Online Sprout Social Webinar

Unfortunately, I did not have the resources at this time to actually grab hold of an event running in the last 2 weeks here but I did attend an online webinar instead with one of my favorite sites. The professional online development course entitled, “CMO Fireside Chat: 2019 B2B Social Media Predictions”.  

Why Did I Attend? They have proven that their sources/individuals attending are knowledgable, attending on the reliable source of Sprout social doesn’t hurt either. I am excited to hear four concrete individuals of the industry talk about making sense of complex software and how to form deeper connections with B2B relationships.

Attending the webinar was great, I learned a lot by the end of it and had an interesting time learning how the individuals spoke about using social media. They did a question and answer period in the end but I was too shy to contribute, I did comment on their other communication platform twitter with #SproutWebinar. I would have had a four-way call beforehand with the leaders of the video because they seemed a little out of tune and the experience levels differentiated too much. My interaction obviously ended up being comment conversations but I still learned that even established business owners can always grow no matter how they write, what their profile looks like or who they present themselves as. I did notice that I didn’t learn what they promised me, which was a rundown of how to deal with sophisticated software. So that kinda sucked.

What Did I learn?

• Social media has changed a ton since the 2000s (distribution use, real-time feedback, ads, clicks), and in 2010 (business to customer focus, early bird coupons, customer connection) they started to move onto the trend that is on the peak right now. Authenticity.
• Social media does not work as well as it used too because companies use social media more than friends/family do and t is harder to create connections with individuals spread out on so many platforms as well
• Start a strategy by thinking about how channels will support your overall goals instead of the other way around
• Top individuals in the industry still do not have a clear definition of R.O.I.
• Business to business interaction is poor online
• You need to give recognition via social media to staff, customers or partners because it means more than a verbal congratulations
• There is software to use that can track what networks people are on
• The one thing that is unique to share (content), even if it is embarrassing will set you apart

 

What Idea’s Did It Give Me?

• Use real people as your actors to get across a transparent company vibe
• Use a wedding style photo booth to encourage social media pictures at future events. (Include a special talent they have, something excited to speak about)
• Use Twitter to post directly to customer automated tweet to use the network as a “VIP Newsletter”
•  Keep an “Idol follow” as well as “Competition” folder
• Use/ask for video reviews, testimonials, feedback, etc.
• Interact/comment with (V/B)logs like a classroom, don’t be shy to engage or you can’t be a social media manager

 

Favorite Quote

 

“…Amazingly connected to me and like, help me get more excited about the show starting. Which naturally makes me share this content so my audience learns about it.”

– Ryan Bonnici

Ryan Bonnici is the Chief Marketing Officer at G2 where he handles the input and output daily (person talking in the first image). I love this quote because he is reminiscing about another business marketing to him and how it made him feel so special while getting him excited about their service. It shows true emotion and coming from somebody in his position, it also demonstrates a level of understanding. To have a fellow chief marketing officer blown away by your marketing tactics is a skill you can hopefully keep providing.

Will I Attend In The Future? 

OH YEAH! I learned so much! I cannot wait to go to a true event, I did get to interact with somebody on twitter and I still got to gain the knowledge I wanted. To shake their hands and the rush of approaching somebody will be a goal for a new day. This helped me get into the groove of social media, taught me new implementation strategies and, new techniques. It also helps me gauge where I am in the professional world, what ideas and perspectives others hold and how creating a community to discuss ideas is very important. It has encouraged me to create my own mini business group with some family members who are interested in working with me in the future. I am hoping to attend an event every two weeks in the future, now I know how long it takes to book and how to be prepared for it.

You should check out their other webinars, what was ONE great idea you had from your online or offline event? Thanks for reading! 😊

 

COM0015-Blog#4: Learning Pixels, ROI & Transparency

I have learned so much in this course! Discovered ways my colleagues apply social media, amazing software that encompasses all of my needs and just general social media knowledge. Online marketing and social media still managed to through some unexpected curve balls my way by teaching me about tracking pixels/in-site tags, showing me how to formulate R.O.I and how brands use social media to prove transparency. These are the three unexpected applications I would like to focus on because they really were eye-opening to me and prepared me for the long journey of social media managing. 

