People often think that you can find stories only in books. But, when you think about it, you can find them anywhere. From when we were little in books to now on the news, on social medias or with our friends and family: they follow us everywhere. Here’s 3 reasons why you should include storytelling in your digital content.
First of all, storytelling makes the content far more interesting. Imagine if you have 2 different blogs in front of you. The first one has interested content, images and some things that the writer experienced himself. The stories you want to tell should, of course, be related to the subject and not just a random story you wanted to say for fun. The second one has an interesting subject but with no images and no stories. It goes straight to the subject from the start to the end. Which one will you read until the end? As humans, we love stories. It all started when we were kids when our parents would read us books. When we were a bit older, we would be so happy to tell our friends what happened during our last weekend. Stories are part of our nature; we wouldn’t be able to live without them. It is the same thing when it comes to digital content.
Stories also make content easier to read. When you are talking about a subject in particular, not everyone might understand the terms you are using. It is different from person to person. A person who never got any degree might not understand a specialized word but someone with one or more degree might understand it because they have a different vocabulary. An older person might not understand a slang word but the younger generation would because they created that expression. With storytelling, it is easier for everyone to understand a word, a sentence or even a situation.
The third reason why you should include storytelling in your content is because it will differentiate yourself from your competition. If you have a blog for an example, you might have the same exact content or subject as your competition. What makes it different and be the reason why the readers will read yours instead of the other ones is because of the stories you will tell. If the content feels lifeless, there’s a lot of chances that your readers won’t read it until the end. You need to put your personal touch to make it interesting and make it stand out from your competition. Your readers might have already read about this subject somewhere else but, they haven’t read your version of it.
People my age often want to create a business because they think that they will get money quickly. What they don’t know is that it is very hard to start one. Customers might not buy your products right away. Maybe you will even lose money at some point. It’s important to not create one to be rich but to do it for the right reason. Why did I start my business? Let me tell you the whole story.
It was a rainy day during the summer of 2016. I was babysitting at that time and the kids were watching a movie on the TV. I decided to scroll to the We Heart It app. This was a website where you could find aesthetic pictures about anything. I loved going on this website to find outfits ideas or just look through the newest pictures. I came across this very familiar picture of these 2 girls.
At that time, I was in a few Facebook groups. There was this one in particular; named IFQ I think. This was an internet friend’s group from Quebec especially where most of the people there were first of all, teenagers and second of all, were all fans of One Direction. I remembered that picture from someone’s profile (she was very popular) on this group. I was so surprised that I posted a screenshot of the picture & said something like that:
– “Omg @thegirlsname I found you on We Heart It”.
I remember someone replying with:
– “That is normal her sister is famous and she has a bikini brand”.
Since I’m a very curious person I decided to look her up. Her name is Elisabeth Rioux and I knew at that time that she had the lifestyle I wanted. I kept following her through the years and she kept gaining more and more success. In 2017, while I was in my last year of High School, I had to decide what I wanted to do for the rest of my life. We had a few months left before we needed to send our applications to the Colleges, we wanted to attend in the fall time. I was stressing a lot at the time because I wanted to do so many things but none of them were similar. I wanted to study photography, business, fashion or something related to animals. Since I couldn’t choose, I decided to visit our Career Counselor. She made me do a little quiz. I felt like it was an exam where it would decide my whole future: one wrong answer and I would have a totally different life. She did her little magic and told me that I would have the personality & strength to go in business. This is where it clicked. What if I decided to create my own clothing store with my own designs? At this moment my life flipped around: I finally knew what I wanted to do in life.
Without even knowing it, I grew up in the business field. Since I was maybe 5 years old, my aunt and uncle owned grocery stores. My parents have been working for them as well since then so let’s say that the business world has always been a part of my life. I always looked up to them because they were so successful and were living life to the fullest. They have, of course, worked hard their way up but it definitely paid off. I’ve also always been into fashion because of my aunt. She would always buy me unique clothing and we would always go shopping. When I was about 10 years old, my dad bought me a book where I could draw my own designs on some mannequins. I would say to this day that the drawings & designs were awful but I loved doing that with my friends.
