COM0014 – Blog #1;Cruising the High Seas without Jack Sparrow

Holland America Line cruise ship on pier with mountainous terrain in backgroundHolland America Cruise Ship (CC)

Avast me hardy!, and other incessant childhood fantasies about pirates, Peter Pan and Long John Silver shan’t apply in this situation. In this moment we are discussing travel, destinations, food, entertainment, cuisine, games, brunches, socializing, midnight buffets, fun, and, did I mention food? This given holiday was, indeed, the cruises that one hears about over the years, yet may not have generated enough intrigue to look seriously at it as a vacation option. Gangplanks are optional.

One gets considerable advantages that other forms of vacationing and travel may leave wanting. In fact, if one views such means objectively, there is a variety of travel and vacation nicely packed into one given bundle when on a cruise. It seems it is a floating resort, a boat of hikers going to destinations, a thespian life jacket, a casino with a rudder, a variety of bars and lounges at sea, an amusement arena weighed anchor,  and both a restaurateur and foodie haven ocean voyage. Contests, games, sport, cooking classes, theatre, comedy, magicians, on board and on shore destinations abound inclusive of good television movies, midnight movies and 24 hour room service included.

Hedonism, you say. Perhaps? But given variety and spice of life this may qualify to your taste. Answer these questions:

Vacation Survey

a small chalkboard standing up on desk. Surrounded with pen, paper clips, spinner toy, calculator and plant in bowl nestled in white stones

  • 1. Do you look for a variety of things to do while on vacation?
  • 2. Would you like to travel to different destinations in one vacation?
  • 3. Do you enjoy fine food and cuisine?
  • 4. Do ocean voyages interest you?
  • 5. Do you like to both relax on vacation and have many activities as an option?

Should you answer “YES” to any or all of these, you may consider a cruise ship vacation or at least research, investigate or talk with friends about it.

Personal Experience

I blog this with enthusiasm. I must say one can enjoy a number of activities and experiences as aforementioned. A given day on a cruise ship can encapsulate a plethora of events, tastes or hi jinx; or you can just relax by the pool with a taco and pizza bar nearby. The fact is, one can do just about anything. Allow me;

In the morning I would have breakfast in the dining room, or breakfast buffet on the Lido deck. The I would make my way to library to enter a quiz contest for prizes. I would then take a leisurely stroll on the wide deck inhaling the sea air. Shortly, thereafter, I would stroll to my cabin to pick up fresh fruit left by the room staff, and head to a discussion given by the chief chef on the boat.

Food, food and more food

Holland America Line Mariner's Brunch Menu cover listing menu items. Glass of wine and woman looking at food in background.
Holland America Menu

Certainly, after leaving such a talk, there would be lecture about magic given by the entertainer the previous evening with his magic hats and wands. Harry Potter would have been up for grabs. Post magic, I would then head to the Lido deck for lunch at a variety of outlets, depending on one’s taste for food, given, a variety of cultural and taste genres ranging from Greek salads, smoked meat sandwiches, to a vegetarian repast and health driven smorgasbord.

The afternoon may pack a given round of mini golf on a swerving deck as ball wildly changes direction and speed. Later a steam bath awaits in the spa with a swimming pool to cool down and iced tea and taco stand to fill that micro gaps of hunger since lunch. The ship later docks on an island owned by the cruise line for ocean swimming, chaise lounging (sic) as it were, and burgers grilled just off the beach.

Beach Walking On Shore https://www.pexels.com/video/woman-at-the-beach-1093665/

three layer cake, all white with white roses and blue green trim sitting on table
Ahoy, Dessert

A formal dinner will be required for a sumptuous feast in the dining room where the ship’s Captain joins a certain reserved table and the serving staff later creates a parade through the large room hoisting baked Alaska as the piece de resistance for the well fed patrons.

That evening, I would attend a musical in the theatre hall, and top off the evening with a midnight movie in the show room with popcorn and an enthusiastic crowd of newer movie patrons. Post facto, I would lug my engorged body pasted with a day of activities to my clean cabin for a much needed rest to dream and await a food and games laden day at sunrise.

Fitness on Raft

Five spinning cyclists in gym, blue colour theme
Spinning Fitness Onboard

At last, for the indulged guilty a cornucopia of onboard fitness centres, training classes, schedules on deck walks, health spas, and pool can begin to cut into the obtained calories and dessert smatterings foisted upon one’s self. Leave a little room for other guilty pleasures.

It may be a obvious that a vacation with Holland America may have impressed me. But, nonetheless, as a consumer of vacation and travel, a given overall critique may later render tips to observe and calculate into your decision making process in choosing a specific cruise and travel plan for yourself. I am certainly not an expert. Yet, with more cruise experience I shall later discern as to what is fitting and what may disappoint. That being said, the entire cruise concept is certainly worth the effort and experience. See what be out there for you. Bon voyage.

