How to boost your content on mobile screens

It’s official: after the pandemic, not only the use of the internet increased -because people were spending more and more time at home – but the use of all kinds of tech equipment as well (smartphones, smartwatches, tablets, etc). The average time per day of smartphone use during the pandemic is higher than ever before. This research shows that 122 (66.3%) participants spent more than 4 h per day during the COVID-19 pandemic, while those before the pandemic were only 30 (16.3%).

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Cellphones and mobile apps sought an exponential increase in those last 3 years. For marketers and communicators strategists this means more challenges as the smaller are the screen, the small is the attention spam.

Customers are not only reading more on small screens, but sometimes dividing their attention with children at home, working, and there are more and more businesses calling for attention on social media as well. Now, we not only need to use all the analytics and strategies to do a good post but also, increase the readability of the content. Check out some great tips I collet about how we can make it work!

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If we want to have successful campaigns on mobile equipment, we need to create new strategies that will catch even more attention. If you already know that you need to write short paragraphs, and include subheadings, you should also try bullet points, numbered lists, and extra explanatory tools -about the same subject -such as audio, videos, or infographics could also be a great way to do it.

Keep it concise

Keep in mind that your mobile consumer will probably have lots of interruptions, as he can be reading you in the bathroom, in a subway, bus, etc.! So, keep your text as concise as possible, or produce “snackable content“. Split attention can happen often on the internet when we saw links or images, but on mobiles, this is absolutely the rule!

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Use QR Codes

As you may have noticed, with COVID, QR Codes just returned to be noticed and used. This could be a great tool to implement directly in your posts promoting access to a website, download, or even to request feedback or re-direct to a survey. Check out here the variety of QR Codes your can be using.

Communicate in a real-time

We certainly have lots of challenges with small and mobile screens, but also benefits. One of the wonderful ones is the easy way the mobile could provide two-way communication. Use robot chats; promote virtual meetings; and insert links to make direct phone calls. All of this should be used to enrich the customer experience. In this competitive world to get attention, even geotags could be used in your plan to identify your clients inside their store and send direct messages, notifications, or even forms that need to be filled doing lives more practical.

Make sure to be useful

With mobile, it’s also easier to share content. Most users access instant messenger apps like skype, messenger, google hangout, WhatsApp, directly on their phones, so super useful and sharable content it’s necessary. If you wanted to be noticed, do lots of brainstorming, research, and produce “how to do it” kinds of content that will promote sharing, or that could go viral. Try to write the content directly on your phone could be useful too! Try some of these writing tools that can make it easier and quicker for you.

I hope you enjoyed reading this post! Do you have any good or bad customer experience on a mobile? I would love to know. Please share with me in the comments!

Social Media is a true relationship

Social Media is a true relationship

It’s about connections. It is about being SOCIAL. It’s about to keep the conversation going and propose new things, try something original, like in a true relationship. You cannot let your romantic or friendship relationship die; you need to nurture a good one if you like to keep it. Yes, the same thing will happened on social media, but some companies are just ignoring that. They are afraid if they receive comments, or to answer their posts, but this shouldn’t be happening, because SOCIAL Media is about relationships, (read that again).

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Listen and connect
Looks like this is the word of the moment for social media marketers, but this is not going to pass so soon because this is something that we as a marketers really need to improve when managing our accounts! Companies need to show that they companies are made buy real people, that they care, and that they need to keep the conversation going!

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Learn and ask your audience
You cannot talk with your hand. You need to understand and get to know your audience. What they like? When are they online? Learn this, plan and prepare your content with this in mind. Try to always ask questions and promote talking. If they do not answer, ask something different. Maybe it’s a time for a change!

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Change when necessary
As in real life your audience interests will change, so try new things to keep people interested in your posts. Pictures and videos are awesome, but you need to choose the right ones, and you can only know if something is working after your try. Everything in social media is changing quickly, so is your audience. Keep track on this and do something different when necessary! Are you wiling to try that? Please let me know in the comments!

What’s B2B Marketing, and how LinkedIn could help me with that?

Most of us know that LinkedIn could be a great place to find a new job. What not all of us know though, is that LinkedIn also could be a powerful tool when the subject is B2B Marketing.  With over 630 million professionals on this Social Media, LinkedIn could be the best place to engage with decision-makers, influencers, and leaders promoting not only Brand awareness but also lead generation.