These are the reasons why I decided to create my brand named Rêve Bodysuits in the beginning of 2018. Since then, I’ve had ups and many downs but I’m happy to say that I finally launched in June 2021. People told me that it was a risky move because I didn’t have any experience but what they didn’t know was that I had the strength to learn and do everything by myself. This was a long journey but I know that it is only the start of something great.
People always think that when we talk about a personal brand, it is only businesses related. When in reality, whether you are aware of it or not, we all carry our own. From our personality to our strength, all of these characteristics set us apart from the others. You’re not sure what is the image you’ve been carrying? Here’s some questions you should ask yourself to determine what exactly is your personal brand.
What sets you apart from your competitors?
You need to know what makes you unique in your own way. Personally, I’m a very creative person. Since I was a child, I always had great & unique ideas. I always wanted to be different from the others. I remember when I was 9 years old my teacher, at that time, really loved the Olympics. All of our projects were dedicated to that. We had, at one point, to draw something related to it and my teacher had to choose his favorite. He chose mine because it was really different from my classmate’s drawings. A few weeks after, me and my classmates had to reproduce my drawing on a big poster and my teacher kept it in our class. I also launched my business very recently (June 20th) and 2 weeks ago I was watching a video on YouTube when I got an amazing idea. Unfortunately, this project is secret right now so I can’t talk too much about it at the moment. I wasn’t sure if it was a good idea at first. I asked one of my very close friends what she thought of this idea. She was very impressed and even told me “How do you keep having such great ideas? I would have never thought about something like that”.
Something else that sets me apart from my competitors is my desire & motivation to achieve great things. I know a lot of people who would have gave up right when it was getting hard. I, for sure, had many obstacles while I was creating my own business but I think it gave me even more motivation to achieve my dream. I’m the type of person that works really hard until I get what I want. I don’t want to live a life I wasn’t meant to do because I was too scared to challenge my own fears. Did I think about giving up? Of course, I did and I think it is normal to question what you do or what you want to do sometimes. But, the most important thing is that, this thought never grew into something bigger.
Even if I stress a lot when I’m about to do something big, it gives me even more motivation to do it right. For some people stress can really be an obstacle. Personally, it makes me perform even better. I went to a music competition in my last year of high school with my classmates. I was playing the flute back then and we had to play 2 different songs in front of 3 judges. In one of them, I was the only one to have 2 solos. I knew that if I missed one note, we would lose points. I had a lot of pressure on my shoulders. A few days before the competition, I was really mad at myself. I wasn’t capable to breathe at the right time because I never had enough air in my lungs. When I performed the solos, it was literally perfect. I never played this good in any of the solos I did prior that competition. I was so stressed but that stress made me perform even better. When I was 11, I also sang in front of my whole school twice. I was stressed before performing back then, but that made me perform even better as well.
What would your colleagues say about you?
This question is great because it can make you see a side of yourself you never thought you had. Personally, I think that my colleagues would say that I’m a really hard-working person. When I do something, especially work related, I always give my 100%. They will always say that I’m very sweet and hopefully funny. I always try to make people smile or laugh at work. Overall, I don’t think they would have anything negative to say about me.
Personal branding might seems hard to think about at first. But the more you dig deeper, the more confident you are about yourself and what you achieved in the past.
XXL Scrunchie & Co is a Business to customer’s brand based in Canada. They sell scrunchies in a bigger size than usual for the people who have thick hair. Some customers don’t necessarily have thick hair but will buy them mostly for the look since they have tons of different designs. They launched their business in the beginning of 2020 and grew really fast due to their success on TikTok.
