Out Of The Box

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A business can use social media to grow, raise visibility, and even interact. It’s critical to recognise the value of using the appropriate social media platform for your needs. Social media can occasionally be an experiment. posting something without knowing whether the outcome would be favourable or unfavourable. Utilizing social media sites does require a lot of observation and oversight. An individual can benefit from using the appropriate tools and resources provided through these social networks when it comes to things like engagements. Social media does aid in the development of relationships and connections with others. Social media is a fantastic tool for networking. Social media is a fantastic news source as well. You might occasionally learn about events that the neighbourhood news station hasn’t covered or publicised. Social networking does offer a variety of practical functions and resources. Social media is used by almost every company or brand you can think of.

Event

Taking part in events, whether live or online, may be advantageous in many ways, including enhancing relationships and communication. Attending events of this nature can enhance networking in a number of ways. “The Effective Job Search” was the name of the event in which I decided to participate. The Carling Avenue neighbourhood of Ottawa was the site of this actual incident. The purpose of this programme was to impart knowledge on networking, personal branding, and creating a plan for job searching. Throughout this event, I’ve made a lot of new friends from diverse backgrounds and age groups. There was a tonne of insightful material provided, making this event really eye-opening.The interaction taught me that, despite the fact that we were all there to learn more about the same topic, we each had our own plans and objectives in mind. After attending this event, I aim to schedule social media postings every other day. By being constant, this aids someone in maintaining their social media profile. At this event, a few remarks and pieces of advice were offered. A brand is like the clothing you wear; the cleaner they are, the better people think of you, and the dirtier they are, the worse people think of you, to paraphrase one of the quotes. That is one of many excellent illustrations of the distinctions between good and bad brands, in my opinion. I certainly intend to go to more occasions like this in the future because I think networking can benefit from it.

Professional networking

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Social media can be adventurous at times. Going through different tools to help elevate your business or brand can be tricky at times. Making sure you have the correct professional networking techniques plays a vital role in one’s organization. Professional networking involves building relationships to expand business opportunities and help with career growth. When speaking about professional networking, it is important to connect with one another on the business side of things. Professional networking is important because it brings things to the table, such as new ideas, new opportunities, creativity, and relationships. My strategy for a professional network is to build relationships without forcing one. Building relationships is the key to networking. However, it is important to not force a relationship because, at times, that can do more damage than good. I believe starting off by building relationships will definitely bring you opportunities within time and not overnight. Building relationships can be done in person and online, such as joint in-person conferences and events, and also if offered online. Partnering up with others to achieve a certain goal or objective with benefits to both parties is what I will continue to develop networks for in the next 6-12 months.

Blog #2

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Having a social media strategy can either make or break your business and brand. Making sure you’re using the appropriate strategy that suits your brand is very important. Although there are several companies with fantastic social media strategies, I would say the one that stood out to me was Coca-Cola. Coco0cola is a soft drink company founded in 1892. Over time, the company started to expand and become popular. Coca-Cola has used excellent social media strategies in recent years. They often use their brand image to raise awareness of certain things. These include things such as global warming. Coca-cola does great in raising awareness and teaming up with big-name organizations such as the World Cup. At certain times of the year, Coca-Cola would partner with FIFA and place their logos around their soft drinks. This was good for both sides of the party.

On the other hand, Dairy Queen is a company that needs to develop a social media strategy. Dairy Queen is a fast food restaurant that offers a variety of food options. Dairy Queen Canada has a horrible social media presence, which is why I believe they have poor social strategies. The company sometimes goes months without posting. They have very minimal communication with customers and supporters. I think dairy queens should get out there and engage with their customers on these social platforms. In order to reach that state, I think the company should first post often. Posting regularly does help an individual with their engagement. By doing this, they can slowly improve in that area where they’re doing poorly.

Blog #1

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Social media is a world full of twists and turns. Using social platforms incorrectly will sometimes cause you to lose your audience. However, there are tools and resources offered to help you in some way. With the different tools and resources that social media offers, it can sometimes make an individual contemplate which one to choose. With access to all these tools to help you stay on top of things, it is important you choose the correct one. My favourite social media trending/monitoring tools are Simple Analytics and Google Trends. Google Trends is a platform that helps you stay on top of things such as trending keywords, phrases, and even subjects. In other words, Google Trends is a search engine website. Simple analytics is also a Google analytics platform and offers similar features and tools as Google trends. Facebook and Twitter are two sources of news and updates that interest me because of how quickly words go around. At times, you will see things uploaded on these two platforms way before the news outlets and blog pages. At times, they can be the most reliable source of information regarding things that are happening around the world.

