When it comes to choosing which organization for the Best of the Worst Canadian Advertisements, I have chosen Toronto based Russell “Cashman” Oliver.
Oliver trades good old hard cash for your used gold and jewelry, heck he will even take your vehicle ( if paid off ) or your house as collateral for your loan. He has a total of 5 pawn store locations though out the Toronto area. Russell Oliver has been in the pawnshop business for 40 years buying and selling with an interest charge of 5% per month.
Below is one of his most popular low budget television advertisements showing skimpily clad dancing young women behind him. Along with playing loud vocals and annoying music. As being female I do not think this advertisement respects women in general but display them as flighty bimbos. The commercial link is inserted below, have a quick look to see if your take on this cheesy advertisement is the same as mine.
Oliver Jewelry Dancing Girls Commercial
In the late 1990’s Oliver produced a commercial featuring him in a red cape with a yellow dollar sign on his chest and wearing blue leotards, materializing out of a phone booth. D C Comics, which is a subsidiary of Time Warner Entertainment hit him with a $300,000.00 lawsuit for trademark along with copyright violations as a result of his advertisement. I have provided a link below to the actual commercial along with an Interview by CBC Television with Oliver.
Cashman Oliver Interview with D C Comics possible legal battle on CBC
Since the low budget television commercials have come to a close, a new approach to marketing has been developed with a new modern and sleek website. I have attached a link to the new 2018 web site below. What a difference it is, this is a major step in the right direction!
Updated Oliver Jewelry website New and Improved
For my first organization which inspires me I have chosen Red Rose tea which was established 1894 in Saint John, New Brunswick by Theodore Harding Estabrooks.
Red Rose has been sold in the United States since the 1920’s. One major difference between the Canadian and United States tea is that the USA tea is a black pekoe blend compared to the Canadian tea which is orange pekoe.
Since the 1950’s the box of tea included “Premiums” such as fortune telling cup and saucer (numbered 1,2,3 on the bottom of the cup and made in England) also included was a booklet with information on how to read the tea leaves. Collective Tea cards (total of 48 different cards) followed with the discontinuation of the cup/saucer promotion. The final premium was the small figurines manufactured by Wade Figurines imported from jolly old England, otherwise known as “Whimsies” which over 300 million were collected up till 2016 in Canada and till 2018 in the USA. I have inserted a link below of rare photos of the Red Rose Tea Factory in the year of 1904 from a article by Ronald J Jack who is a Public Historian Web Publisher.
Rare Photos Red Rose Tea Factory June 1904
Red Rose tea has just recently updated their main website this year. It is a very clean easy to follow format starting with the history of a classic. It then goes to the article section on how to make the perfect cup along with general information on how tea can help you focus better because it contains L- theanine which is an amino acid. They also have a section “Our Sustainability Commitments” were they discuss respect for the environment and conserving the Eco-System. The following link will take you to the main Canadian website. Check it out you never know what you may learn, maybe a new recipe for biscotti!
Red Rose Tea Canada Main website
The last link included below is their latest 1 minute commercial, which at the first few seconds I was unsure what was the message they were trying to get across. It is very tastefully done in more ways than one. Not only serving up a great cup of tea with loved ones but also making the viewer aware of today’s social acceptance of the variety of relationships there are. The end result is that the father and daughter becoming closer by being more honest with each other.
Red Rose Tea Bringing people together one cup at a time
The second organization that draws my attention is Chevrolet Canada.
When we think of Chevrolet most people think of the muscles cars such as the Chevy Nova SS, Chevelle SS 454 or the Camaro Z28. The Camaro Z28 has been featured in many movies from Christine, Fast Furious 2 and Transformers.
It all stated in 1832 when John McLaughlin started a carriage factory. His son Robert produced the first McLaughlin in 1907. With the first year of production they turned out a total of 154 units. Below is a brief history of how Chevrolet became a household Canadian name.
Brief History of Chevrolet Canada
When I viewed the following advertisement I forgot that the ad was made by a car company until the very end when their symbol was displayed along with the quote “Find New Roads”. The ad is based on a variety of actual peoples personal experiences and how they should be valued. The ad was launched in 2017 receiving over 2 million views. They hit upon what people should be valuing instead of what someone is worth by monetary value. The commercial brings forth Canadian values such as being able to speak different languages, loving who you want to love and the future is not just ours it is also the next generations. I have inserted the 2017 advertisement below, give it a quick look, I will value your feedback.
Chevrolet “The Canadian Dream”
In this Canadian dream we all get to where we want to go by helping each other achieve our dreams. Everyone is welcome!
With advertising changing so quickly these days, one must keep updated on the issues and values of their audience.
In order to be successful today one must be honest along with providing intellectual and hopefully entertaining advertising.
You must draw in your viewers, leaving them to want more of what you have to offer them!