XXL Scrunchie is a brand that I look up to for my business when it comes to engaging with their audience. First of all, when it comes to their Marketing strategies, they try to humanize them as much as they can. They post behind the scenes of them working on new designs (every week or every two weeks), they also post packaging videos on TikTok (a few times a week) and even more. I think that right now it is the best way to connect & engage with your audience. Especially in a pandemic, people want to feel and be connected with others. A brand that shares the upside down of owning a business, shows every step of their work and try to respond as many comments as they can will grow way faster than a brand that only make professional posts. In my opinion, that kind of content feels lifeless and I don’t feel like I can connect as much as the other businesses. XXL also engage with their audience in different other ways. Let’s start with Instagram. When they are releasing a new product, they always ask their audience through Instagram stories if they like that specific design before launching it. Not only does it create engagement with your brand but you’re also able to know what design will actually sell and which one would not. They also ask their audience what should the name be for that specific design so it creates even more engagement. People, especially the younger generation, like when a brand hear and include their suggestions.
I think that their approach works well on Instagram stories, YouTube and Tiktok. When it comes to their Instagram feed, I think they could use a different technique from what they are currently using right now. I noticed that only 20% of their audience engage with them under their posts. In the past month, they have only posted professional pictures of their scrunchies. I think that they should bring the kind of content they post on TikTok and YouTube to Instagram as well. People love watching short videos so I think that if they started to post that kind of content on their page, they would gain even more engagement. Something that could also help them get more engagement on Instagram is to repost some of their audience’s pictures. A lot of people are posting pictures on Instagram of them wearing XXL products. Unfortunately, it seems like the brand doesn’t really engage with them.
No brand is perfect when it comes to a marketing strategy. Some things might work for a business but won’t work for another one. All you need to do is to find the best strategy for YOUR brand at the moment. But, remember that what works right now might not work in the future.
Businesses often forget to target the right audience when it comes to their marketing strategies. Which is a big mistake because if you don’t target the right audience, no one will buy your products or services. In that case, you might lose a lot of time and money for something that could have been so beneficial for your business. Here’s what information you need to know about your audience to be able to target the right people.
First of all, you need to know the predominant gender, age & personality of your target audience. I will be launching my clothing line very soon so I’m going to use examples for that type of businesses. Our predominant gender are obviously females because we are selling clothing & accessories made for them. Since our designs are also really youthful & colorful, our customers are normally between 16 to 30 years old. When it comes to their personalities, we portray them as outgoing, bubbly and normally very girly. Our accessories have lots of sparkles on them so, our customers wear them when they go out with friends, at parties or any fun places.
The next step is to know or guess their education level & their job status (incomes). This will help you to know which communication style you need to use to capture their attention. When it comes to my business, since I’m targeting the younger generation, most of them are still in school. Some of them might have a job while studying but they are not planning to stay there forever. For that reason, I need to use a simple but catchy vocabulary to be able to get their attention. Since they are also easily distracted online, I need to prioritize pictures & videos over any kind of text that might take more than 5 minutes to read.
You also need to know their relationship status & the lifestyle they are living. My target audience is very young so, they are not married and don’t have children yet. Of course, there are some that are married and have children by 30 but, these people are not specifically in my target audience. Since most of them still live with their families, they tend to buy more things they don’t necessary need. They don’t have any payments to make (or a few) so they normally don’t think twice before buying something. When I was 16\17 years old, I would buy clothing or accessories I didn’t necessary need because I had the money for it. My audience also tends to like trendy things because they are more self-aware of their image.
The last 2 information you really need to know about your audience are their Ethnicity\Religion & their demography. You want to make sure that you communicate with the people you can send your product to. For my business, I don’t have any restrictions since I have an online shop and I can ship worldwide. But, for a café or a local shop, you really need to take that into consideration because someone that lives 3 000km away won’t buy from your business. Religion and Ethnicity can also play a big part into someone buying your products or not. I’m selling bodysuits, necklaces & hair accessories so, a veiled woman, because of her religion, won’t buy any of my products.
These are a few things you need to take into consideration to target the right audience. The more information you have on them, the more sales you can get. In the other hands, if you don’t target the right people, you won’t get any sales.
Tired of writing a blog and barely getting any views on it? You may not be using the right communication style. Don’t worry we’ve all been there! The best way to capture your reader’s attention is by using the Inverted pyramid method while writing. I’ve recently learned this method and let me tell you it works!
