A chippie gave me back my life


On December 15, 2013, my husband died.  There was no warning of his illness other than the fact he started feeling nauseous on December 3.  He was diagnosed with liver cancer and died at home, peacefully, in my arms.  He was an American citizen and a Canadian resident, a medic in the Vietnam War who became a Physician Assistant serving veterans in Michigan his whole life.  He died as he lived: with purpose.

I know everybody dies.  I know many of us have to deal with the life invading, gut wrenching grief that comes with losing the love of our life.  I knew all of this, but I didn’t know how to do it.  I felt like I had unwillingly entered a long, dark tunnel and all I could do was surrender and walk slowly through it, hoping there was another side.  Most of the time, I was stuck in the tunnel, unable to move.

Did I give up?  No, because hope is a vibrant part of me. I went through the motions of life, but I totally withdrew from the world around me.  Most of all, I never smiled or laughed, and I cried every day. I lost myself and my life, and I didn’t know how to get them back.  My only contact with the outside world was my bird feeder.  My husband loved it, so I kept it.  He called it “the restaurant.”  I kept the restaurant open, because before he died, he told me every time I look at that bird feeder in the future, he would be right there with me.  I believed him.

Every day, for more than two years after he died, I went out in the backyard and filled the feeder.  On July 4, 2016, U.S. Independence Day, as I was doing this, a chipmunk ran out of the stone wall and came to sit on my right foot.  Just like that!  He looked up at me, and I bent down with sunflower seeds in my hand.  He gobbled them up and ran back into the whole in the wall.  I was shocked and…I smiled! A coincidence that a chipmunk appeared in my life on Independence Day? Maybe.  But I don’t believe in coincidences.  Hope.

I went back in my house and five minutes later, there was the chipmunk, sitting at my patio door, waiting.  I grabbed some peanuts, and our magical, mesmerizing relationship began.  Every morning, he sat at the patio door, waiting for me.  More smiles!  I spent hours sitting outside, in the sun, feeding him peanuts.  I work at home and on rainy days, when I sat at my computer, I left the patio door open by a few centimeters and he would come in and take peanuts from a plate.  If the plate was empty, he would take a few hops inside and sit next to my desk, commanding to be supplied!


What an amazing feeling it was to be in physical contact with something so wild! Slowly, I started taking long distance walks, I called my friends, opened up to them and shared my pain, and I resurfaced in my community, in the world of the living.  I will never totally understand why this chippie touched my heart so much, but he did.  My relationship with him helped me move forward, out of myself and into whatever future I had to accept.

He left at the beginning of November to go do what chipmunks do in the winter.  I never saw him again, and I don’t know if he made it through the winter because I moved myself physically, out of the grief house, to a new house where I find myself smiling a lot.

The restaurant is still opened, and I have a new chippie friend here, although our relationship is not as intense.  And as I write this, I haven’t cried in four months.  I have come out at the other side of the tunnel.  My life is mine again and filled with the love of a man who most probably sent me a chippie to guide me out of the tunnel.

Do I believe that?  Yes, I do!  Because ultimately, grief’s best friend is what we believe, and how we integrate that in our lives.

What do you believe?



3 Reasons: Facebook should be integrated into High School Classrooms

High school students procrastinate more than six hours a day on Facebook (Tsukayama, 2015). For some students, it ends up costly toward their final grades. Facebook has become part of their daily life. It is almost impossible to stop them from using it. High schools can change the use of Facebook for these students by making it part of the curriculum- make it more positive. Therefore, Facebook should be integrated into the high school classroom because of following reasonable reasons; first, it is an effective way to connect students around the world. Second, students can use it for educational purposes.Third, it is a tool to engage students in the learning process.

