Hi, welcome to my blog! My name is Audrey-Ann and I’m a 19 years old student. I am the kind of person that always had, even when I was a child, a lot of ambition in life. When I was around 8 years old, I wanted to become a popular singer. I wanted to sing in front of thousands of people, live in Los Angeles and just in general, live my best life! My biggest dream has changed over the time but a part of me wanted to accomplish big things no matter what.
When I was in my senior year of High School, I found this Influencer named Elisabeth Rioux. She is from Québec (like me) and she owns a swimsuit company named Hoaka Swimwear. She really inspired me to start my own brand even if I was considered young to create a business. I’ve always been interested in fashion as well. When I was younger, I had a fashion book where I drew dresses and cute outfits. I looked at it the other day and I’m glad that my fashion sense has changed!
So, during my senior year, I decided that I wanted to create my own clothing brand. It was now my new goal. After I graduated, I decided to go study in a business program. After one year and a half in this program, I felt like I wasn’t in my element. I wanted to create an online shop but we never learned a thing about online marketing or even online businesses. So, I left the program. I thought that It would be better if I learned everything I needed through blogs and YouTube videos.
I was all by myself through this whole process. All I had was me and the Internet. I started looking for a factory that would produce my designs but it ended up being harder than I thought. It took me months to choose the right one for my needs. I was also on YouTube for hours watching videos about other entrepreneurs starting their own businesses. It really helped me to know what I needed to do before I buy my inventory. I also spent hours analyzing big fashion brands: their history, what made them blew up, their values as a business… I had ups and downs like everyone else but the thing is, I didn’t know how to solve some issues I had. Some of them took me months before I really knew how to solve them.
What I want to do through this blog is to help young boys or girls like me to start their own businesses. There is a lot of competition in this industry and I know how hard it is to start with only an idea and nothing else. I wish I could’ve had someone when I started to guide me through this whole process. That is why I want to share my experience with you. Things that seem simple but are actually important like finding the right clothing factory for your needs, how and where to register your business, how to save money to buy your inventory… It’s easy to give up when you’re young and doing everything by yourself because you don’t necessarily know where to start. Take your time and make sure you understand a minimum what you are doing before launching your brand. See you in my next post!
In the last month I’ve been pretty addicted to this one application: TikTok. The concept of it is pretty easy, you record videos between 15 seconds to a minute and share it with strangers on the application. The more your short video is liked, shared or have comments on it, the more TikTok show it to other people. In other words, if nobody like your video, you’ll get approximately 15 views if it’s not less. There are so many singers, dancers and funny people on this platform that I had this one question in mind. How do some of them gets famous if they are all doing the same thing? Overall, dancers are dancing the same choreographies and singers are singing the same songs. What makes the new Influencers on TikTok different from the ones that are not famous? There must be a reason why right? Well after looking on different blogs about how to get TikTok famous, I’ve come to a conclusion. I needed to test those tricks to see if it really worked.
In the last 2 weeks, I’ve spent a lot of time on TikTok. Maybe even too much… I’ve been making videos with some pretty weird trends that are on the platform at the moment. Before I show you the journey of this pretty fun experiment, I will explain the tricks I’ve found to become the next star of TikTok.
On this app, it’s okay to be totally annoying and post 5 times a day if you want to. The thing with TikTok is that the main page called “for you page” is mixed up with the people you follow and stranger’s videos. Your followers might not even see all of them because of that. If you post 10 times a day, every video also needs to be interesting and of good quality. If you post yourself sleep 3 times a day, people might not be really interested and you won’t get a lot of views. The more you post on TikTok every week, the more chances you have to get thousands of views.
Record your original sound
It’s important to upload now and then sounds you recorded yourself. Tell a story, make jokes, sing or even rent about something. If people like it, they might use it over and over. When you click on the original audio, the person who did it is normally the first one on the top left. You have more chances to get views if people use your sound.
Use trending music or trending sounds
If you see a song or a sound a few times on your “for you page”, you should hop on that trend. If something becomes popular on this platform, it’s because people enjoy watching videos with this sound in it. You might not get TikTok famous for using this song but it will definitely help you to get visibility on your post.