When someone’s reading a blog or any kind of text online, they initially look at the Title and Subtitles first. If you caught their attention right away, they will go to the second phase, which is: Reading the first paragraph. If they think this blog will benefit them in any way, they will read further and further until they reach the end.
I would say that the first paragraph is like a movie trailer. People will watch the movie if they think the trailer is interesting & captivating. Obviously, in the trailer, you will be able to know the story behind the movie which is exactly what you need to do. You want to make sure that your first paragraph captures your reader’s attention. That is why you need to write the most important information or your problem’s solution right at the beginning of your blog. Normally writers talk about it at the end of their first paragraph. Make sure it’s not buried with a lot of other information: go straight to the point.
The second paragraph or the rest of the blog should be mainly focused on detailing the information you shared in the first paragraph. You are going to explain how to solve the problem or how to apply the method you just talked about. For example, if you said you tried the new Starbucks refresher and didn’t like it, you are going to explain in the second paragraph why you didn’t like it. You can even tell them what could make it better. The most important thing to remember is to write the most important information first and then detail it in the other paragraphs.
Traveling is one of the greatest things in life. Not only do you get the chance to see amazing landscapes but you also get the chance to know the population in dept. Each continent feels like a completely new world.
Due to the pandemic, my last vacation was in January 2019. With mostly no sleep, me and 20 other people left the country to go to Cayo Santa Maria at exactly 5 in the morning. The group consisted of me, my family & some friends and we went there to celebrate my parents 10th years wedding anniversary. Our vacation started on a really good note. We got the chance to see the sunset directly in the air. It was one of the prettiest things I’ve ever seen in my life for sure.
We landed 4 hours later and got through all the security, which was really stressful. You need to go through curtains as if you are entering a completely different world except, someone is waiting for you on the other side. They start interrogating and taking pictures of you as if you are a criminal. At that moment, I felt like I did something illegal and I got caught. This was a feeling I will never forget for sure.
After that scary moment, we got inside the bus that was driving us to our Hotel and that’s when the best vacation of my life started. We drove directly in the city where the population lived. We got the chance to see their houses that was really small and all falling apart. The thing that got me the most was that even if they had almost nothing, everyone there had a smile on their face. At first, I felt bad for them because I knew they didn’t get the chance to have all that we have. But later, I realized that they are probably happier with what they have than we do. We often forget that not everyone has a roof on their head or even have food accessible everywhere. Yet, they are all happier than most of us.
After spending our second day on the beach, we were all a little bit tired but we knew it wasn’t the end of our day. While the sun was slowly going down and we were all enjoying a drink by the beach, a couple that was with us got engaged right in front of us. Just imagine the sun reflecting on the calm water with the sound of the waves. This was definitely out of a fairy-tale.
On our fifth day, we decided to celebrate my parent’s anniversary. As a Christmas gifts, me and my sisters bought an activity for them. But, we couldn’t let them go alone so, we all went with them. At around 4pm we left the resort to go on a catamaran to watch the sunset directly from there. This was, once again, one of the prettiest things I’ve ever seen in my life. Let me tell you, we were really lucky with the sunsets during this vacation! So, after that incredible experience, we went to the dolphinarium & ate lobsters there. While we were waiting for our food, my mom and my sister had a couple of drinks. They started arguing about something and both of them were crying. My sister’s boyfriend asked his friend to start filming, got up and started talking. We were all really confused because we didn’t know what was happening. Him and my sister celebrated their 5 years anniversary as well on that exact day so, we thought he was going to talk about that. But, the unexpected happened. He got down on one knee and proposed to my sister. Everyone in the room was watching what was happening. When she said yes (still crying but not for the same reason), everyone in the room cheered and yelled “she said yes!”. We were all really surprised because he kept the ring with him all week and told no one.