References:

46743231381_aaaf8f8835_b Online Survey by Got Credit is licensed under CC BY 2.0, Creative Commons, CC Search, https://ccsearch.creativecommons.org/

Bordeau, Jessica, Blogging For Web Designers Editorial Calendars And Style Guides,Smashing Magazine, August 30, 2010 , https://www.smashingmagazine.com/2010/08/the-importance-of-consistency-using-editorial-calendars-and-style-guides/

Couple Walking on a Beach Filmed with a Drone, Pexel Videos, https://www.pexels.com/

CC Search, https://ccsearch.creativecommons.org/

eMarketer, Younger Users Spend More Daily Time on Social Networks, Facebook’s user penetration is more than double that of any other social network, November 18, 2014, https://www.emarketer.com/Article/Younger-Users-Spend-More-Daily-Time-on-Social-Networks/1011592

Hodkinson , Matt, Influence Agents, The Essential Social Media Toolkit for Small Business, June 2018, https://www.influenceagents.com/blog/essential-social-media-toolkit-small-business

Holland America,  https://www.hollandamerica.com/en_US.html Holland America

Pexel https://www.pexels.com/ https://www.pexels.com/video/woman-at-the-beach-1093665/

Tam, Simon, Huffington Post, 5 Social Media Listening Tools That Every Business Should Be Using, Updated Sep 11, 2014, https://www.huffingtonpost.com/simon-young/5-social-media-listening-_b_5317531.html

They’re at the P.O.S.T., They’re Off; The Horse Race of Social Media Strategy

Horse running down track ridden by jockey. On left arm of jockey is the thumb up Facebook symbol. The jockey is wearing a white outfit with a green helmet.

Its Facebook by a nose!

https://www.pexels.com/photo/action-athlete-competition-course-158976/ edited

Password is: DASMSCOM0012

 

Get On The Saddle

The imperative for success demands an alliterative handle of patience and persistence. This blog lends its support to the interactive nature of comments and observation, as well as input and continual updates from this site. Therein lies the participation and questions from the well experienced to the green tinted novice. Its never too late to take brilliant advice, nor to pour over the basics for a reiteration of the wisdom that may have escaped our minds. Giddy-up Social Media is there to help.

It is a horse race. Its about practice and breaking old habits, then using newer ideas being all aware of any imminent changes. Just don’t use the whip. It is a strategy of input and support used to garner this brand to use the essential ingredient through recurrent accomplishment named encouragement. Here we will encourage pride and achievement to dwarf ego and boast. Support those frustrated and curate individual solutions.  Easier said than done? Giddy up!

 

Brownh horse with white patch on forehead in pen in a stable. Horse is looking straight at camera with head over a rail.

Can I help you?

 

 

 

 

 

 

 

 

 

 
 
https://www.pexels.com/photo/animal-barn-building-cavalry-357321/

 

 

Stable Personalities

Let us introduce the our comments arena otherwise known as the stable. The generous nature of our commenters shall not go unread. We shall corral them into communities and utilize their nature, categorically, which shall go beyond the communities established in more traditional websites and blogs. Giddy-up creates a relationship between a problem, the answer, and the contributor. Dedicated contributors are approached often to ask to volunteer for online workshops and as forum moderators at Giddy-up and help us in the stable. Well, not using brooms nor shovels. More to help us smooth the race track for others, and look for newer trends, we call hay.

Two large hay bales appear on hay cut field. Smaller bales appear randomly. The bales appear as a typical straw colour of yellowish, brownish hue. Blue sky in background littered with grey and white cloud cover.

Rolling Along.

https://www.pexels.com/photo/brown-hay-stack-65669/

 

 

Making Hay

A major task assigned to those participating in social media realms is to keep an eye on newer methods, innovative brands and progressive social media strategy to maintain our lead on the learning curve. Here we make hay to stay ahead and innovate where possible. Continuing assessment of our analytics is crucial to existing strategy and optimum effectiveness yet any tweak or newer product may fill that niche we require.

The Making Hay category will, of course, be a primary section of our subscription newsletter. The call to action to integrate the nuances researched, found or discovered will be foremost for our community to test and reflect their respective use. Social media are always endeavouring to upgrade the use and application of what already exists. Examples of video length has gone a long way to assist clients and users disseminate information, and allows spectators and views to better “chunk” the materials available in the learning process. I may prefer to pitch “bales” (sic) of related information to facilitate the education of others.

white horse with braided mane and red bow next to its ear ties to reign. Floral arrangement appears on horse's back just ahead of saddle. Campanion horse appears next to horse. Some people in background. Snow appears to be falling.

