For those of you, who like me, are new to the world of blogging, you might also feel like the only people you are blogging for are your mother and your best friend. I’m here to tell you that you are not alone. Far from it. In fact, many, many successful bloggers have written about how to persevere with your blog when you don’t have an audience. Below is the digest of my research and how I plan to overcome my frustration of writing for no one – YET.
Promotion, promotion, promotion!
I have learned in these last few weeks through a lot of reading and listening to experts, and also through this course the value of promoting your content. Sonia Simone from CopyBlogger writes “until you build an audience that’s interested in what you are doing, you have to promote your content.”
In other words, you shouldn’t just wait for people to find your content. You should invite them to see it.
A little further in Sonia’s article, she writes, “waiting for social sharing to ‘just happen’ is like waiting for search engines to ‘just rank you’. You may be waiting for a long, long time. Until you are well established, you’ll want to get in there and give your content a good push.”
She suggests that sites like Facebook and LinkedIn are a great start for content promotion. I’d like to throw Twitter into that mix.
The flip side of not having an audience
You may think “how could I possibly benefit from not having an audience?” After all, the point is to gather some steady followers who enjoy what you have to offer and engage with them as often as you can so you can stay psyched to keep on creating and publishing, right?
Kali Roberge from Creative Advisor Marketing serves up 4 fresh perspectives on how not having a strong following can benefit you here. I am especially fond of number 4!
“Don’t be discouraged by a slow start. It offers the time and testing you need to lay the right foundation for success.” – Michael Hyatt
A few words about fear
The fear of publishing is real. I’ve been there and I have the tee-shirt in a few colours and sizes. Whether it’s not knowing exactly what it is that you want to write about, the fear of failure or just plain social anxiety, Mike Brown from The Blogging Buddha has you covered here.
He touches a bit on those aforementioned issues and suggests a few strategies to overcome them in a very down-to-earth way.
These posts that I have listed above are definitely ones that I will be revisiting in the future to boost up my confidence level. I hope you will too.
Here are a couple of other noteworthy resources to visit if you are a blogging novice and feeling shaky or you simply want to learn more:
- Medium (they have an app too!)
Hopefully after reading this blog post, you went from feeling like this:
To feeling like this:
If you had a magic wand that with one wave could solve your biggest social media woe, what would you wave it for?
Tired of blogging for an audience of your mother? Head down here for some pointers on alleviating some of the most common blogging woes.
Got the blogging blues? You’re not alone. Pick yourself up here: https://bit.ly/2EsJx3Y