Analyzing your Audience

There are different methods to analyzing our audience on social media as mentioned in lesson #4; below are guidelines that I have used to analyze the audience for motherhood and parenting blog.

Analyzing the audience:

  • Identify the target audience: Who the audience are? Where are they communicating? What are they discussing? For example, my blog is about motherhood and parenting, my targeted audience are parents, psychologist and educators. After identifying my audience, I have set a Google alert to notify me when articles are being posted that contain keywords such as: children and parenting, raising children, how to be a great mom. On twitter I followed influencers in my area of interest, these influencers post on regular basis. On Facebook I have chosen to join Facebook pages that has a high number of members to learn what type of topics that engage them and who are the active members on these pages. On Instagram i have kept my eye on the most active hashtags that discusses childhood & family topics. Implanting this detailed research guided me to have a great understanding what are the topics that interest people to talk about it in my blog.
  • Understanding the industry: using specific keywords search related to childhood & family in Twitter search, Google alert, Facebook, YouTube and Instagram helped me to understand clearly my industry, how tough it is? What topics engaged followers more than others? This understanding played a great role in the way I choose my contents.
  • Learn about my competitor: by doing quick search on the same social media tools mentioned above, I was able to identify my competitors, how they are perceived by their audience and what tools they are using. This step was very beneficial as I was able to determine my competitor’s weaknesses in order to use it for my advantage.

Successful online campaign:

#worldstoughestjob: A campaign that went viral in 2014, when a American Greetings Card store and Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” Steps For Viral Campaign Success: #WorldsToughestJob Videos (2014, June 12). Retrieved from http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

 toughest job

References:

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

http://ccol.algonquincollege.com/com0014/lesson-3/lesson-content/\

http://www.pagemodo.com/blog/3-steps-viral-campaign-success-worldstoughestjob-videos/

https://www.youtube.com/watch?annotation_id=annotation_3941651401&feature=iv&src_vid=MWcJZ210AaM&v=NDmHcTLdKGk

COM0014 – Blog #1: Sun, Sand, Surf

This past Christmas my husband surprised us with a special envelope in the tree.  Inside was details about a beautiful house he had rented for us for a week in March.  It was in one of our favourite places; Melbourne Beach, Florida.  I have to admit the control-freak in me initially thought, “What? He planned this without me?”.  Then I embraced the generous gesture for the true gift that it was, and we began planning for our trip.

The deal was that we would drive South. I loved the idea.  We’ve done it a few times before when the kids were younger.  I love the drive, and seeing new scenery, people and places.  I also enjoy (for the most part) being in the car with my family.  With the speed that life goes these days, actually having the four of us in one spot for a duration of time, is rare.  Except now, the kids are older, less patient, used to being attached to their phones and ipads, and used to spending more time with friends than their boring parents.

To help pass the time of the 24 hour drive, my daughter came up with a ‘game’. Here is what we did.  A few weeks before the trip, the four of us drew names.  This alone took some time. Two of us drew our own name, then somehow we all forgot who we had drawn, and the whole process had to happen again.  Each of us were to purchase six little items for “our person”.  In the end there were 24 little items to open, each hour during the 24 hour car ride.   Regardless of whether it was ‘our turn’, it was fun to look forward to each hour and the little gift that someone had chosen for someone else.  March 28-16 297

Once we got to our home away from home all we truly wanted to do was unwind. Our days were spent on the beach, in the pool, fishing (my husband and son love to fish in the ocean surf), taking walks, reading, cooking, and eating good food.  March 28-16 314

Before we knew it, our last day arrived and we were packing up our things to start for home early the next morning.  To cap off our time away, we decided to find a nice place along the beach to go for supper.  I had heard of a place up the beach from where we were called Lou’s Blues.  All I knew about it was that it was on the beach and when I called they said it wasn’t too busy.  If we arrived soon there should be a table for us.