Personal Reflection

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Although there were plenty of important lessons learned in this course, I would say one of the main ones was storytelling. I’ve learned that storytelling has more to it than what people usually think of it. Storytelling can be told in many different ways, such as music, dance, and even drawing. I’ve learned things such as what makes a story be told over and over again by people, even if decades have passed. Making your story look somewhat legendary is key.

I believe when your storytelling, readers will see things differently and start looking outside the box rather than looking in. I’ve learned the ways to tell stories and what makes storytelling successful. By using correct grammar and structuring your writing, these are things that would help you in your story telling, whether you’re writing a book, blog, or even a voice recording.

Blog 6

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Do you see fear as a setback? Or possibly something that makes it hard for you to overcome certain things. Do you fear your weaknesses? Or possibly your unique flaws?. Fear is something that can occur when starting new things, whether it is starting a new business, creating a new product, or even planning a business marketing strategy. Some may see fear as a weakness, while others might see it as motivation. Fear can sometimes make us go off script, which causes you to not follow your designed plans and strategies, which eventually results in disaster.

Although many people have their own fears, my greatest fear for business is failing to stick to the plan. With how things constantly change, such as social media and new marketing strategies, falling into these new techniques and strategies can sometimes ruin the game plan, which causes things to go downhill. Although these new strategies and techniques do work at times, they really do not in the long term.

Blog #5

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Putting in the required and necessary work and effort into something can be tricky and exhausting at times. What separates me from my competitors is that I am always willing to put in extra work. Doing more than required is one of many characteristics of mine. Figuring out if something can be done better is what comes to mind when doing things like organizing an event or even something so simple as giving advice.

I’ve been stating my opinion on a situation to improve its service is what I’ve done lately, and that probably made me stand out. Sharing my opinions on how the design of contact information was structured on a platform was an opinion that was loved by many and disliked by some. My colleagues would say that my traits are my critical thinking. Thinking outside the box was always something I did. Viewing things from another perspective and not from a general point of view is a trait of mine. Being myself and expressing my opinions is something I do that I am proud of. Some find this hard to do because of things such as competition.

Blog #4

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Have you ever tried getting a refund for an item or perhaps scrolling through a merchandiser’s website to get a coupon but couldn’t find any? Poor website structure, customer service, and social media presence can be the main causes of this problem. At times, this causes consumers to lose touch, which results in poor engagement. Observing your work and engaging with your customers plays a vital role in the business industry. Poor engagement causes poor business. Inadequate photos on social media can sometimes be the outcome of poor engagement.

Walmart is an international business with stores in multiple places around the world, such as Canada, America, China, and Germany. Walmart uses social media platforms such as Instagram, Twitter, and Facebook to engage with customers and is actually doing pretty well. Their social media outlets use photos, videos, and tweets to engage with customers around the world. They post on their twitter and Instagram accounts almost every day or every other day, and I believe that it’s working. They post high-quality videos, photos, and advertisements. I believe their daily postings do make customers feel connected to them, which is why they’re doing well on their engagement side of things. Walmart’s approach is definitely working, and you can easily tell by the feedback and support they are getting.

Blog #3

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Youtube is a platform used by millions of people from all across the world, from young age to middle age and also the elderly.

Youtube can be very entertaining, from watching trick shots to vlogging etc. Although YouTube is mostly used as an entertaining

platform , it can also be a place where you can gain knowledge and wisdom. In 2015, there were 700,000 educational videos on

youtube; after seven years, I can only imagine the numbers doubling, if not tripling. If you’re a person who is trying to learn how to

drive a car, tie a tie, and create clothing, YouTube would be a place you should check out. Youtube is also a platform that employs

people, paying content creators for the work that is published. YouTube’s target audience can be tricky due to the large number of

young and adult people using this platform. Although their target audience can be tricky, I would say that YouTube mainly targets

individuals in the age range of 18-35 years old. Educational seekers, news lovers, and individuals who use YouTube as

entertainment are all target audiences of YouTube.