Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.

References:

COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.

images

retrieved from:http://yoursmallbusinessgrowth.com

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.

 References:

https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/

image :http://yoursmallbusinessgrowth.com/3-ways-personal-reflection-can-help-you-grow-your-business/

Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.

 

I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.

 

Reference:

http://www.mongolia-travel-and-tours.com/horseback-horse-riding-tours-mongolia.html

B2C-Emirates Airline

hellotomorrow1_tcm133-838964

retrieved from Emirates.com

Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.

Facebook:

  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube

Twitter:

  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

 

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

 

References:

  1. “Emirates Be There Campaign.” Shorty Awards, http://shortyawards.com/8th/emirates-be-there-campaign
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017, https://smbp.uwaterloo.ca/2017/06/emirates-case-study/
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media, http://www.creamglobal.com/case-studies/latest/17798/37670/be-there-with-emirates/
  4. picture: https://binged.it/2yjRUKD

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

 toughest job

References:

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

http://ccol.algonquincollege.com/com0014/lesson-3/lesson-content/\

http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

https://www.youtube.com/watch?annotation_id=annotation_3941651401&feature=iv&src_vid=MWcJZ210AaM&v=NDmHcTLdKGk

Blog 2: How to stand out

write

(Image via Bronco Round Up)

 

This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.

 

Referances:

https://inspiredm.com/persuasive-writing/

 

Darwin-et awards

 

In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image

 

It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.

 

C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr

 

 

#celebrity tweets

 

 

Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.

 

Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.

 

References

 

Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

Social Media Topic

Are You Annoying People With You’re Phone at Dinner?

I believe that setting social media boundaries is a great idea.

People are spending way too much time attached to their devices. You can’t go anywhere with anyone anymore without someone having a phone stuck in their face. You can’t go for a nice dinner without having that third party guest sitting on the table and having your friend, spouse, child, brother, or sister stare at it every few seconds to see if they have missed anything. Finally, you have that beautiful silence. Until you hear that infamous DING go off and then the focus has once again left the table. So, what does the other person do? That’s right they pick up their phone and why is that? Because you don’t want to just sit there and look at the back of their phone.

Death of Conversations

Now this is just an example. Has it happened to me before? Absolutely! That is why I’m using it. I get it, I use my phone a lot to but never at dinner, especially at a restaurant. It is my biggest pet peeve.

Now how do we disconnect? One easy way is to leave your phone in the car. All of your notifications will be there when you leave the restaurant. You can check them then. Put your phone on silent, including the vibration feature. If you don’t, this will still have you diving for your phone. Now, I understand there can be circumstances that prevents you from doing this but that is understandable.

Pew Research Centre stated that 88% of adult found it NOT ok to Use a phone at dinner time. If you would like to see more, click here.

What do you think? She we be disconnected at the dinner table?

References

Nicander Mohr, C (2015, September 15). Yes, You’re Annoying People when You’re Using your Phone. The Wonder of Tech. https://wonderoftech.com/cell-phone-manners/

COM0014 Blog #4 – B2C Case Study

A B2C company I have recently seen engaging with its audience is Poo-Pourri.

This company, known for its fragrant toilet sprays, has an interesting approach to engagement that I find funny. One of their largest goals is certainly to increase sales of their products, but a product centred around bowel movements isn’t super “sexy” to advertise. Poo-Pourri has managed not to take themselves too seriously and approach their advertisements and engagement with relatable humour.

Take this ad from 2020, for example. This is not social media engagement, but it provides context into who the company is and how they approach marketing their products.

I am a big fan of trash reality TV, so of course I watch The Bachelor. I’ve noticed, on one current contestant’s Instagram in particular, Poo-Pourri comment on a few different posts. They are engaging as if they were a friend, hyping this guy up and congratulating him on successes. It almost looks like they do in fact know him – or maybe someone within the organization does. Sadly, the algorithm is now betraying me and Poo-Pourri’s previous comments on these posts seem to be buried by others.

However, I don’t think there is any personal connection between the reality show contestant and this brand – I think they have found their brand’s voice and know how to run with it. Since I run a B2C social media account, I try to take a similar approach. I’m happy to drop a pop culture reference or quote and engage with some of my audience as if they were a friend. I’m inclined to think that Poo-Pourri does not actually know this contestant but they know engaging with him is certainly going to capture attention, such as mine. They also clearly watch the show and chose to interact with a contestant who has a good sense of humour.

Even their own posts are funny and relatable, like this one posted only two weeks ago. To effectively market an item tied to pooping, they need to take a humorous approach to capture attention, and I think they’ve done a great job of creating an online persona that effectively represents the brand through their engagement.  