On our sixth day, we went to a pretty classy restaurant on the resort. I think it was Italian food but I’m not totally sure. All I know is that it was really good. My dad’s sister (she’s my half-sister), asked the workers to put his music on since we were the only group left in the restaurant. They agreed and after we ate, we started dancing. The funny thing is that the workers didn’t mind and actually started dancing with us. In my family we are all French so, we started to show them some French music & they showed us some Spanish music. We definitely had a great time, the workers there are definitely the sweetest. We all felt like they were becoming our friends and we didn’t want to leave them to come back home.
On our last day, we went again to the same restaurant but we didn’t plan to stay all the evening because we had to leave the resort at 3 in the morning the next day. But, when we were, once again, the only group in the restaurant, they closed the curtains & started to play some music. They wanted to party again with us since they don’t have that opportunity really often. So, even if we knew we wouldn’t get that much sleep, we stayed until midnight and made sure to enjoy every bit of it. When it was time, we made our goodbyes even if we were really sad about it.
This vacation definitely taught me a lot. It taught me to be grateful for every little thing I thought was normal to have, like the chance to have a house that isn’t falling apart and to enjoy every moment in life. Some people don’t want to go there because the food isn’t the greatest but the experience is worth more than that. You realize a lot of things when you go there and you become more grateful of everything you have.
Hi, welcome to my blog! My name is Audrey-Ann and I’m a 19 years old student. I am the kind of person that always had, even when I was a child, a lot of ambition in life. When I was around 8 years old, I wanted to become a popular singer. I wanted to sing in front of thousands of people, live in Los Angeles and just in general, live my best life! My biggest dream has changed over the time but a part of me wanted to accomplish big things no matter what.
When I was in my senior year of High School, I found this Influencer named Elisabeth Rioux. She is from Québec (like me) and she owns a swimsuit company named Hoaka Swimwear. She really inspired me to start my own brand even if I was considered young to create a business. I’ve always been interested in fashion as well. When I was younger, I had a fashion book where I drew dresses and cute outfits. I looked at it the other day and I’m glad that my fashion sense has changed!
So, during my senior year, I decided that I wanted to create my own clothing brand. It was now my new goal. After I graduated, I decided to go study in a business program. After one year and a half in this program, I felt like I wasn’t in my element. I wanted to create an online shop but we never learned a thing about online marketing or even online businesses. So, I left the program. I thought that It would be better if I learned everything I needed through blogs and YouTube videos.
I was all by myself through this whole process. All I had was me and the Internet. I started looking for a factory that would produce my designs but it ended up being harder than I thought. It took me months to choose the right one for my needs. I was also on YouTube for hours watching videos about other entrepreneurs starting their own businesses. It really helped me to know what I needed to do before I buy my inventory. I also spent hours analyzing big fashion brands: their history, what made them blew up, their values as a business… I had ups and downs like everyone else but the thing is, I didn’t know how to solve some issues I had. Some of them took me months before I really knew how to solve them.
What I want to do through this blog is to help young boys or girls like me to start their own businesses. There is a lot of competition in this industry and I know how hard it is to start with only an idea and nothing else. I wish I could’ve had someone when I started to guide me through this whole process. That is why I want to share my experience with you. Things that seem simple but are actually important like finding the right clothing factory for your needs, how and where to register your business, how to save money to buy your inventory… It’s easy to give up when you’re young and doing everything by yourself because you don’t necessarily know where to start. Take your time and make sure you understand a minimum what you are doing before launching your brand. See you in my next post!
In the last month I’ve been pretty addicted to this one application: TikTok. The concept of it is pretty easy, you record videos between 15 seconds to a minute and share it with strangers on the application. The more your short video is liked, shared or have comments on it, the more TikTok show it to other people. In other words, if nobody like your video, you’ll get approximately 15 views if it’s not less. There are so many singers, dancers and funny people on this platform that I had this one question in mind. How do some of them gets famous if they are all doing the same thing? Overall, dancers are dancing the same choreographies and singers are singing the same songs. What makes the new Influencers on TikTok different from the ones that are not famous? There must be a reason why right? Well after looking on different blogs about how to get TikTok famous, I’ve come to a conclusion. I needed to test those tricks to see if it really worked.
