one day, other museums will follow MOA’s lead, and develop better relationships with the communities of which they have objects displayed. Even if the museum demonstrate an ethical responsibility towards the communities it represents, it doesn’t remove the fun, educational, touristy aspect. It is possible for a museum to be both fun and ethically responsible. I’d encourage anyone who is in or visiting Vancouver to take the time to see the Museum of Anthropology, it truly is one of a kind in the best way possible. 

As a closing thought about museums, I’d like to leave you with a clip of one of my favourite comedians, James Acaster, while he talks about the British Museum, it definitely also applies to museums in Canada. 

Do you enjoy visiting museums during your vacation or staycation? Why? How do you think museums should reconcile with the communities of which they showcase stolen items? 

COM0014- Blog #1-Summer of 17

Ah- quite embarrassing but my last vacation was back in August 2017, my honeymoon. 

I got married August 12, 2017 and a few days later we were supposed to go to Negril, Jamaica for two long beautiful weeks but unfortunately life took a bad turn. My father in law was passing away. We had to change are plans, we were unsure if we should have changed our plans or not.

Anyways, we canceled our Negril, Jamaica trip and we ended up in Domincan Republic, Punta Cana for a week. 

We stayed at the Majestic Mirage Adults only. 

Have any of you traveled to Punta Cana? or have you stayed here?

I would totally go again.

Click here to see the Majestic Mirage Hotel.

It was not the honey moon I thought I was going to have, neither it was not that enjoyable because we were both scared that we would get a phone call. 

Anyways, thankfully we did not get a phone call and we sort of got to enjoy each other and the nice weather. 

That is where all the magic happened.

The most interesting and funniest thing that happened was we ALMOST missed our flight. Luckily, we got in a taxi and made it to the airport but that was the scariest ride ever.

Anyways, I am totally up for another vacation – but I have a 1.5 year old and another baby on the way. Therefore the vacation MODE is put on hold.

Doesn’t even matter COVID-19 has everyone putting their vacations on HOLD.

Stay SAFE!