The article by Werner Geyser, 17 Social Media Trends for 2022 and Beyond covers some of the same topics in this course, Introduction to Social Media, and some new trends as well. Geyser talks about reaching new audiences through social media, influencer marketing, and social listening as we discussed in this course. He goes on to say that TikTok will be huge, augmented reality will become more mainstream and video content will continue to dominate.
TikTok Will Lead Social Listening
Social listening is going to be used more by brands, and video content will continue to dominate social media as cites like TikTok, YouTube and Twitch will continue to grow more and more. Video content is more engaging and is almost 82% of all online content. To be effective it is important to use the right format and duration for a video, like short (1 to 3 minutes)or long (5 minutes or more). Geyser points out that TikTok will overtake Instagram with its short videos and new tools like ads and business profiles, targeting millennials and Gen Z.
Augmented Reality Will Become More Mainstream
Augmented reality will be more available to everyone and this will make ads and shopping online more engaging. Geyser states, “This technology is definitely only set to grow in the next few years.” AR is not just about adding bunny ears to your favourite photo, it will provide a better shopping experience so that people can try out products beforehand. AR has the potential to boost click-through rates by as much as 33%.
Augmented reality will change many things such as video games, movies, tv shows and even social media. These modes of entertainment will change because they are able to incorporate augmented reality and companies will leverage chat rooms for social listening. This will help the companies to use what you say in augmented reality to help social media become more personalized. Here is a great video that describes how AR is being used already by companies like Ikea, Rolex and Nike.
The Future of Social Media
The future of social media will be about companies and people connectting with each other and this will continue to grow and set trends. People and businesses will jump on new trends as it becomes more important to reach out, engage and personalize content. Video content and augmented reality will become more mainstream in social media that will help engage people and create a better overall experience.
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