The B2C, business to customer, relationship that I find most effective on social media comes from Red Bull. This energy drink company is decades old but is no fool to the marketing industry. Since its arrival to the energy drink market, Red Bull‘s television commercials have always grabbed the attention of their target audience. Flash forward to today, Red Bull still manages to take its original brand identity and translate that to social media platforms.
Specifically focusing on Instagram, one of the fastest growing audience platforms, Red Bull does an amazing job connecting to its youthful audience. With over 7.5 million followers this brand is clearly giving consumers what they want.
Using all short films, Red Bull is feeding into the reoccurring takeover of video advertising. These eye-catching videos draw in users as they are scrolling through their feed. If this isn’t enough to pull you into Red Bull‘s post, try reading the captions. With little to no words, Red Bull leaves their audience wanting to watch their videos to make sense of the cliffhanger.
Ultimately, it is amazing what Red Bull’s brand is doing. Watch a video or two, do you even see the product shown? Besides the subtle displays of drink cans or logo banners, Red Bull’s whole aesthetic is built with little association to the product. Their power in the extreme sports world allows customers to make associations between these types of videos and their products instantly.
Now hear me out. I am not an energy drink person, but Red Bull catches my eye. That right there is some good marketing friends.