Blog Post #2 – Strong and Weak Organizations

In this post I will discuss social media strategy for a strong organization which is Emirates Airline and an organization that needs to adopt a social media strategy which is Farley Mowat Public School (FMPS).

Emirates Airline on social media

Emirates airline knows how to make social media work for its benefits. They have an impressive social media plan within their marketing strategy. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airline was able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airline had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms. I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalistas posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter

In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.

Farley Mowat Public School (FMPS)

I believe Farley Mowat Public School can establish a professional presence that allows them to capitalize on this social space in many important ways. Facebook Page is an excellent opportunity for schools to supplement their web presence, although FMPS has a Facebook page but it’s not active.

If FMPS is consistent in keeping the information updated and accurate, students and families will likely come to rely on the Facebook Page as a resource to find information about what’s going on at the school.

Successful presence on social media provides an opportunity to showcase the unique culture of the school and promote the academic development of the students.

Also if the school is active on social media, it will be easier for community members to get involved and share their opinions on a variety of fronts.

First steps into the world of social media

  • Understand the audience, where they are? What platform they use? What they like to read about. Most popular social media platforms are Facebook, Twitter, YouTube and Instagram.
  • How often to post and when
    • Facebook: school can post once or twice every weekday
    • Twitter: 2- 3 times a day
    • Instagram: 1 photo per day or many photos if there is an event or school trip.
  • Timing: it is important to determine the best time to post. Most people are consistently checking in before they begin their day or after school/work.
  • Well-constructed posts are essential to attract the audience’s attention and make them engaged.


COM00014 Blog 7 – Personal Reflection

We’ve learned in this course that storytelling is a great tool to capture audience’s attention and make them engaged if done accurately. Carolanne Mangles in her post Storytelling is the future of Content Marketing strategy in 2018

Wrote The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning – knowing who your audience is, where they are and what story they want to know – will provide great engagement with your content and brand.

Also we’ve learned how to create messages that are appropriate to the brand of an organization or individual and this is explained perfectly in Carolanne Mangles’ post, she gave an example about National Geographic while they are masters at engaging their followers on social media platforms following great techniques such as posting high quality, colourful and unique visual content, using interesting, unusual, shocking, or emotional engaging first sentence to grip the audience, and writing texts that are full of detail and rich with every description of the subject of the image, their reason for being there / why they are important and descriptions of their surroundings.


retrieved from:

The story that I would share with others about the challenges that I had faced when I decided to move away from family, friends & places where I grew up and came to live in Ottawa, new city, new people, new environment, how I had to start to learn new language, and earn a new certificate to work and blend into society.


image :

Personal Brand

I was born and raised in Dubai, an advanced, luxurious, and the multicultural city that shaped my feelings and personality. Living in Dubai made me proud of my Identity as a Muslim woman who is wearing veil, speaks Arabic and English fluently, and believes in diversity and multiculturalism.

It gave me the skills and the strength to move and live in another city that shares almost the same values which is Ottawa Ontario in Canada.

In Ottawa, I easily built relationships with many people who speak different languages, have different backgrounds, religions, and skin colors. Living in two different cities: one in the east and another in the west played a critical role in defining my values and who I am. This is one of my characteristic that sets me apart from others

Another characteristic is, I like to be perceived by others as highly educated person who is always learning something new. I have finished my Master degree in Human Resources Management, studied French language and now I’m pursuing a social media certificate. I’m also a reader interested in reading books about human development and emotional intelligence.


I am an athlete, which is my third characteristic that makes me different from others. I enjoy different type of sports and every year I add a new sport to my list. When I was younger, I‘ve been always one of the top 3 winners in Bing Bong (Table Tennis), swimming and running races. I played Karate for 10 years and I have the brown belt. Since two years I’ve started learning Back horse riding and my next sport is learning kickboxing.

Voluntarism is my last characteristic. I learned voluntarism here in Ottawa. I found joyfulness in engaging with people from different places and contributing to the community I Live in. Right now I’m volunteering with Blood Canada and in the future I would like to volunteer with Food Bank here in Ottawa.



B2C-Emirates Airline


retrieved from

Emirates Airlines

Emirates Airlines are one of the leading airlines in the world. Its a brand to youth, innovation and adventures. In order to reinforce this image, the airlines are engaging proactively with its customers 24/7 by developing a high quality campaigns resulting in a strong presence on social media platforms.

Emirates Airline on social media

Emirates airlines know how to make social media work for its benefits. Some of the marketing campaigns that had high echo across all social media: #BeingThere campaign which was transmitted on different social media platforms, Facebook, Instagram, Twitter and YouTube. Below I will explain how Emirates Airlines were able to grow awareness about their network, inspire travellers, and engage people with their social media channels.