Would it be strange if you suddenly rose to a small amount of fame and Poo-Pourri commented on your posts? Maybe. But if you can appreciate their sense of humour, wouldn’t you be a little excited?

COM1OO14- Blog#7 The Importance of Online Storytelling and Personal Experiences

Introduction

During these past few weeks, in the Digital Communication course I’ve learned, a lot about finding target audiences, who they are, and appealing to them. However, this course has reinforced the value of being a good storyteller which is necessary to attract an audience in the first place. Therefore, in the blog, I’ll be describing why story telling is important to creating content online? How content will assist in enhancing a story? And using personal experiences to reinforce a story.

Photo by Suzy Hazelwood from Pexels

The Importance of Online Storytelling

Storytelling, is an important aspect of communication and in the digital world as well. For example, in module #2, We’ve learned people have been sharing stories for years to educate, entertain, or for cultural purposes. Furthermore, tales have been told though different strategies through talking, writing, signing, and dancing. Therefore, “The World Wide, and particularly, social media has changed the way we communicate our stories yet again” (Algonquin, n.d. “A Brief History of Storytelling” para.5). Nevertheless, online content is based around storytelling (Algonquin, n.d.).

Enhance Content to Tell a Story (Personalization)

Content will enhance a story in different ways and would be dependent on what I’m writing. Like, a blog about an environmental issue impacting me or my community of Sault Ste. Marie (ON). Thus, grabbing people’s attention and personalizing the experience. For example, a catchy title like, “Essar Steel Dumps Waste into Lake Superior Contaminates Drinking Water: Residents Feeling Sick.” (Only if facts are true!) Therefore, if people from the area chose to read my blog, this might cause a chain reaction into, asking questions, spreading awareness, and protesting maybe. Not only that but other cities in the Algoma District could begin to wonder if their water is being contaminated by big industries. Nevertheless, its important to remember to keep experiences good or bad relatable and personable if able so, readers might consider, “I’ve never thought of that!” Or “What if that happened to me?”

Experiences to Re-enforce a Story

There aren’t too many specific stories I would like, to tell (not exactly) but use personal experiences to enhance the message instead. For example, I’ve wanted to be a veterinarian growing up but wasn’t able to enter that career path because of mental, physical, and finical limitations. So, I’ve previously decided to take natural wildlife technician but unfortunately, there were similar problems. Thus, a thought had came to me a few months ago. Since I’ve always enjoyed writing maybe enrolling in Social Media and Digital Communications could provide me the skills to communicate confidently online, in hopes of becoming an “Eco- Blogger” at some point in the future. Also, I’m a private person by nature, and don’t really like, sharing personal details with many people. However, there is more of internal willingness to share by educating and assisting others than talking about “my life story.” Overall, elements of my personal story are important, but would like them to help grab reader’s attention by supporting the message and for the communication to be the central focus. In other words, experiences would only to be enhance the story by personalizing it while, facts would remain the most essential part of a tale.

How will experiences enhance your story?

References

Algonquin, (n.d.). Becoming a digital story teller. Retrieved from

https://ontariolearn.desire2learn.com/d2l/le/content/42478/viewContent/2060459/View

IMPACT? VALUED OR FABRICATED VALUE

DISCOVERIES

IMPACT ON YOU (Collage2021-08-05 09_37_08.jpg MKKhalsa)

Since I have been engaged in this course on social media, the body of knowledge that I gave acquired has grown exponentially. Wow!

Most people of my generation, no I am not a Millennial, but one of those middle range (age wise) Baby Boomers (oh please do not cringe and hold it against me) think that social media is bad news and has taken over the younger generations’ minds. Well, that can happen but it is not necessarily age related. Social media is here to stay and my thoughts were why not learn more about what this creature is.

I have discovered that its use can be simple on the surface, but when you ‘unpack’ it there really is a whole new world exposed. In my past blogs, I discussed WORDS MATTER (check it out here) and look at why this is so by demonstrating misunderstanding and misinterpretations, then in WATCH YOUR WORDS I went a little deeper into how we can clearly and efficiently communicate.

AUTOBAHN?

This blog takes us from the consciousness and awareness of our words, to our ‘real presence’ on social media. In other words, what is your impact and why this is important to know. Obviously, if you have been using social media or even read about it, you know that it is not just a one-way street culminating onto a cul-de-sac (dead end).

It is not only an amazing two-way tool for sharing, but it is the ‘Autobahnen’ (read super highways) of communication. So, if you do not know where you are going, why and with whom, you may end up disappointed or disillusioned.

The impact of social media has touched every sphere of society: politics, work, commerce, education, personal, globalization and every type of relationships. Read this interesting article on Understanding the Impacts of Social Media (Pros and Cons) from April 2021 Digital Marketing.

