Introducing Instagram’s new shopping feature: Instagram has always been a go to platform to study the latest trends in the fashion industry, lifestyle topics, travel tips, sports updates and so much more. Those super cute white sneakers, that stunning bag or chic sunglasses. Perfectly combined and worn by your favorite blogger; Instagram has always been a great place for inspiration but now Instagram has also made it so much easier to buy products we love directly through the app!
On March 19, 2019 Instagram launched “Checkout on Instagram.”
Welcoming a new way to digitally shop worldwide, Instagram users no longer just have to admire the pieces in the Influencers feed; simply click and add the featured item into the digital shopping bag.
Typically, customers interested in purchasing an item would be directed to a Instagram profile of a brand which there in the biography they would find the website or online shop; then the desired item would have to be found on the page. This new Instagram function makes shopping so much symplier for the business and the consumer. You can mark these products just like you can mark a location or tag a person. The shopping bag articles are marked with a shopping bag symbol. With a tap, the price tags with pop up and important information like the price is displayed. This pop up also brings up a link to transfer the customer via a link to the product which can be simply placed in the shopping bag.
This shopping feature is one of the most important updates in a long time. It’s a seamless shopping experience that caters directly to the customer; while also helping the business track and find out which items are selling well.
Have you tried the shopping feature on Instagram? Tell me about your experience below.