Reply to every comment you get
As I said the more likes, comments or shares you have under your post, the more people will see it. Even if it is you replying to someone’s comment, it counts as well. You might not want to post 10 random comments on it because people might think you’re weird, but replying to others is strongly recommended. It increases your chances to get more views.
Have interesting text on the opening video frame
People like to know in advance what they are going to watch. You do not want to put your title in the description because the first thing people look at is the screen. Make it interesting so that people want to know more and watch the entire video. Your main goal is to make sure the viewers be intrigued and watch the entire video. You can even set the title to be shown for one second only. If the viewer doesn’t stop the video fast enough to be able to read the title, he will have to wait until it is done to watch it another time. The good thing about this platform is that you can’t rewind a video, you need to watch it a second time. It’s annoying for the viewer but it’s good for the Influencer.
There are so much more tricks to help you get TikTok famous but there would be too many to try them all at once. This is why I choose these ones that might help me to be the next star of this platform. If you want to learn more, How to Go Viral on TikTok will tell you all the secret tricks you need to get more views and followers.
Here comes the funny part of this blog. Before doing this experiment, I already made some TikToks a few years ago. This is why I already had some followers. I originally started all of this with 536 followers and 3916 likes on all of my TikToks. I am not able to put my TikTok videos on this blog for copyrighted reasons but links will be down below!
The first trend that I tried to reproduce was to make the same dance every day until Christmas. At this date I’m still doing this trend and it has been really difficult. I didn’t want to make the same video over and over because it is clearly not interesting. What I tried to do was to add different moves to the choreography, changed the effect now and then and even changed the filming place so it wouldn’t be always the same. The other day I also tried to reproduce the same dance blindfolded and I think it turned out pretty funny. For these videos I got in general 200 views almost every day.
I also responded to every comment that I had under every video even if it was an emoji. I thought this trick would really help me but I didn’t see any difference. I had the same amount of views and likes under all of my post even though some of them didn’t have any comments.
The next one I tried was trendy sounds and trendy effects. This one has been pretty interesting to do because, in the last two weeks, I’ve been trying to make funny content. Personally, I really love TikTok’s effects because some of them look really similar to the ones on Snapchat. As you can see, I tried one effect that made me look like a Bratz doll, one that made me a ghost and one that made me look like an anime character. I decided to try those trends because I saw them a lot in my “for you page”.
I also used popular songs that were hard to sing and tried to lipsync them. These tricks definitely worked for me because they are the ones that I have the most views on. The anime effect got 300 views, which was my highest one in the last 2 weeks.
The last one I decided to try was to put some text on the opening video frame. I did this on every video so I’m not sure if this trick really worked out since I didn’t have any without it. On the other hand, every video that I watched on “my for you page” that had that caught more my attention than the ones without any. Is it the same for everyone? I would not know since I didn’t make an experiment on that but you can tell me in the comment section what you think about this!
I tried many other tricks that I didn’t mention in this blog. If you want to see the other videos, I made during my two weeks experiment, you can follow my TikTok.
I finished this challenge with 560 followers and 4295 likes on all of my videos. As you can see, I didn’t get TikTok famous but I still gained many followers and likes in only 2 weeks.
I think that unless you have an incredible voice or that you hang out with Influencers on TikTok, your chances to get famous on this platform are completely aleatory. Some people have simply more luck than others. These tricks can definitely bring you some visibility on this application but not instantly get you the next star of TikTok.
Do you think Influencers on this platform get famous out of luck?
Twitter: Is it true that you can get TikTok famous in a short amount of time? If you’re curious to know, this blog will tell you the answer. https://bit.ly/2WcXNF8
Facebook: Did you ever wonder why some people on TikTok got famous without any specific reason? I found some tricks online to instantly get TikTok famous and I decided to try them to see if it really worked. Am I now the next star of TikTok? Go take a look at this blog to know! https://bit.ly/2WcXNF8
Marketing has evolved a lot in the last few decades. TV and radio ads aren’t the first marketing choice for many businesses anymore. Social Media marketing has now taken all of the traditional marketing’s power. More and more people spend now hours every day on Facebook, Instagram or any other platforms more than ever. It’s normal for businesses to want to promote their products on this “not so new anymore” platform for marketing. The real question is, are paid social media ads really worth it?