Thank you. Thank you.

https://www.pexels.com/photo/brown-horse-794604/

 

Once Around the Paddock

For the prized stallions, mares, yearlings, geldings and everything above and beyond, the Paddock will be the stage for the best suggestions and/or research for the week. The flourishing of splendid and dazzling ideas and nuances will be highlighted that adds to our repertoire for salient features that makes everyone’s social media life easier.

Again, this focal point of voluntary research and participation adds to a core value of Giddy-up; encouragement. Such recognition of our clients and participants adds to the nature of our brand and our motivation. Passing on such core beliefs and the inherent values within, collectively we can only generate an aura of congeniality and support as well as some enthusiasm to see others succeed in getting around in the digital world.

The Paddock lends itself to the credibility of peers and offsets some of the discouraging overly competitive values  that can discourage such dynamism. Bringing others into this digital realm is paramount in reducing arising generational gaps that may occur with the advent of such technology. We’ve established a program to draw the generations together in a companion program in a peer to peer setting, with one peer in a given educational mode.

 

Two horses, one a campanion pony or a friend of the other horse, a racing thoroughbred horse. The racing horse has a red and white number one displayed under his saddle draping the side of the horse. That jockey is dressed in blue with a blue helmet. The companion horse rider wears a black baseball cap and an orange short sleeved shirt.

Hey Pal.

http://www.pexelscom-photo-1462368.jpeg

 

 

Companion Pony

Companion ponies are the best of pals with thoroughbred racing horses and are used to bring calm into a pre-race environment. Often, one will see this in a televised horse race where there are particularly big stakes and purses at hand. Money, that is, not necessarily an over the shoulder accessory. In the same manner and disposition the Companion Pony program puts a knowledgeable social media practitioner together with, in this case, older student to learn the crags, rocky ledges and summits of this mountainous knowledge of the digital world.

Such a “buddy up” program of similar ilk transpired in 2010 at the Peel Region Public Library system in Ontario. Seniors were coupled with high school students to learn some of the basics of computers and the internet. Weekly meetings were arranged in local libraries for periods of two hours and the students guided and taught seniors the machinations and intricacies of the computer world, and made the internet relevant to their lives.

The library system deemed it as successful, but as an observer the participating students were a bit quick, unclear on some definitions and procedures, and a bit inaudible for the group of seniors with whom they were engaged. As an observer, any appropriate training of the students as trainers, could have drastically reduced training barriers for a more effective learning environment. Nonetheless, all participants walked away with solid information and newer interpersonal perspectives.

The Companion Pony Program (CPP) seeks to bring a similar model together with less of a generational gap, and more of a patient and persistent approach. Consequently, the communication dynamics with the older participants program can contribute to the lexicon and vestiges of the digital world to which one’s family can relate.

The CPP is not restricted to just the generational mode, but can be applied as a tutoring system where any instructor-learner combination can apply. It is a different vernacular and the informational and linguistic function itself, is appreciative at any level. Herein lies the means to go beyond the traditional marketing strategy juxtaposed to the social media strategy as learners can identify newer levels of the flexibility of social media marketing.

 

Horse and jockey riding horse ahead of the post gate on race track. Jockey in green attire with black helmet.

A little ahead of themselves at the post.

https://www.pexels.com/search/horse%20race%20gate/

 

POST and SWOT

The (Strengths Weaknesses Opportunities and Strengths) SWOT model is an exceptionally traditional way to determine one’s market for one’s product. Moreso, can be used at a variety of levels including definition of one’s organization through an organizational review. SWOT is a brilliant approach to many marketing strategy, however the POST ( People Objectives Strategies Technoligies) method assists in directly creating a social media strategy and has a focus on that technology that creates outcomes. Finding excellent niche markets, between major markets, and market segments will assist newer participants at Giddy-up Social Media to find a market by themselves, perhaps, but helps in working at a genuine level that will encourage their abilties and learning process through their involvement with social media.

 

Patrick Meagher is an online student at Algonquin College. Currently, he is enrolled in the Developing a Social Media Strategy course.

 

I can’t get WordPress to cooperate with themes. I can’t get WordPress to do the work instructed by handouts, nor it’s own HELP section. It does not produce the categories nor the sections attributed in any of the help, tutorials, nor handouts.

 

 

Let’s alll get involved.

http://bit.ly/2FMa3XP

See what students can produce.

http://bit.ly/2FMa3XP

Social Media-Shaken, Not Stirred

“Shaker & Dose (HDR)” by DOS82 is licensed under CC BY-NC-ND 2.0 CC BY-NC-ND 2.0

James Bond, the perennial master sleuth spy, M-I6, of the British Secret Service and dashing sophisticated playboy noted primarily by his handle, 007, prefers his martini to be shaken on ice, and not stirred. A consideration offered to him regularly by inquiring servers and bartenders,  ask where they ask, “shaken, not stirred”? Obviously, knowing his preference as he is, no doubt, a generous tipper (sic).