Mind Map Mind map.jpg

1. Facebook is a great way to connect students around the world.

Facebook creates an effective platform for students to build International communication between each other. Students in a various way can share their ideas by posting on their Facebook wall and comment on each other’s posts. For example, they can create a short survey research with five to ten questions. They can collect data from all over the world, by sharing it in their Facebook walls. Moreover, Facebook makes Group collaboration easily accessible for students internationally. They can work in a singular assignment or a group project by connecting and collaborating with each other through Facebook. Recently, in 2016, Finland ranked as a top education system in the world by the world economic Forum. Let’s say students are assigned to do a group project about “high school education system in Finland”. They can create a Facebook group chat and add students from Finland for collecting raw data from students. Most important of all, Facebook is a free online social network. Usually, other websites need a bank account or other information to have access to their data. Facebook is a network that most of the students are already a member of it, so they do not need to start everything all over again.

2. Students will learn to use facebook for educational purposes.

Since most of the high school students are already a member of Facebook and they know how to use it. They only thing can be school’s responsibility is to teach them how to use it for education purposes. In Facebook, students can create groups for each of their classes. For example; They can have a separate Facebook group pages for mathematics. They can share all of the related documents and discusses the related topic in separated pages so that they don’t get messed up with their school work. Another interesting way to use Facebook for education purpose is to follow academically informative pages on Facebook. For example, I am following a Facebook page that regularly posts mathematics formula including funny memes about math. All of the posts of these page appears first in my newsfeed. To be honest, I have learned and have always been refreshed about mathematics topic by following these particulate academically informative pages. Students can easily find related pages to their own subjects of interest in Facebook and follow them for gaining further information. Once of my favorite way of using Facebook for education, the purpose is to post school related blog on Facebook with my friends. I took social media for entrepreneur online class this semester. Most of our Assignments was to post blogs in word press. And most of our grades were based on those blogs. If students get used to posting blogs on Facebook with their friends by using Facebook, they basically learn new skills.

3. Facebook is a tool to engage students in the learning process.


Facebook encourages students to improve their writing skills. For example, Facebook has improved my writing skills. Every time I want to post something on Facebook –I want it to be grammatically correct –Because my friends are going to see it. Same with other students, they can express their ideas in Facebook. It might not be as academic as school teachers, but at least they get motivated to write and get creative with it. This leads to another crucial point, Facebook makes learning more fun. For example, students can make memes about what they learn in class and share it with friends on Facebook. Memes make learning more fun. Most important of all, students who use Facebook regularly, they have a great knowledge of computer. They get to explore computers themselves. Then there will be no need for computer class.

All in All, Facebook provides the opportunity for students to connect with other students globally. Students will learn that what they are using for procrastinating can be used for learning too. In addition to that Facebook is an exciting tool that can encourage students in learning process. With considering the above reasons Facebook should become part of high school classroom curriculum. Integration of Facebook in High school classrooms will bring a massive change in the traditional learning system. The high school will become a fun learning institution.




Obrien, A. (2014, September 23). Edutopia. Creating a Dynamic Facebook Page for Your School. Retrieved March 20, 2017.

Schelten, K. (2009, December 21). Do You Spend Too Much Time on Facebook. Retrieved March 20, 2017.

Tsukayama, H. (2015, November 3). Teens spend nearly nine hours every day consuming media. The Washington Post. Retrieved March 16, 2017.

COM0014 – Blog 3 – Freelancing

I have worked in the publishing industry for about a decade. I have had many different roles in two literary agencies. Currently, I create content and pull together pitch letters or marketing materials and sell the translation rights to books. I deal with people in many different countries. I also draft, review and negotiate author contracts. This past year I took on a couple of additional freelancing jobs and I started to think about how to branch out more and offer my services as a freelancer. Ideally, I would like to freelance as a proofreader. I see errors everywhere. My job requires attention to detail and I love helping to perfect a piece of writing.

Most businesses have a website, many have blogs and newsletters and promotion is happening online. A typo or spelling error can be glaring and sometimes all that is required is a second set of eyes on a piece of writing to catch the mistakes.

My target audience would be small businesses with a strong social media presence or the desire to have a stronger presence. I love the idea of working with women-owned companies and helping them to strengthen their businesses through the written word. I would also consider reaching out to medium-sized companies that do not have in-house people for this job but hire freelancers from time to time. There is also the possibility of working with un-agented writers who need a little help with their manuscript.

