Visual content has become an important part of social media marketing over the years; especially with the rise of mobile technology and being able to easily capture this type of content on the go. The type of visual content that is being used is steadily changing and growing with the newest trend being that of stories.
So, what is a story? Ana Gotter from Business 2 Community define social media stories as “mobile, full-screen, vertical videos and images that appear outside of your regular feed and only last for 24 hours before they disappear. They’re temporary, with a small caveat: they can be organized into collections on some apps like Instagram for later viewing.”
Facebook has shared that “every day more than 1 billion people use stories on Facebook products and users spend between 24- and 32-minutes watching stories every day”. With their growth in popularity more features have been added to them, such a polls and quizzes, that allow businesses and influencers to interact with their followers even more.
The rise of stories is changing social media. Due to how much time individuals spend watching stories it is more acceptable to post them multiple times, weather it be all at once or throughout the day. With newsfeeds, and the algorithms that social media platforms use to show them to your followers, having one post with more follower interaction is better than having multiple newsfeed posted with the same number of interactions. Stories have allowed influencers and business to share a more personal side of themselves leading to more authenticity, compared to newsfeeds were many times they are planned and only show the best parts of the business or an influencers life.
With such a fast growth and high popularity, it is likely social media stories are not going anywhere soon. With the addition of stories will written newsfeeds soon become obsolete?
Facebook: When you open your social media app it is likely at the top there is a list of stories waiting for you to click on and watch. Are these stories the new newsfeed for social media? https://wp.me/p3QRy0-v7R
Twitter: Everyday more than 1 billion people use stories, are they the new newsfeed for social media? https://wp.me/p3QRy0-v7R