Tracking pixels/In-site tags

I had heard of a pixel but, my brain understands that word to mean my phone. I have a  google pixel and I definitely knew by the blogs I was reading, they meant different things completely (like night & knight). I noticed that Facebook decided to host some blogs on the topic and used a lesson from my course notes to find the last puzzle piece. I finally got it, I understood that a pixel is used to track individuals. Digital Creative Agency says, “Tracking pixels are also known as web bugs, beacons, tracking bugs, page tags and more. These tiny trackers are the darlings of the web analytic crowd, due to their effectiveness in capturing useful data. They enable companies to track website visits, digital ad impressions, email opens, sales conversions and other types of activity on the web.”

DigitalCreativeAgency.com

The application of R.O.I. 

I had no clue what return on investment meant, thought it had to do with money specifically. Honestly, it is a pretty confusing term for somebody just jumping into the business world at all because most online content says sales are the main goal. It took a video from my course notes and rewinding the little 20-second section 600 million times (where they give the true meaning) for a beginner. R.O.I went from being the scariest, high pressure, sales funnel of confusion to become the key to my services lock. R.O.I is now the freedom tool, it means set those goals and use them to make whatever YOU set RO.I. to be. I have been freed! Radian6 says, “ROI is not metrics, but you need metrics to measure the business value of an initiative, whether it’s driven by social media or not. The equation goes like this:

 

ROI = Benefits – Costs x 100 = Percentage Return on the Investment Costs

 

ROI calculations are based on coming up with numbers for the benefit that the social media program brought to the company and the costs or investment associated with that program.” 

 

Networks and Transparency

How much of what you see online is fake? How much of what you see has been proved fake? More than you know. Online trends have forced brands to use social media networks to display their transparency through honesty, openness, clarity, and authenticity. It has been fun reading through the course material to see how car companies show first car frames, posting funny insider bloopers or mistakes at the end of viral videos, and seeing true knowledge being shared via (B/V)logs to display known/valuable information. Sprout social says, “ Don’t look at transparency solely as a sales or marketing tactic, or even a simple shift in communication strategies. Transparency asks every level of an organization to adjust how it engages, who it wants to be and how it will behave in today’s world.”.

SproutSocial.com/Brandsgetreal

 

Thank you for reading, I am sad that the course is coming to an end and hope you all have an amazing journey with the knowledge you have learned here. See you around!

Sources

https://www.digitaland.tv/blog/what-is-tracking-pixel-ht/

https://digitalwellbeing.org/documents/Radian6_2012.pdf

https://sproutsocial.com/insights/data/social-media-transparency/

 

COM0015- Blog # 3: My Parenting Strategy Now and In The Future

Let’s Get Started

First I would like to introduce myself in the process of launching my official social media services and do not have a current presence. This means my parent strategy will exist with the main goal of awareness and credibility. Unfortunately, I need to get some legal documents in order for service exchange, learn more about the social media monitoring/measuring software I am using and possibly land a paid internship to help me get more comfortable with the process of business. For my first year, I would like to get my content cycling through my networks, gain connections through online/offline interactions as well as establish my brand voice, location and audience. For my fifth year, I would like to run ad promotions, interactive campaigns and future engagement/conversion overall. It is important to me that these customers are around when I am in between the fifth to eight years of my business development. When my tenth year approaches, I would very much like to have some staff hired to take care of macro tasks that I find overwhelming so I can focus on the micro-tasks that mean so much to me. Not only staff but looking forward to opening some stable branch locations would be pretty cool too. Looking forward, I cannot tell and I am almost %100 positive that my plan will shift as the years’ progress.