#BeingThere campaign

Emirates Airlines had chosen 7 Globalista (travel is their passion) to travel to different cities, capturing shots & videos and post it on the social media platforms.

I will highlight 2 social media tools that have been used successfully in promoting for the campaign.


  • Facebook was powerful at this campaign as it helped to reach higher targeted people and video view volumes and greater interaction.
  • 120 Million people reached on Facebook
  • Over 60 Million Video views on Facebook and YouTube


  • Emirates partnered up with many traveller bloggers, who shared Emirates content with their followers allowing Emirates airline message to reach out for more people on Twitter.
  • High amount of positive tweets on #beingthere @Emirates
  • Globalista posted daily tweets about their trip and engaged people by asking them where do you think our next trip will be?
  • Varieties of contents were posted on twitter to encourage people who are passionate about travelling to like, comment and share.
  • Over 50 Million impressions on Twitter


In my opinion Emirates #BeThere campaign was victorious in all standards, their Goals & visions were clear, the media efforts was appropriate to the targeted audience, and they have chosen multiple social media channels that go well with their campaign.



  1. “Emirates Be There Campaign.” Shorty Awards,
  2. Hersh, Fadi. “Emirates Airlines And Social Media Marketing.”Waterloo,19,June.2017,
  3. “Be There with Emirates.” CREAM Inspiring Innovation , Havas Media,
  4. picture:

Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from

 toughest job


Blog 2: How to stand out


(Image via Bronco Round Up)


This week, I learned that writing is a great way to express feelings and in order to engage people with our stories, our writing style should hook the reader and make them excited to come back to the blog and even leave a comment or a like.

In the past, I used to think that I’m not a good writer and that’s why making a phone call has been easier for me than sending an E-mail. However, since I have written many blogs I feel more confident and I realized that being a good writer is not as difficult as I thought as long as I follow the right steps to reach out. The first step is to define my gaol, which means I should understand what I need the the reader to do; for example if I’m writing in my blog, my expected action from thereader could be to click “like”, leave a comment, or even share my blog. Second step, I need to understand clearly who my audience are and how to interest them to stick around. Third step is my writing should be clear and concise and this comes only if I have a clear understanding for the topic and I have the ability to simplify my thoughts, discuss, and engage with my audience. Fourth step is using active voice instead of passive voice. There are different points of view about writing in passive or active voice. Some advice that writing in a passive voice is more professional , While others advice writing in active tone is clearer and make readers more interacted. Personally, I’m interested in reading topics written in active voice and this is what I prefer while writing my blogs. Finally, Checking spelling and grammar is very important while writing an article or a blog. Reading a piece with many spelling and grammar mistakes show lack of credibility and professionalism.




Darwin-et awards


In 1985, the Darwin awards were created to honour those whose moronic behavior got themselves killed. Named after Charles Darwin and his theory of natural selection, the award is given, posthumously, to an individual who ends his or her life in dramatic, idiotic fashion.
Past winners include: Karmic Valentine Schadenfreude, who pushed his girlfriend into an icy river, then jumped in to kill her. Problem was she could swim and he could not. She swam to shore while Valentine drowned. A man named Anthony G died while driving around safety cones, placed around downed hydro wires, ignoring screams from passing pedestrian.

And then we have the story of Nguyen of Vietnam. While drinking with his friends, he got into a heated argument over whether the old detonator he found could explode or not. Nguyen assured his friends that it was too old and rusty to work. They disagreed. To prove to them that he was right, he put the detonator in his mouth and told his pals to connect the wires. He died on the way to hospital.

See the source image


It’s not a stretch to suggest a Darwin award, which I like to call the Darwin-et award, to someone who is moronic, idiotic, whose ill advised tweets or posts gets them in hot genepool water. ( click )Twitter has become the go-to media for anyone who wants to chime in on the topic of the day.  To vent their displeasure on the goings on is society, it has become the soap box, on which anyone can impart their, sometimes ridiculous, dogma.

Now not everyone who joins Twitter does so with the sole purpose of espousing their misguided lunacy on the rest of us. According to the (Click) Huffpost, there are 10 types of twitter users: the egg, the lurker, the contester, the retwitter, the Bot, the #Teamfolloback, the Celebrity, the Guru, Business, and a whole bunch of normal people that don’t fit into the above categories. But for the purpose of blog, let’s focus on the moron. The celebrity moron.

There have been alot of celebrity mistweets in the past.(Click) Buzzfeed has a list of their top twenty five mistweets. And they are funny. But the best, and this year’s winner of the Darwin-et awards goes to: Roseanne.  Roseanne, an actress with a hit sitcom, flamed out in the most moronic, the Donald Trump of moronic, way with her tweet about Valarie Jarret, a black woman and  former senior adviser to President Barack Obama, looking like a monkey. Within hours of the tweet, ABC, the network that carried the program, cancelled her show. Thus ended her career.


