Coming up with social media content can often feel tedious and exhausting. When working with clients, it can feel like you don’t have enough information to cover a wide range of topics and properly engage with the target market. These are usually indicators that it’s time to take a step back and review your social media content strategy.
Below is a list of my top 3 favourite social media marketing ideas to spice up your content while increasing metrics:
1. Host a Giveaway
When a giveaway is well-thought out, the return that it has for your brand can be tremendous. First, think about what you want to accomplish with the giveaway. Is it to gain more followers, increase engagement, promote a campaign? Second, think about who the target market is. You want to ensure that the prize is something that the target market values. It should entice them to make the effort to participate in the giveaway. Lastly, think about the details around the giveaway. Who can participate? What are the steps to enter? You want to ensure that the details are ironed out and can easily be communicated. When done right, giveaways can increase followers and brand awareness. For a full break-down of everything to consider, check out Artist Shops’ article on How to Run a Social Media Giveaway.
2. Go Behind-the-Scenes
Here’s the truth: people need to be able to connect and relate with your brand. There’s no better way to build credibility and trust than to share a peek into the behind-the-scenes of the brand. Whether it’s sharing bits of the work, company culture or highlighting staff members, it’s important to show followers that you’re authentic and more importantly, human. For a complete guide on sharing behind-the-scene’s content, check out this article posted by Madalyn Sklar.
3. Leverage Partnerships
This is one of my favourite ways to spice up social media content and it’s simply because the opportunities are endless. Whether it’s partnering with influencers, charities, or another brand that compliments yours, leveraging partnerships can open up so many doors. Partnerships provide opportunities to expand your brand to new target markets or can help increase awareness with your existing target market. This is because partners will usually post your content on their platforms as well. Additionally, partnerships help to build brand credibility if there is established trust with the partner already and can make your brand feel more approachable. When searching for partnerships, make sure to be strategic to ensure it’s beneficial to your brand and meets objectives. For inspiration, check out HubSpot’s article on 18 Examples of Successful Co-Branding Partnerships.
Keep in mind that there are a million different ways to spruce up your social media content and it’s important to find what works best for your brand. Though I listed my top favourites, make sure to do some research to find ideas that fit your brand. For more ideas, check out CoSchedule’s list of 52 Effective Social Media Post Ideas (with examples).
I would love to know what some of your favourite ideas are! Share in the comments below!
Social Media Posts
Facebook: Feeling uninspired with your social media content? Here are 3 ideas to spice up your marketing!: https://bit.ly/2RNDQ6S
Twitter: Is your brand’s social media strategy struggling to engage with consumers? Here are some ideas to increase engagement!: https://bit.ly/2RNDQ6S