 

From Personal Sheets, Caileigh Mudie

Commitments

1) Post quality management
2) Community management
3) Gain lifelong customers
4) Maintain goal and core mission
5) Always say thank you/converse
6) Post transparent (bloopers, being the scenes, insider, etc.)/ industry-tailored content (Idols of industry, trending questions, B2B/B2C interactions, storytelling)

Activities

1) Share User-Generated Content
2) Competitor Analysis of weakness’ (CTA, full comparison)
3) Write (V/B)log content ((RSS Feed, WordPress (will pay to put money back into the business) or affiliate sales)
4) Campaign (real-life transparent miracles with relatable struggles, use youtube as a “quizzing, testing” platform)
5) Three-month promotions following big holidays (Give percent to donation, etc.)
6) Event attendance (prospects, clients, collaborators, and partner list)
7) Give-a-ways for goal sprint

Staying Inspired Can Be Tough

I wanted to end this blog off with some inspiring words that keep me going because entrepreneurship is hard and the journey can be a little overwhelming sometimes. Remember your life is broken up into four parts with 25 years each and “At the age of 74, Sanders owned a thriving company with 17 employees, an office space and a not inconsiderable profit margin.” (The tragic, real-life story of Colonel Sanders, mashed.com). Unfortunately, if you pretend you are trying and feel like you are not doing anything then maybe you need to take a look at what you are doing. Sometimes, individuals give themselves fake narratives and believe they are in the entrepreneurial lifestyle but do not take steps to achieve it. If you are not actively working towards your goal but saying you are, you will feel like you are failing and it will affect your interaction with others. Just do it, sit down and start what you want to do and just focus on how to execute it properly. Focus on the fact that your entrepreneurial journey is just that, an adventure to enjoy where your main goal is running and not winning. One last thing I will say, getting your business to grow is like your relationship. Sometimes you and your partner fight, some days are really hard, some days you just want to give up but you know the truth of the situation. It is just a bad day, businesses have theirs too and I will leave you with that.

Please feel free to comment below, I would like to see what you think about my post! Thanks for reading!

COM0015 – Blog #2: Web, Dev. & Design -Weak VS Strong

Website Designers In The Toronto GTA

Website design hasn’t always been in my life, when I was a child I had the internet, floppy disks, and games from cereal boxes. As I grew, social sites like YouTube and email sites like Hotmail made me explore a little further into the online world. Grade eight hit and my mom finally let me have facebook so I could join the rest of my generation and as the years followed; my exploration into other social networks developed massively. I got recognition for the content I posted or shared, had lively conversation in the comments and consistently had a full inbox of eager friends waiting to talk. After meeting a boy with a work at home dad in high school, I got introduced to the world of website design. He is now a well-known friend of the family and has convinced me it is absolutely beneficial to understand how a website plays a role in the digital world. I learned how to set up a website server, WordPress page and configure my search engine properties. For those reasons, I would like to discuss that work at home dads website design company, SilentBlast Inc. and compare it to a competitor site with impressive social network standing. Third Eye Designers (T.E.D.) has a highly followed Facebook compared to the average website design company in the Toronto GTA with 9.7k. I scanned through their social media pages and took notice of the engagement, follower count and rating. Honestly, it was tough to find a competitor that met the same service-related qualities in a similar region. Silent Blast Inc. has a leg up on T.E.D. because they offer marketing videos and higher valued website maintenance whereas the only extra thing T.E.D. can offer is content writing. 

Pixabay via Pexels

 

Comparative Analysis

✅ Impressive: Third Eye Designers ✅

❌ Adopt: Silent Blast Inc.❌ 

 

Organization	Services	Network	Pros	Cons	Overall
Silent Blast Inc.❌	-Graphic Design -Website Design -Website Development -Marketing videos -Website Maintenance -Domain registration -SEO	Facebook	-5-star rating -Logo/cover theme	-Low follower count for time active -Services offered, lightly touched and hard to find	-Website uses “home page” redirectory icon as social media button on the website -Google plus is no longer a valid network -Spread too thin on too many, inactive social media sites  **(UNMENTIONED:FLICKR PRESENCE. Outdated, no logo, no brand identity, no content, 1.8K views)** -Mentions found online included a blog article  -No campaigns
		LinkedIn	-38 subs	-NAME spelled wrong on profile -No recent posting activity or updates -Personal profile holds business info(endorse,recomm.)
		Twitter	-Thank you posts for retweeting followers	-2017, 2015 posts -Low uploaded content
		Youtube	-2 subs	-No about or info input -only 5 videos, short (16 sec) -Broken playlist with missing vid -No info on company itself
		Instagram	-77 followers -Good content posted: employees, events, authentic	-Need stronger descriptions -More focussed and business-oriented hashtags
		Google+	-IS NO LONGER  VALID AS PLATFORM
T.E.D. (Third Eye Designers) ✅	-Graphic Design -Website Design -Website Development -Content Writing -Website Maintenance -Domain registration -SEO	Facebook	-5-star rating -9.7K followers -Engaging posts: Event coverage, portfolio projects & helpful infographics -Group involvement -attached Pinterest/G+ profiles	-Unanswered questions from visitors	-The logo is outdated and needs a tune-up -All company information seems to be mixed with religion and other niches -Website is crowded with information and hard to find social media buttons at the footer -Content should be regulated and executed as such -No campaigns or “backpacked” hashtags
		Twitter	-Link to FB messenger -Sharing B2B content -High content -Updated posts -Cover w/services	-Mixed/un-niched content posts
		Youtube	-Services in the cover photo -services in video -38 subs -Filled out “about”	-broken playlist -mixed content -No comments
		Pinterest	-Event postings -Portfolio board -Tips for services provided by the company -Company infographics	-Empty boards displayed -Low monthly view (Need to post more) -No description on pins

