COM0014 – Blog #4: Case Study: Gold Online Strategy, Pushy Shapermint Marketing.

Shapermint is an e-commerce company that specializes in selling women’s comfort wear with extremely successful B2C relations. They sell a wide variety of ultra-stretchy, non-slip and non-see through material to smoothen out a women’s body while increasing self-confidence. Their stock includes; panties, shorts, tank tops, camis, leggings, and bodysuits, you can check out their body shaping collection here. They manage to capture and maintain the attention of the consumer through the whole transaction from browse to buy. They convince the consumer to click the “Buy Now” button as quickly and as often as possible by having constant discounted pop-ups appear throughout the entire process. They found me in a targetted facebook campaign audience of females under 25 years old.

Their online marketing strategy is to drive brand awareness, attract new customers and increase online product sales. The quality of their actions are great and I mostly agree that their approach is working. After creating a firmly rooted website with offers, information, and inspirational content they moved onto saturating their website blogs all over the internet. They then decided to take on the online sales world of ambassadors and also used the online web to link some sales with Amazon which not all e-commerce sites realize can be a detrimental move to your conversion sales. The best way they took/ are taking advantage of the social media turnpike? By using online marketing via social media outlet campaigns. 

The problem with the Shapermint campaign is that it is too pushy before, after and during the B2C interaction. They push you to buy at first roam and then once you have made your purchase you are bombarded with 15-minute, 30-minute, one hour and one-day sales all at once. It is hard to keep track of what is happening on the screen and I feel claustrophobic. Now my email inbox is full of repeated discounts and promotional emails and I unsubscribed my cell phone text service. Great conversion sales with online marketing but I do not want to be a returning customer even though the product is fantastic!

I am curious, have any of you seen an ad for Shapermint on your news feed?

If not, check out the product and let me know if you would be interested in purchasing!

 

Sources:

Google Trends: Shapermint: https://trends.google.com/trends/explore?geo=CA&q=shapermint

Shapermint Website, Ambassador Page: https://shapermint.com/pages/ambassador

Shapermint Website, Blog Page: https://shapermint.com/blogs/news/celebrities-with-and-without-shapewear

Amazon, Shapermint Panty: https://www.amazon.com/Shapermint-Empetua-Ultra-Thin-High-Waisted-Shaper/dp/B07JX4YMWN

Google Alerts: Shapermint: https://www.google.ca/alerts#1:1

Yahoo, Ad Discrimination: https://finance.yahoo.com/news/facebook-settlement-targets-discrimination-job-014457137.html

Youtube Review, Shapermint Shapewear Haul is it worth the Hype?!?!🤔🤔🤔: https://www.youtube.com/watch?v=0S084LExazk

Slashed Beauty, My Shapermint Shapewear Must-Haves: https://slashedbeauty.com/my-shapermint-shapewear-must-haves/

Tumblr, Shapermint: https://shapermint.tumblr.com/

Facebook Business, Success story: https://www.facebook.com/business/success/shapermint

Social Mention, Shapermint: http://www.socialmention.com/search?q=shapermint&t=all&btnG=Search&filter_keyword=shapermint

Medium, Shapermint can be positive: https://shapermint.com/blogs/news/shapewear-can-be-body-positive

 

 

 

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