This past weekend I got the opportunity to work with the NASCAR social team, which made a lot of course concepts come to life.
Why is storytelling important to creating great digital content?
Storytelling helps to create an overall brand for the digital content of your business or organization. By connecting with the bulk of consumers over social media it is important to clearly articulate your companies vision with each post. However, with many others also striving to succeed in this area, one must be able to set themselves aside from the competition. With great storytelling, this is possible! The little bit of extra thought into an ad campaign does make a difference! By connecting to consumers on a personal level you create an emotional relationship with them.
How will your content be guided by story?
The most important thing I learned about content is that one cannot be too controlling over the creation of it. To capture the truth of a story you need to let the creators be themselves. For example, this past weekend NASCAR worked with drivers’ children to create gifs for a Kids Driver NASCAR campaign. Little direction was given to each child, as that creativity from a kid’s mind is what tells the whole story of the campaign.
What kind of stories do you want to tell?
Moving forward, I hope to continue to tell organic stories. I believe that as the digital marketing continues to dominate individuals will begin to tune out media at an even faster rate than they already do. With this in mind, I hope to keep stories short, to the point, but incorporate that ‘wow’ factor right away. I think stories need little scripting when it comes to organization, rather I’ll push to capture the ‘truth.’