In that In the social media world blogs and vlogs are considered a staple for those of us seeking to provide quality and consistency in our online content. A good series of blogs or vlogs can help build brand recognition by ‘adding value’ to the lives of online consumers. Although the two forms of online publishing have much in common, as we seek to leverage digital media to grow influence as individuals and brands, it is important to understand which your needs are best suited to. To that end, the following is a handy list of benefits and drawbacks for each
- If your subject is long and drawn out, a blog allows the consumer to go at their own pace, and easily review if they missed something.
- Blogs are far easier to skim. Many people would rather skim and read quickly for content than sit through a 3-5 minute video including ads and cumbersome introductions. Several news organizations realized this the hard way when they attempted to do to video-only and lost a great deal of traffic to their sites.
- It is easier to monetize and track blog traffic through click-throughs, affiliate marketing, or pushing to Fiverr.
- Vlogs are easily sharable on most social media platforms. Many platforms run auto previews to catch greater attention from your intended audience.
- Vlogs are particularly amazing for people who are personable, verbally process, and are conversational.
- Vlogs allow for imagery for subjects which are better shared visually (mechanical fixes, art etc.).
- You need to be a good writer, including some sense of grammar, to build a product that people will consistently return to.
- You should have some rudimentary sense of web design to make your blog ascetically pleasing and to leverage search engines. Not all of us have this knack (for instance: my wife has final say in all my design decisions as I am deficient in this area)
- The best blogs are consistent in their quality content, which can be quite a grind.
- The hardware needed for vlogging is more expensive. Once you start making videos you quickly realize how much good lighting and sound can matter even more than a camera!
- You need to understand what you can show in your vlog and what you can’t. This means keeping up with ever-changing terms of service for platforms, and understanding what your employer, or even businesses you are wishing to feature, allow to be shown.
- It is very time consuming to edit, process, and upload quality video.
What are your needs?
Both blogging and vlogging are quality means to engage your intended audience. Which you choose and why will depend on your own giftedness (personable, good writer), your goals (brand awareness, monetization), and the resources you have on hand (time, knowledge, equipment). Looking around, I have noticed that many content creators start doing a little of each and then gravitate towards the one that suits them or their brand the best. So perhaps the best way to find out is to do so yourself.
If you are a blogger or vlogger, I’d love to check out your content, and possibly feature it on my own channels. Drop your links below!