I would reach my target audience by first creating a Facebook page  and reaching out to a couple of different online networks that I am already a part of. I would also consider becoming a member of Editors Canada and posting my profile and services on their site. I could create a blog dealing with writing and editing and offering tips on how to polish writing.  I feel as though my target audience is potentially large but figuring out what to do first is a little daunting.

For those working as freelancers, how did you get started?



Blog #2 – Has Social Media made us lazy?

Image result for social media

Let me set the background here. I do Social Media Community Management for a national retailer, with over 1500 stores across Canada. Each store may vary in product assortment, pricing of course depending on location, hours of operation, delivery dates, and other factors. I have seen an increase in customers contacting us for information that is on our Corporate websites, or that will clearly differ from store to store, and it is not information that is expected to be at the Community Manager’s fingertips. I will research the answer after much back and forth with the customer to determine what exactly they’re looking for, which store they shop at, etc. but I do wonder what motivates them to have a back and forth conversation with a Community Manager about a store’s hours of operation for example rather than visit the Corporate website for that information. Is it just laziness?


  1. The Good Ole Days  – when we were self-sufficient

Remember the old days when you wanted to know if your local baker could make a Frozen cake half chocolate half vanilla but replace Elsa’s face with your daughter’s, and by the way if I wanted to feed 150 people that cake what size would I need and what would be the cost, you’d actually pick up the phone (gasp), and call the baker, or even visit the baker to ask these questions? You’d never think of going to Facebook to ask these questions. What about if you wanted to know what time the drugstore closes you’d call them or even visit their website to see their hours? Or did your local grocer get that shipment of fresh peaches in – you’d call the store? Caveman days right? I remember in the not too long ago past we were more self sufficient when we wanted information, we did our own research. For the Community Manager to answer those questions, the Community Manager needs to probe the customer for more information, call the store, ask the same question, then relay the answer back to them. The Community Manager becomes the middleman, many times needing to go back and forth with the social media poster to ask for further clarification before calling the store to get the answer. When did the days of doing your own research disappear, and more importantly why?


2. The Current State – you do it for me

Customer: I wonder what time the store closes tonight? Goes on Twitter: @Company what time do you close tonight?

Community Manager: @Customer Happy to look into that for you, which location do you shop at? Or you may visit our website at 123@abc.com to search by your store.

Customer: @Company The one on Yonge Street

Community Manager: @Customer We have a couple on Yonge Street, which one……

This is a typical interaction between myself and a customer. Mind you, if the customer went to our Corporate website and selected the store, the information is right there. So why are they not doing that, and avoiding this back and forth? They clearly have internet as they are on Twitter. So what’s the reason?

3. Laziness?

My initial reaction is to say that it is a form of laziness where they won’t look up the information themselves, so I started to do some research to prove my theory. In one blog, the author states “social media provides immediate rewards with very little effort, making the brain rewire itself” (2017, January 15) Does Social Media Make People Lazy? Retrieved from http://bit.ly/2A1hEeq . That made me stop in my tracks, as the interaction in The Current State above is more common than an immediate reward with little effort. Indeed, the 30 seconds it takes to visit the Corporate website to get an answer is more immediate than the back and forth to get the necessary information to answer the question. So I felt that my theory could be wrong. Then I came across an article , where they said “Social media has made communicating with other people so easy that you now don’t actually need speak to anyone” Macale, S.(2011, August 15). 11 Ways Tech has Made Us Lazy. Retrieved from http://bit.ly/2B3eSo2 and I started to think, is it that customers are looking for some sort of social interaction? Maybe they like the back and forth because of the human interaction.

4. Tech savvy, but lonely

My conclusion then is to believe that in this technology driven world of convenience, no-one wants to call or visit a store to get information, but on the other extreme people are lonely, and the cold way in which information is presented on websites is no longer sufficient, hence the middle ground of using technology to get information, but including that human social interaction as well. What do you think? Lazy? Or lonely?