We have perused the topics directed toward the use of social media as to whether it is, at times, an excellent service, or intrusive. As reflected in our discussion forums, are we being followed by apps for questionable reasons, or will it provide a convenience or satisfy a need. In my discussion paper I quoted;

There may have to be deliberately curtail, either by legislation or as a voluntary decree by the technology industry, the aggressive and personal invasion or the intention of certain “apps” as a matter of privacy and civil liberties and roll back aspects of the searching, following and detecting of the whereabouts of personal devices themselves.

The flip side of that same coin will see individualistic application and personalization of both the affect and direct effect of chosen apps. Nonetheless, Yiu embarks on the privacy and civil liberty aspects in both his video and on Twitter via a blog. He demonstrates exactly how each app, each response and the invasive nature of the internet clings to people on an ongoing basis (Discussion Forum 4).

One may have the ability to intentionally adjust respective apps to apply specific functions. Although that is the case today, the fine tuning may compliment both parties in question. Can a magician bring this to light? Allow me to use an obtuse example.

man with goutee and checked shirt poised as magician. In his left hand, he has a deck of cards fanned for display with all faces of cards exposed to audience. His right hand appears to be levitating an ace of spades in mid air without any connection.

Photo by Nikolay Ivanov on Pexels.com

Magic Everywhere

Derrek Brown is a magician, mentalist, , illusionist, etc., from Great Britain. He has done some demonstrably spell-binding and effective distractions and “tricks” that tend to astound. One can draw their attention to a feat he had done with some advertising people. Brown had received these advertising people to an office and allowed them 30 minutes to come up with an advertisement for a taxidermy account. Indeed, the preparation and “stuffing” of ex-animal corpses for the purposes of a given client base, no doubt, hunters.

With the above in mind, these advertising gentlemen toiled and brain stormed for the allotted time and presented their findings, ex post facto, to Brown. After the said presentation by these ad gents, Brown pulled out a sequestered folder, hidden in plain sight of the ad gents, and revealed to them an advertising scheme that was “near” identical, despite a couple of similar nuances, that astounded and visibly disturbed the advertising gentlemen in question.

Brown, then went further to explain that on their journey by taxi cab to the office, several landmarks, devices, props, demonstrations, and billboards were visual emblems and milestones placed deliberately en route to the office. The predicted influence and mnemonic retention created the product that Brown presented. Such deliberate surroundings for that purpose create the idea of predicted outcomes for a client based on and with their permission (Brown, 2015).

panning photography of yellow taxi

Photo by Rodolfo Clix on Pexels.com

Can I Be of Service

Allow me. Let us use a dining and beverage establishment. De facto, a restaurant. Let us suggest that the client enjoys a specific restaurant with favourite meal styles, and favourite beverages. Most serving and waiting staff are brilliant at this idea. Especially for regulars, they can remember patrons, their drinks, their menu preferences, their habits and some personal facts. This familiarity establishes good given relationships between serving staff, patrons, the establishment in question, and, that personal brand. Ergo, the client is happy about the product. Good equals good.

However, capitalizing on this pattern and improving the relationship can improve trust and help manage the reputation of the establishment through proper management. If the client had an approved app on their personal device and was allowed to detect the same person’s proximity then the establishment will be alerted. A quick profile emerges in the establishment that may assist the serving staff to make suggestions, establish immediate familiarity, and promote product that the client may wish. The server may say, “oh, yes, you enjoy Creemore Springs Lager beer, don’t you”. The client may be elated by the interpersonal attachment and the perceived personal service (Fisher, 2011).

person s hand holding glass with liquid inside

Photo by ELEVATE on Pexels.com

The constant customer may be rescued from a waiting line at the restaurant and told he was requested for a meeting in another room to defray the waiting time. The electronic signage in the restaurant window may change appearance, colour, pictures, etc., to summon the client into a familiar setting. The quality of lighting, the music in a booth, precision menu specials, and a range of other products and services can be tweaked and modified to attend to the client’s preferences and needs. It need not be complex, and it can obviously occur over a period of time. It’s the tailored, personal restaurant experience. There may be a cab waiting as well, if that is a preferred habit. This is the “stuff” of which science fiction is made.

Social Listening and Call to Action

Several questions may be at hand. Nonetheless, we are listening, we are tweaking, and we are looking for a return on investment (ROI). Our call to action is to service our client base, and this call is for the individual, for the specific person, and their friends. There is little doubt that applying the Metcalfe Law will create a nice networking effect as others, within the sphere of the client, will complement both the service and treatment of the patron (Wikipedia,2018).

