COM0015 Blog #4
One of the unexpected applications in online marketing is how quickly it has taken over conventional shopping habits. The landscape is changing where most brick and mortar buildings are closing up shop in favor of an online experience. One of the deciding factors is definitely the costs involved in keeping a location but the other deciding factor for most businesses is the ability to have your product available 24 hours a day.
When you add social media into the mix you have the perfect marketing set-up. Businesses can do all their business online, advertise online and respond to customers online. They can focus their attention on making their products relevant instead of paying exorbitant rents for buildings that may or may not have the best location for their business.
Research shows that: (Credit: The Balance Small Business)
- 67 percent of millennials prefer to shop online
- 56 percent of gen-xers prefer to shop online
- 41 percent of baby boomers prefer online shopping
- only 28 percent of seniors prefer online shopping
What do you think? Are you one of the above stats that prefers to shop online?
Keeping a business thriving has always been a challenge and sometimes just advertising by word of mouth or handing out flyers is not enough to get noticed. Social media has saved many businesses from becoming dust in the business world. But just having a social media account and an online marketing option won’t be enough if you don’t do the work. If your business is completely online, then you need to make sure you are connecting with your customers. You can’t have social media with no content or voice, so it might be an option to utilize some of the tools available from companies that can monitor and track your social media accounts. It all depends on how much time and money you can afford and if you think it is worth it.
Did you use social media to find a business?