WHAT YOU SEE IS IT REALLY WHAT YOU GET?

Discussion #3 Ways and Means Sherlock! talks about the ‘external aspects of your presence’ on social media through monitoring strategies to understand the impact of our posts or tweets. Today’s blog is an ‘internal’ journey about our presence on social media. There are so many reasons that we open ourselves up on social media and ‘for’ social media. Of course, it is about communicating with friends, relatives, special interest groups, and promoting our wares.

According to Forbes in 7 ways to value yourself beyond social mediaby Glenn LLopis (2013), states that people approach the use of social media in two ways – ‘real’ or ‘packaged’.  The real is genuine – what you see is what you get – there is no fabrication. The packaged version supports the need to be seen as someone different than what one is in reality. The impact is built on a perception of how one would like to be seen and ‘valued’ – you can say a ‘fake persona’ or ‘gift-wrapped persona’. 

We have learned that this kind of approach can be deleterious to reputation, trust, and overall persuasion factor related to one’s personal brand. So even if your apparent ‘leadership’ seems great, based on the measurements of conversations and other metrics, it will not have a sustainable social media life, if even just one person catches on to your ruse.

This comes down to how much do you value yourself? It is true that you can get caught in the moment, in the glory of having received a great number of likes, and comments, but this emotional decision to post in that time and space does it really tell your readers how authentic you are? That you are trust worthy in what you present through your expertise?

SELF-WORTH

Being true to your real nature is the best impact you can have. Knowing yourself with all the strengths and weaknesses make you genuine in how you communicate on social media and in life, for whatever the motivation and how you are received and remembered.  It becomes, to a certain extent, your legacy – even if short term on the platform – the imprint of you stays in the memory of the viewers, and that maybe for a long time.

LLopis (2013, 7 ways to value yourself beyond social media) explains that:

“People use perception as their reality even when it represents no real value at all. The perceptual power of social media has allowed people o position themselves as experts – while in many cases the real experts have yet to be discovered or have decided to share their content and leadership with others in private communities with no social media presence at all.”

When we come across true, we are saying to the readers that you value yourself for being who you are and not because they ‘like’ you. They may like your content, but ‘you’ well maybe not.

If I value myself, I will value you. MK Khalsa

7 WAYS TO VALUE YOURSELF (adapted from 7 ways to value yourself beyond social media)

1- SELF-WORTH – Social media is a great thing for communicating ideas and sharing content, but it is not what gives you the capacity to value yourself, or give you your true power of confidence in yourself or self-esteem. You need to find that elsewhere than on social media.

2-YOU ARE UNIQUE – Today you are you, that is truer than true. There is no one alive who is Youer than You – Dr. Seuss.  Simply put, this quote is well expressed in this House Kraft blog:

When you change who you are to impress others, you’re still being yourself – you are just being the you that is scared of what others think. When you sacrifice your values to fit in, it’s still you – it’s just the you you probably don’t want to be.

Don’t compare yourself to others, this minimizes you being you, in your own way at your own time. Be comfortable with yourself. Remember that you are a precious manifestation of the laws of nature. You deserve to be where you are.

3- YOU ARE VALUABLE – BELIEVE IT: Take a step back. Look at your talents, the courage you mustered up to face the challenges in your life. You got this!

4- HONESTY IS THE BEST POLICY – BUT SOMETIMES IT HURTS: Take another step back and assess how your regard and respect yourself through different eyes, with patience, with compassion, with appreciation and gratitude.  You have come so far!

5-PERSONAL BRAND – TAKE THE TIME TO GET ACQUAINTED WITH YOU: Ask yourself: what are my values? What uplifts me? What are the 5 things that really bring deep joy in my life? When do I know that my heart is open? Sit quietly anywhere you feel at ease and away from distractions and answer these questions. Manage it and stand by it authentically with the greatest regard for you.

6-TELL ME WHO YOUR FRIENDS ARE AND I WILL TELL YOU WHO YOU ARE[1]: This quote has been attributed to many people, from Miguel de Cervantes (16th century Spanish writer) to Johann Wolfgang von Goethe (18th century German poet), it suggests that like-minded people connect because the people in their environment help to shape them. Use your intuition or your gut instinct, investigate, explore the people you associate with and explore if they are the best fit to encourage and support you toward your goals.

7-TRUST YOURSELF – BALANCE YOUR HEART OVER YOUR HEAD: Trust your inner authority. Do not let your mind manipulate you and take you into a doubtful state, stay in your heart. When you can create this balance, you will tap into the opportunities around you to live creatively to your own potential.

