Assignment 1 Blog Post #5 Personal Brand; I’m no angel I’m no fool I’m not bragging I’m just cool (Apologies to the Romantics “I’m Hip”).

Any Thing You Can DO, I Can Do Better (Irving Berlin)

a bronze statute of Zeus, naked, in a Greek museum. Arms spread as though to throw spear
Zeus about to throw spear or lightening (bronze statue)

Any attempt to be gracious in such a blog tends to go straight through the cracks in the floorboards, and tempts the Greek fates to spin a destiny not inspired at birth. However, dispensing observation may eventually approach humility. As a figure casting thunder bolts of riddled lightning, and posing greatness from above, colleagues and friends have given this platform, well, and social media, to trumpet aloud, short of bragging.

Spicy Words

I give you WORDS. Such spicy creatures that allows one to spin tales, conversations, articles and speeches. It is I, whom many have sought to write speeches, teach public speaking, write glorious articles, detail formative arguments, find facts, research, smooth communication skills and, yet, still more. I always take risk in such matters. Discovering new and effective words, and having them applied correctly, where possible, and often tuned abruptly toward a correct audience. Am I a logo maniac? Perhaps. I am always learning.

woman in bath tub with bubble bath. Gives sense of absorbing. Arms above head in tub. Hair colour brunette.
Woman In Bubble Bath Absorbing Environment

Absorb Learning

Several people have asked me to write their correspondence, tune up resumes, send legal documents, and teach them how to communicate effectively. As they learn, I learn. As I may stumble, I learn. As I research everything, I absorb, and categorize and use the wisdom of others, without taking credit. Bless anti-plagiarism. Facts and sources of facts are important (Quicksprout, 2019). It is far easier to attribute research and words to others, than be seen as a source of all knowledge, which is unlikely. I help others promote engagement naturally (Maiy,2018).

“Taking into account a person’s values, beliefs, and needs, a personal brand typically includes a mission and vision statement, a brand statement, and tagline, clearly distinguishing one’s brand from one’s identity (Beata and Leverenz, 2018)”.

marble type tiles laid on floor over brick type floor, all white. Black printing on marble tiles states, "Facts Not Opinions".
“Only the Facts Ma’am(sic)”


I come to believe that fact based opinion is far more effective than untruthful judgement. As a personal brand it may instill integrity. This may go to an adage of it’s best to lose the discussion than to lie and ruin one’s reputation. Facts give one reliability. Good research produces good documentation that is reliable. Reliability give one credibility and a good reputation. A good reputation lends itself to a good personal brand (Lake, 2019).

Teaching adult education in a classroom furthers the aspects of attaining knowledge simultaneously with instruction in knowing that collective knowledge in a given classroom will always exceed the instructor, for the most part. Though this may serve as an unwitting proverb, it assists one to keep a humbler perspective and properly attend learners than merely appear didactic (another good word).

Rennasissance depiction of ancient people mixing under arch construction. Wear robes, bearded men, children, women. People milling about and talking.
The Rensaissance

Attracting People

Mine is a Renaissance resume. A tad sporadic but it always returns home. Instruction, writing, research, risk, and trial and error, are the tools that have lead to legal work, teaching, speech writing, communication skills, and debate that have attracted people and customers to my lair. When I find people using my ideas and my particular phrases and words, I know I’ve done my job.


Alrutz, Megan, Digital Storytelling, Applied Theatre, & Youth, 2015 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN, and by Routledge, 711 Third Avenue, New York, NY 10017, Routledge is an imprint of the Taylor & Francis Group, an information business © 2015 Megan Alrutz

Chen-Chung Liu, Kuo-Ping Liu, Wei-Hong Chen, Chiu-Pin Lin, Gwo-Dong Chen,

Collaborative storytelling experiences in social media: Influence of peer-assistance mechanisms

Computers & Education 57 (2011) 1544–1556

Creative Commons Photos: Zeus:

“Bronze statue of Zeus or Poseidon, ca. 460 BCE, National Archeological Museum, Athens (3)” by Prof. Mortel is licensed under CC BY-NC-SA 2.0

Olympus “Looking South from Olympus” by summitcheese is licensed under CC BY-SA 2.0

Facts not Opininons

“Facts Not Opinions” by duncan is licensed under CC BY-NC 2.0 

Deckers, Erik and Lacy Kyle, Branding Yourself How to Use Social Media to Invent or Reinvent Yourself, Second Edition, 2013, Pearson Education, Inc. Chapter 3, Blogging: Telling Your Story PP. 41-72

Diamond, Stephanie, Content Marketing Strategies For Dummies, Storytelling for Content Marketers, PP. 156-165, Chapter 12, 2016 by John Wiley & Sons, Inc., Hoboken, New Jersey

Howley, Brendan, Culture Change in Data-Driven Storytelling, THE RAZOR’S EDGE, INFORMATION TODAY, p.13, September 2016 

Howley, Brendan, ICEBOX LOGIC: Revealing Community Value Networks via Intelligent

Storytelling,, September 2018,

Influencer Marketing: Brand Monitoring: A Complete Field Guide to Owning Your Brand Online, June 13th, 2019,

Influencer Marketing: What is Personal Branding,May 16th, 2019,

Jones, Beata, and Leverenz, Carrie, Texas Christian University, International Journal of ePortfolio, Building Personal Brands with Digital Storytelling ePortfolios, 2017, Volume 7, Number 1, 67-91

Kelly, Michael, Telling your story through video, Leadership, Copyright of Leadership is the property of Association of California School Administrators

Lake, Laura, How to Build Your Own Personal Brand Tips on Personal Marketing and Strategy, The Balance Small Business, May 30, 2019,

Lake, Laura, Tips on Creating and Growing Your Personal Brand, Why Everyone Should Cultivate Their Personal Brand, The Balance Small Business, January 17, 2019,

Lake, Laura, How Creating a Personal Brand to Market Yourself, The Balance Small Business, May 26, 2019 ,

Mainwaring, Simon, Master the Art of Telling and Selling a Story, September 22, 2016,

Maiy, Lauren Pérez, Strategic storytelling elevates organic social-media strategy, INDUSTRY INSIGHTS,, Questex Media Group,  August 2018.

Niels, Frederik, Cohen, Scott A., Scarles, Caroline, The power of social media storytelling in destination branding, Journal of Destination Marketing & Management 8 (2018) 271–280.

Nossel, Murray, POWERED BY STORYTELLING, Excavate, Craft, and Present Stories to Transform Business Communication, McGraw-Hill Education eBooks, 2018

Pexel Photos:

QUICKSPROUT, How To Create Your Personal Brand Vision, QuickSprout, March 3, 2019,

Smith, J. (n.d.). The Sitcom Cringe. Retrieved February 15, 2017, from

Walter, Ekaterina and Gioglio, Jessica, The Laws of Brand Storytelling, McGraw-Hill Education, 2019

Widrich, Leo,  The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains, Life Hacker, 12/05/12,

Zak, Paul J.   Why Your Brain Loves Good Storytelling ,Communication, Harvard Business Review, October 28, 2014,

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