Did you ever hear about B2B? If not, you better learn. “B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Companies that sell products or services to other businesses or organizations (vs. consumers) typically use B2B marketing strategies”. (Hubspot Blog, 2022).

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LinkedIn Updates

“Did you know that 75% of B2B buyers and 84% of C-Suite executives use social media when making a purchase? That’s right — social media marketing isn’t just for brands targeting individual consumers”.

(Hubspot Blog, 2022).

In recent research, at least 78% of B2B Marketers said that LinkedIn is the social media platform that generates more leads.  Their latest and greatest features include tools that allow you to publish long articles and now Newsletters that could help your content to gain quick adhesion.

This new tool is particularly important for B2B, once the B2B buyer’s journey is different from the traditional customer and often involves more reading and case studies. Also, another recent Linkedin update includes the number of industries (more than 400) available to better represent brands on their pages. In addition, employees now could help to promote their organizations by inviting their first-degree profile connections to follow. 

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Humanize your brand

Another thing to keep in mind while developing your B2B Marketing strategy is that an organization needs to show that their alive, on their pages. An organization is a live system that changes through time, and that has lots of peculiarities. With that being said, don’t forget to humanize your brand, engage with the public being at the same time, consistent, honest, and transparent. 

 Did COVID impact your use of social media?

I have to say that I don’t have a preferred social media account. Although I’ve been using Instagram a lot in my spare time, it looks like the future is signaling directions towards videos. So, between reels, Tik Toks, Facebook stories, and my doubts, I decided to write here about social media trends for business. My research showed that COVID-19 has been playing a huge role in how people interact and consume the internet nowadays. Actually, it’s almost impossible to return to where we are before the pandemic starts.

 Almost half a billion users joined social media in 2021, taking the global total to 59,5% users, or 4.2 billion people. Every part of this equation results in an enormous amount of online” baby boomers” which means people, with different backgrounds, and ages, that have started using the internet for their very first time because of the physical distance imposed by COVID.

 It’s not only generation X or Z online looking for information on social media anymore. Another surprise is the public who’s accessing brands’ content online.  Now studies demonstrate that  Facebook users aged 55-64 post an average of 10 times per month. This brings us to the new trend or challenge, that is to deconstruct marketers’ strategies “blinded by stereotypes, or ageism” (Hootsuite Digital Trends), and put us in a position to better evaluate target demographics.

 In addition to the increase of people online – 1 billion in the past three years-, smartphones are now considered as “first screen”, and not TV’s anymore, with a daily time, spend on mobile devices ranging 6h54, comparable to only 3h24 on TVs (Hootsuite Global Report). So, if some businesses and people were able to ignore the internet, and social media before, now this is not possible any longer. Being present online today, for business, is almost like confirming your existence.

Also, research shows that people trust more in companies that actively communicate and engage with the public. Close to 45% of internet users, for example, research products on social media when researching products or services (Hootsuite Digital Trends). According to Forbes, in 2022, connection with purpose and fun, for example, seems to be a high tendency; two things that TikTok videos have been easily doing with high demand. 

An article published with the vision of the Forbes Communication Council (2022) mentions that “It is time for people and organizations to be real, authentic, human and compassionate online. As a marketer, use social media to offer transparency into the challenges in your industry, be empathetic to clients and humanize your brand”. 

Talking about videos, TikTok was the world’s most downloaded app during COVID, this app surpassed the 1 billion user mark in September 2021. That made it the 7th most popular social network in the world (Hootsuite, 2022). “with more and more consumers choosing to use the creative and humorous entertainment platform, brands are waking up to the opportunity to capture a new audience and showcase their brand personality” (Hootsuite, 2022).

To sum up, COVID not only required social distance but also created indispensability for businesses to communicate thinking completely“outside the box”. With almost all the world connected, there’s a different public online (an old one) that also needs messages and services provided especially for them. Finally, and most important, marketers now have a big challenge in their hands – but not an impossible one: to create messages that are fun, human, empathetic, and that promote the brand’s personality, emphasizing videos and relatively “new apps” as a TikTok. Do you think that we are able to do this?