I will add a few more to this list:

8- PERSONAL PHILOSOPHY: Take time to gain clarity of what you are striving for in your life before you reveal yourself. Remind yourself that adopting a manner of being like enjoying clean living, reducing distraction to gain clarity which helps you live well and not in expectations and fear will bring you so much more than the shadow version of you.

9- EMPOWERED TO CREATE CHANGE:  You have a story. Everyone has a story that they think defines them. But maybe that story does not serve you any more. It does not really say who you are in your uniqueness. You have the power to change that story, so the suffering perhaps that was covered by that story can become a strength. You can do it! Try this on for size – no change can occur if there is not movement – movement of the body, movement of the breath, movement of the thought. What are you waiting for? Move!

10- CREATE SPACE: Creating space means that you give yourself time away from the job at hand at the appropriate time. Not because you are running away from the busy-ness of life, but you value your relationship with you. To achieve success and honour You as You: exercise, rest, eat, sleep, play and laugh well.  The following quote means that if you can calm your mind, make yourself empty, you create that space to live and to intuit the ways for effortless living and true success.

The Tao is empty but inexhaustible, bottomless, the ancestor of it all.

Within in, the sharp edges become smooth;

The twisted knots loosen;

The sun is softened by a cloud;

The dust settles into place.

It is hidden but always present.

I do not know who gave birth to it.

It sems to be the common ancestor of all, the father of things.

Tao Té Jing, verse 4

(Source: Dyer, Wayne, W., Change Your Thoughts, Change Your Life: Living the Wisdom of the Tao, Hay House, 2007, page 20)

TAKEWAYS

We have touched many aspects that guide you to connect with your true self. In doing so, your capacity to achieve your goals and have a greater impact becomes more accessible to you in life in general but certainly on social media. Here is a synoptic list:

  • Know yourself before you reveal yourself on social media.
  • Assess your environment and nurture the relationships that are equally authentic.
  • Remember you are unique.
  • Recognize your self-worth.
  • Know whose got your back.
  • Be clear on what you are striving for.
  • Get up and move.
  • Make time to be with yourself, enjoy life beyond social media.
  • VALUE YOU. Be real, genuine, authentic You.

ONE MORE THING…CALL TO ACTION

A few last words on the subject presented.

As we recognize the benefits and the drawbacks of social media use, each and everyone of us engaged in making the world a better place can take action in supporting each other in staying real, in dealing with outstanding self-esteem issues, etc.  Here are a few questions to open up the conversation:

How do you deal with inauthentic personas on the social media tools that you use?

How do you keep yourself from falling into your shadow persona?

How do you keep yourself inspired to be true to what you value?

Please let me know what you think.

I appreciate the time you spent reading this blog and hope that you enjoyed it.

Please stay tuned for the up-coming blog on persuasion.

Cheers, Meherbani Kaur

Facebook:  What do you value in you?  Check out my blog on Impact? valued or fabricated valuehttp://bitly.ws/fVLx

Twitter:  Are you ‘staged’ or authentic. Check out my blob on Impact? valued or fabricated value #selfworth  http://bitly.ws/fVLx


[1] Source : https://quoteinvestigator.com/2020/04/04/company-keep/

If You Don’t Have a Selfie Of It, Did It Really Happen?

Person sitting on the edge of a cliff overlooking the ocean.
Photo by Lukas Hartmann on Pexels.com

When I first read the article BC Residents Taking More Outdoor Risks for Social Media Glory I had no idea that risky selfie taking behaviours resulted in fatalities and injuries. The article goes on to say that some of the risky behaviour that people engage in are (Pawliw, 2021, para. 10):

  • Getting too close to wildlife
  • Cliff diving
  • Hiking in restricted areas
  • Swimming in restricted areas
  • Staying beyond park or recreation site hours

There have been 259 reported selfie-related deaths between 2011 and 2017 (Hilda, 2019, para. 8). It brings up an interesting question as to what motivates us to take selfies, and why the risk factor is becoming so prominent.

Rookie Mistake or Professional Hazard

The modern day definition of a selfie is “a photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a social media website” (Bellis, 2020, para. 3). Anyone can, and probably has, taken a selfie. Some of the reasons that we take selfies include (Miles, 2019, para. 17):

  • Communication
  • Build self-esteem
  • Manage self image
  • Preserve memories/accomplishments
  • Develop personal brand

With these motivating factors in mind, it begins to shed some light on why the quest for the perfect selfie is so prevalent. For more high profile social media personalities (aka the professional), they have an image or brand to uphold. If their content is not exciting or aspirational they will not build their reputation. For the average person (aka the rookie), they get validation from the amount of likes and positive feedback they get from posting a great selfie.