Gary Vaynerchuk personal anecdotes and research suggests in this action that the word of mouth will be the predominant fact in this ROI and his adherence to listen, at all levels, socially, will produce great benefit (Vaynerchuk, https://www.youtube.com/watch?v=r5yGJ-1d2l4). Apply your social media skills at all levels of your service and enjoy the returns.

 

Service with a Social smile.

9034450384_4498736680_m.jpg

http://bit.ly/2FMa3XP

 

Spin into control on Twitter.

twitter__spinning__icon_ultramini_by_linux_rules-dc2pvh4.gif

http://bit.ly/2FMa3XP

 

Patrick Meagher is a student at Algonquin College in the Introduction to Social Media course, through Ontario Learn.

 

References:

Derren Brown Advertising Agency Task, Published on Dec 9, 2015

 

Lauren Fisher — Jul 16, 2011 in Social Media, The ROI of Social Media: 10 Case Studies (note Houlihan’s), https://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

Donna Freitas,  THE  HAPPINESS  EFFECT: HOW SOCIAL MEDI A IS DRIVING A GENERATION TO APPEAR PERFECT AT ANY COST, Published in the United States of America by Oxford University Press 198 Madison Avenue, New York, NY 10016, United States of America.  © Donna Freitas 2017

Patrick Meagher, Discussion Forum #4, December 2018

Metcalfe’s Law, Wikipedia, last edited on 3 December 2018, https://en.wikipedia.org/wiki/Metcalfe%27s_law

Gary Vaynerchuk, https://www.youtube.com/watch?v=r5yGJ-1d2l4  ;related to https://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

 

Do I Bring Flowers and Chocolates to an Update and get that social Engagement Ring?

 

heart shaped box of assorted choclates and many colored flowers laying next to chocolate box
https://www.pexels.com/photo/box-celebration-chocolates-decoration-356365/

“You don’t bring me flowers anymore”©.

 

To be relevant in social media one must update with a call to action and engage. Indeed, we must employ creativity and nuance to generate interest and therefore engage those within our network. Our websites, blogs and postings are in search for not only like- mindedness but also new followers, adherents and contacts. Certainly, we have quietly generated a base of followers, advocates and the “interested” yet we still must court these cohorts and keep their respective interest, as one would in any given relationship.

We shan’t forget to “wow” our followers and those who come upon through the use of video. Oh, there are gif’s, rotating pictures and various types of animation. But a good video can cut to the chase, explain weightier matters lightly and quickly, engage people at a fast frame rate.

silohette of a back of a man's head staring at a television screen of static with no discerable pictures

Photo by Tookapic on Pexels.com

Video and its historic relationship to television has entertained us, sufficed as babysitting for youth and children, lulled many to sleep, brought emotion and cheers, and has been a plethora for advertising and commercials for generations. I advocate using video as a tool, a significant part of our social marketing strategy and a serious means of engaging spectators and followers. In short, my good friends, a means to step up our dating and updating of relevant and substantial information and call for action.

As maids of honour and best men, YouTube and Vimeo should figure largely in this relationship. However, the video itself, and the temptation to “vlog” are the subjects of focus. Get it, focus. Ahem. Some, about to be shared, experience opened dynamic possibilities to go beyond the pale of struggling for poignancy and push the parameters of affordable professional glitz. In fact I had the occasion to visit a studio that had the capability to place me behind a sports desk.

Imagine

three commenters behind an ESPN sports desk on a football field. Surrounded with television cameras, football players and coaches, television staff and spotlights.

https://ccsearch.creativecommons.org/photos/a0927ef4-d1ba-4039-9f2b-e36e4c2375

We had learned from Lesson 3 that Vlogging, the use of video product as a tell a story format, is widely used by YouTube. Vlogging has been a brilliant advantage for both episodic and one time use.

“Vlog” – a shortened form of the word “videoblog,”  which is a blog that features video clips. Pew Research Center; http://www.pewinternet.org/2006/07/19/part-4-the-practice-of-blogging

Some people make a living at vlogging as other parties and social media has paid for such product. The medical field has taken a given shine to vlogging for documenting issues such as medical recovery and the progress of disease. This assists both patients and the community in general, and research shows that it assists people with literacy issues.

Researchers found that these health vlogs can impact patients’ psychological health [], promote health education for youth and young adults [], and improve health information literacy []. This research trend suggests that health vlogs have great potential to improve patients’ wellness and their ability to self-manage their disease (HUH, LIU, NEOGI, INKPEN, PRATT, 2014).

However, the use of video for our purposes, whether blogs, websites, Facebook, etc., is of a more concise value to attract and engage our respective targets. What remains crucial is not to haphazardly toss-up a smartphone produced video, but to take into consideration the content and production value of such a tool. Updating and content should be both relevant and have a “pop” factor now and then.

