Do you still listen to the radio? The industry I’ve worked in for the last 18 years has gone through a massive transformation in the last decade especially. At one time radio was your first stop when looking for breaking news or immediate answers, that was the excitement of it from the perspective of the voice behind the mic. As a listener, if you got stuck in a traffic jam you’d tune in to find out what was going on or tune in if you wanted a weather update or to hear about news in your area, I even remember tuning in just to find out what time it was on my way in to work some mornings. Now, peoples first instinct is to seek those answers online, and why not? It’s truly immediate. You can find the forecast, traffic reports, information on news and events in your area even the time exactly as you want it, you don’t even have to wait for the song to end and the DJ to hopefully deliver you the information you were looking for, it’s all at your fingertips. Even the music you want to hear is on your personal playlist anytime you want it. You don’t have to hear 4 songs in a row that you can’t stand just to get to that new one you love.
Radio stations still have an important role as information providers in communities but the online platforms are just as important now as the on air product. I feel like most people who still listen to radio do so in the car but once the AM/FM radio isn’t a standard feature how many people will be tuning in? There are a lot of up hill battles for the industry and while many will defend it’s likelihood of continued existence I’m struggling to see how. In fact this article from digitalmusicnews.com explains exactly how many hurdles the industry is facing at the moment and in my opinion shows a more realistic analysis than some I’ve seen from within the industry itself.
With so many sources for music and news/information and the compatibility for those sources with services like Apple Carplay and smart speakers for your home or office, why would you need anything else? Unless you love listening to 5 minute blocks of commercials of course.
I’m curious to hear from you, what’s your take on this topic? Are you a loyal radio listener? Or do you think it’s on the verge of extinction?
Facebook: Did social media kill the radio star? Some of us think so. Click here for the full story.
Twitter: Social media to blame for radio struggles? #Didnthelp https://bit.ly/2BSWDEK