Facebook Post:

Companies invest money to ensure that their Corporate websites have as much information as possible for their customers. So why do customers prefer to go to social media sites to engage with a human to get these answers? Are they too lazy to look the information up themselves? Or are they missing that human touch?




Has social media made us #Lazy or #Lonely when interacting with companies? What do you think?

COM0014 – Blog #3: Targeting bookworms

I love to read and discuss my favourite books, but unfortunately I don’t really have time to commit to an in-person book club. I figured I can’t be the only one, so I started an online book club for busy bookworms earlier this year.

The Modern Girls Book Club is targeted to women in their mid-20s to late-30s who, due to professional and personal obligations, cannot commit to an in-person book club, but still want to engage in great book club discussion. The goal of the blog and Instagram account is to earn high engagement, especially comments, among followers. And while gender and age are specifically targeted, there is much variety within this audience; there are single women, married women and divorced women, there are stay-at-home mothers and career women, there are women from different backgrounds and religions, the list goes on… The more perspectives the group can offer, the better the discussion!

For psychographics, my audience are introverts (bookworms aren’t known to be party animals), but there is an influencer side to them because they do recommend books to their friends and followers. Most are middle class, as they have a bit of a disposable income to spend on books, and many enjoy the occasional vacation where they can pack a good book in their beach bag.

To effectively communicate with my audience, I plan to share engaging content on the blog and Instagram account, and to participate in existing online groups and discussions about books. Communities I can communicate with include: GoodReads.com, BuzzFeed Books and CBC Books Facebook Pages, the #AmReading hashtag thread on Twitter, #Bookstagram and #BookCommunity hashtags on Instagram, and #Booklr on Tumblr.

If you are a bookworm, where is your favourite place online to recommend great books?

COM0014 Blog #3 – Who Are They?

As a freelance graphic designer knowing my target audience is essential to gain new clients and to get the type of jobs I want. Although my target audience is somewhat broad it does target a certain crowd. The target audience for my graphic design business is both females and males, with a higher level of education, potentially business owners or entrepreneurs, single or married individuals that may not have a family due to a busy life of business.

My target audience are creative individuals that own their own business or have a side hustle/hobbies they want to promote such as a YouTube channel, online blog or make/sell their own products. My target audience is highly active on social media, they use it as a promotional space and a way to stay connected with their friends, family and their own target audience. They are middle to upper class and can afford to spend a little extra money on a designer to help further their business. These people are leaders and are business driven individuals that aspire to be on top.

Some way I can reach out and meet my target audience is by promoting my services on social media platforms, my target audience is trendy and up to date on social media, they are creative and reaching out and promoting myself on social media would be the best way to reach them. These are busy people who do not have a lot of time to search for a service they need, they want something fast and easy to find.

Online Citizenship in the Digital Age (2010s)

Online Citizenship in the Digital Age (2010s)

-Is perfectionism killing marketing initiatives and our personal lives?-

Online beauty standards have an impact on adolescents’ perceptions of what it entails to be attractive and influence heavily their stance on what a good life should look like. With increased social media presence in all areas of life, the mounting pressure to look flawless is damaging young people’s mental and physical health, according to an Australian research.

With an in-depth look at the health risks of social media usage, findings conclude that the generation on the rise, Generation Z, is more likely to embody the spirit of a ‘perfectionist’. This embodiment is fostered by an easy access to the influx of information across all social media tools. As a result, these youths have difficulties comprehending that mistakes and disappointments in life are unavoidable, if not vital to personal growth and character shaping.


giphy (7)


giphy (8)

Humans tend to be critical of themselves and lack the ability to see the positive side of a situation if they are always living in the notion that life is supposed to be perfect, like the lives of other people on social media (Walsh). This false belief, if not remedied by a tactful parenting approach or counselling and mentoring professionals, leads to higher risks of diagnosed mental health conditions, like depression, in young people (Walsh).