In the last 2 weeks, I’ve spent a lot of time on TikTok. Maybe even too much… I’ve been making videos with some pretty weird trends that are on the platform at the moment. Before I show you the journey of this pretty fun experiment, I will explain the tricks I’ve found to become the next star of TikTok.
On this app, it’s okay to be totally annoying and post 5 times a day if you want to. The thing with TikTok is that the main page called “for you page” is mixed up with the people you follow and stranger’s videos. Your followers might not even see all of them because of that. If you post 10 times a day, every video also needs to be interesting and of good quality. If you post yourself sleep 3 times a day, people might not be really interested and you won’t get a lot of views. The more you post on TikTok every week, the more chances you have to get thousands of views.
Record your original sound
It’s important to upload now and then sounds you recorded yourself. Tell a story, make jokes, sing or even rent about something. If people like it, they might use it over and over. When you click on the original audio, the person who did it is normally the first one on the top left. You have more chances to get views if people use your sound.
Use trending music or trending sounds
If you see a song or a sound a few times on your “for you page”, you should hop on that trend. If something becomes popular on this platform, it’s because people enjoy watching videos with this sound in it. You might not get TikTok famous for using this song but it will definitely help you to get visibility on your post.
Reply to every comment you get
As I said the more likes, comments or shares you have under your post, the more people will see it. Even if it is you replying to someone’s comment, it counts as well. You might not want to post 10 random comments on it because people might think you’re weird, but replying to others is strongly recommended. It increases your chances to get more views.
Have interesting text on the opening video frame
People like to know in advance what they are going to watch. You do not want to put your title in the description because the first thing people look at is the screen. Make it interesting so that people want to know more and watch the entire video. Your main goal is to make sure the viewers be intrigued and watch the entire video. You can even set the title to be shown for one second only. If the viewer doesn’t stop the video fast enough to be able to read the title, he will have to wait until it is done to watch it another time. The good thing about this platform is that you can’t rewind a video, you need to watch it a second time. It’s annoying for the viewer but it’s good for the Influencer.
There are so much more tricks to help you get TikTok famous but there would be too many to try them all at once. This is why I choose these ones that might help me to be the next star of this platform. If you want to learn more, How to Go Viral on TikTok will tell you all the secret tricks you need to get more views and followers.
Here comes the funny part of this blog. Before doing this experiment, I already made some TikToks a few years ago. This is why I already had some followers. I originally started all of this with 536 followers and 3916 likes on all of my TikToks. I am not able to put my TikTok videos on this blog for copyrighted reasons but links will be down below!
The first trend that I tried to reproduce was to make the same dance every day until Christmas. At this date I’m still doing this trend and it has been really difficult. I didn’t want to make the same video over and over because it is clearly not interesting. What I tried to do was to add different moves to the choreography, changed the effect now and then and even changed the filming place so it wouldn’t be always the same. The other day I also tried to reproduce the same dance blindfolded and I think it turned out pretty funny. For these videos I got in general 200 views almost every day.
I also responded to every comment that I had under every video even if it was an emoji. I thought this trick would really help me but I didn’t see any difference. I had the same amount of views and likes under all of my post even though some of them didn’t have any comments.
The next one I tried was trendy sounds and trendy effects. This one has been pretty interesting to do because, in the last two weeks, I’ve been trying to make funny content. Personally, I really love TikTok’s effects because some of them look really similar to the ones on Snapchat. As you can see, I tried one effect that made me look like a Bratz doll, one that made me a ghost and one that made me look like an anime character. I decided to try those trends because I saw them a lot in my “for you page”.
I also used popular songs that were hard to sing and tried to lipsync them. These tricks definitely worked for me because they are the ones that I have the most views on. The anime effect got 300 views, which was my highest one in the last 2 weeks.
The last one I decided to try was to put some text on the opening video frame. I did this on every video so I’m not sure if this trick really worked out since I didn’t have any without it. On the other hand, every video that I watched on “my for you page” that had that caught more my attention than the ones without any. Is it the same for everyone? I would not know since I didn’t make an experiment on that but you can tell me in the comment section what you think about this!