C’mon down Roseanne Barr — you’re this year’s winner of the Darwin-et award!

If anyone wants to nominate next years winner, feel free. (Donald Trump is too obvious.)

Roseanne Barr



#celebrity tweets



Social Media- A Modern Addiction

How many “likes” are you earning a day? How many “followers” do you have? A race to be famous…

My friend…he was having an accident before an hour, broken his legs and had numerous fractures; seems not concerned about his health but his cell phone. He hungrily wants his phone back. Busy in watching the posts on Instagram and emerging into such fantasies. He now feels his existence as he was online. He might not believe but he was addicted to social media.

Never before have had the habits penetrated the unprecedented speed of the proliferation of social media around the world. Using the social media has been an inseparable part of our lives. Years ago, there were cigarettes, now it’s the fame on social media by getting “likes”. As the people are engaged with such stuff, much the data is uploaded and leaked, more the time is wasted. Same like in the gambling business, social media companies use intermittent variable compensation to hook their users.

I completely agree that social media has several benefits and advantages: from skill learning to skill showing, making contacts to making big companies and enterprises; only by using certain functionalities of social media and modern technology. But according to various experts, there is a major impact of social media on our mental health. “Everyone who has scrolled through Facebook knows how, instead of imparting wisdom, the system dishes out compulsive stuff that tends to reinforce people’s biases” has been stated in The Economist with their issue “Social media’s threat to democracy”.

One does not exist until it is recognized in social networks. The evidence is clearly in front of our eyes – like not leaving a phone while doing any damn easy thing. People are now decreasing the use of their minds and are moving further to be dependent on machines; which are remarkably increased after the introduction to the field of Artificial Intelligence. Although every technology has its pros and cons, one is here to use it in some better deeds. Nowadays, it is acting least as media for news but has more dumps of images and information that is not much relevant and reflects the stupidity of one’s thought.

I just wonder; would there be special seats for social media addicts in a movie theater or on the bus? Does large consumption of social media cause social cancer?ph.jpgph2.jpg

Twitter: Social Media … A Modern Addiction

Facebook: Social Media … A Modern Addiction

3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.


Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.




Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

How to Keep Your Social Media Marketing Fun and Focused

By Christi Bouchard-Howden September 21-2019

Social Media Marketing has the potential to reach thousands of people.
Photo courtesy of:

Posting With Purpose

Social media is a place where millions of people are literally at your fingertips. Your marketing campaign has the power to reach millions of views and influence just as many minds. But how exactly do you make your audience stop and take notice? We all know that keeping up with a social media schedule and posting regularly is key-however the content of the post is equally if not more important. It’s the quantity vs quality debate. Would you want your audience to view your content and see a ton of “fluffy fillers” with absolutely no purpose, or would you rather your followers be left with the feeling they are valued because you are providing them with an experience? Of course you would choose to have a connection with your target audience! Having relevant content doesn’t mean your post needs to be boring, you just need to figure out how to get your message across in an innovative way. Check out the tips below to see how you can keep your social media marketing fresh, fun and focused.

Get to know your target audience.
Photo courtesy of

1. Know your audience.

This may seem like a no-brainer, but you would be surprised at how many posts are geared towards the interests of the writer. You may love an inspirational quote every day of the week, but it’s not necessarily what your followers want to see and it’s definitely not helping you reach your marketing goals.

First and foremost you need to find out exactly who your target audience is. What are the demographics? Think of yourself as a detective! Ask questions and dig deep to find the answers. What do your followers look like, how old are they, where do they live, what are their interests, and why do they need your product? Do your market research. There are several online tools available for marketing research on social media. Find the one that works best for you and get to know your audience.

Connect with your followers.
Photo courtesy of

2. Connect and engage.

Once you know your target audience, it’s time to connect with them. Communication is the key to any good relationship-and that is exactly what you are building. If you are using a “quote of the day”, make sure it sends a message to your viewers. Encourage them to share their feelings, stories or experiences that particular quote invokes. Maybe take your post in a different direction and have a theme day instead. For example, you can have a “Trivia Tuesday”, or “Fun Fact Friday”. The tips or facts should relate directly to your product or brand yet still spark interest with your readers. Also take the opportunity to post “open-ended” content that prompts the reader to become involved in the post. If it’s a trivia post, give your followers a chance to respond before revealing the answer. Take it a step further and offer a prize to the first person to get the question right. By interacting and communicating, you are connecting and engaging with your audience. You can see the level of engagement of your post with a social media analytics or insights tool. These tools give statistics and data detailing the interactions on your posts. From the results you can determine what types of posts your followers prefer based on their interactions. This is an excellent way to see what types of posts your audience responds to best.