In modern times, the influence of social media is almost equivalent to that of the print and broadcasting media at the beginning of the millennium. As global citizens, we found out about the 911 Terrorist attack by tuning into evening news in major nations around the world, including Canada. We also got our news by reading the paper (with a cup of café on the side, of course), and not on social media in the news’ column. We decided to go out and try a new restaurant because a dear friend thought highly of it. Unlike nowadays, getting our restaurant info online and making our choices based on other foodies’ reviews is the norm, regardless of platform.


With the release of Facebook’s annual report in recent years, the statistics on social media usage are staggering. If precautions are not taken, the myth that mental illnesses (including types of eating disorders) will be replacing cancer as the deadliest human disease in the decades to come maybe validated. What is really at stake here?

 We know the magnitude of cancer in our lives. Regardless of whether we experience it first-hand or not, when an acquaintance or neighbour is lost, the world is infiltrated with mourning and sorrow. In the same way, if your closed one or someone you know has diagnosed mental health conditions or challenges, imagine the ripple effects it would have in the relationship and beyond.

If adolescents lack a deep understanding about what type of users are on social media and the inherent self-branding and business marketing goals, the result will be disastrous. There is always more underneath the surface. The adolescents today and world carriers tomorrow need to know this. The life of practicing perfectionists is always a struggle. Happiness is translucent or rather it is never mine to keep in the first place.

facebook user stats

As the President and CEO at SocialKNX and the founder of DIY social, Gina Schreck argues that perfectionism kills creativity. Although marketing initiatives are inherently related to the idea of making a product or service appear desirable and perfect, it is costly and ineffective in the long run. The content itself has space for NOT being completely on point and flawless. Her reasons for this argument include that time is often a constraint in the production of marketing materials, in addition to the need for authentic business practices that foster a genuine interaction with customers online.

Read her proposed solutions HERE

Besides its intended purpose to enlarge the influence of marketers’ contents on social media spaces, perfectionism oozes unrealistic beauty standards.

Depicting a ‘beautiful and perfect’ life online self-reinforces, but what impact does it have on the public who is receiving the message? Are we helping customers the way we want to online? Did we, as social media users, lose touch of the initial spark and our responsibility as online citizens?

To bring originality, stamina, and character into the businesses we are helping to represent online is a social media specialist’s responsibility.

In spite of that, all individuals need to think about the consequences of their online activities and the message that is consciously or unconsciously replayed in the domain. You are not completely you online, so please cater your posts with things that genuinely matter to you, that you would want to see in your own feed. Authenticity is the key to unlocking a sense of equilibrium that is desperately needed across all social media platforms and tools.


Social media tools have NOT progressed out of proportion within the speed of light, but social behaviours did and will be for the rest of humanity (Bokij – Lesson 3).  


*The following articles were used as inspirations and research for this blog entry:  Perils of Perfection – To Look Perfect on Social Media & The Perils of Perfection in Marketing: 5 Facts That Will Motivate You and 4.5 Steps to Recovery

Twitter Promotional Post:

Is perfectionism killing marketing initiatives and our personal lives? A perspective is offered, explore: http://bit.ly/2zTvstS

Facebook Promotional Post:

There may be more underneath the surface than picture-perfect lives on Instagram. How does the ideals of perfectionism, which infiltrate our social media feeds, influence the younger generations of the changing millennium?

For a detailed synopsis on the impact of social media on youth around the world, and the perils of perfection in marketing, deepen your understanding on social media and online business ventures today!

Access your article ‘Online Citizenship in the Digital Age’ NOW.











Works Cited

Bokij, Alexandra. “Lesson 3: Social Media’s Impact on Communication Practices.” AL-COM0011, Blackboard. 2012. Web. 19 Nov. 2017.

Walsh, Liz. “Perils of perfection: Social media is ramping up the pressure on young people to be perfect.” International News 9 June 2017. News.com. Web. 19 Nov 2017.

Possible Discussion Questions

#1 (personal)

i. What are some of the ways to protect the younger generations as they head into adolescence when communication with parents becomes sparse and unauthentic?

ii. Does the phenomenon of becoming fully independent and growing up in the digital age with social media give educators a need to create programs that target online safety and offer tips for successful and effective social media usage?

