Social media strategy is not always easy to get right, especially when it comes to the tricky issue of making quality content. With that being said there are a few brands that seem to have mastered it, and some that need help but for the purpose of this blog I will be looking at two organizations.
Image by Caspar Camille Rubin Unsplash.com
With a huge 24.8 million followers, Sony’s Playstation is the most followed brand on Twitter. According to Unmetric, Playstation added 12 million followers in the last 5 years. That is a staggering 376% growth in followers, with an average of 6866 follows per day!
I believe one of the reasons Playstation has gained such a strong social media presence is the fact that they are continuously active on their platform. They post a mix of content to engage fans which include new game trailers, game footage, and streaming events. Another reason they seem to be doing well is that they are there for the gaming community, whether it is resolving a question, or concern Playstation seems to be at their beck and call.
Image from Unmetric.com
Not everyone is rockstars when it comes to their social media game, and Urbandaddy definitely dropped the ball with theirs. Urbandaddy is marketed as a go to website for tips on food, drink, style, travel and sports. However, they lack with any social media identity. They currently operate on Facebook, Twitter, Instagram and Pinterest, but their social media is definitely lacking. Their Facebook currently only has 455,747 followers and their Twitter only has 39.6k in followers, their content seems to not have a proper posting schedule, paired with non engaging content it looks like most of their posts are glanced over and barely liked or shared.
Urbandaddy could definitely take a page from Sony’s playbook and have a more reliable posting schedule, have engaging content like having their audience review the restaurants they are posting about or asking their audience about there favourite places and drinks. Also they should be there for their audience by being more active with having conversations with their audience.
What are your thoughts? Which brands do you think are killing it with their social media and which ones should really step up their game? Let me know in the comments!