In facts, paid social medias ads are worth it. According to Statista, Social media ad impressions are up to almost 20% year over year. The reason for that statistic is that people are most likely to believe in this kind of ads than radio or TV publicities. People are most likely to click on the businesses’ accounts and get more information about the brand because social media ads can target people that would be interested in them. It’s also easy to get access to the company’s account or website since every ad bring you back to one of these options. Something that traditional marketing can’t do.
Yes, Social Media ads can be beneficial for your brand but, it can also make you lose money if you don’t do it the right way. Here’s what you need to do for it to be worth it.
Target The Right Audience
As I said in my previous blog Choose TheRightInfluencer To Promote Your Products In 5 Steps, it’s important to know your target audience. In other words, you need to create a persona. If this is easier for you, you can also draw your persona. Is it a male or a female? What does s\he look like? It’s also important to create a personality. What does s\he like? What are her\his interests? What is her\his profession? The small details are really important in this step, you need to bring this persona to life!
Social Medias publicities target people that would be interested in your post because of the options you decided to choose. You need to name your target audience’s interest, age, location and even more. The more details you have, the more chances you will get to reach the right audience. You need people that would take actions to your post, get more information about your brand and maybe even buy your products. If you choose interests that isn’t related to your business, you will reach people that will just scroll pass your publication. It’s something that you definitely don’t want. This is also valid for your location. If you choose Australia, for example, and you have a restaurant in Canada, you will reach the wrong people and your publicity will be useless.
There is plenty of platforms to choose from when it comes to Social Media marketing. It might even be hard to choose from all of those options because most of them have a lot of similarities. That is why you need to choose the right platform. You need to make sure that your target audience is present on the platform that you want to use. There are a few questions that you can ask yourself to find the responses you need. Does my target audience watch long videos on YouTube or short ones on TikTok? Does my target audience prefer looking at pictures on Instagram or stories on Snapchat? Does my target audience like to read small publications on Twitter or longer ones on Facebook? You need to find questions that match every social media you might want to promote your business on. After that, you just need to make sure that the responses you get, corresponds to your target audience.
So many brands are promoting their businesses online and most of them promote the same way as their competitors. The key to have a successful ad is to be unique. Create content that hasn’t been done. Make your business stand out because we all know that the publicities, we remember are the ones that are either weird or out of the ordinary. You will most likely not remember the publication that is identical to all the ones you’ve already seen on your feed. We, as humans, like change, things that are different and things that we have never seen before.
Not only do you need to create unique content, but you also need to make sure that the quality is great. If you choose a picture, make sure that it isn’t blurry not only on a small screen but also on a big one. Remember that some people might look at it on their phones but others might look at it on their computers. If it is a video, you need to make sure that the sound is great, the information said in this video is interesting for the audience and the visual is appealing for the eye. You can’t rush the content. You need to make sure that every little detail represents perfectly your brand. If you decide to rush it, people might see your brand as unprofessional and maybe even think it is fake. I’m pretty sure you don’t want a bad reputation from the beginning.
You need to make sure that your brand has already some publications before paying for any ads. Think about it, if you see a publicity on Instagram and you go on their profile and they don’t have any other publications, you might think that it isn’t a real brand. Your ads don’t have any credibility if your business account is totally new. Publish some brand related content and don’t forget to ask questions as well so that people have something to say in your comment sections.
Yes, having more followers on your account is great. You just need to make sure that your audience is interested in your post. Make sure they participate in the conversation, like and share your post. Social medias platforms don’t show your post to all of your followers anymore. To make sure that people will see your post, you need to have lots of likes and comments. The more people react to a post, the more Instagram or Facebook, for example, will show your post to their viewers. At the end of the day, followers aren’t worth it if they are not active on your account.
The Reasons Why You Should Choose Facebook
First of all, Facebook ads help you reach new people all over the platform, generate leads and can help you get more sales in a shorter amount of time. It’s great because you’re able to target the right audience with detailed options. It looks pretty similar to the Instagram ad options because both of them are owned by Facebook.
You’re able to choose the location you want to reach, your audience interests and even more. If you choose the right target audience, with the right interests, you’ll be able to reach people that might take action. They might follow you, comment on your post and might even buy products on your website.