#2 (business)

i. How might perfectionism help an organization attain their business goals? (in the areas of marketing and beyond…)

ii. Do businesses really make more money and have better consumer reviews when their feed is flawless, regardless of whichever social media tool they choose to adhere to? What are some challenges business face in their pristine presentation of contents?

COMM0015-Blog 3: The Future

Post-Secondary schooling is the most important thing – or so we tell our current generation. But what is a piece of paper without the valuable life skills to support it? At the age of 22, I now have a double major and am working on two certificates. Although the education has gotten me to where I am, it’s the job experience that gives me the confidence to succeed in today’s market.

Photo by Author

To further extend my opportunities to succeed, I hold two part-time jobs at my university. These jobs are both directly related to my field of interest and have allowed me to make connections with others in the marketing industry. As I end my schooling in April I aspire to continue making connects at the university with other job opportunities. I will be applying for a leadership position in one of my current departments, which is a one-year contract with the school. *Fingers Crossed*

Moving into the virtual world, my online presence is also strong due to skills I have established when volunteering for NASCAR related positions. Through writing for NASCAR, tracks and micro level sports blogs, I have had the privilege to connect with tons of people. I aspire to continue this in 2018 during the new NASCAR season by writing for a blog and contributing race photographs online.

Although these are all aspirations I wish to carry forward, my current responsibilities are my focus. Aside from work and school, I volunteer with 3 high profile organizations/clubs on a weekly basis. Whether it be online with Michigan International Speedway, or in person with our local radio station or program society, these volunteer opportunities have given me more than just a piece of paper come April.

6-12 months may be a long time, but I am excited about what the future holds.

COM0014 Blog #3: Who Still Goes to The Movies?


(Photo Credit: Warner Brothers Wonder Woman Promotional Still)

When was the last time you went to the theatre to see a film? What was it? Did the theatre seem packed or almost empty? I hear from friends and the media that theatre attendance is down, but would it surprise you to know that the film industry was up 1% in 2016. The verdict is still out for 2017 as we still have our last films debuting in theatres including the next Star Wars installment this December. In 2016 all films combined earned 38.6 billion dollars, that’s not something to laugh at.

So, who is still going to the theatre?

Out of that 38.8 billion dollars, U.S. and Canada make up 11.4 with international sales of 27.2 billion (with China taking the lead). In 2016 ticket sales where mainly made up by Caucasian viewers and a slightly higher attendance of woman over men. The movie industry has looked at these numbers and saw what were the big draws to the theatres, which in 2016 were action films (Captain American Civil War, Star Trek Beyond, Ghostbusters etc.) Flash forward to now in 2017 and we see a rise in action films, particularly superhero films. Films like Thor 3, Justice League, Guardians of The Galaxy Vol 2 all debut. The film industry listened and brought the most popular genre of film to the screen multiple times this year. Did they listen to their main movie attendance of a higher female presence in their theatres? Cut to Wonder Woman. It makes sense for the industry to finally release a female lead action/superhero film. Wonder Woman opened at 100 million dollars at the domestic box office, making it the highest opening film of the year until Thor 3 recently premiered. However, Wonder Woman does claim the title as the highest grossing origin superhero film making a total of 821.8 million dollars. This is just the first of many female driven action films to come.


MPAA Organization: https://www.mpaa.org/wp-content/uploads/2017/03/MPAA-Theatrical-Market-Statistics-2016_Final-1.pdf

Business Insider: http://www.businessinsider.com/wonder-woman-highest-grossing-superhero-origin-movie-2017-11

COM0015 Blog No. 1: The Tried and the True

Credit: Pixabay

Facebook is my friend. Not literally, of course, but like a virtual friends who keeps me up to date on important world, national, and local news, provides interesting information about industries and subjects I’m interested in, and lets me know what my friends and acquaintances are up to. And the reason it does that is because I have a wide range of Facebook friends who come from many parts of my life.

