Each social media platform has its benefits and use, where one may be more suited for a particular brand than another. LinkedIn is a platform geared towards professionals with over 600 million members, in over 200 countries; it is a platform professionals need to be on.
LinkedIn has evolved over the years from just being a space for connecting employers with potential employees to a space for companies to grow their customer bases, generate product and service ideas, and gain valuable feedback from the people they want most to hear from: potential clients.
Here are 7 benefits of using LinkedIn:
- Gain exposure to Hiring Managers and Recruiters
- Demonstrate your knowledge, credibility and leadership expertise
- Use LinkedIn as a research tool
- LinkedIn has a great job board
- You can gain social proof for your skills and talents
- Follow Companies
- Join LinkedIn Groups
As you can see, there are many benefits of having a LinkedIn account. Being in the digital online world that we live in, building your brand and showcasing who you are is more important now than it ever has been before. Competition is fierce and ever growing; if you haven’t joined LinkedIn, now is the time!
What has been your experience with using LinkedIn? Have you or your brand benefited from it?
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Fleming, J. (2020, Feb 20). 20 steps to a better LinkedIn profile in 2020. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/17-steps-to-a-better-LinkedIn-profile-in-2017
Omoth, T. (n.d.). 10 Ways to Make Your LinkedIn Profile Stand Out (2020 Guide) https://ca.topresume.com/career-advice/10-ways-to-create-a-winning-linkedin-profile
Rycraft, S. (2018, May 24). 7 Benefits of using LinkedIn. https://www.linkedin.com/pulse/7-benefits-using-linkedin-sarah-rycraft#:~:text=LinkedIn%20gives%20you%20the%20ability,your%20industry%20and%20highlights%20your
Scott, S. (2019, Nov 7). Four Advantages of Using LinkedIn. https://www.walsworth.com/blog/four-advantages-using-linkedin