The Reasons Why You Should Choose Instagram
First of all, Instagram has been growing a lot in the past few years. Users are most likely to spend around 50 minutes a day on Instagram, Facebook and messenger. It’s a good opportunity because to reach people, you want to be able to talk to them on a regular basis. As I mentioned earlier, followers aren’t worth it if they don’t engage with your business. The more your target audience see your post or your business on their feed, the more chances you have to get new followers or even purchases.
Instagram’s ads are really interesting because they give brands the opportunity to create ads even with a very low budget. I tried to create an ad to show you the budget options. If you pay 2$ daily for 30 days, which is the cheapest options, it will cost your brand 60$ only for the month. With that price, you would get between 5.2k and 14k views on your post. If you want to pay a little more daily (10$), it will cost you 300$ a month and you would get between 26k and 68k of views. Finally, if you have the budget to pay 25$ daily for 750$ for a month, you will get between 65k and 170k views. Your brand also has the option to pay even more if you have the budget for that. One thing that is also great about Instagram ads is that you can choose how many days you want your post to be seen. You don’t need to pay for 30 days but it is strongly recommended.
The platform also consists mostly of pictures and videos. This is a plus because viewers are most likely to remember your ads because it is visual. I searched online and 65% of the population is visual to be exact (Mind Tools, 1998). Be honest with yourself, do you remember more the written ads that you have seen in the past or the ones with pictures and\or videos? I remember last year I was watching my favorite show on my TV and this really weird ad about the brand Poppers kept playing each week. People on Facebook kept talking about this publicity and even made memes out of it. Viewers are most likely to remember weird or unique ads as well so you might take that in consideration.
Since Instagram is owned by Facebook, you also have the option to connect your Instagram ads to your Facebook ads. This option makes your life easier and you don’t need to go look on 5 different platforms for your statistics.
Social Media’s ads are in facts, worth it. You just need to make sure that you choose the right audience to target the right viewers. It’s important to also remember that even if you have thousands of viewers on your publicity, if they don’t engage with the post or your brand, it is not worth it.
Would you choose Social Media ads over any other marketing strategies?
Twitter: You want to know if Social Medias ads are really worth it? This blog has all the answers for you. https://bit.ly/3gfNJEl
Facebook: Marketing has changed a lot in the last decade as we all know. The thing is, is Social Medias ads really worth it? Should we choose them over any other marketing strategies? This blog has all the answers that you need. https://bit.ly/3gfNJEl
As we all know, traditional marketing doesn’t work as good as it used to in the past. The world we live in is constantly changing and so is marketing. It all began with Tv, radio, newspapers, Billboard adds… and now, Social Media adds. Not only does Social Media marketing cost mostly less than traditional marketing but it is also accessible to everyone. One of the biggest marketing trend right now and in the past few years has been Influencers. They are people that have a large number of followers on any social media platform and can promote your products to their audience. It is not free, of course, but it’s a great way to get your business known all over the world. In this blog, I will give you 5 tips to help you choose the right Influencer to promote your brand.
Step 1, Know your target audience
First of all, you need to know in depth who is your target audience. You need to vizualise in your head your customer being in front of you. Who is he? What does he look like? What does he like?…
I did an exercise 2 years ago in one of my business classes. We had to draw on a piece of paper our customer. We also had to write his job, his personality, what he did in his free time and we even had to give him a name. That is exactly what you need to do. Make him alive. I know that at the end, your customer might not even be what you have visualized. The thing is, it’s way easier after to target the kind of person that would buy your products.
It is important to not skip this step because if you don’t fully know who is your target audience, you might choose the wrong Influencer. If their followers isn’t interested in the product they see, they won’t go any further and all your work, time and money will be gone in a second.
Step 2, Do your research based on your target audience
Before making any research online you need to choose the right Social Media platform based on your target audience. Are they more present on Instagram, YouTube, Facebook, TikTok or any other platform? To be able to get their attention, you need to make sure that they use the platform you will be using to promote your brand.
After finding the right Social platform, it’s time to do your research. The hardest thing for sure is to find Influencers that have the same universe as your brand. Since those platforms are full of completely different Influencers, it’s easy to get lost. Are they making fitness videos? Taking fashion pictures? Making funny content? It’s very important to take a look at their content because you don’t want to promote your dog products if the Influencers make fitness videos in example. At the end of the day, his audience follow this account to get fitness content and not dog content.