Overall Analysis w/Quick Plan

As much as I loved comparing these two website design and developing companies, I found it more and more difficult to stand up for my “impressive” option. Third Eye Designers have a known social media presence, they have a medium-high follower count with a very low mention account for the networks it is involved in. I would suggest they work on their search engine optimization, create youtube videos that are more engaging, add linked into their social media networks and become involved online vocally and actively (responding to questions, comments, and/or posting Vlogs). They had joined a group called, “How to post” which is obviously not a proud group to be seen in considering their corner of expertise. I was a little upset to learn that neither T.E.D. or Silent Blast Inc. had any trace of online campaign work for the amount of time they have been active on social media or since the account creation date. My most impressive company didn’t seem too impressive after all without a LinkedIn profile but I was so happy I was able to conduct my research thoroughly enough to catch the cons hidden at play. 

Now it’s time to turn to my adoptive company, Silent Blast Inc. who has created accounts

Pixabay via Pexels

on multiple networks with little or no interaction. I would start by fixing some red light issues like the wrong name on your linked in profile, inactive/public profiles (Flickr) and content currently active with no description to say it is part of evolving the company. Then I would move onto some yellow light issues, which run along the lines of optimizing your current profiles, eliminating ones you don’t need, and hashtag keywords. Then we would move forward onto our green light issues of creating appropriate content, embedding a social media strategy w/focussed goals as well as linking together website and network to establish an appropriate theme across the board. Both of these companies could use an “insider look” into their companies with on the floor staff, recorded event attendance, trending/organized content (live videos, audience-focused), online marketing and a general facelift and creative inspiration. 

 

 

Sources:

Socialmention.com

 

COM0015 – BLOG #1: Social Media Managers Eat W/Spoons & Read Feedly

Posted by R/Gifs @Giphy.com

Social Listening is BIG.

You have to listen. Have you ever heard somebody say, “you hear me but, you don’t listen to me.”? Well, if not then think about it for a second. You don’t just have customers, you have customer insights. You don’t just have shares, you have popular sharing times. When you have your business and an online strategy you immediately have your basic starting steps of optimizing your platforms, managing marketing campaigns, product sales funnels, etc. Listening is a second step to most business’, it comes further down the line but it doesn’t have to. You don’t need an audience to know what to listen for even, you have your business to tell you that. If you make sure you are ready then you can take advantage when the time comes, if you are already there then it is time to pick your social media silverware.

 

Deciding on a spoon, fork or knife

What is your favorite utensil to eat with? Is it a fork, so you can delicately target your piece of food? How about a knife, to cut through those hard obstacles on your plate? Or how about a spoon, to grab the optimal amount as fast as possible in one smooth swipe? Just like on social media. These are all used in optimal situations and sometimes they just become a distraction. Trying to learn software that you don’t even need is a HUGE waste of time and time, is money.

• Forks: Hootsuite offers three unique plans so you can find the perfect solutions and strategies to fit your business’s needs while social mention, rates all mentions on four scales: Strength, Sentiment, Passion and Reach. These are tools pick a specific action and execute it, like when I am stabbing those last KD noodles from the bottom of the pot.. yuummm.