I WANNA BE IN PICTURES

 

unspiralled film stretched a couple of feet with white background

Photo by Pietro Jeng on Pexels.com

 

During a project in the community a colleague summoned me to a place in our city and made an appointment with a media professional. We entered his establishment to discover there was a video and audio studio in the rear of this establishment. Through discussion we went on a ride. His studio was equipped to make professional videos of individuals or small groups with a huge advantage. He could place you in any situation without leaving the room, and augment the surroundings to give any temperament one would wish.

A quick example is that he transposed me behind a sports desk, as a sport-caster with an enriched technical background, a polished floor and overhead spotlights with a teleprompter in front of me, should I wish to employ it. Wow! Coupled with an incredibly expensive audio system this was, shall I say, big league material, without a big league price. As we were working on behalf of a client the owner implied that with several changes in clothing, solid scripting, excellent content, and an agreement to a number of sets and backgrounds to be used, we could produce between four to six 3 minute spots in an hour. The going rate?  Two hundred dollars ($200.00) and hour.

Time and Money

stack of coins on table and unfocused clock in background on brown wood wall. Symbolizes time and money

Photo by Pixabay on Pexels.com

Now, two hundred dollars sound like a lot of money, however, and this is a big however, the savings of time and money would be tremendous. The quality, the flexibility, the professionalism and the product are well worth this layout of finances. If properly planned as a part of a marketing and social strategy, if  periodically changed and inserted wisely, and should the content border on excellence, such an expenditure may be wise and preferable to struggling with professional equipment and awkward travel.

Olenski at Forbes.com discusses in an article entitled ” 7 Ways To Up Your Chances Of Going Viral On Social Media” that content is critical and important before one involves themselves in advertising costs. He quotes,

Ayoub tells me that “content is and always will be the key to a brand’s success.” He added further that “I’d definitely say before investing into advertising, make sure your content is on point otherwise you’ll end up wasting money advertising something that doesn’t work.” So If you’re not able to keep customers engaged once they’ve visited your page with content, advertising is useless (Olenski, 2018).

So consider your personal brand, your content, and your overall social strategy before moving forward with professional video in your given node in the network. I re-emphasize that this venue is certainly worth investigating. Hopefully, you’ll get a second date from such an update and get engaged with your target.

 

Join the Discussion

facebookhttp://bit.ly/2UiNeOr

Starring…your Personal Brand

twitterhttp://bit.ly/2UiNeOr

 

 

Patrick Meagher is a student with Algonquin College through OntarioLearn participating in the Introduction to Social Media course.

 

References:

 HUH, J., LIU, L., NEOGI, T., INKPEN, K., PRATT, W., 2014, Health Vlogs as Social Support for Chronic Illness Management, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4488232/

Vlogger,  https://www.wikihow.com/Be-a-Vlogger

Todd Kelsey, PhD, INTRODUCTION TO SOCIAL MEDIA MARKETING, A GUIDE FOR ABSOLUTE BEGINNERS, Copyright © 2017 by Todd Kelsey, Apress

Steve Olenski  Feb 6, 2018, 03 published at Forbes.com, 7 Ways to up Your Chances of Going Viral on Social Media, https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/#28aca19b17af

Margaret Rouse, Definition network node, August 2016, https://searchnetworking.techtarget.com/definition/node

You Don’t Bring Me Flowers lyrics © Universal Music Publishing Group, Spirit Music Group Songwriters: Alan Bergman / Marilyn Bergman / Neil Diamond 1978

 

 

 

Don’t Get Squished by Social Media and Depression

depressed person, female, anxious crying into hands cannot see face

Photo by Kat Jayne on Pexels.com

https://www.pexels.com/photo/adult-alone-anxious-black-and-white-568027/

INTERESTING HISTORY

 

The advent of major changes in socialization, time management, leisure activities, outdoor activities, family priorities, after-school recreation, parties, and occasions for individual undertakings have shifted significantly in recent years. The culprit? Hi-tech, ominous changes in personal and business computing, the internet, mobile/smartphones, and, yes, social media.

There is little doubt that the benefits of such change have been brilliant. Business, marketing, science, communication, retail, social organization, medicine, etc., have all benefitted from this era of considerable technological advance. Fighting disease, research, aerospace, entertainment, design, transportation, and the remaining plethora of advantages from this development becomes speechless by nature, yet overwhelming in terms of advancement and its concomitant speed.

I have little doubt that our great class has thought about this issue, made contributions to the news portion of our postings, and hazard to examine this as a serious matter as we move forward through the social media learning process. Certainly the nature of communication and employment are two matters that concern us regularly given the state of technology and changing times. This, indeed, gives rise to worry and creates an era of “catching up” and worry.

GENERATION GAP and TECHNOLOGY

At one time the intersection of mental well-being and technology hardly seemed disquieting. Shopping, travel, communication, services, travel, vacations, work and daily life seemed predictable and orderly. We are approaching the third decade of the 21st century and the seismic sea of technological change hath wrought havoc on many bystanders in its midst.