That is also why you need to use hashtags while doing your research. If your brands sell trendy clothes in example, you can search up #TrendyOutfits or #Fashion. After that, you can look at the Instagram accounts with a lot of followers that are using that hashtag. To increase the numbers of profiles that has the same universe as you, you can also take a look at the recommended accounts. It can be useful since it recommends the same kind of profiles as the ones you’re currently looking at.
When you finally found some Influencers that would be a great match, you need to make sure that their followers are your target audience. Are their followers mostly women or men? What are their age range? You don’t want to promote your mini-skirts business to 40 years old men in example. This would be completely useless. You also need to verify them with the exercise in Step 1. Are they like what you have visualized? Do they like what you thought they would like? Simple questions like that can help you to make sure they would be interested in knowing more about your business and maybe even buy your products.
Step 3, Take a look at their other brand’s promotions
When you finally chose a few Influencers that would probably be a good match with your brand, you need to know how they promote. That’s why you need to take a look at the promotions they did with other brands. If it is a video, does it sounds pretty natural or does it sounds totally staged. Do they look like they are repeating a text? These little details are important because if it looks too much staged, their followers might not trust them. If they don’t trust the product, they won’t buy the product. There is a lot of Influencers that promote a product but didn’t even try it in the first place. So, for myself, if I see one that promotes a product but it looks too staged, I won’t even look any further. The reason for that is because I don’t trust this will either work or because it is not worth my money.
If you are not sure about the way they promote other brand’s products, you can always look at their follower’s response. Do they comment “Is it fake?” or do they comment “I will try it for sure”? This could be a great way to know what their followers will respond when they will be promoting your brand as well.
If the Influencers already made promotions with your competitors it’s even better. In that case you already know that their audience would probably be interested. On the other hand, you still need to make sure their follower’s respond to it is positive. It’s also a great opportunity to show them that your products are even better than your competitors.
Step 4, Make sure the Influencer has the same values as your brand
The next step is to make sure that their values are the same or at least similar to your business values. In other words, you need to have matching values. If you have an eco-friendly business, in example, you can’t choose an Influencer that will post about how fast fashion is good because it is cheap.
You also need to know if they support causes, if so, what are they? You don’t want them to promote your real fur coats business if they support animal causes publicly. The chances are, their audience will probably support the same causes as them.
Are they respectful to everyone or do they make fun of people on their Twitter account? They are all small details that you need to know before working with an Influencer. The reason is because you don’t want your brand to be associated with someone that will give you a bad reputation at the end of the day.
Step 5, Reach out to them
The last step to do is reach out to them. Don’t forget that at this point, it is important to have a few Influencers in mind in case your first-choice charge too high for your marketing budget.
Before closing the deal, you need to ask them a few questions:
“How much do you charge to promote a brand?”
“What would the content be for this price?”
“How many views your post, videos or stories gets?”
If you’re confident enough, you can already come up with a deal including the price and what content you would expect from them.
You also need to tell them what’s in the deal for them as well. At the end of the day, it’s an exchange of services. How many free products will you send them with the deal? Will you give them an extra gift card? Will you give them a promo code for their followers to use?
The deal also needs to look good for them to accept it. Some Influencers have a lot of brands that wants to work with them so you need to make sure that you’re different from the others. They need to know that they should work with you and not with any other brand. You need to show them that this deal will be better than any other ones they will get. The thing to remember is that at this point, it’s important to build trust with them from the beginning. You might even be lucky and get the chance to work with the same Influencer again.
The Influencer’s world might be scary or confusing at first but when you find the right one for your brand, it brings you a lot of positive opportunities. It also helps you to get your brand known internationally in the comfort of your house or at your office.
Would have you considered working with an Influencer before?
Don’t know how to choose the right Influencer to promote your brand? Don’t worry this blog will help you. https://bit.ly/36j5nE3
Having difficulties to find the right Influencer to promote your brand? We all know it can be long and difficult to find the right one since there is thousands of profiles with a large number of followers. This blog will help you find the right Influencer for your brand and connect the right way with him. https://bit.ly/36j5nE3
We live in a world where Social Media has become essential in almost everyone’s lives. From chatting on Facebook to watching YouTube videos for hours, our priorities have definitely changed. Without even knowing, we created a new world where new jobs were now involved. Influencers, Youtubers, bloggers are now even being paid to do what they are doing. The thing is, is being a Youtuber really as easy as we think?