• Knives: Mention is an amazing tool that is capable of high volume competitive analysis and it can also search mentions in 42 different languages. Buzzsumo is a post monitoring and boosting platform basically, so it still doesn’t fully encompass all of the aspects of social media managing either. These tools target a problem and cut right through it, like when I had to use my plastic fork to cut my bbq chicken.

  

  Posted By r/srgif @Giphy.com

• Spoons: My favorite social media trend monitoring tools are Hubspot and Sprout Social because they both have cameras pointing at every aspect of my business. They both push my professional development as a social media manager forward by creating an easy to navigate layout, low prices and by providing almost every aspect of social media I need. They both keep track of campaigns, competitors, keyword tracking,  posts, impressions, mentions, CTA’s, and not to mention have an inbound marketing software for my team to communicate on. The terminology opened my mind and connected the dots to what my business could do on social media. These tools are most beneficial to me, I couldn’t imagine using a fork or knife to have soup, just like my specific niche needs these tools. Every business will have different goals, check out 9 social media success stories that used listening to their advantage – their way.

 

What Was That Part About Feedly?

Uploaded @CaileighMcNeill

I usually find most of my news like most people do, on their phone. More specifically, my google pixel likes to show me the blog feed I get when I swipe to the left, to the left. Which originally showed me personal news like local press, hobbies, trending news, recipes or weather updates. I have tailored this directory with some business topics now, so I receive up to date news on my specific field. It’s important to pick topics on any site if it allows you too because your feed will most likely be influenced anyway by one advertisement or another. Blogs are everywhere and most of what I read, RSS feeds seem to help me with this obsession. RSS feed providing software, like Feedly and my other high volume notification news app Read(see the example image – I follow Forbes’ – Social Media), are news weapons. These apps are very easy to use, have self reminders (notifications), special filter settings and have up to date news.

 

 

So, now you know why you should Eat W/Spoons & Read Feedly if you are thriving to be the next top social media manager like I am. I will leave you with this, do not believe everything you read on the internet. Not all news is actually informational, a lot of blogs lead to untrusted links and PPC ads that make you nauseous. Whether you are learning or just roaming online, make sure what you reading is reliable. Check out these 20 alarming fake news statistics and numbers, which one surprises you most? Let me know in the comments below and thank you for taking the time to read my blog!

 

 

—————–

Sources:

• https://blog.hubspot.com/service/social-listening-tools
• https://www.socialmediatoday.com/social-business/12-best-social-media-monitoring-tools-consider
• https://www.brandwatch.com/blog/top-social-media-monitoring-tools/
• https://blog.hubspot.com/service/social-listening

COM0014 – Blog #6: Taco Wish VS. Secret Wish

What is your secret wish for your business?

I going to talk to you about my taco stand business and, let me start by telling you my not so secret wishes. That being credibility, financial gain, and success based off of true authenticity. I will set up my stand at events and popular gathering spots around my hometown of Barrie. Then, I will invest in a physical location that will expand into Toronto. My food will be kept fresh, and I will have a social media presence that my competitors will drool over. I want my taco stand to donate to feed the homeless, help out at a charity or run for a cause. My business wouldn’t only be making great food, it would be a member of the community set apart from its competitors. It will make a true difference in the world and take a place of passion in my heart.

Photo by Chitokan from Pexels

My secret wish for the company? To sell it off when appropriate, deviate, and move onto my next secret idea. (Sorry but if I told you what that idea was, I would have to assassinate you.) It’s all about the next goal, think bigger and this obstacle will just seem like another, tiny baby step.

 

Answering the following question from the article: Do People Know Your Story? By John Jantsch.

https://ducttapemarketing.com/do-people-know-your-story/

COM0014 – Blog #5: Personal Branding: Caileigh

What I know I bring to the table.

I am a true humanitarian which automatically has provided me with opportunities beyond my expectations and made me a master at customer care naturally. I believe and practice self-improvement in my life once I go home, I strive to discover better ways to evolve in my work environment too. I improve customers lives by wearing my heart on my sleeve, I share my feelings and maintain an open book- open response technique with my customers. They want to be heard, so this helps build a big connection especially since most people feel lost in society.

What others know I bring to the table.