Keep your audience captivated with compelling material.
Photo courtesy of:

3. Keep your content captivating.

Your followers expect quality content. They want relevant information delivered in an innovative way. So what do you when the creative creek runs dry? Find a pool of inspiration! There are many sources online that supply content ideas for posts. You can scroll through Instagram, Pinterest and other platforms of social media. You can also check out blogs that list the different ways to keep your audience captivated.

All of these are great, however the best source for content is through your competition! This is not a suggestion to steal or plagiarize content from the enemy. It simply means taking a look at your competitors and see what works for them. By using a competitive analysis tool you can evaluate their rankings, social media and keyword comparisons. Some of these tools give insight into your competitors best performing product ads and strategies. This information is incredibly valuable because you know what your product has over the competition. Use that information to educate your followers. Captivate them by giving them something your competition can’t. Incorporate your knowledge with a creative delivery and you have a recipe for success!

Your contents needs to stand out from the others.
Photo courtesy of:

4. Make your content stand out.

You know your target audience and you are building a relationship with them through informative and captivating material…so what’s next? Find a way to relate your message through a creative delivery! Not everyone is an artist or a graphic designer, but that doesn’t mean your content has to look like you only know how to draw stick people. The internet is full of sites offering images for free or at a small cost. Popular sites include Pixabay, Pexels, Shutterstock, and Canva. (Make sure when using images you have either permission to use the photo or it is not under copyright. Infringement has penalties, however that is a whole other blog post!)

One product in particular, called Promo (previously known as, gives you the opportunity to present your content through a variety of photos, video clips backed by music. These videos have thousands of categories enabling you to choose the perfect one for your product.

Use an analytics tools to monitor insights and post engagements.
Photo courtesy of:

The End Game

Every social media marketer strives to get leads and drive up their traffic, which in turn builds their business. These goals are within reach if you are establishing a relationship with your audience, connecting and engaging with them regularly by providing quality and relevant content. Keep it fresh and fun with the delivery but never underestimate the power of knowledge by using the various tools available to analyze and track your followers engagement and interactions with your posts.

What are your social media marketing goals and how do feel that your content is reaching your target audience effectively?

Find out How To Keep Your Social Media Fun and Focused


Why do we need added filters on our pictures?

So I may be in my forties but in my mind I don’t see myself as being out of touch with social media, a little slow (it may be an age thing) but definatly not out of touch! I do my very best to stay on top of all the new apps and sites that our kids are using. But according to our children “I have now idea what I’m talking about!” when it comes to Snapchat, and you know what? I may have to agree with them on this one!

Is it just me, or do the youth of today have little or little to no in person communication skills? They have no idea how to communicate face to face anymore. What is a handshake? What is eye contact? Social skills are becoming extinct to this generation! In our house, Snapchat has seemed to have created three zombies! From the time they wake up till the time they go back to sleep their phones are stuck in their faces. I don’t for the life of me understand the fascination of adding filters like dog ears or borders of flowers, or using voice changers just to send a picture to say hello or ask to hang out. Why not simply just send a simple text or call? But apparently I this is a normal way for kids to communicate these days. I have also found that when the kids get lazy they just snap a picture of their legs or feet, or even the floor and attach their caption, what kind of laziness is this? Once again back to my original question, why not send a simple text message where there is no extra energy required, just type and send, avoid the whole picture.

I have recently added the Snapchat app to my phone. The kids think its weird that I have it. My only use for the app is to try and show them how redicouasly crazy they look using it all the time for communication purposes. So now I send them crazy little messages like, supper is ready and time for school, just to try and show them how silly it is!

Here are a few links to help inform us old folks (parents) about this new found facinaation called Snapchat

Has Snapchat taken over this generation? Will I ever get my Zombie children back? Please tell me it will get better!!!

Snapchat…..parents need to be more aware of what their children are doing with it!

Snapchat…..parents need to be more aware of what their children are doing with it! #snapchat #parents #socialmedia #zombies

COM0014 – Blog #2: Storytelling: Not Just About Telling



Image: Pixabay (free stock)

If there is one takeaway from course material, online reading and my own experience as a journalist, it is that there is more to storytelling than just telling the story. Whom you tell it to, how you tell it and what reaction you want to trigger are all important parts of the equation.

Here is my take on storytelling:

  • Listen first: audience matters
  • Tell your story: style matters
  • Engage: relevance matters
  1. Listen Before You Tell

Whatever message you want to share, however good your story is, if you fail to listen first and identify your audience, you risk sending the wrong information to the wrong people the wrong way. Intuitively, this isn’t the destination a story is aiming at.

When you miss your target – your audience – this is what you could get:

disengaged student PixabayImage: Pixabay (free stock)

  1. Tell your story


share your story pixabay

Image: Pixabay (free stock)

Assuming you are sharing your message with the right audience, you need to present it in an attractive way. This starts with a proper communication style.

