During this course, I feel like I learned a lot of different things I thought I knew already. I thought as an average social media user coming into this course, I might already understand what it meant to use social media in a meaningful and effective way. The first thing I learned with respect to that thought, is that I was entirely wrong. Just because you personally use social media it does not mean you understand how to effectively speak to your audience or how to tell the stories you want to tell effectively either.
Being able to understand your audience is very important. Who are they, what are they looking for? How do they want to be communicated with? Knowing these things can really transform your following and your content, not to mention your knowledge of your platform’s work and how to reach your audience effectively.
The stories you tell and how you tell them to your audience is another important thing. When creating digital content you need to understand what stories you want to tell, are they relevant to your audience, and how your audience will want to receive them. You have to strike a fine balance between what you want and what your audience wants when telling these stories.
Going forward both knowing my audience and understanding the kind of storyteller I am/ what kind my audience wants will change my content for the better in the future. I know that once I fine-tune and continue to research both things that I will be able to transform the way I already use social media and what I use it for.
When it comes to stories that I want to tell, I want to stick to art and culture. Telling the stories of art and the people that create it, how it comes to be, and why it does. I love to have these conversations and sharing them with others who want to have these conversations too is the best want to deliver new and informational stories.