COM0014 – Blog #4: Fenty Beauty Kit

Fenty Beauty is as huge as Kim Kardashian’s butt. It’s in every Sephora and their wide range of complexions is very inclusive and warming to everyone.

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Photo by Anderson Guerra on

Fenty beauty’s approach is very friendly online. They retweet photos of looks with their makeup being used in, they get on the trends with current memes and even current TV shows like Game of Thrones.

They encourage interaction by having call to actions on almost every tweet, facebook post, etc. Their instagram is shop-able from the Instagram app so they make it accessible to buy products if you can’t get to a store.

They want you to get their product, but they are going about it in a friendly way, making you feel like they care about you. And they do, to an extent. They want customers to come back, show what they have done with their products, and to expand their customer base by word of mouth.

“What is on your lips? Love the colour!”

“Fenty Beauty lip gloss”

A company that goes by word of mouth can go so far, fenty beauty a makeup company can go even farther because of how they started their brand with a full line of inclusivity shades/colours for foundations. They added more products over time, they made it a huge announcement to have that many shades within a certain product.

I will say Fenty beauty is doing it very well. They have a huge following online and in the stores for all their products. Their photos, words, posts are all on brand for them. They have a unique voice and it is being perceived very well.

Their inclusive line is empowering to women, do you feel empowered when you wear makeup?

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