“For the Millennial then, technology may mean only digital or biotechnologies. If we were to speak broadly to some individuals from the Silent Generation,Boomers, Millennials, and Generation Y, technology may also mean automobiles,airlines, overhead projectors, flashlights, microwaves, ATMs, and so on. Hence, technology in the 21st century can mean many things. For example, technology could mean software applications, hardware, social media platforms, functional magnetic resonance imaging, mobile technology, and learning and content management systems, just to name a few ”(Tettegah,2016).

view of earth from space seeing oceans and land

Photo by Pixabay on Pexels.com

https://www.pexels.com/photo/planet-earth-87651/

WINDOW TO OUR WORLD

Today, social media provides our proverbial window on the world, and hence, that window is a lens through which we look. In terms of how we interact with that window and, therefore, that world, it comes down to the social media tools we choose, or the tools that are chosen for us in order to interact with others. My friends are on Facebook, your friends are on Facebook, we follow one another on Twitter, everyone appears in certain chat rooms, and previous traditional methods of communication are, somewhat, relegated to a back burner.

We now must rely on texted words, and not facial expression, we may not be able to interpret body language, but allow the text to be determined and delayed with no spontaneity, one may not be able to observe blushing or facial contortions to deduce the true mood of another.

BLUSHING

man in santa claus costume

Photo by bruce mars on Pexels.com

https://www.pexels.com/photo/man-in-santa-claus-costume-716658/

This disruption of body language, tonal displacement, and physical interaction could lead to a detachment from human interpersonal interaction. We must then “trust” others and avoid aspects of our instinctual nature. Are we disconnecting, or are we too connected. Therein lays the issue and a call to arms for this matter to be discussed. We must look at our media ecosystem in an attempt to create a healthier dynamic between social media and human frailty and study “networked individualism” and its relationship to mental health (Serrano-Puche, 2017).

SOCIAL MEDIA-TORS (sic) IN SOCIAL MEDIA?

A study to be publisher in the Journal of Social and Clinical Psychology by Hunt, Marx, Lipson, and Young, from the University of Pennsylvania looking at the causal relationship between the times spent on social media and loneliness (CNN 2018).

men working at night

Photo by Pixabay on Pexels.com

https://www.pexels.com/photo/men-working-at-night-256219/

Social media are here, are now and are bringing its own problems as well as its own advances. Acting as students, users, promoters and beneficiaries of social media, we must safeguard society from any detrimental flotsam and, yes, jetsam that ebbs in from this seascape. As social media-tors, a term I just arrived at, with, no doubt, thousands of others has as well, we can insist on a forum of our peers and those in the industry to mitigate such harm and complications in this matter. Alcohol impaired driving and text driving does not assist the automobile industry.  Tainted food does not assist the restaurant industry. Precarious working conditions do not help employees or workers.  We must provide the insight and Leadership to convene and address this dilemma and assist in resolving matters contrary to mental wellness and social media.

References:

CNN Broadcast, Smerconish; Michael Smerconish, 2018, https://www.msn.com/en-us/video/downtime/study-social-media-increases-depression/vp-BBQ2IZj
Laura Hensley, Unplugged: Why these people deleted social media and prefer life offline, November 17, 2018, Lifestyle Global News, https://globalnews.ca/news/4669640/deleting-social-media/
Serrano-Puche, Javier , Chapter 9, P.202, Developing Healthy Habits in Media Consumption: A Proposal for Dealing with  Information Overload in;  Information and Communication Overload in the Digital Age, Copyright © 2017 by IGI Global
Gary Schwartz, How Haiti Changed Mobile Forever, Mobile Marketer, Posted Jan. 19, 2010, https://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/columns/5135.html
Jenny Q. Ta, What Impact Has Social Media Truly Had On Society, posted August 13, 2014, https://www.business2community.com/social-media/impact-social-media-truly-society-0974685
Sharon Y. Tettegah, Emotions and Technology Communication of Feelings for, with, and through Digital Media, 2016 Elsevier Inc. All rights reserved, Academic Press is an imprint of Elsevier.

Patrick Meagher is an online student enrolled in the Introduction to Social Media course at Algonquin College in association with Ontario Learn.

 

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Watch Your Language!…and get Clients!

Watch Your Language!…and get Clients!

Don’t Get Stuck in a Time Tunnel

Recently, I attended a meeting of a proactive community group. We were to do an outreach to find some prospective candidates for important positions and portfolios. The letter had been prepared for the larger community, and an elder in the group proof read the letter. His critique was to change the term “their” to the term “he/she” , as was his experience. The letter was then forwarded to me.