Eager, hungry, and a little sad to be leaving, we piled in the car and arrived at Lou’s Blues.  Through the dark and smoky room we assessed it was actually a bar.  Over the loud, heavy metal music we realized a band was tuning up, getting ready to play.  By the amount of leather we saw, we determined we were in a hard-core biker bar.  With two kids.  Two very tired, hungry, and slightly frightened kids.  Luckily we found a table outside on a patio, which was a little less smoky, brighter, and over the sea of motorcycles we could almost see the ocean.  Perhaps, a little more research is needed to pick a restaurant next time.

How about you? Where do you like to vacation?

Do you have any ideas for making a long drive seem shorter?

COM0014 – Blog post #6 – Life lessons learned while painting ceilings

Last weekend, dressed in my old t-shirt and sweat pants, hair tied up in a clip, with a paint roller in my hand, I remembered one of the reasons why I love my family so much. When someone needs help or something needs to get done, my family works together to make it happen. In this particular instance, the upstairs of my grandparent’s house required a new paint job. So my parents helped clean and prepare the walls and ceilings; my aunt and uncle did the sanding and ‘cutting in’ parts of the paint job; my dad, uncle and I used the paint rollers; my mom and cousin painted the door and window trim; and my other aunt prepared our lunch and supper for us, so that we didn’t have to worry about cooking. In two days we had two coats of new paint on everything and the house looked amazing.

When I was a child, I assumed that all families were like this; when you needed help, you would reach out and this amazing safety net of people surrounded you with support and assistance. I eventually discovered how lucky I was to have been raised in a family like this and no longer take it for granted the way I used to. My grandfather always says the most important thing in life is family and this lesson has shaped who I am today.

As a result of this lesson, I now realize I’m drawn to work environments where I have this same sense of family. As much as I enjoy and need to work independently on occasion, I invest myself more in a workplace where I’m part of a respectful, supportive team working toward a mutual goal, with the understanding that the final result wouldn’t be the same if even one of those people was missing. For me, the people I work with are my ‘work family’ and every member of the team has value.

What about you? What was your most influential childhood memory that has impacted and prepared you for your career?

COM0014 – Blog #1: What I Did on My Vacation

Moving from Romania just 2 year ago, I find that I left a big part of me behind. And so it is, as all my family and friends are over there (defining over there: about 16 hours flight…. If you are lucky enough not to have a 6 hour stopover).

Being a spoiled brat my whole life, I find very difficult not living 2 floors apart from my parents that will babysit my kid or cook dinner for me every day. So, I have to go home as much / often as I can so somebody can pamper me! You know I’m joking ….. but just a bit.

So, guess what I did on my vacation! I went home for over 5 weeks, my 3 years old daughter was already there having a blast and getting as spoiled as much as possible (I can tell, trust me)!

So, I managed to meet my dear family and some of my friends. I was on fast forward, trying to make for, as much as I could, the time that I had been away: talked a lot, ate a lot, being spoiled again… you got it! Celebrating a lot should have also been the case, but that happened only one night on a girl’s night out, 3 cocktails and a B52 were more than enough for me. My husband laughed at me the following day: “ dear, this is probably more alcohol that you have ever had in your entire life”…. Probably accurate…

No picture to be found and added to this post…. This is what happens when you “wash” your phone…. No memories left, no phone numbers…. Lucky me I have a FB page and so I gathered the missing …… memory!

In between my minutely planned meetings with my friends, I discovered my passion: painting on … stuff. Trying to encourage a dear friend to pursue her own dream and not only think about the material aspect of our dull lives, I found that painting and customizing t-shirts makes me as well feel very good, lets my creativity unrestrained (well I will let you decide if I am creative or not) makes me happy and I understand why my friend is torn between having a real job and a passion.

Feel free to like my FB page https://www.facebook.com/MarasCrafts and give me your feedback (as most people I’m scared about what I am to find out, and I think I should’ve just shut up….But what the hack! I’ll do it: what do you think? Should I open a business or just stick to my real job??  Hahaha

Till next post