After asking my colleagues their thoughts on me, they came back with a recurring theme. I am nice. Described as a leader, I was told that my nurturing and compassionate demeanor made me the perfect ‘mom’ (?) and would make anybody feel comfortable and safe no matter what situation. The main summary was that I am a good person at heart, I am skilled at interpersonal communication and I actually try the hardest I can at my job.

Pexels.com @designecologist

So?

You want me as your social media marker because I am in it for you, you hired me to live for your company and I will breathe your company. I am a determined individual who isn’t messing around, I have been taught to work HARD to climb up the ladder and so I am. I have been told to be confident in who I am and what I know, being a good person to other people makes me feel happy. Why wouldn’t you want an experienced marketer who gets along with everybody they meet and are perfectly happy working for your business?

What should I be knocking on your door for? Let me know in the comments!

COM0014 – Blog #4: Case Study: Gold Online Strategy, Pushy Shapermint Marketing.

Shapermint is an e-commerce company that specializes in selling women’s comfort wear with extremely successful B2C relations. They sell a wide variety of ultra-stretchy, non-slip and non-see through material to smoothen out a women’s body while increasing self-confidence. Their stock includes; panties, shorts, tank tops, camis, leggings, and bodysuits, you can check out their body shaping collection here. They manage to capture and maintain the attention of the consumer through the whole transaction from browse to buy. They convince the consumer to click the “Buy Now” button as quickly and as often as possible by having constant discounted pop-ups appear throughout the entire process. They found me in a targetted facebook campaign audience of females under 25 years old.

Medium.com, https://bit.ly/2CGJqPJ

Their online marketing strategy is to drive brand awareness, attract new customers and increase online product sales. The quality of their actions are great and I mostly agree that their approach is working. After creating a firmly rooted website with offers, information, and inspirational content they moved onto saturating their website blogs all over the internet. They then decided to take on the online sales world of ambassadors and also used the online web to link some sales with Amazon which not all e-commerce sites realize can be a detrimental move to your conversion sales. The best way they took/ are taking advantage of the social media turnpike? By using online marketing via social media outlet campaigns. 

Facebook.com, https://bit.ly/2V7vdCO

The problem with the Shapermint campaign is that it is too pushy before, after and during the B2C interaction. They push you to buy at first roam and then once you have made your purchase you are bombarded with 15-minute, 30-minute, one hour and one-day sales all at once. It is hard to keep track of what is happening on the screen and I feel claustrophobic. Now my email inbox is full of repeated discounts and promotional emails and I unsubscribed my cell phone text service. Great conversion sales with online marketing but I do not want to be a returning customer even though the product is fantastic!

I am curious, have any of you seen an ad for Shapermint on your news feed?

If not, check out the product and let me know if you would be interested in purchasing!

 

Sources:

Google Trends: Shapermint: https://trends.google.com/trends/explore?geo=CA&q=shapermint

Shapermint Website, Ambassador Page: https://shapermint.com/pages/ambassador

Shapermint Website, Blog Page: https://shapermint.com/blogs/news/celebrities-with-and-without-shapewear

Amazon, Shapermint Panty: https://www.amazon.com/Shapermint-Empetua-Ultra-Thin-High-Waisted-Shaper/dp/B07JX4YMWN

Google Alerts: Shapermint: https://www.google.ca/alerts#1:1

Yahoo, Ad Discrimination: https://finance.yahoo.com/news/facebook-settlement-targets-discrimination-job-014457137.html

Youtube Review, Shapermint Shapewear Haul is it worth the Hype?!?!🤔🤔🤔: https://www.youtube.com/watch?v=0S084LExazk

Slashed Beauty, My Shapermint Shapewear Must-Haves: https://slashedbeauty.com/my-shapermint-shapewear-must-haves/

Tumblr, Shapermint: https://shapermint.tumblr.com/

Facebook Business, Success story: https://www.facebook.com/business/success/shapermint

Social Mention, Shapermint: http://www.socialmention.com/search?q=shapermint&t=all&btnG=Search&filter_keyword=shapermint

Medium, Shapermint can be positive: https://shapermint.com/blogs/news/shapewear-can-be-body-positive

 

 

 

COM0014 – Blog #3 – Walking Among Trees.