A few days ago, I decided to contact Youtubers that I watch weekly and asked them a few questions about their YouTube journey. I wanted to know if they always had, since their beginning, an easy path and to know what they have learned since then.
First of all, I had the chance to talk with Melissa Tatti from the channel Threadsobsessed. She’s from Toronto and is known for her Thrifting & fashion videos. She has been on YouTube for a few years and has earned more than 160 000 subscribers.
I was really happy to get the chance to talk to Melissa since her videos helped me find my own style. This is how it went.
Why did you start your YouTube channel?
“I started my YouTube channel because I was feeling lost in school & I needed an outlet.”
What keeps you going?
“What keeps going is, I’m being my own boss, can make my own hours and I love what I do. And also, my subcribers and people who follow me.”
Do you receive hate comments? If so, does it affect you?
“Yes, all the time! And no not anymore, honestly hate comments mean your video is capturing a big enough audience to get hate! Haters are motivators as much as that’s cheesy, it’s true! The more hate equals the more success!”
After that, I also had the chance to talk with Tatiana from the channel Tati tv. She is originally from the United States and is known for her business-related vlogs. She has been on YouTube for more than a year and has earned more than 12 000 followers.
I was really happy to get the chance to talk with Tatiana because her business tips really helped me. This is how it went.
What is your favorite thing about the YouTube community?
“My favorite part about the YouTube community is that your success is truly based off your uniqueness unlike other comparable social medias. People connect to you based off your authenticity & relatability. In turn, it makes the Youtuber feel most comfortable as their truest self. And it also gives the viewers someone to relate to.”
What was or is the hardest thing about becoming a Youtuber?
“The hardest part about YouTube is staying consistent and gelling all your content out on time. From the outside looking in, it seems really easy, like it’s simple the record and upload process but there’s so much more to it”
How much time and work does it normally take for one video?
“It truly depends on the video but on the average… I would say it takes me about 5-9 hours including recording, editing uploading, creating the title, thumbnail etc.”
Finally, I had the chance to talk with Melv from the channel Papi Melv. He is a French Canadian Youtuber and is well known in Quebec for his funny content. He has been on YouTube for more than 4 years and has earned more than 260 000 followers.
I was really happy to get the chance to talk with Melv because his videos has been a big part of my teenage years. This is how it went.
What was the hardest thing you had to deal with in your YouTube career?
“Being attacked on social media for out of context clips or fake stories.”
Do people recognize you in the streets?
“I often get recognized in the street, especially since I’m really tall”
If you could say one thing to your younger self (when you first started YouTube) what would it be?
“I’d say to myself don’t be scared to explore, don’t try to make videos to please everyone, just do what you like.”
What I have to say
I think that being a Youtuber seems easy but, in reality, it is not. Receiving hate comments, dislikes and being judged on a daily basis might be hard, especially in the beginning. Every move that you make and every word that you say can be criticized by thousands of people all around the world. Since they are known, it’s easy for people, journalists and bloggers to start a rumour about them. It is hard to deal with it like the Youtuber Papi Melv said, because you don’t have control over it.
Being a Youtuber has also positive aspects. Brand deals, meeting new people (other youtubers) and having the support from thousands of people is only a small part of it. The fun part about being a Youtuber is that you can be your own boss and work whenever you want to. It can also be a hobby where you can earn extra money because of it. People in the streets might even stop you because they watch your videos and they want to take a picture with you. In that moment, you feel special and important. You now realize how you impact other people’s lives. It may be hard to believe but their videos also help people in a way. Watching these videos either made someone’s day, because it made them laugh, or also helped them feel less lonely. Especially in these hard times like right now where everything is closed and you need to stay at home. All you have is yourself and your mind. Watching these videos can improve your mood and you can also learn new things or even new tips.
Would you have the guts to be a Youtuber?
Being a Youtuber isn’t just fun and opportunities. There are ups in downs like in every other job. Youtubers Tati Tv, Threadsobsessed and Papi Melv tells us a part of their Youtube journey. Ups and Downs, The Truth About Being a Youtuber