I’m friends with many former colleagues who were or are in the news business and their posts tend to focus on the news of the day. Given that “friends and family come first” on Facebook[i]  and my friends are very into news, I’m pretty confident I’m getting what I need there.

The best part is that know I can count on them to share news and commentary from a variety of sources, including sources I likely wouldn’t seek out myself since their views of the world run the gamut. This offers me a much wider look at the world than I might get otherwise. I’m also friends with current colleagues who share similar professional interests and who use Facebook to share interesting and informative articles. My feed is filled with articles on these subjects of interest that allow me to take a deeper dive into them than my morning newspaper, say. (And yes, I do still get a newspaper.)

Conversely, I love Twitter for finding out what’s going on and having some control over what I’m seeing. I can easily follow people or subjects I’m interested in, and it gives me a quick overview of a vast amount of relevant information. The slightly tricky part is ensuring you understand the source so that you can also quickly weigh the likely accuracy of the post. It’s like scanning just the headlines in the newspapers. If it’s the New York Times you’ll probably get an accurate headline; if it’s the National Enquirer you’d better take it with a grain of salt.

Let me just say here, though, that I’m not an early adopter. My favourite tool for listening or monitoring for social media trends is the aforementioned newspaper. I didn’t join Facebook till 2011, Linked In till 2013, nor Twitter till, well, just last year I think. I am so far from having favourites.

One way I do try to keep up though is by using a hashtag for social media on Twitter, so I can find news and influencers. It’s very much like what I’ve done with several change management and communications gurus. I like this method because, once again, it allow me to scan lots of content in limited time.

What about you? How do you listen and monitor what you’re interested in and what’s trending in social media?


[i] Lua, Alfred. (2017, October 25). Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes. Buffer Social. Retrieved November 15, 2017.


COM0015 – Blog1


There are several different tools that can be used to listen or monitor social media. Google Trends and Netvibes are probably the ones that I use the most often. They are simple, easy-to-use engines that can conduct multiple mechanics, searches and record the number of hits. They help to monitor a blogs online presence and the popularity of certain articles. By monitoring the views and likes, an analysis can be done and from this data new directives or actions can be undertaken.

I prefer Google Trends and Netvibes to other tools for a number of reasons. For one, Google Trends is great when comparing two or more terms because it allows you to easily observe the volume of searches between them. Another aspect of Google Trends is its ability to show how news events affect search popularity. This can be useful when looking at long term trends and seeing how people react on mass to different stimuli. Netvibes is also great because it allows you to customize your dashboard, so you can examine multiple elements of a topic at one time.

I think the two best sources of news are Facebook and Twitter just because it’s accessible to everyone, and all major businesses have a Facebook page or Twitter account. Most of the population are on these platforms, and it is so easy to disperse information because of the user ability to share information. As well, on the homepage you can see what’s trending at the moment and from this you can find the big news stories. Twitter and Facebook update by the minute, so you can take advantage of what trends are most popular and adjust accordingly.

If I were able to move into a field that studies social media, I can definitely see myself using these tools and surfing through these sources on a daily basis to try and find what interests people and advise my clients.

COM0014 Blog #2 – What’s Really Important

This week I read and learned a lot about communication styles and how to properly write for the web. Some of the most important information I took away from this lesson was that when creating content for the web you want to create content that takes people from an inspectional phase; which is when the reader is skimming your words and not absorbing any of the content, to an analytical phase; which is when the reader is engaged with your content and is absorbing what you have to say. Another important thing to remember when writing content for the web is to not bury the lead, try writing with the inverted pyramid approach which is starting with the most important information and ending with content that is relevant but not critical.

Some other things to know when creating content for the web is before writing make sure you have a clear end in mind, and make sure when writing the beginning, middle and end are clear and distinguished. A common mistake people make when writing is writing in a passive voice when they should be writing in an active voice; which is putting the subject in an active role.

A few more things to keep in mind when writing content for the web is as important as tone and clarity are when writing, remember that grammar, spelling and punctuation are equally important and should not be over looked. As almost everything else practice makes perfect!