We hear a lot about the negative impacts of social media these days. In-spite of all of that a lot of social good is happening on social media. There is no doubt about the potential of social media to raise funds for worthy causes.
In 2018 Walmart reached its goal to raise $1 Billion for the Children’s Miracle Network Hospitals with its point-of-sale campaigns. To give it some perspective, as large as Walmart’s network is, they started this campaign in 1987.
Social justice movements are a lighting up social media these days with #MeToo and #BlackLivesMatter to name a few. The causes they support are important issues that need to be addressed. Some will say that social media is polarizing our society, but I feel that the cause of these movements is the imbalance that already existed, social media is just the way things have come to the surface and brought people together.
Social media has also changed how we manage emergency response and relief according to Dina Fine Maron in her 2013 article How Social Media Is Changing Disaster Response – Scientific American. It has helped by getting emergency communications out but also to quickly organize relief and coordinate efforts, as well as reconnect loved ones in the aftermath of natural disasters.
The impact social media has on social good is measurable. It brings us together, helps us coordinate our efforts, raise funds for a good cause, and lobby for social change. It has opened so many doors for people to help each other and get involved. Whichever way you choose to contribute to a better world social media can help. How do you social good?
Hessekiel, David Nov 25, 2019 Look Who’s Joined The Billion Dollar Social Impact Club (forbes.com)
Sharma, Rita December 6, 2017 Social Media as a Formidable Force for Change | HuffPost
Peters, Brian June 30, 2017 Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay (buffer.com)
Maron, Dina Fine June 7, 2013 How Social Media Is Changing Disaster Response – Scientific American
Facebook – Social media can contribute to social good. What impact has it had on you? Click Here
Twitter – Social media is catalyst for social change. How do you get involved? Click Here