To be strong with a social media strategy is to plain simply put it, have a strategy. Doesn’t have to be complicated, doesn’t have to be detailed and very specific. To just have a strategy to know what you are doing every day is vital to have a strong social media account. To not have any strategy, you are blind. As a business you should have some type of strategy in place and if not, it will show. I have found a business that could definitely do better, and one that to me is going very strong. I chose two businesses that are in the same genre so we can see that it is on you and so we can see a contrast between the two businesses.
I will be doing Ink and Water (tattoo shop) as the strong company/business. A brief summary of Ink and Water is that they are a Toronto based tattoo shop, their element is fine lines and details within tattoos. They now own a few locations across Toronto and have special guests now coming in every month or two now to do special promos. Ink and Water has a Facebook business page, business Instagram account and a website where you can book appointments and such.
Ink and Water have a strong social media strategy because they take their time with posting, they know when their followers are online, they don’t post too much or too little. They plan for their story content on Instagram (you can tell from flash tattoo drops, to their templates to other websites and how they show it all off). I can just tell and see that they think it all through, and how it is strategically done by the timing of the posts, to the way they show off each tattoo. Every artist there has their own style but the whole shop has the whole fine lines and faded look, they have a strong personal brand which I personally can see.
I will be doing Sorry Mum (tattoo shop) as the weak company/business. A brief summary of Sorry Mum is that they are based in Ottawa, and they do anything and everything for tattoos. Every artist is different. At Sorry Mum they own an Instagram account, and a business Facebook page.
Sorry Mum have a weak social media strategy, their social media accounts are flawed in a sense of, seeing the same photo a few times. When I went through their Facebook page, I saw the same tattoo twice, and to me seeing it once is all I need to assess if this is a business, I want to get a tattoo done with. Sorry Mum does post when they see fits well, the timing is not bad, but they do limit themselves. They only post once a day, and even then, they rely on stories to do so. You can post more than once a day, but you want to be strategic about it. To do it when people are online are a good way to do that. Sorry Mum should take that into consideration, and they should also consider having the same backdrop for each tattoo. They seem to alternate and having a designated spot for photos for their social medias would make them have a better personal branding. They need to make a unified voice because right now I can see that many people run the accounts, which is completely normal and fine but you want a universal voice to have for the business.
All in all, for business like a tattoo shop, hair salon, etc you want to have a good personal branding. It is all about the unified but unique voice. To all have something to bring you all together. The way that Ink and Water has it set up, is great. I have been and gotten a tattoo done by them, and I have been currently looking into getting another one and Sorry Mum was one of my top choices in Ottawa. It was nice to compare and contrast the two, both these tattoo shops do great work and I can’t wait to get another tattoo in the near future. Sorry Mum will really benefit from a social media strategy so they can become the Ink and Water but in Ottawa version. I do see a future for Sorry Mum though, they have potential.