I received the proof read letter and viewed the “correction” within. I gasped. I sputtered. I knew something had gone awry. The “proofer” (sic) was using communication protocol that went beck 25 years, and here I am stuck in the second decade of the 21st century.  But what was it? What was bothering me? There it was…the words “their” and “he/she”!

I hadn’t considered that pronouns would elicit such importance in society today. Alas, there it was staring at me. Stark naked! The letter would eliminate a good segment and important part of our community. The Lesbian, Bisexual,  Gay, Trans-sexual, Queer + (LBGTQ+) segment of society that may not only be overlooked, but could be excluded by such pronouns. The letter may not only be discounting, but perceptively dismissive.

four gay teenagers sitting on ledge near window

https://www.pexels.com/photo/four-men-sitting-on-platform-923657/ Kat Wilcox

I recalled university days, and the importance of the American Psychological Association (Writing) Style Manual (APA Style) and then, like a mirage on the horizon the Chicago (Writing) Style Manual came galloping through the sunset.  Invaluable, anti-pretentious, and preventative by nature these tombs dropped in front of me like manna from the sky.

Use It or Lose It

Writing style manuals are critical to not just our respective professions, like social media, consulting, psychology, sales,journalist, media, writing, small business, government, etc., but helps to keep us up to date, and not “dated”, and communicativly correct for both the greater society and our client base. This is if I would like to appear that I may know what I am saying. Now I do. These manuals, as noted above, inclusive of  the newly appreciated contributions for social media by organizations and media (Cohen, 2012), keeps your blog writing accurate and reflective of our society right outside your window.

United States Federal Government Style Manual

https://upload.wikimedia.org/wikipedia/commons/5/5b/GPO-STYLEMANUAL-2016-ABOUT.pdf  USA Government Style manual for Federal Government Publishing.

I now approached our group. I layed it out on the table and stated at the term “their” is an all inclusive term, where the wording “he/she” remains exclusive. Gasps of folly and embarrassment followed. The APA, as a note, dropped the “he/she” term in 2005, and not only cited the above argument, but pointed that “he/she” becomes tedious in an academic paper. (APA Guidelines, https://www.apa.org/pi/lgbt/resources/guidelines.aspx).The unintended trap-FOILED!

As Cohen quotes  “A style guide can be that “second thought” assuring us our content is appropriate and consistent”. (Cohen, 2012).

It is tough to be a hero, albeit a micro one.

Engagement

I approached some members of the LBGTQ+ local community to update them on our search for people for our community group. I had mentioned the deliberate, but minor, adjustment to the language used in our communcations and newsletters. They were delighted at the fact and posted it to their respective Facebook site. Appreciative as I was, I was not aware of the enthusiasm that had generated nor newer volunteers and clients that would generate.  Now I use it.  As an influencer outreach their blogging and Facebook brought their community to us (Patel, 2018).

facebook spelled in scrabble letters on table top

https:/www.pexels.com/photo/advertising-alphabet-blog-close-up-267371/

More Clients

We paid attention, we engaged our group and who knew I’d ever tell this story. Our brand’s credibility through the language we used and our follow up through engagement (as I now know it) created success. Writing style manuals was a crucial part of being relevant to our volunteers and clients, and I subscribe to this vigilance.

As quoted by Massengill, ”  DO write and rewrite and write and rewrite and write and rewrite…” (Massengill, John, March 10, 2018).

It helps one think, think, think and use professional language and client’s respect.

Patrick Meagher is an on-line student enrolled in Social Media at Algonquin College through Ontario Learn.

 

footnotes:

Practice Guidelines for LGB Clients

Guidelines for Psychological Practice with Lesbian, Gay, and Bisexual Clients

January 2012

https://www.apa.org/pi/lgbt/resources/guidelines.aspx

 

Kevin Payne

Published December 13, 2017

Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy Kevin is an Inbound Marketing Consultant that helps startups increase their website traffic. When he’s not helping clients, he’s often blogging.

https://growthmarketingconf.com/blogger-outreach-how-to-integrate-influencers-into-your-content-marketing-strategy/

 

Sujan Patel   November 7, 2018

15 Tips to Increase Your Brand’s Social Media Engagements

https://www.business2community.com/brandviews/startup-socials/15-tips-to-increase-your-brands-social-media-engagements-02138590

 

Joe Massengill Published March 10, 2018

5 Crucial Elements for Writing Great Social Media Posts

https://www.outboundengine.com/blog/writing-great-social-media-posts/

 

Avoiding Heterosexual Bias in Language

American Psychologist
September 1991, Volume 46, Issue No. 9, 973-974

Committee on Lesbian and Gay Concerns
American Psychological Association

©1991 by the American Psychological Association, Inc. Correspondence concerning this article should be addressed to Esther Rothblum, Department of Psychology, John Dewey Hall, University of Vermont, Burlington, VT 5405.