Have you ever scrolled through Instagram, YouTube, or TikTok and seen your favourite influencer unboxing PR items? Have you ever been curious how they receive these ‘gifts’? In today’s post I’m going to break down the ins and outs of PR gifted products.
PR stands for public relations, and is commonly used to describe products that have been sent for an influencer to unbox, review, or share in an AD post. PR products can be sent with requirements for the influencer to adhere to when posting content, or just sent with no strings attached in hopes that the influencer will enjoy them and promote them to their audience.
Generally, influencers receive PR in one of three ways:
1. The company will reach out to the influencer directly.
2. The influencer will reach out to the company directly.
3. A dedicated PR company will act as a middleman to distribute products to the influencer.
If you are an influencer it’s a good idea to have a dedicated email address that companies can use to contact you. Share this email address in your social media bios, and blog FAQ page (if applicable.) Companies may also reach out to you over direct message on certain social media platforms.
It’s important to not be afraid to reach out to companies yourself either! The worst that can happen is the company doesn’t respond, or says ‘no.’ Try to look on the companies website. Many will have a dedicated PR email address you can contact. You can also reach out to them through direct message. Introduce yourself, tell them why you are interested in their products and how you can promote them on your social media. You will be surprised how many PR lists I have been added to this way!
There are companies that act as middlemen to distribute products to influencers. Check out Octoly or Influenster. As an influencer, you can apply to these websites and then be selected to receive PR items to review on your social media channels.
All in all, PR products are not as elusive to get ahold of as many influencers will make it appear. I started receiving PR when I had less than 1000 followers on my Instagram page. Nano and micro influencers are becoming more and more valuable to companies as a cheap marketing option.
Have you ever received a PR product(s)? What was it?
Facebook: Have you ever seen a PR unboxing video and wondered how these influencers get some many free things?! Check out my newest blog post for all of the tea: https://cutt.ly/KglrAiC
Twitter: Curious about PR unboxings? Click here https://cutt.ly/KglrAiC and discover all the deets.