To take your readers from glancing through your content to inspiring them to form their own ideas, you need them to understand you.

The best way to help them understand is to guide them through your thoughts.

Clear thoughts alone are not enough, however.

Clarity of style is a must: you need the right words in the right place, spelled correctly in a grammatically correct sentence.

That leads you to the right story, the right audience, and the right style. This applies to podcasts or videos as well.

  1. Engage

engage team pixabay

Image: Pixabay (free stock)

Because you know your audience, your story is relevant to them, making it more engaging.

Another way to engage your audience is to use your own authentic voice. It will be easier for them to relate to you.

Now, it would be nice to amplify your voice and share your story with an even bigger community.

You already have your audience’s attention.

If you want to spread your message, make it easy for them to share. Use available tools such as ShareThis.

Finally, adding a call to action like asking a well-thought question will encourage feedback and engagement from your audience.

So the storytelling equation is really not a one-way journey: you listen, you tell, you engage, your listeners share, they comment, and you keep current with their interests.

What are your best tips for storytelling?

The Transcendence of Marketing from MadMen

Photo by Immortal Shots from Pexels

The days of print, television and radio advertising aren’t over entirely-but they have dwindled in importance to product marketers looking to capture an audience’s attention. Big companies that have an established following over the last hundred years, are not going to establish a Facebook page, for instance, that is unrecognisable to customers.

As a sales veteran, I am learning to transition my insight into the advertising medium on which we depend more and more, of-course the internet.

Photo by Markus Spiske from Pexels

As the age of 50 draws nearer for me, I am looking forward to being to bring my years of sales experience to the table, brightened by a certificate in Social Media Management and take my career in a whole new direction. Whether I use it for my own business, am contracted for SMM or contribute to a larger company, I find that I have a knack for seeing trends and forecasting. I have had many business ideas over the years, and have seen them all brought to fruition by someone else who had a similar idea. So, I’m ready to take a chance on myself.

I am particularly interested in the “rag trade” and how fashion will cope as the world’s dumps become more clogged with clothing. Consignment will certainly play a greater role in future fashion shopping but what happens when you just can’t find something to fit or that is in good enough condition for that interview, special occasion etc.?

As I continue along in this course, you will see a “green” thread in my topic and business selections. Last course, I sang the praises of the Tushy Portable Bidet and am very interested in the business strategy of Miki Aggrawal, the CEO. So much so that I’ve bought her book.

Be sure to tell me if you think I’m crazy!

Me and “Jack” from Another Chance Wildlife Rescue for whom I officially foster

COM0011 – Blog #1 – The Dangers of Social Media

There are so many dangers when using Social Media that many people may not even be aware of.  Cyber-bullying, identity theft, public shaming and more.  People have become addicted to Social Media and this has led to over-sharing and not thinking about the consequences of their actions.  Children and young adults are lured by predators and the elderly are robbed of their life savings.

When it comes to your child using social media, the parent can set up the account for the child. Parents can set the privacy settings.  Who can see their photos and posts, who can contact them. the parent can monitor who there child is friends with and they can make sure everything is being monitored. Parents should make sure they know the risks and the benefits of social media before they allow there child to use it.

“The Internet, particularly social media, is another outlet for possible downfall. When it comes to technology and teens normally the dangerous things that come to mind are sexting, online predators, and cyberbullying. All are incredibly damaging, more common than people think, and should be talked about”. – from

A great article taken from is worth reading.  5 Dangers of Social Media to Discuss with Yours Kids


From YouTube.  Dangers of Secret Social Media | Murder of Nicole Lovell

creepFrom WCU Dangers of Social Media (Facebook)

To promote and raise awareness to the dangers of social media. The images and posts below are being used to help students understand the potential hazards.

COM0011 – Are We Crossing The Line Between Meme And Reality?

Everyone likes a good meme to look at, a funny picture with a dumb joke to give the reader a good chuckle. Memes have been a part of internet culture since the early 2000s with iconic OGs such as “Charlie Bit My Finger” or “Ermahgerd” memes. Memes have evolved from basic to the weird uncomprehendable but still funny humour of today. There are different levels of memes like the Facebook mom minion memes or the fad memes like the Minecraft ones at the moment. Although memes are all fun and jokes they are starting to cross into reality and affecting our personal IRL decisions. Meme culture has evolved to such a weird level that do we even know where it ends?

Retrieved from USA TODAY Youtube video titled “Ermahgerd! Meet the woman behind the famous meme”

Anyone remember the strange olden days of Harambe a few years back? The random story of a Gorilla being euthanized that made its way into everyones hearts? Ya that Harambe, the one that like literal thousands of people voted for in the write-in spot in the last US presidential election. How does that even happen? A meme that was entertaining the first like day it existed lived on to affect peoples lives? Or in more recent news the Area 51 raid. A Facebook event went viral with the joke “If a big group raids Area 51 they can’t stop us all” and in September of this year hundreds to thousands of people showed up with joking signs and costume attire (sourced from the trending Twitter page). People spent actual money on gas and plane tickets and costumes to provide a joke? Or did they really want to participate in an illegal action?