When selfies are taken in more dangerous or precarious locations, the photographer is more focused on the shot instead of where their feet are, or how close they might be to the edge of a cliff or waterfall (Miles, 2019, para. 24). Whether you are a professional or an amateur, you are still human and subject to losing perspective of where you stand.

With the ubiquitous nature of social media, it makes it challenging to combat risky selfie behaviour. The desire for the most eye-catching or shocking selfie feeds the human need for “likes”.

The question remains, if you don’t have a selfie of it, did it really happen?

Facebook: One Wrong Foot Could Lead to Selfie Disaster https://bit.ly/3lwCVq4

Twitter: Selfie Deaths are on the Rise https://bit.ly/3lwCVq4

Sources

Bellis, M. (2020, January 3). Do you know who invented the selfie? ThoughtCo. https://www.thoughtco.com/who-invented-the-selfie-1992418

Hilda, A. (2019, August 8). The selfie epidemic: A matter of likes and death. Unreserved. https://www.unreservedmedia.com/the-selfie-epidemic-a-matter-of-likes-and-death/

Miles, K. (2019, April 16). Cause of death: Selfie. Outside. https://www.outsideonline.com/adventure-travel/news-analysis/selfie-deaths/

Pawliw, B. (2021, July 30). BC residents taking more outdoor risks for social media glory. My Prince George Now. https://www.myprincegeorgenow.com/145470/bc-residents-taking-more-outdoor-risks-for-social-media-glory/

Ghosts From Twitters’ Past – How Long Can They Haunt For?

Social media is not new anymore. There are folks who have been on Facebook or Twitter for years, maybe a decade or longer. This includes celebrities and influencers, people who live in the spotlight, people who have dedicated fans – or worse – dedicated haters.

And every so often, remarks made on social media years in the past resurface and the poster is held accountable.

Chrissy Teigen is a celebrity who doesn’t hold back on social media and has come under fire for resurfaced tweets. Most recently, model Courtney Stodden shed light onto a series of tweets Teigen posted in 2011 that are too horrible to repeat. She said derogatory things to and about Stodden, and continued to do so over the coming years with other celebrities.

An iconic Chrissy Teigen gif that is humorous to use in this context
Gif from Self.com

But do celebrities as famous as Chrissy Teigen REALLY face consequences for these actions?

From an immediate business perspective, sure. After the interaction with Stodden unfolded, Teigen lost a few business deals. Retailer Macy’s dropped her cooking line, and marketing efforts for her new cleaning brand began to exclude her from their advertising campaigns.

But ultimately, she will probably bounce back from this. She’s still a millionaire and these broken business deals might be peanuts to her. To you or I this might seem pretty impactful, but to her, this could only be a slap on the wrist.

I believe that when celebrities show they are sorry and that they have grown and matured, it is difficult to justify holding a grudge. Even if they just SAY they have, apologizing is the smartest move and eventually the scandal will blow over. If they double down in their remarks, they are bringing them to the present and that is a different story.

There are other notable celebrities who have also experienced heat over past online remarks – Kevin Hart, Blake Shelton, and Iggy Azalea to name a few.

Are you a fan of an artist or celebrity who has sparked controversy on social media? How did the situation and its aftermath impact your opinion on them?

Photo by Anthony DELANOIX on Unsplash

Facebook: You might lose your job if your employer finds offensive remarks on your social media. But do celebrities lose anything when the whole world sees their remarks? Read my thoughts here https://bit.ly/3Cg4ius

Twitter: #ChrissyTeigen might have been a bully, but she’s still a millionaire. How quickly can celebrities recover from a social media scandal? https://bit.ly/3Cg4ius

COMOO14- Blog #6 What’s My Story?

Introduction

My life story so far, has been filled with great successes, failures, and hardship. However, since it would be too difficult to tell my life story in one blog. However, in this one, I’ll be describing my current position, reasons for taking many courses, and tips which could help other students find their hobbies/interests.