Ever since I could go outside, I found myself drawn to the world of trees. I didn’t live anywhere close to a huge forest but, I found myself drawn to any forest I could find no matter the size. The oxygen, peace, and adventure I found there would recharge my body and allow me to go back to reality with a new perspective. Sometimes when I would stray towards the common forest path trails where people commonly walk, I would notice the details of my fellow audience of forest lovers. Usually, it consisted of little boys between the ages of four to fourteen looking for a frog to catch or an athletic individual usually jogging to stay in shape. I would cross a lot of middle-aged singles or couples (middle-upper class) with younger kids playing scavenger hunt games or throwing a stick for the family pet. I wouldn’t run into too many single men walking around in the forest, that’s for sure. If I were to create content for an audience like my fellow forest wanderers, I would need to split up the children (4 yrs – 14 yrs) and middle-aged individuals (27 yrs – 40 yrs).  

@pexels, Baurzhan Kadylzhanov

Let’s remember that I have only been talking to you about forests in Ontario, Canada. The ethnic and religious importance on this changes completely when you are focussing on another location in the world. In Ethiopia, they have church forests where forest walks become very common and religious. In, Japan, they actually practice forest walks as a way of escaping the pollution. It is called Forest bathing, they combine nature poems with a smooth forest walkway to accomplish rejuvenating tasks within the body.

Shinrin Yoku website, Japan Forest Walk

I started thinking about how the demographics of my audience related to my psychographics. These families do not travel much, they are dressed and purchase costly clothes (thank you, google trends) to face the elements out on walks. Especially if we are focussing on the athletic individuals who drink three eggs every morning before their run. I do not have a vehicle, but thanks to google analytics I have noticed that my audience needs them to get to most forest walking locations anyway. I also feel that a big psychographic trait would include sharing their information with others, forest walking is a direct link to your health and can spark an undying passion for nature. I studied my audience with a few more tools and found some groups on my twitter and facebook search I joined in and started to explore. I have already started to notice some trends to target, events to go to, and I wouldn’t mind doing a little survey before I run a campaign to make sure I do not hit any tender spots within the community. I have found some favorite campaigns to follow and will be conducting research with these and seeing how their audience can connect to mine,  The Trillion Trees Campaign and The Highway of Heroes Campaign.

When is the last time you have been for a walk to get some fresh air out in the woods?

 

 

 

 

Sources:

Shinrin Yoku, par 1. Forest walk : http://www.shinrin-yoku.org/wander.html
National Geographic, Par 1. Ethiopian Churches : https://www.nationalgeographic.com/environment/2019/01/ethiopian-church-forest-conservation-biodiversity/
The Globe and Mail, : https://www.theglobeandmail.com/life/health-and-fitness/fitness/why-is-walking-in-the-woods-so-good-for-you/article4209703/
4. Trillion Tree Campaign, Par 2. : https://www.trilliontreecampaign.org/
5. Highway of Heros Campaign, Par 2.: https://www.theloop.ca/highway-of-heroes-campaign-aiming-to-plant-two-million-trees-between-trenton-and-toronto/

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

“Think of reading this way, and you quickly realize how this allows you to deliver unique value to your readers as a publisher.” says, Brian Clark of copyblogger.com, “How to Read”.

Pexels, @Pixabay

       This week my eyes were opened to the obvious fact that being a great reader can make me a better writer. I didn’t know four levels of reading existed, I could tell I had trouble reading more analytical and syntopical blogs because these are meant for deep conversations in topics filled with data and philosophical questions. Nope. Whereas reading elementary and inspectional blogs came easier to me with more terminology I could understand with a broad knowledge of understanding. WooHoo!

Pexels, @Startupstockphotos

      I have been working on my reading since giving this blog a read and it is improving where I publish, how I write and what ideas would be most beneficial when planning my blog. I strongly suggest you check out the link I embedded in the article, as you can learn to be a better writer in 10 minutes.

     I’ve learned about writing before and have always been in love with it, over the years my knowledge has been persuaded to focus on other paths and have lost my time with it. I feel out of the loop, I wrote blogs with meaningful information, links and perfect grammar but I still felt like something was missing. Thanks to my course, I am pretty sure I found the diamond I was looking for.