I have never realized how much social media has been intertwined with online marketing until taking this course. I only thought that I saw company advertisements on tools such as twitter because I was using a free service. It is amazing to think how much the online marketing industry has changed (and is still changing). This course has not only made me realize the applications of social media in business, but has taught me valuable unexpected applications that I might use one day.
The first unexpected application I have learned is one that I have mentioned many times, the use of social media to drive customer service. More and more companies are moving toward social media tools such as twitter and Facebook to generate customer feedback towards their business and services. Instead of the annoying pop-up we are all used to seeing when you first enter a website; this application is no doubt the best way to quickly and efficiently interact with your customers, produce feedback (both negative and positive), and provide a response in a timely manner to your customer.
The next one that caught me by surprise was the amount of job posting and applications companies accept with social media. There are actually Twitter, Facebook, LinkedIn pages and feeds that are dedicated to getting the word out about job opening and opportunities. The LinkedIn social media application amazes me the most. Not only can you connect with fellow co-workers and friends, but the application is a hub for recruiters, employers, and employees. It blows my mind that people can actually get hired by applying for a job using a social media app. Who knows what the next social media and online marketing breakthrough will be in the next 10 years….