Photo by cottonbro from Pexels

Position, Experiences, Hobbies and Interests

My name is Matt, D. I’ve been a student at Sault College for eleven and a half years almost. I had received my General Business Diploma in 2013, and went back in 2017 having gotten, my General Arts & Science Certificate which I had started previously in 2011. Furthermore, for many years, time was spent in courses which could catch the attention, of potential employers such as, Communications, Consumer Behavior, and Project Management. Also, I’ve previously taken subjects of personal interests as well like, History of Western Civilization, Psychology, and Natural Law (I’ve too many courses to list for one blog). Although, I’ve gotten a lot of knowledge and excitement from taking a variety of classes, there are a few reasons for this. 1. Uncertainty, that Business might be the right career path. 2. Employers, are becoming more demanding with job requirements, 3. Don’t want to limit career options. However, probably the most important, 4. I’ve more than one interest.  For example, despite majoring in Business and having enjoyed the program (along with getting a college diploma) I’ve taken multiple courses of interest because dedicating oneself, to a specific subject area consistently became dull. Although, there are no regrets having taken Business for an undergraduate diploma, I’ve remembered the old saying, “find your passion!”  But in my opinion, this might be outdated advice. Sure, this information was useful before the internet and works for some people but as stated above, businesses have become more demanding in their expectations for protentional hires. And someone like myself, that gets excitement from learning there is nothing wrong with being a “jack of all trades.” Besides doing one specific task, leads me to boredom anyway! In fact, the key may be having a verity of hobbies/interests but staying focused. This means being open to trying more than one, activity but not overloading oneself, by doing too many once.

Let me share my personal tips on how to find hobbies, interests, avoid frustration of taking on many by focusing on a few, why hobbies don’t always need to become a passion, and reflect on reasons, to keep perusing them!

Personal Tips for Finding Hobbies/Interests:

  • Pick hobbies or interests that make you excited. What gets you motivated to get out of bed? For example, having a language lesson with Duolingo is what gets me moving!
  • Don’t take on too many hobbies/interests at once.  It’s nice to have a variety, but taking on, a lot of tasks, might cause frustration. Therefore, chose a reasonable number that you could handle and give yourself enough time to focus on them without feeling overwhelmed. For example, switching between Spanish and French every two days allows me to get enough daily practice without making the learning experience feel like a cram session or “chore.”
  • Don’t constantly switch hobbies or interests. (Unless you really aren’t enjoying the experience). Changing hobbies and interests to often achieves nothing but wastes time! In my opinion, it’s better to try it out for a month than a week or two, because this gives you enough time, to determine if that hobby or interest you’re pursuing is a perfect choice. Also, Remember some hobbies take more effort than others like, learning a language, or becoming a good writer so have patience!
  • Once hobbies/Interest are selected write them down. I’ve found it helpful, to keep a list next to my desk so it will be the first item that gets noticed in the morning.
  • Hold yourself accountable. This was a hard lesson to learn! Though, a hobby and interest should be enjoyable, there should still be some discipline if you want to be good at it. So, having an unscheduled schedule, would be a good idea to remind yourself, it’s an activity that has to be done but do it when able before the day is done.
  • Take days off. (Sparingly). Daily tasks come up for everyone that are unavoidable, whether homework, deadlines, or other obligations. Days off at times are necessary to feel re-charged but make personal judgement first. For example, I’ve been maintaining a workout routine for over a decade and some days breaks need to be taken but only when to sore. Also, I’ve always asked myself, this question how will this make me feel latter?
  • Hobbies and interests don’t have to turn into a passion. If interests or hobbies transform into a passion great, if not, as long as you’re enjoying the hobby or interest it shouldn’t matter. For example, I’ve a family member, who enjoys working with computers and went into a computer program in college but he discovered, that he wanted to keep it as a hobby and decided not to pursue a career in computers.
  • Always ask why I’m doing this? Overtime, it might be a good idea to remember the reasons for doing for that hobby/interests? For example, a physical or mental list, could re-enforce the reasons for pursuing certain activities. It’s good to take a step back and reflect.

What are some of your hobbies/interests?    

I Think Someone Is Trying To Hack Into My Facebook Account.

Image courtesy of Tima Miroshnichenko at pexels.com

Why would someone want to hack into my Facebook account or any social media account for that matter? I don’t have anything of value there? I just post pictures of my family and pets, right? I might post links to my music and events, fave foods and restaurants, or perhaps art from time to time. Why would anyone want access to that?

Indeed! Why would someone want your harmless information? What is the end game?

Access to Passwords

Hackers do not discriminate. You don’t have to be famous or have a million followers; hackers will break into anything that is easy and often will use automated programs or “bots” to launch password attacks. According to Janet Fouts (founding member of Tatu Digital Media), “…people do not take the security of their online accounts seriously enough.” Hackers can use your account information about pets, families, birth dates, and photos to help determine your password or passwords.

Often, people do not realize how much information can be found in a photo. You could be providing your work location, your vehicle’s license plate, a child’s school or daycare, or your home address. Combining all of this readily identifiable information can increase the potential for someone to figure out your password(s). Do you use the same password for many of your accounts? Once hackers have that information, how far away are they from banking or credit card information?