Image Via Buzzfeed News

What does this mean? Are memes evolving into an invisible line between real and online? A good thing coming from this is memes create trends which could bring social awareness to a problem and could bring people and communities together (like to clap those alien cheeks), but a bad side to this could be that we might’ve had a deceased Gorilla as a US president. It’s all fun and games now but really, one day could we go too far with internet nonsense?

Image Via Twitter user @greg_price11

Tell me what ya’ll think in the comments. Do you like internet meme humour? Do you think memes are funny social media jokes or just plain dumb? Do you think one day we could vote a meme as Prime Minister? Now lets just sit back and see where the internet takes us…

COM0014 Blog post #2: How zombies have improved my writing

COM0014 Blog post #2: How zombies have improved my writing

Writing well is hard work. I have been in communications for nearly two decades now and even now, I’m still learning. And after 20 years in the industry, I learned my two favourite tips only in the last couple years, both of which are referenced in this week’s course reading:

  1. Passive voice vs active voice
  2. Asking questions

Passive voice vs active voice and how zombies can help.


Isn’t this guy cute?! You can get him on a shirt here:

One of my more recent assignments was to rewrite several hundred customer letters for a national bank. And no one likes passive voice more than a bank that doesn’t want to be blamed for anything. Everything was written in the passive voice: “the error was caused …”, or “the credit will be refunded…”, and the list goes on.

But here’s my zombie trick… if you can put “by zombies” where the action is taking place, then you have a passive sentence. “The error was caused… by zombies.” “The credit will be refunded… by zombies.” If there are zombies in your writing, then you need to rewrite!

Asking questions and generating discussion.

I took a training course in a methodology called “Kepner Tregoe.” Essentially, it’s a way of thinking to help determine the root cause of an issue, whether it’s a technology issue, or a personal issue, it can all be solved by KT. What stuck with me was the way they provoked thinking and discussion.

Instead of asking if anyone has any questions after a presentation, which is a closed question anyway, turn the question around and ask “What questions do you have?” This forces the audience to think back on the content, and uses an open question to push the audience into responding. It’s an effective technique and I find I use it all the time!

What tricks do you use to help you remember grammar rules? And… what questions do you have? 😉

4 Ways Social Media is affecting teens.

When we ask someone their thoughts on Social Media, chances are the answer will be different every time. Depending on their age, career, or social status.

There is a large community of people who believe Social Media is a negative world for young teens, that can cause harm or mental illness. In this blog, we are going to discover how Social Media can put a positive spin in a teens life.

Unique friendships can be easily created through Social Media. It gives introverted teens a greater chance to reach out and become more involved socially. With a creative outlook, it gives teens a chance to find a group of individuals with unique interests and follow those pages; contributing to conversations that they may not find at school. “…according to a study by Common Sense Media, 52 percent of teens felt that social media improved their friendships…” (Sherri Gordon, Whether they have a unique talent they share on Pinterest or joined a fan club for a less popular band. These teens will feel involved and a part of something special.

“The main purpose of social networking sites is to allow people to socialise, regardless of distance and other barriers.” (Trinity Grammar School,

Advertising for good cause is sometimes missed when discussing not only Social Media, but teens that genuinely care about changing the world. Let’s take a look at Co-Founder of, Craig Kielburger. After seeing a local newspaper headline discussing young children in Pakistan being murdered in child labour, at just age 12, Craig knew he wanted to change the world. From then on he managed to reach attention from big names such as Oprah, BBC and 60 minutes. Through his journey, along side is brother and second Co-Founder Marc Kielburger, they have made themselves a platform, WE and WE DAY. (Read more about Co-Founder of WE, Craig Kielburger)

Craig Kielburger speaking at WE Day, Rogers Arena 2014
Jen van Houten Via Personal Photo from Concerts & Events

Without the specific advertising for youth around the world through Social Media, Craig and Marc may not have reached such an immense impact to world change. Through advertising online, speaking on talk shows, and creating commercials, many youth & parents of the youth would not know what they could accomplish without Craig and Marc to guide. With the empire Craig & Marc have created, we can travel around the world volunteering to build community centres, learn new cultures, and create friendships from various countries. Craig & Marc have also created a world-wide event called WE Day. Although it may not be in your specific country, they broadcast it on TV stations and posting news about what is happening at the event through Social Media. This allows teens to feel more involved and may peak the interest of teens wanting to start change!

