Approximately one year ago, my boyfriend and I severed our relationship with our cable provider. In the divorce, we increased our Internet usage and decreased our monthly payments. Our cable provider tried to keep us together with unbelievable compromises. But, when it came down to it, we knew in our hearts that our relationship with cable had been changing for years.
Our friends and families were up in arms. A haze of confusion clouded the community. Fear could be felt in the streets. People would look at us with wide eyes and a little sweat on their brow.
“No cable…But….What do you watch then? What is this cableless world you are living?”
In truth our relationship with cable had lost its spark. Reality. Drama. Sitcom… always the same rotation. It was like we had been eating pot roast for dinner every night for the entirety of our lives. Where was the spice? Where was the sweet, the savory and the zesty?
The problems piled up. Cable just wasn’t flexible enough for us. We felt like we were being held to a strict schedule, one that we just couldn’t keep. So on those cold, tasteless and lonely nights we turned to our new friend, the Internet. The Internet was ever so accommodating.
Our new friend the Internet introduced us to his close friend, YouTube.
It was an instant love affair.
YouTube. Content we want to watch and can watch whenever we want.
Unlike the one-way communication we experienced with cable, YouTube wanted to hear from us. We made many new friends within the YouTube community. Friends who taught us how to cook and how to play video games. Friends who did ridiculous things that made us laugh. Sure cable tried to do this too, but these friends talked to us through Twitter, Facebook and YouTube commenting. They asked us questions and changed their content based on our suggestions. It was like we were a part of the process, like our thoughts mattered.
Let’s face it. One way communication is not acceptable anymore. If you are giving me content I don’t like and you won’t listen to my suggestions then I am going to check out of our relationship.
Cables demise in our home was inevitable. We know what we like and we are not willing to sit through content we don’t like just to get to little tidbits that interest us.
All of our needs are met with YouTube and other online streaming subscriptions like Netflix. We are able to access all of the TV shows we want using apps on our iPad like CityTv and Global. With these options we are able to watch the shows we want, at a time that works with our schedules.
In March of this year, PBS created a news story on this topic entitled “Are millennials missing out by scrapping cable TV subscriptions?” Below is a clip from this article which confirms a growing trend for Millennial’s like myself leaving cable and moving toward broadband options.
This article speculates whether or not Millenials will return to traditional cable when they are able to afford it or when they pass through major life stages like starting a family. I can’t speak for others, but I know for myself that I do not foresee a future where I return to the traditional cable subscription.
Do you currently have a cable subscription? How long do you think you will maintain this subscription?
How do you think cable providers should adapt in order to fit the changing demands of Millenials and those who will follow them?