Disgruntled Employees or Angry Friends or Partners

A disgruntled employee may be seeking revenge on a company because the employee feels as though he or she might have been unfairly dismissed or treated poorly. Attacks and hacks on company systems or social media accounts might be used to discredit the company, damage company assets, or to seek financial compensation through unlawful means. These hacks can occur when the company is slow to remove an employee’s computer permissions or access to company assets or properties through the use of keys, a pin code, or swipe card. Companies need to take prompt action once an employee has resigned or been dismissed.

Angry friends or partners have been known to use computer passwords to access systems to leave malicious software or spyware such as keyloggers, which could be recording every keystroke you make. One password can lead to many passwords. One basic rule is to never share a password with anyone. Today that person is a colleague and a friend, but who knows what tomorrow may bring? I once had a student whose jealous ex-husband had installed a keylogger on her computer to cyberstalk her. Extremely frightening!

Tips to Help Prevent Hacking or Unwanted Access to Accounts

Interestingly enough, Johanna Aquino Lebouef (YouTube: Traveling Petite Girl), uses WordPress for her website. Some of the tips she discusses are the following:

Employing these tips will help to prevent some attacks but certainly are not foolproof.

I Have Been Hacked. What Do I Do?

If you suspect you have been hacked, contact the social media platform on which you have been hacked immediately to report the attack. The process is similar on all platforms, but the immediacy of the responses from those platforms may vary. If you think your Facebook account has been hacked, follow this link to find out what you need to do to fix the situation.

In summary, you never know who is looking at your information or how that information might be used. Maybe we need to rethink the kinds of information that we post. If you are not going to give more thought to the information you make available, perhaps you should use tighter controls to limit who is able to see the shared information. When in doubt, leave it out.

Have you or someone you know ever been hacked, scammed, or phished? Do you currently use the same password on multiple accounts? Please do not answer the second question in “this” comment thread…lol!

Facebook and Twitter Promotion

Facebook: Are you worried about someone taking over your Facebook Account? Me too! Please read my latest blog to find some useful hacking prevention tips. Cheers! https://bit.ly/3yr6q0f

Twitter: Do you feel safe on social media? Read my latest blog to find tips to help protect your personal and business accounts. Cheers! https://bit.ly/3yr6q0f #socialmediatips #preventhacking #securesocialmedia

References:

Demystifying a Keylogger – How They Monitor What You Type and What You Can Do About It? (2019, December 13) Retrieved from

https://home.sophos.com/en-us/security-news/2019/what-is-a-keylogger.aspx

Garun, N., and Krasnoff, B. How to set up two-factor authentication on your online accounts. (2021, June 10)

https://www.theverge.com/22215571/factor-authentication-2fa-apple-microsoft-google-how-to

Lebouef, J. I’ve been hacked! How do I fix it? | What to do if you’ve been hacked and how to prevent it. (2020, November 20) Retrieved from

https://www.youtube.com/watch?v=e—eJyUkvk

Squirrel, M. Random Password Generators. We Picked 14 for the Best Strong Passwords. (2021, May 14) Retrieved from

https://digital.com/password-generators/

Try Guided Help. Accessed August 2, 2021. Retrieved from Facebook.

https://www.facebook.com/help/1306725409382822

Why Do People Hack Social Media Accounts? (2014, April 7) Accessed August 2, 2021. Retrieved from

https://www.pandasecurity.com/en/mediacenter/social-media/people-hack-social-media-accounts/

COMOO14- Blog #5 Personal Branding

Introduction

In my opinion, personal branding, highlights specific characteristics and perception of oneself in which an individual describes their personality, culture, hobbies, ideas or experiences in a way they would like to be perceived by others. Furthermore, this could be done virtually by blogging/vlogging online. However, in this blog I’ll be describing my personal brand by answering a few questions like, what characteristics set me apart from the crowd? What I’ve done recently that could make me stand out? What people say is my best trait? And a specific achievement, I’m most proud of.