I tried many other tricks that I didn’t mention in this blog. If you want to see the other videos, I made during my two weeks experiment, you can follow my TikTok.
I finished this challenge with 560 followers and 4295 likes on all of my videos. As you can see, I didn’t get TikTok famous but I still gained many followers and likes in only 2 weeks.
I think that unless you have an incredible voice or that you hang out with Influencers on TikTok, your chances to get famous on this platform are completely aleatory. Some people have simply more luck than others. These tricks can definitely bring you some visibility on this application but not instantly get you the next star of TikTok.
Do you think Influencers on this platform get famous out of luck?
Twitter: Is it true that you can get TikTok famous in a short amount of time? If you’re curious to know, this blog will tell you the answer. https://bit.ly/2WcXNF8
Facebook: Did you ever wonder why some people on TikTok got famous without any specific reason? I found some tricks online to instantly get TikTok famous and I decided to try them to see if it really worked. Am I now the next star of TikTok? Go take a look at this blog to know! https://bit.ly/2WcXNF8
Marketing has evolved a lot in the last few decades. TV and radio ads aren’t the first marketing choice for many businesses anymore. Social Media marketing has now taken all of the traditional marketing’s power. More and more people spend now hours every day on Facebook, Instagram or any other platforms more than ever. It’s normal for businesses to want to promote their products on this “not so new anymore” platform for marketing. The real question is, are paid social media ads really worth it?
In facts, paid social medias ads are worth it. According to Statista, Social media ad impressions are up to almost 20% year over year. The reason for that statistic is that people are most likely to believe in this kind of ads than radio or TV publicities. People are most likely to click on the businesses’ accounts and get more information about the brand because social media ads can target people that would be interested in them. It’s also easy to get access to the company’s account or website since every ad bring you back to one of these options. Something that traditional marketing can’t do.
Yes, Social Media ads can be beneficial for your brand but, it can also make you lose money if you don’t do it the right way. Here’s what you need to do for it to be worth it.
Target The Right Audience
As I said in my previous blog Choose TheRightInfluencer To Promote Your Products In 5 Steps, it’s important to know your target audience. In other words, you need to create a persona. If this is easier for you, you can also draw your persona. Is it a male or a female? What does s\he look like? It’s also important to create a personality. What does s\he like? What are her\his interests? What is her\his profession? The small details are really important in this step, you need to bring this persona to life!
Social Medias publicities target people that would be interested in your post because of the options you decided to choose. You need to name your target audience’s interest, age, location and even more. The more details you have, the more chances you will get to reach the right audience. You need people that would take actions to your post, get more information about your brand and maybe even buy your products. If you choose interests that isn’t related to your business, you will reach people that will just scroll pass your publication. It’s something that you definitely don’t want. This is also valid for your location. If you choose Australia, for example, and you have a restaurant in Canada, you will reach the wrong people and your publicity will be useless.
There is plenty of platforms to choose from when it comes to Social Media marketing. It might even be hard to choose from all of those options because most of them have a lot of similarities. That is why you need to choose the right platform. You need to make sure that your target audience is present on the platform that you want to use. There are a few questions that you can ask yourself to find the responses you need. Does my target audience watch long videos on YouTube or short ones on TikTok? Does my target audience prefer looking at pictures on Instagram or stories on Snapchat? Does my target audience like to read small publications on Twitter or longer ones on Facebook? You need to find questions that match every social media you might want to promote your business on. After that, you just need to make sure that the responses you get, corresponds to your target audience.
So many brands are promoting their businesses online and most of them promote the same way as their competitors. The key to have a successful ad is to be unique. Create content that hasn’t been done. Make your business stand out because we all know that the publicities, we remember are the ones that are either weird or out of the ordinary. You will most likely not remember the publication that is identical to all the ones you’ve already seen on your feed. We, as humans, like change, things that are different and things that we have never seen before.