WE Day is the manifestation of the WE movement: an unparalleled celebration of young people and educators who have made a difference. Held in over 15 cities across the United States, Canada, the UK and the Caribbean, the event series features an inspiring line-up of world-renowned speakers, award-winning performers and real-world stories of change. You can’t buy a ticket —you have to earn your way. All it takes is one local and one global action through WE Schools.” (Craig Kielburger,

Support through Social Media has gained enormous credit to many survival stories. Now teens have access to support & guidance through online companies such as the Kids Help Phone. Kids Help Phone is a website that allows teens to contact them through texting, live chat, phone calls, and gives teens resources to find help in their area. It provides tools to help themselves or a friend in a crisis. Displaying true stories that teens can relate to and answers common questions teens may seek. No matter what is on their minds, Kids Help Phone has an answer and is able to help 24/7. The comfort in knowing it is all confidential, a teen can ask questions without consequence, which is relieving for anyone, no matter what age!

” Kids Help Phone is always there for you. No matter what you want to talk about, we’re here to listen. No judgment, totally private, 24/7.” ( , 2019)

Photo Taken at the Kids Help Phone Walk in Calgary, 2015
(Davebloggs007 Via Personal Photo of events in Calgary)

With that being said,

Self Esteem is a controversial topic when it comes to Social Media. Often when the two topics are together we hear words like ‘damaging’, ‘destroyed’ or ‘bruised’. When looking deeper at this discussion, we will find companies such as ‘Dove’ that are changing our minds.

Dove has advertised multiple campaigns related to body image, beauty standards, and showing us that we don’t have to look like a model in a magazine to be considered worthy.

In fact, when we explore the Dove page, click the ‘Dove Self Esteem Project’. There we will find Dove campaigns, stories of courageous women for teens to look up to, and cruelty-free Dove products to try!

“The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. … Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realize their full potential. …” ( , Dove 2019)

A project that stuck out, directed at growing teens is the ‘Dove Selfie – Redefining Beauty One Photo At A Time’ campaign. Dove is not only a skin care brand, but a brand that is redefining the young beauty community. The video demonstrates young beauty insecurities often get passed down from generations, and it is up to teens and their mother (or guardian) to redefine the meaning of beauty. Helping (woman targeted) customers feel confident and giving them the power to realize their beauty inside & out. I encourage us all to check out the video online!

Whether a TV commercial, Billboard or Instagram page, we can all rely on Dove to help us rediscover our beauty! Check out their Instagram page!

Dove advertising real beauty from real, everyday women.
(Abigail Howey Via Global Cosmetics News)

While many of us focus on the detriments of Social Media and how it may cause teens in our society pain & grief, we should remember the benefits it can deliver. How easily teens can fit in to social groups, the advertising that can cause positive world change, large support between peers & online chats, and the beauty community that is encouraging self worth & redefining standards.

If we all help show teens the positive outcomes to Social Media and encourage them to find these reliable sources to follow, perhaps our thoughts & words will change. Instead of mentioning the harm, we focus on positive growth. What can our teens do with Social Media in their futures if they are exposed to positivity & feeling of inclusiveness? Will they allow themselves to achieve more excellence?

Sources: , , , , , , , ,

Facebook: Good Morning everyone! Fall is in the air; how good does it feel to sit by the fireplace, cozied up with tea & a good book… or a good blog perhaps? If you are interested in discovering a new outlook of Social Media, I encourage you to check out my bog! Within the blog, we will uncover 4 ways Social Media is affecting teens. Find out if it’s negatively… or positively? Leave a comment below your thought on the new age of Social Media and the vast change it has on the young generation!

Twitter: Learn 4 ways Social Media is affecting teens! Read my blog to discover a new outlook on Social Media! #KidsHelpPhone #WE #DOVE #SocialMediaBlog #PositiveSpin

4 tips for Introverts who don’t use social media (but want to)

man wearing red bag hiding face in front of computer screen, introverted person
Image licensed from Adobe

I have a confession to make: I’m an introverted entrepreneur. Now, before you pass judgement on that seemingly inconsequential statement, consider a few of the generally accepted qualities of an imagined entrepreneur: charismatic, confident, and a people-person. In my humble opinion I don’t embody those words in the slightest, and I frequently suffer from attacks of imposter-syndrome when it comes to my business. I feel like I’m leading a secret life.

Despite my awkward, introverted self, I started a company almost 10 years ago and focus on a small but loyal market. I had enough work and was happy to spend days alone in my office, focused on work I enjoy, with minimal interaction. Recently though, I’ve felt the increasing pressure to jump into the social media mosh pit. I’ve resisted for so long, hiding my thriving little company in the solitude of my office, afraid of judgement, criticism and confrontation. But my clients are asking to incorporate social media strategies into their projects, and their markets are on social media as well. Close to 90% of Canadians are connected online and over 60% of them use social media every day (McKinnon, 2019), so there’s no doubt that social media is relevant and important. I decided it was time to become comfortable with the uncomfortable. It’s time that I peek out from behind my desk and dip a toe into the social media swim. 