Photo by João Jesus from Pexels

Personal Characteristics, Experiences, and Accomplishments

In my opinion, personal characteristics that set myself, apart from others are I’m studious (always studying.) Whether for school, out of internet or both, I’ve a need to keep learning by discovering answers for to questions. Although, at one point in my life, learning was used to fulfill a “want” to feel superior by masking insecurities. However, years later a realization came. Learning, for the sake of feeling “powerful” was a petty. So, I’ve decided to continue educating myself because of natural curiosities and to help others that are struggling. After all, the basis of learning should be to find solutions for problems and assist people, right? Also, one thing I’ve done recently that makes me stand out is willingness to try blogging again. For example, I had previously, withdrew from the Social Media and Digital Communications Program last year and re-registered again this summer. The reason for returning is because I had of taken time to research ways that digital marketing, does not only have to be about selling products and services but for helping to solve problems like, environmental issues, global warming, creating awareness, and many other causes. Also, blogging could help determine the right career path for me, whether to become an “Eco- Blogger,” for spreading environmental awareness, or maybe a different job with the same purpose but different writing style like, a Freelance Content Writer that creates articles instead of blogs which could suit my personality. Therefore, I’ve often been told one of my best trait’s are to understand others perspectives, express empathy, and enable people able to relate personally in some way. Nevertheless, a certain achievement, I’m most proud of is my college degree. Well, kind of. I had always thought going to college would be an impossible task for me due to lack of confidence and perceived intelligence. However, after doing homework/studying for a ridiculous number of hours over the next two years, there was a sense of relief and happiness after getting my business degree! Though, currently still true to an extent, I’ve realized a degree, is more for businesses than for myself. Thus, while going through and reviewing my old reports and assignments which I’ve kept on file for a work profile, its hard for me to believe that those pieces of content were written by yours truly. This coming from someone at one point could barely write grammatically to save his life!  Not only that but they are reminders of where I’m now as a communicator compared to previous years. Nevertheless, by looking at those well-edited works, provides a feeling of motivation and inspiration for me to continue learning and helping other students!   

 What characteristics make you stand out from the crowd?

The Tale of a Social Media Crisis

Man in hospital bed. Photo from canva.com

I have a story for you.  It is a true story from the hospital where I last worked.  It begins with the admission of a very ill patient. I wish I could report that his care was excellent, but truthfully the staff overlooked something important.  With hundreds of staff members caring for hundreds of patients every day, errors occasionally happen.  When they do, the staff disclose the mistake to the patient and family.  Usually the honesty is appreciated, the care providers work to rectify the situation and commit to doing better.

Going From Bad to Worse

In this situation, the closest family member was a social media celebrity with hundreds of thousands of followers.  She routinely has thousands of responses to her posts.  She chose to share her complaints about the hospital on her social media accounts, which was certainly her prerogative. Unfortunately, her posts boldly exaggerated the situation, and included allegations that were patently untrue.  Here’s what happened next:

Crisis Sign
Photo by canva.com
  • The hospital tried to work with the family to address their concerns, and to deal with the untrue allegations; this was extremely time consuming, and entirely unsuccessful.
  • Local and national press picked up the story, broadcasting her allegations widely.
  • Due to privacy legislation, the hospital’s response was limited to acknowledging that they were in discussions with the family.
  • There was a tremendous amount of “piling on”; despite hearing only one side of the story, her followers and consumers of the news stories made horribly disparaging statements about the hospital. Other celebrities, including celebrity physicians, jumped on the bandwagon with intent to shame the hospital.
  • Staff members became very demoralized; they felt this individual was using the situation to grow her social media presence. The relationship between the family and the staff deteriorated.
  • Eventually the patient was successfully discharged.
  • The celebrity continued to post about this episode periodically, often threatening retaliation.
  • The hospital was considering legal action when the posts finally stopped.

Lessons Learned the Hard Way

This event was enormously exhausting, frustrating, and very hurtful.  However, it was also a learning opportunity.  With help from our regional communications experts, we learned these lessons:

Lessons Learned
Photo by canva.com
  • Do not engage in on-line debate. You will not win and may make it worse. 
  • Attempt to take the conversation offline.  Use comments like “We’d like to connect with you to sort this out; can you send us a DM with your number so we can call you?”
  • Understand that as terrible as this is, it will pass quickly.  People have short attention spans and short memories. All it takes is one big news story to divert their attention.
  • Help staff understand that it will pass quickly and commit to standing by them until it does.
  • Don’t hide; review your planned social media posts for relevancy but keep posting.  

Consider Crisis Planning In Advance

It was a horrible experience, but should it happen again, the hospital will be better prepared to weather the storm.  The consultants at Convince & Convert have created this useful step-by-step guide to handling a crisis. (Baer & Teague, 2020).

Have you seen this kind of phenomenon on social media?  Does your brand have a crisis plan?  


References

Baer, J., & Teague, L. (2020, September 28). Don’t be scared, be prepared: How to manage a social media crisis. Convince and Convert. https://bit.ly/2WB6hZV .  


Crisis Ahead Sign – Photo from canva.com

You’re working overtime to keep your customers happy when someone drags you through the social media mud. Do you know what to do? We’ve been there and lived to tell the secrets to success. https://wp.me/p3QRy0-t47

Meeting Participants in Distress – Photo from canva.com

Someone sets out to damage your brand on social media.  Do you have a plan to survive the storm?  We’ve been there and are happy to share the goods!    https://wp.me/p3QRy0-t47    #SocialMediaTip   #SocialMediaStrategies