Instagram continues to rise in popularity ever since it entered into the social media scene. As of July 16, 2015 it was active with over 500 million users – the second most popular social media platform next to Facebook. What a huge marketing opportunity, just imagine the impact on leads and sales.
Here’s an outline of steps to follow to be able to take advantage of Instagram:
- Find Your Niche
Before opening an account, download the app, or before you start posting pictures you need to figure out your niche. Because of the millions of users you will need to determine what will make you stand out from the rest and that you provide something valuable and relevant to the specific demographic you are marketing.
- Claim Your Account
You need to decide between a personal account and a branded corporate account. Download the app, pick a user name (short and relevant to you). When you complete your profile use a delightful image of yourself and be sure to connect to all your other social media accounts. Be thorough.
- Post Something New Once Per Day
To be able to attract a following you must be providing a steady stream of new material so you give people a reason to return. For the Instagram social media platform, posting once per day is the general rule. Check out 100 Killer Ideas For Your Social Media Content
Attract Initial Followers
If you decided to create a personal brand and connected your Facebook – you canfollow everyone you know. You can also ask people to follow you. The bigger the audience the more you’ll need to meet a minimum threshold. Check out 50 Free Ways to Increase Your Instagram Followers.
- Perfect Your Photography & Hashtags
The more exceptional your posts are, the more followers you will attract, and the more engagement you will get from them. You don’t need to be a professional photographer to be able to post great Instagram Photos but you do need to know some of the basics such as the rule of thirds, effective framing and the right/wrong way to use colours. Example, a photo that is pre-dominantly red would attract more interactions just because they would stand out on people’s newsfeeds. Hashtags on everything you post, labelling them with a description or specific trends. People use hashtags to help you find new material. Have a look at What Does the Perfect Instagram Post Look Like
- Follow People in Your Niche
Now you need to follow other people in your niche. This gives you an opportunity to expand your following. This also gives you the opportunity to check out your competition and to learn from the kinds of posts they make. You could even work together to help expand your reach.
The most important aspect of Instagram Marketing success comes from the reason we have social media to begin with: engaging with each other on a social level. To keep your audience they need to be engaged, informed and entertained.
These are important for building and maintaining a follow up. To start, comment on images in your newsfeed and respond to all the people who comment on your images.
These steps can’t guarantee a massive Instagram following – for that you need amazing content, consistency, and engagement.