Not only do you need to create unique content, but you also need to make sure that the quality is great. If you choose a picture, make sure that it isn’t blurry not only on a small screen but also on a big one. Remember that some people might look at it on their phones but others might look at it on their computers. If it is a video, you need to make sure that the sound is great, the information said in this video is interesting for the audience and the visual is appealing for the eye. You can’t rush the content. You need to make sure that every little detail represents perfectly your brand. If you decide to rush it, people might see your brand as unprofessional and maybe even think it is fake. I’m pretty sure you don’t want a bad reputation from the beginning.
You need to make sure that your brand has already some publications before paying for any ads. Think about it, if you see a publicity on Instagram and you go on their profile and they don’t have any other publications, you might think that it isn’t a real brand. Your ads don’t have any credibility if your business account is totally new. Publish some brand related content and don’t forget to ask questions as well so that people have something to say in your comment sections.
Yes, having more followers on your account is great. You just need to make sure that your audience is interested in your post. Make sure they participate in the conversation, like and share your post. Social medias platforms don’t show your post to all of your followers anymore. To make sure that people will see your post, you need to have lots of likes and comments. The more people react to a post, the more Instagram or Facebook, for example, will show your post to their viewers. At the end of the day, followers aren’t worth it if they are not active on your account.
The Reasons Why You Should Choose Facebook
First of all, Facebook ads help you reach new people all over the platform, generate leads and can help you get more sales in a shorter amount of time. It’s great because you’re able to target the right audience with detailed options. It looks pretty similar to the Instagram ad options because both of them are owned by Facebook.
You’re able to choose the location you want to reach, your audience interests and even more. If you choose the right target audience, with the right interests, you’ll be able to reach people that might take action. They might follow you, comment on your post and might even buy products on your website.
The Reasons Why You Should Choose Instagram
First of all, Instagram has been growing a lot in the past few years. Users are most likely to spend around 50 minutes a day on Instagram, Facebook and messenger. It’s a good opportunity because to reach people, you want to be able to talk to them on a regular basis. As I mentioned earlier, followers aren’t worth it if they don’t engage with your business. The more your target audience see your post or your business on their feed, the more chances you have to get new followers or even purchases.
Instagram’s ads are really interesting because they give brands the opportunity to create ads even with a very low budget. I tried to create an ad to show you the budget options. If you pay 2$ daily for 30 days, which is the cheapest options, it will cost your brand 60$ only for the month. With that price, you would get between 5.2k and 14k views on your post. If you want to pay a little more daily (10$), it will cost you 300$ a month and you would get between 26k and 68k of views. Finally, if you have the budget to pay 25$ daily for 750$ for a month, you will get between 65k and 170k views. Your brand also has the option to pay even more if you have the budget for that. One thing that is also great about Instagram ads is that you can choose how many days you want your post to be seen. You don’t need to pay for 30 days but it is strongly recommended.
The platform also consists mostly of pictures and videos. This is a plus because viewers are most likely to remember your ads because it is visual. I searched online and 65% of the population is visual to be exact (Mind Tools, 1998). Be honest with yourself, do you remember more the written ads that you have seen in the past or the ones with pictures and\or videos? I remember last year I was watching my favorite show on my TV and this really weird ad about the brand Poppers kept playing each week. People on Facebook kept talking about this publicity and even made memes out of it. Viewers are most likely to remember weird or unique ads as well so you might take that in consideration.
Since Instagram is owned by Facebook, you also have the option to connect your Instagram ads to your Facebook ads. This option makes your life easier and you don’t need to go look on 5 different platforms for your statistics.
Social Media’s ads are in facts, worth it. You just need to make sure that you choose the right audience to target the right viewers. It’s important to also remember that even if you have thousands of viewers on your publicity, if they don’t engage with the post or your brand, it is not worth it.
Would you choose Social Media ads over any other marketing strategies?
Twitter: You want to know if Social Medias ads are really worth it? This blog has all the answers for you. https://bit.ly/3gfNJEl
Facebook: Marketing has changed a lot in the last decade as we all know. The thing is, is Social Medias ads really worth it? Should we choose them over any other marketing strategies? This blog has all the answers that you need. https://bit.ly/3gfNJEl