If you mentioned Social Media to me prior to enrolling in this program, I would have likely not thought much about it! Since enrolling in this social media course it has been definitely an eye opener to me.
The volume of information shared over websites and the different paths one can choose to reach their desired audience is mind boggling. Though a trial and error method I have zoned in on our targeted audience by means of developing our two main websites which is a ongoing project. In our community Facebook seems to be the main pathway used, we advertise on 14 swamp shops within our target area not including our 2 Company Facebook pages. CAN411 is also used as a site for potential clients to gather or zero in on Moving companies in our general area. It gives them a taste of what our company does along with client referrals and other links to our main sites.
One thing to remember when choosing which pathway you are going to use, is to have a strategy plan and do not flood the web so that it becomes out of control. You have to have a controlled delivery along with the proper listening tool. Disorganization can kill even the best attempts at social media by spreading yourself too thin and using too many different tools at once. It is like organizing multiple trains on one set of tracks.
When it comes to tracking / measurement it is putting the cherry on top of a sundae. It plays a vital part of your plan for a successful campaign. I started using Hootsuite as a social media Marketing & Management dashboard but now I am trying Goggle my Business, time will tell!
There are so many tools that can be used for social media if you had to pick your top 3 or 4, what would they be for a successful campaign? Almost as hard as choosing your favorite ice cream on a hot summer’s day!