The field of Digital Communications provides us with endless possibilities of how and what to story tell. Since there really is no script either, it really is up to the individual doing the storytelling to construct their own unique positioning in the digital world.
Time has shown us that storytelling has the power to capture and maintain the attention of an audience. And in today’s world of mass consumption, it is what makes consumers want to find out more about a brand – a good story.
Good storytelling can catch people’s attention and help them learn more about a business, a brand, and their mission, vision, values, and products and offerings. Storytelling can create an emotional connection with an audience, can help them feel relatable, and naturally as a result will generate engagement and a sense of belonging.
In today’s world telling a story that will stand out amongst the thousands of other stories being shared on the internet needs to resonate with its viewer. Since audiences aren’t being forced to watch or read anything anymore, it means that to truly engage an audience a storyteller needs to be able to create something the demographic wants to see. Telling a story as a means of marketing is no longer a creative choice, it’s a necessity. The digital space abounds with content, so individuals don’t only need to focus on their own creating, but also the content created or shared by others. Content creation really is about curation and collaborative storytelling.
Storytelling is community, it’s the telling of our existence here together on this planet and most would say that life is well lived is one that is shared with others. Sharing, engaging and growing done to each one’s own design and the expansive ability to share these ideas and ways of being, provides us all with a unique opportunity to share our own telling of the Volumes of our life. The art of storytelling is not gone, it’s just simply digital now.