James Bond, the perennial master sleuth spy, M-I6, of the British Secret Service and dashing sophisticated playboy noted primarily by his handle, 007, prefers his martini to be shaken on ice, and not stirred. A consideration offered to him regularly by inquiring servers and bartenders, ask where they ask, “shaken, not stirred”? Obviously, knowing his preference as he is, no doubt, a generous tipper (sic).
We have perused the topics directed toward the use of social media as to whether it is, at times, an excellent service, or intrusive. As reflected in our discussion forums, are we being followed by apps for questionable reasons, or will it provide a convenience or satisfy a need. In my discussion paper I quoted;
There may have to be deliberately curtail, either by legislation or as a voluntary decree by the technology industry, the aggressive and personal invasion or the intention of certain “apps” as a matter of privacy and civil liberties and roll back aspects of the searching, following and detecting of the whereabouts of personal devices themselves.
The flip side of that same coin will see individualistic application and personalization of both the affect and direct effect of chosen apps. Nonetheless, Yiu embarks on the privacy and civil liberty aspects in both his video and on Twitter via a blog. He demonstrates exactly how each app, each response and the invasive nature of the internet clings to people on an ongoing basis (Discussion Forum 4).
One may have the ability to intentionally adjust respective apps to apply specific functions. Although that is the case today, the fine tuning may compliment both parties in question. Can a magician bring this to light? Allow me to use an obtuse example.
Derrek Brown is a magician, mentalist, , illusionist, etc., from Great Britain. He has done some demonstrably spell-binding and effective distractions and “tricks” that tend to astound. One can draw their attention to a feat he had done with some advertising people. Brown had received these advertising people to an office and allowed them 30 minutes to come up with an advertisement for a taxidermy account. Indeed, the preparation and “stuffing” of ex-animal corpses for the purposes of a given client base, no doubt, hunters.
With the above in mind, these advertising gentlemen toiled and brain stormed for the allotted time and presented their findings, ex post facto, to Brown. After the said presentation by these ad gents, Brown pulled out a sequestered folder, hidden in plain sight of the ad gents, and revealed to them an advertising scheme that was “near” identical, despite a couple of similar nuances, that astounded and visibly disturbed the advertising gentlemen in question.
Brown, then went further to explain that on their journey by taxi cab to the office, several landmarks, devices, props, demonstrations, and billboards were visual emblems and milestones placed deliberately en route to the office. The predicted influence and mnemonic retention created the product that Brown presented. Such deliberate surroundings for that purpose create the idea of predicted outcomes for a client based on and with their permission (Brown, 2015).
Can I Be of Service
Allow me. Let us use a dining and beverage establishment. De facto, a restaurant. Let us suggest that the client enjoys a specific restaurant with favourite meal styles, and favourite beverages. Most serving and waiting staff are brilliant at this idea. Especially for regulars, they can remember patrons, their drinks, their menu preferences, their habits and some personal facts. This familiarity establishes good given relationships between serving staff, patrons, the establishment in question, and, that personal brand. Ergo, the client is happy about the product. Good equals good.
However, capitalizing on this pattern and improving the relationship can improve trust and help manage the reputation of the establishment through proper management. If the client had an approved app on their personal device and was allowed to detect the same person’s proximity then the establishment will be alerted. A quick profile emerges in the establishment that may assist the serving staff to make suggestions, establish immediate familiarity, and promote product that the client may wish. The server may say, “oh, yes, you enjoy Creemore Springs Lager beer, don’t you”. The client may be elated by the interpersonal attachment and the perceived personal service (Fisher, 2011).
The constant customer may be rescued from a waiting line at the restaurant and told he was requested for a meeting in another room to defray the waiting time. The electronic signage in the restaurant window may change appearance, colour, pictures, etc., to summon the client into a familiar setting. The quality of lighting, the music in a booth, precision menu specials, and a range of other products and services can be tweaked and modified to attend to the client’s preferences and needs. It need not be complex, and it can obviously occur over a period of time. It’s the tailored, personal restaurant experience. There may be a cab waiting as well, if that is a preferred habit. This is the “stuff” of which science fiction is made.
Social Listening and Call to Action
Several questions may be at hand. Nonetheless, we are listening, we are tweaking, and we are looking for a return on investment (ROI). Our call to action is to service our client base, and this call is for the individual, for the specific person, and their friends. There is little doubt that applying the Metcalfe Law will create a nice networking effect as others, within the sphere of the client, will complement both the service and treatment of the patron (Wikipedia,2018).
Gary Vaynerchuk personal anecdotes and research suggests in this action that the word of mouth will be the predominant fact in this ROI and his adherence to listen, at all levels, socially, will produce great benefit (Vaynerchuk, https://www.youtube.com/watch?v=r5yGJ-1d2l4). Apply your social media skills at all levels of your service and enjoy the returns.
Service with a Social smile.
Spin into control on Twitter.
Patrick Meagher is a student at Algonquin College in the Introduction to Social Media course, through Ontario Learn.
Derren Brown Advertising Agency Task, Published on Dec 9, 2015
Lauren Fisher — Jul 16, 2011 in Social Media, The ROI of Social Media: 10 Case Studies (note Houlihan’s), https://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
Donna Freitas, THE HAPPINESS EFFECT: HOW SOCIAL MEDI A IS DRIVING A GENERATION TO APPEAR PERFECT AT ANY COST, Published in the United States of America by Oxford University Press 198 Madison Avenue, New York, NY 10016, United States of America. © Donna Freitas 2017
Patrick Meagher, Discussion Forum #4, December 2018
Metcalfe’s Law, Wikipedia, last edited on 3 December 2018, https://en.wikipedia.org/wiki/Metcalfe%27s_law