Does that mean I start plating my sad leftovers so they’re suitable for Instagram? Do I start wearing makeup and practicing my duck-face for all those selfies I’ll need? Will I need to loudly claim the social causes, political affiliations and charities I might be involved in? NO. I’ve chosen not to. I’m slowly wading into the social media pool party in my own unobtrusive way.

Making the leap

How am I making this transition? By making small, simple steps that build my relationship and comfort-level with social media at my own pace: 

  1. Observe. I have to study something before I get involved. Social media is no exception. So rather than just starting random accounts and jumping in, I’ve spent some time browsing through the groups and posts on different channels like Twitter, Facebook, Instagram and LinkedIn. I want to learn what people are saying and what topics are getting attention. What voice do the organizations that I admire use? I also ask my friends and other trusted colleagues in my industry how they use social media (and I lurk on their accounts!). 
  2. Understand that I choose what I post. You don’t have to announce anything you don’t feel comfortable with. Some people love going into the fine details of their kid’s accomplishments, family traditions, and frustrations with work, the world and all that’s under the sun. That’s fine. But if you don’t feel comfortable with that level of sharing, then don’t feel obligated to follow suit. Marisa Quinn wrote a terrific article on 10 Things About Social Media That Make Me Uncomfortable As An Introvert. You can focus on other things that don’t feel like they’re encroaching dangerously close to your personal space. You’re your own social media filter! 
  3. Ignore the numbers. Social media follows, likes and connections sometimes feel like the measure of your success on a specific platform. That’s ok if those numbers are meaningful to you but personally, this introvert prefers to focus on a smaller group of people, just like in real life. Once you start your account, you don’t need to follow every person recommended to you. Curate your community to serve your purposes. Having a more meaningful group will make it easier to connect and engage with them once you’re ready. 
  4. Be selective. You don’t need a presence on every platform. Find out where your audience spends their time and focus your efforts on that platform.

As an entrepreneur, the benefits of social media are hard to ignore, but as an introvert, it can leave you feeling anxious. Just remember that social media doesn’t mean you have to give up your privacy. Even though it’s always on, you’re not. Take it at your own pace, and when you’ve had enough, you can simply log out. 

Meme of character Ron Burgundy from the movie "Anchorman" saying "I'm not anti-social, I'm selectively social. There's a difference."
Image from Looking in the Popular Culture Mirror

If you’re an introverted entrepreneur, we’d love to learn how you approach social media! Let us know in the comments: what works, what doesn’t work or what worries you most?

Check back soon for my next blog post, where I feature one of the most successful introverted entrepreneurs and look at the major impact he’s had on social media. 

Social media can feel like the big, loud party you never wanted to go to: find out how one introverted entrepreneur eased her way in to join the party (from a safe distance of course!).  #introvert #entrepreneur #socialmedia #adviceforintroverts #business #freelance #businessadvice

Social media isn’t always easy for #introverts: 4 tips on how you can ease into the #socialmedia stream.  #introvert #entrepreneur #socialmedia #adviceforintroverts #business #freelance #businessadvice

References in the text: 

McKinnon, M. (2019, June 30). 2019 Report: Social Media Use in Canada. Retrieved on September 16, 2019 from

Quinn, M. (2016, November 3). 10 Things About Social Media That Make Me Uncomfortable As An Introvert. Retrieved on September 17, 2019 from

Staying Relevant in the 21st Century

can-do-attitude-postitive-copyWhen people think of libraries they think of books, cranky librarians, and being shushed all the time but is this still the case? Libraries are constantly changing, evolving with the times and coming up with innovative ways to stay relevant. Now instead of just books they have online resources, movies, games, and access to new technology with their makerspaces. The question then becomes how do you get people to realize what great resources they have?

At Algonquin College’s Library the twitter account now has over 1000 followers and it has seen an increase in use of resources since it’s start. It stays relevant by tweeting resources they have on trending topics that day. Algonquin College’s Instagram account is staying active sending out photos of new books to the library, it has become a go to source for book recommendations in the community.

Libraries are now using Twitter, Facebook and Instagram to market themselves and their services to a younger crowd but is it working? Judging from the statistical increase in use at Algonquin College since the creation of their social media pages I think that yes it is helping. It’s a free social tool that libraries can use to help remind people that they are no longer dusty old buildings full of books but a place to let your imagination fly! Do you feel that libraries are making a good effort take stay relevant or do you think they should just stick with what they know?


If you would like more information on libraries in social media please check out these articles.


Twitter:pexels-photo-1092644 Staying relevant in the 21st century! #academiclibraries #Library #AlgonquinCollege

Instagram Blog

Staying relevant in a social media world #socialmedia #Library #Bookstagram